Summer Training Project Report 2

7/29/2019 Summer Training Project Report 2

1/102

1

EXECUTIVE SUMMARY

The report is an earnest Endeavour made for comparative study of data products of MTS

for Jaipur Market. During the course of the study some areas of the Jaipur market have

been covered and to find out the attributes of problems in the prevailing distributors

region.

The study encompasses not only the retailers point of view but also the customers

grievances and suggestions as communicated by them. The entire information gathered

through primary as well as secondary sources and suggestions has been provided to

alleviate some of the pitfalls that are hampering the growth of MTS in Jaipur market.

These areas have been visited to check customer satisfaction and market demand and

supply in the Jaipur. Through this study it is crystal clear that there is huge potential in

markets of Jaipur for MTS.


2/102

2

INTRODUCTION TO THE INDUSTRY

Indias telecom sector is one of the worlds fastest growing sectors. It is indeed a matter

of great satisfaction that the Indian telecom industry continued to grow even most other

sectors were struggling due to the demand slowdown. At present, the Indian telecom

market is the fastest growing in the world with the lowest tariffs and the new operators

coming to compete with the current market leaders. The Indian Telecom Analysis

reports (2008-2012) show that the mobile telecom segment has surpassed all other

segments in the Indian telecom sector. The mobile telecom market is forecasted to grow

at the compound annual growth rate of around 15% between FY 2010-11 and FY 2013-

14. The year 2009-10 also saw telecom players shifting from per minute billing to per

second billing.

The Indian Telecom Industry services are not confined to basic telephone but it also

extends to internet, broadband (both wireless and fixed), cable TV, SMS, IPTV, soft

switches etc. The bottlenecks for Indian Telecom Industry are: Slow reform Process.

Low-penetration. Service providers bears huge initial cost to make inroads and

achieving break-even is difficult. Huge initial investments Limited spectrum availability

and interconnection charges between the private and state operators.

The Telecommunication sector in India has been witnessing highest growth rates in the

world and the trend continued in the year that is being reported on. The growth in the

base is being caused particularly by the unprecedented growth in mobile telephony. The

growth is particularly impressive considering that during this period the entire world was

affected by the global economic meltdown and recessionary trends. This high growth

was achieved with the service providers ability to offer innovative and low tariff plans.

This growth has led to rapid expansion of the subscriber base. It has paved the way for

extensive provision of modern communication services in rural areas, and has provided

a strong boost to government revenues from growth in sales of services and equipment.

The overall telephone connection figure stood at 621.28 million at the end of the

financial year 2009-10. Out of this the share of wireless subscribers stood at 584.32

million as compared to 391.76 million a year before. The growth was 192.56 million or

49.15% year-on-year. The rural market has reached the 190.88 million mark as against

111.63 million in the previous year excluding CDMA which works out to a growth of


3/102

3

about 71% over last year. It was reported that 32.67% of total wireless subscribers are

now in rural areas.

The total numbers of wireline connections were 36.96 million while in the rural areas it

stood at 9.93 million. The wireline segment has been stagnating or declining in the last

few years but a positive aspect is that the decline has reduced from -3.69% to -

2.65%.During the last year, though BSNL and MTNL have registered decline, private

operators have jointly had a growth of 11.51% increasing the connections from 5.04

million to 5.62 million.

MAJOR ACHIEVEMENTS DURING THE FINANCIAL YEAR 2009-10

1. The total wireless subscriber base {GSM, CDMA and WLL (F)} stood at 584.32

million on 31st March 2010.

2. The number of wireline subscribers on 31st March 2010 was 36.96 million.

3. On an average, more than 15 million telephone subscribers were added every

month during the financial year.

4. The total number of PCOs in the country as on 31st March 2010 was 4.59 million

and the number of VPTs was 0.58 million.

5. The overall tele density at the end of March 2010 was 52.74% as compared to

36.98% ending March 2009.

6. The rural tele density at the end of March 2010 was 24.29% as compared to

14.93% at the end of March 2009.

7. There were 16.18 million Internet subscribers on 31st March 2010 as compared

to 13.54 million on 31st March 2009.

8. Besides the internet subscribers mentioned above, there are 117.87 million

wireless data subscribers who are accessing internet through wireless (GSM and

CDMA) networks.9. The number of Broadband connections on 31st March 2010 was 8.77 million

compared to 6.22 million as on 31st March 2009.


4/102

4

REVENUE

The gross revenue of the telecom service sector for the year 2009-10 was Rs. 1,57,985

crores which is about 3.7% increase over the last year inspite of unprecedented

recession in the market. Average Revenue per User (ARPU) for full mobility service for

GSM was Rs.131/- and for CDMA Rs.76 per month while the respective minutes of

usage were 410 and 307.

KEY PLAYERS in INDIAN TELECOM INDUSTRY

The telecom industry of India has registered manifold growth in the recent years.

Personalized telecom access is essential necessity of life for increasing number of the

people. The sector offers unlimited prospects when we consider future growth. Both

Public Players and Private Players are enhancing their technologies and taking the

telecom industry to a much higher growth state. Not only service providers but also

handset manufacturers are contributing significantly to the industry and economy of

India.

The top players in the industry are:

1. Bharti Airtel Limited

2. Bharat Sanchar Nigam Limited (BSNL)

3. Idea Cellular Limited4. Mobile TeleSystems (MTS)

5. Reliance Communications Limited

6. Tata Teleservices

7. Vodafone Essar

TELECOM REGULATORY AUTHORITY OF INDIA

The Telecommunications Regulatory Authority of India or TRAI (established 1997) is theindependent regulator established by the Government of India to regulate the

telecommunications business in India.The mission of Telecom Regulatory Authority of

India (TRAI) is to ensure that the interests of consumers are protected and at the same

time to nurture conditions for growth of telecommunications, broadcasting and cable


5/102

5

services in a manner and at a pace which will enable India to play a leading role in the

emerging global information society.

RESPONSIBILITIES

Notwithstanding anything contained in the Indian Telegraph Act, 1885, the functions of

the Authority shall be to:

1. Make recommendations, on a request from the licensor, on the following matters,

namely:

Need and timing for introduction of new service provider;

Terms and conditions of license to a service provider;

Revocation of license for non-compliance for terms and conditions of license:

Measures to facilitate competition and promote efficiency in the operation of

telecommunication services so as to facilitate growth in such services.

Technological improvements in the services provided by the service providers.

Type of equipment to be used by the service providers after inspection of

equipment used in the network.

Measures for the development of telecommunication technology and any other

matter relatable to telecommunication industry in general;

Efficient management of available spectrum;

2. Discharge the following functions, namely:

ensure compliance of terms and conditions of license;

Notwithstanding anything contained in the terms and conditions of the license

granted before the commencement of the Telecom Regulatory Authority

(Amendment) Ordinance, 2000, fix the terms and conditions of inter-connectivity

between the service providers;

Ensure technical compatibility and effective inter-connection between different

service providers.

Regulate arrangement amongst service providers of sharing their revenue

derived from providing telecommunication services;


6/102

6

Lay down the standards of quality of service to be provided by the service

providers and ensure the quality of service and conduct the periodical survey of

such service provided by the service providers so as to protect interest of the

consumers of telecommunication services;

Lay down and ensure the time period for providing local and long distance

circuits of telecommunication between different service providers;

Maintain register of interconnect agreements and of all such other matters as

may be provided in the regulations;

Keep register maintained under clause (viii) open for inspection to any member

of public on payment of such fee and compliance of such other requirement as

may be provided in the regulations;

Ensure effective compliance of universal service obligations:

3. Levy fees and other charges at such rates and in respect of such services as may be

determined by regulations.

4. Perform such other functions including such administrative and financial functions as

may be entrusted to it by the Central Government or as may be necessary to carry out

the provisions of this Act:

Provided that the recommendations of the Authority specified in the clause (a) of

this sub-section shall not be binding upon the Central Government:

Provided further that the Central Government shall seek the recommendations

of the Authority in respect of matters spe

cified in sub-clauses (i) and (ii) of clause (a) of this sub-section in respect of new

license to be issued to a service provider and the Authority shall forward its

recommendations within a period of sixty days from the date on which that

Government sought the recommendations:

Provided also that the Authority may request the Central Government to furnishsuch information or documents as may be necessary for the purpose of making

recommendations under sub-clauses (i) and (ii) of clause (a) of this sub-section

and that Government shall supply such information within a period of seven days

from receipt of such request:


7/102

7

Provided also that the Central Government may issue a license to a service

provider if no recommendations are received from the Authority within the period

of specified in the second provision or within such period as may be mutually

agreed upon between the Central Government and the Authority.

Provided also that if the Central Government having considered that

recommendation of the Authority comes to a prima facie conclusion that such

recommendation cannot be accepted or needs modifications, it shall, refer the

recommendations back to the Authority for its reconsideration, and the Authority

may within fifteen days from the date of receipt of such reference, forward to the

Central Government its recommendation after considering the reference made by

the Government. After receipt of further recommendation, if any, the Central

Government shall take a final decision.

NEW TELECOM POLICY-1999

Availability of affordable and effective communications for the citizens-

To achieve a tele density of 7 by the year 2005 and 15 by the year 2010; to

improve rural tele density from the level of 0.4 to 4 by the year 2010.

Create a modern, efficient and world class Telecommunications infrastructure

taking into account the convergence of IT, Media, Telecom and ConsumerElectronics.

Convert Public Call Offices (PCOs) into Public Tele-info Centres having multi-

media capability like ISDN Services, Remote Database Access, Government and

Community Information Systems etc.

Transform in a time-bound manner, the Telecommunications Sector to a greater

competitive environment in both urban and rural areas providing equal

opportunities and level playing field for all players.

Strengthen Research and Development efforts in the country and provide an

Impetus to build world class manufacturing capabilities.

Protect Defense and Security interest of the country.

Enable Indian Telecom Companies to become truly Global Players.


8/102

8

This Policy frame work focuses on creating an environment, which enables

continued attraction of investment in the sector and allows creation of

Telecommunications infrastructure by leveraging on Technological

developments.

The New Telecom Policy frame work looks at the Telecom Service Sector as

follows:

Cellular Mobile Service Providers, Fixed Service Providers and Cable Service

Providers, collectively referred to as Access Providers.

Radio Paging Service Providers.

Public Mobile Radio Trunk Service Providers.

National Long Distance Operators.

International Long Distance Operators.

Global Mobile Personal Communication by Satellite (GMPCS) Service Providers.

VSAT Based Service Providers.

Other Service Providers.

DISPUTE RESOLUTION IN TELECOM SECTOR

With a view to provide a level playing field in a competitive environment, the

Government of India in 1997 established a statutory and autonomous regulator

viz., The Telecom Regulatory Authority of India (TRAI) under the TRAI Act 1997.

With a view to further strengthen the regulator the TRAI Act, 1997 was amended

in the year 2000 and a separate body viz., The Telecom Dispute Settlement and

Appellate Tribunal (TDSAT) was constituted for resolution of disputes in Telecom

Sector.

FUNCTIONS OF TDSAT

The TDSAT is empowered to adjudicate any dispute between:

Licensor and a Licensee.

Two or more Service Providers.


9/102

9

A Service Provider and a Group of Consumers.

The Appellate Tribunal shall be guided by the Principles of natural justice and have

powers to regulate its own procedure.

The Appellate Tribunal has the same powers as are vested in a Civil Court, while trying

a Suit, in respect of following matters, viz.,

Summoning and enforcing the attendance of any person and examining him on

oath.

Requiring the discovery and production of documents.

Receiving evidence on Affidavits

Requisitioning any public record or document or a copy of such record or

document from any office.

Issuing commissions for the examination of the witnesses or documents.

Reviewing its decisions.

Dismissing an application for default or deciding it, ex-parte.

Setting aside any order of dismissal of any application for default or any order

passed by it.

Notwithstanding anything contained in the Code of Civil Procedure, or any other Law,

an Appeal shall lie against any Order, not being an Interlocutory Order, of the AppellateTribunal to the Supreme Court of India on one or more of the grounds specified in

Section 100 of that Code. The Appellate Tribunal consists of a Chair-Person and two

Members appointed by the Central Government. The Selection of Chair-Person and

Members of the Appellate Tribunal is made by the Central Government in consultation

with the Chief Justice of India.


10/102

10

Fig 1: Indian Telecom Industry Framework


11/102

11

INTRODUCTION TO THE ORGANISATION

COMPANY PROFILE

SISTEMA SHYAM TELESERVICESSistema Shyam TeleServices Ltd (SSTL) is the fastest growing telecom company in the

competitive Indian market, with over 10 million voice subscribers and over 6 lakh mobile

broadband customers. SSTL has tied up with Mobile TeleSystems OJSC, a JSFC

Sistema company of Russia, to bring the globally acclaimed telecom brandMTS to

India. MTS is the 8th largest telecom brand in the world. Millward Brown in its yearly

listing of top 100 brands, recently voted MTS as the 72nd most powerful brand globally.

SSTL is a joint venture company between Sistema {LSE-SSA} of Russia and Shyam

Group of India. Sistema is the majority share holder in this joint venture with a 73.710%

equity stake, along with the Shyam Group, holding a 23.792% stake and the remaining

2.498% being held by the public.

In a recent development, the Russian Government has picked up approximately 17%

stake in SSTL for US$ 600 million. The process of shares transfer to the Russian

Government is expected to get closed within Q1 2011.

KEY ACKNOWLEDGEMENTS & MILESTONES

In April 2010, Sistema JSFC has been recognized as the Best Russian

Company of 2009 operating in India.

MTS, the mobile telecom service brand of SSTL, has over 10 million

customers in India.

MBlaze, the high-speed mobile broadband service, launched in November 2009

has clocked over 600,000 satisfied mobile broadband customers in a very short

span of time.

SSTL was the FIRST telecom company in India to launch mobile broadband internet

services with speeds up to 3.1 Mbps in the state of Jharkhand in April 2010.


12/102

12

Recently Telecom Regulatory Authority of India (Indias APEX Telecom Regulatory

Body) recognized MTS for having one of the highest percentage of satisfied customers

for Network Performance.

In May 2010, renowned industry body CMAI, Association of India awarded MTS theNational Telecom Awardfor being the Fastest Growing Data Operator.

Recently in February 2011, MTS India was recognized at the World HRD

Congress for

Best HR Practices Award in Reward & Recognition Strategies

Best Overall Recruiting & Staffing Organization

MTS BrandMTS is the global telecom brand of Mobile TeleSystems (MTS) OJSC (NYSE: MBT) of

Russia. In December 2008, Sistema Shyam TeleServices Ltd, a joint venture between

Sistema (LSE-SSA) of Russia and Shyam Group Of India,brought the MTS brand into

India under a brand license agreement with Mobile TeleSystems (MTS) OJSC. This

extended the brand of MTS beyond the CIS. The MTS brand is one of the most

recognized in the world. The latest rankings from Millward Brown Optimor features the

MTS brand as the 72nd most powerful brand globally with a value of $9.7 billion. In

2008, MTS became the first and only Russian brand to enter BRANDZ Top 100 Most

Powerful Brands, a ranking published by the Financial Times and Millward Brown.

Brand MTS was launched in 2006 in Russia and got built based on its reputation as the

leading telecommunication group offering world class telecom services in Russia,

Eastern Europe and Central Asia.

In India, brand MTS offers voice & data services to over 10 million subscribers and

operates across all 22 telecom circles of India.

MTS launched the high-speed mobile broadband service, MBlaze, in November 2009

and has seen tremendous market acceptance with over 5 lakh satisfied mobile

broadband customers. The high speed mobile broadband service has been made

available in more than 130 towns (Including all Metros) across the country. In April


13/102

13

2010, MTS is also credited to have launched its LIVE TV and Video on demand service,

aptly called MTS TV for all MBlaze customers.

MTS RussiaDemand for wireless communication services in Russia has grown rapidly over the last

ten years. On December 31, 2007, overall wireless telecommunications penetration in

Russia stood at 119% (or 173 million subscribers) versus 105% (or 152 million

subscribers) at the close of 2006, according to AC&M-Consulting.

Key growth factors include:

A rapidly growing economy

Rising disposable incomes and a growing middle class

Relatively low fixed-line penetration

Prevalence of multi SIM card usage

In recent years competition has evolved to exist primarily between MTS and two other

major players, each of which provides significant coverage throughout Russia. In

addition, MTS competes with local GSM, D-AMPS and CDMA operators in several

Russian regions.

Competition in the market is based upon:

Local tariff prices

Network coverage and quality

Brand perception

Level of customer service provided

Roaming and international tariffs

Value-added services

MTS UkraineThe Ukrainian wireless telecommunications market has grown rapidly in recent years

largely due to:

Broader economic recovery in Ukraine


14/102

14

Changes in ownership of the two major operators

The introduction of Calling Party Pays (CPP) billing arrangements

Increasing competition with the entry of new players

According to public information obtained by Ukrainian mobile operators, overall wireless

penetration in Ukraine increased from 104% to 120%, or approximately 55.6 million

subscribers, in 2007. MTS Ukraine (formerly UMC) is one of the largest wireless

providers in the country, with a 36.0% market share and representing 38.8% of

revenues in the country.(Penetration data according to AC&M-Consulting).

Competition in the market is primarily based on:

Service offers

Network quality Pricing

Brand perception

MTS UzbekistanLow penetration rates characterize the wireless telecommunications market in

Uzbekistan giving MTS the opportunity to develop this market in the coming years.

According to the Companys estimates, in 2007, overall wireless penetration in

Uzbekistan increased to 22% from 10%.

MTS is the number one provider of mobile telephone services in the country, with

approximately 2.8 million subscribers accounting for nearly 48% of the Uzbek market.

MTS TurkmenistanIn Turkmenistan, MTS continues to dominate the market, increasing its subscriber base

by 94% to 356,260 at the close of 2007 versus 183,788 at the end of 2006. MTS

thereby increased its market share by around five percentage points, with an 88% share

of the total market in 2007.


15/102

15

Penetration in Turkmenistan is still very low, as it grew from 3.2% in 2006 to 7.4% in

2007 according to company estimates, but the countrys economic growth and low

fixed-line penetration give MTS every indication that Turkmenistan will continue to

increase its visibility in the Group results.

MTS Armenia

In September 2007, MTS acquired an 80% stake in K-Telekom, a mobile operator in

Armenia operating under the Viva-Cell brand and offering wireless services using GSM

900 and GSM 1800 technologies throughout the territory of Armenia. As of December

31, 2007, Viva-Cell had 1.4 million subscribers and a 73.9% market share according to

AC&M-Consulting. At the end of 2007, the overall wireless penetration in Armenia was

58%, or approximately 1.9 million subscribers, according to AC&M-Consulting data.

In October 2007, K-Telekom was allocated frequencies valid for 10 years to offer 3G

services in the UMTS standard on the entire territory of Armenia.

HISTORY

MTS was established in October 1993 by Moscow City Telephone Network (MGTS), T-

Mobile Deutschland GmbH (T-Mobile), an affiliate of Deutsche Telekom AG, Siemens

AG (Siemens) and several other shareholders. In late 1996, Sistema JSFC acquired a

majority stake in MTS and has remained the primary owner ever since.

MTS was the first company to launch GSM services in the Moscow region in 1994. In

subsequent years, MTS has expanded rapidly in Russia largely through the acquisition

of smaller independent players and became the leading national mobile operator.

MTS initiated its international expansion in 2002 through the establishment of Mobile

TeleSystems LLC, a joint venture with Beltelecom, the national fixed line operator in

Belarus.

In 2003, MTS continued to expand in the CIS by acquiring the leading operator UMC in

Ukraine, the biggest CIS market outside of Russia.


16/102

16

MTS entered Central Asia in 2004 through the acquisition of the leading mobile phone

operator in Uzbekistan, Uzdunrobita. In June 2005, the Company acquired Barash

Communications Technologies, Inc., the number one operator in Turkmenistan.

In September 2007, MTS continued its international expansion through the acquisitionof the leading mobile operator in Armenia, K-Telecom.

In December 2008, MTS started to expose its brand outside the CIS borders. MTS and

Shyam Telelink Limited, JSFC Sistema's telecommunications subsidiary in India,

announces the agreement to allow Shyam Telelink to use MTS brand in India. The

decision to introduce the brand to India is reflective of the brands success in the

Companys markets of operation since its launch in May 2006. In April 2008, MTS b rand

was recognized as one of the BRANDZ Top 100 Most Powerful Brands, a ranking

published by the Financial Times and Millward Brown, a leading global market research

and consulting firm.

Today, Mobile TeleSystems is the largest mobile phone operator in Russia and the CIS.

MTS is a multinational corporation of a new type, based in a high-growth emerging

market and simultaneously entering other developing markets with a unified brand.

Having been recognized internationally for corporate governance and transparency,

MTS is not only a leading Russian blue-chip company, but a truly global organization.

GLOBAL RECOGNITION

Top 100 Most Powerful Brands

In April 2008, MTS was named as one of the BRANDZ Top 100 Most Powerful

Brands, a ranking published by the Financial Times and Millward Brown, a leading

global market research and consulting firm. MTS became the first and only Russiancompany to join the ranks of the most powerful brands in the world, which stands as a

recognition of its leadership across the CIS and increasing global relevance. MTS

entered the Top 100 Most Powerful Brands ranking at 89th place with a Brand Value of

$8.077 billion.


17/102

17

Business Week InfoTech 100

In May 2008, MTS was included in the InfoTech 100 ranking of the best-performing

tech companies by Business Week. MTS was ranked as the 14th company globally,

based on four criteria: shareholder return, return on equity, total revenues, and revenue

growth. MTS became the highest-ranked company from Russia, and above such

companies as AT&T, LG and Microsoft.

Trusted Brand 2008

In June 2008, MTS was recognized by Readers Digest as the most Trusted Brand

among mobile operators in Russia. The European Trusted Brands 2008 survey was

conducted in 16 countries in 14 different languages. In Russia, over 40% of consumers

nominated MTS as the most Trusted Brand in Mobile Phone Network category.

World Communications Awards 2008

In September 2008, MTS received three nominations for the World Communications

Awards 2008. The Company made the shortlist in the Best Brand, Best Mobile

Operator and Best Project Management award categories.

GSMA Board

In April 2008, the CEO of MTS joined the Board of the GSM Association (GSMA), the

global trade association for the mobile industry. GSMA's board members include 25

operator representatives, the Chair of the Executive Management Committee - the body

that manages the Association's ongoing activities in the area of products and services -

and the GSMA CEO Rob Conway. Board members include executives of such leading

global operators as China Mobile, AT&T, Orange, Telefonica O2 Europe, T-Mobile,

Vodafone, and Telenor Mobile.

GSMA 13th Annual Global Mobile Awards

In January 2008, MTS became the first Russian company to receive a nomination in

the 13th Annual Global Mobile Awards hosted by the GSM Association (GSMA). MTS

was recognized for its WAP-portal wap.kids.mts.ru designed specifically for

children in the Best Mobile Infotainment Portal for News/Entertainment category.


18/102

18

Corporate Governance

MTS was ranked as the most transparent company in Russia by Standard & Poors in

2005, 2006 and 2007. The ranking was based on the analysis of ownership structure

and shareholders rights, financial and operational openness and composition and

procedures of the Board of Directors and Management Committee.

Investor Relations

In 2006 and 2007, MTS was recognized as having the best Investor Relations

department in the telecom sector in Russia. The award was based on the results of the

Extel Survey Focus Russia study, conducted jointly by Interfax and Thomson

Financial.

Top 100 Most Powerful Brands

For the second year in a row, MTS joins the ranks of the most powerful brands in the

world with a value of $9.2 billion at the 71st position. As in 2008, MTS is the most

valuable Russian brand in the ranking and one of the 10 most valuable telecoms brands

in the world. MTS brand has risen 18 spots to become the 71st most powerful brand

globally with a value of $9.2 billion, up from $8.1 billion in 2008.

CORPORATE STRATEGY

Primary goal of MTS is to be the leading communication operator in India, providing its

customers with mobile services and high speed internet access at home and on the

move. For this, company is trying to move beyond the mobile access.

The development of MTS beyond mobile access is part of our strategic initiative 3i.

Companys directions are basically based on three main principles:

Integration

Internet

Innovation


19/102

19

Integration

In Integration, company is basically trying to develop new customer touch points.

Company aims to provide comprehensive integrated service portfolio for all their

customers. Communication needs, through both fixed line and wireless access. The

networks and platforms company is developing will create a seamless and

unsurpasseduser experience.

Internet

For internet facilities company is trying to offer universal connectivity to its customers

because customer increasingly expects faster and broader connectivity. Company is

also trying to create smarter pipelines so the customers can realize full benefits of

todays technology and to compete with other brands.

Innovation

In todays scenario innovation is very important aspect to stand in highly competitive

market. MTS is differentiating from its competitors by offering a unique mix of products

and services. MTS offers exclusive devices, distinct packages and services.


20/102

20

PRODUCT PORTFOLIO

MTS offer following types of data Products:-

1.MBLAZE (upto 3.1Mbps speed).

2. MBROWSE (upto 64Kbps speed).

3. Mblaze Mobile WiFi Router

MBLAZE PREMIUM @ Rs. 1599.

Features-

Plug play enabled.

Speed upto 3.1 Mbps.

Fastest uploads at a speed to upto 1.8 Mbps.

Micro SD card slot for data storage.

Stylish survival modem for flexible usage.


21/102

21

MBLAZE STANDARD @ Rs. 1549.

Features-

Plug play enabled.

Speed upto 3.1 Mbps.

Fastest uploads at a speed to upto 1.8 Mbps.

MBROWSE @ Rs. 1499.

Features-

Plug play enabled.

Speed upto 1x.


22/102

22

MBLAZE MOBILE WiFi ROUTER @ Rs.5449

Features-

Pocket WiFi routersmallest Mobile Broadband WiFi router

on the market.

No connection hasslesjust switch on and select WiFi

network.

Up to 5 simultaneous WiFi connections.

Battery operatedup to 4 hours working time / up to 100

hours standby time.

Suitable for any WiFi enabled device including iPad Touch &

iPod.

Independent of Operating Systems


23/102

23

Recharge Plans For Mblaze

Mblaze (FRC) as per need :

Plan Name FRC (Rs.)

Bundled

Usage(Free)

Validity (in

Days)

Extra Usage

(Rs.)

FRC 248 248 1 GB 30 50p/MB

FRC 497 497 5 Gb 30 50p/MB

FRC 498 498 2.5 GB 30 50p/MB

FRC 750 750 UNLIMITED^ 30 50p/MB

FRC 798 798 5 GB 30 50p/MB

FRC 999 999 UNLIMITED^ (12GB) 30 -

FRC 1050 1050 15 GB 30 50p/MB

Mblaze (STV) as per need :

Plan Name Free Usage MRP (Rs.)

Validity (in

Days)

Extra Usage

(Rs.)

Mblaze 96Unlimited^(512

MB) 96 1 N/A

Mblaze 198 250 MB 198 30 50p/MB

Mblaze 248 350 MB 248 30 50p/MB

Mblaze 298 Unlimited^ 1 GB 298 7 N/A

Mblaze 348 512 MB 348 30 50p/MB

Mblaze 498 750 MB 498 30 50p/MB

Mblaze 598 1 GB 598 30 50p/MB

Mblaze 647 Unlimited^ 1 GB 647 30 N/A

Mblaze 698 2 GB 698 30 50p/MB

Mblaze 798 Unlimited^ (6 GB) 798 30 N/AMblaze 898 6 GB 898 30 50p/MB

Mblaze 999 Unlimited^ (12 GB) 999 30 N/A

Mblaze 1050 10 GB 1050 30 50p/MB

Mblaze 3000 30 GB 3000 30 50p/MB

Mblaze 5000 50 GB 5000 30 50p/MB

Mblaze night* 10 GB Night 595 30 50p/MB

Mblaze 3 (3M) 9 GB 2394 90 50p/MB

Mblaze 6 (3M) 18 GB 2694 90 50p/MB

Mblaze 10 (3M) 30 GB 3150 90 50p/MB

Mblaze 1 (6M) 6 GB 3588 180 50p/MB

Mblaze 3 (6M) 18 GB 4788 180 50p/MB

Mblaze 10 (6M) 60 GB 6300 180 50p/MB

Mblaze 15 (6M) 90 GB 9000 180 50p/MB

Mblaze 3 (12M) 36 GB 9576 365 50p/MB

Mblaze 6 (12M) 72 GB 10776 365 50p/MB

Mblaze 10 (12M) 120 GB 12600 365 50p/MB

Mblaze 15 (12M) 180 GB 18000 365 50p/MB*10pm - 7am, Base Tariff-Rs 2/MB


24/102

24

Recharge Plans For Mbrowse

MBrowse (FRC) as per need :

FRC (Rs.) Bundled FRC with FREE Usage Usage Validity (in Days) Extra Usage Cha

300 Unlimited 30 N/A



* Base Tariff Rs 2/MB

Mbrowser (STV) as per need:

Plan Name MRP (Rs) Bundled Usage(Free) Validity (in days

MLoad111 111 175 MB 30

MLoad 5 175 300 MB 30

MLoad 249 Unlimited 7

MLoad 6 300 700 MB 30

MLoad night* 349 Unlimited 30

MLoad350 350 1 GB 30

MLoad (day & night*) 449 0.5 GB day/1.5 GB night 30

MLoad 2 499 Unlimited 15

MLoad549 549 Unlimited 30

MLoad 7 600 2 GB 30

MLoad 3 650 Unlimited 30

MLoad 799 (2 months

unlimited) 799 Unlimited 60

* Night - 10 PM - 7 AM, Base Tariff Rs 2/MB


25/102

25

PRODUCT LAUNCH

Steps:

MarketingDepartment

Checks the market demand. This can be internal or external.

Checks with the exiting product.

Propose a plan according to all the concern depertment i.e. IT, finance, CSDand sales.

Department

Every department cross check the proposal.

IT

Department

Checks the feasibility of the proposal.

FinanceDepartment

Checks the profitability of the proposal.

Department

Product note (proposal) is sign by all the concern department.

CorporateTeam

Sign product note is send for appproval.

ITDepartment

Checks configuration of the product note.

RevenueAssurance

Department

Checks the functionality of product note.


26/102

26

RESEARCH METHODOLOGY

RESEARCH OBJECTIVES

The research study tends to follow and achieve specific objective.

The objective of this particular study is:-

To identify best tariff offerings among all operators.

To identify the modes of communication.

To attain this objective following steps have been followed:-

Steps-

1. Study of product portfolio.

2. Comparison of recharges offered by different operators.

3. Customer survey- to check the customer satisfaction for the data card, they are

using.

4. Retailers survey- to find out the market demand and supply of data cards.


27/102

27

TYPE OF RESEARCH

Research Design:

The formidable problem that follows the task of defining the research problem in the

preparation of design of the research project, popularly known as the research design.

A research design is the arrangement of condition for collection and analysis of data in

a manner that aims to combine relevance to the research purpose in economy and

procedure.

Research problems:

Comparative study of data product.

Research methodology:Exploratory method.

The main purpose of exploratory research studies is that of formulating a problem for

more precise investigations or of developing the working hypotheses from an

operational point of view. The major emphasis in such studies is on the discovery of

ideas and insights.

Any one of the following three methods can be used to carry out such kind of research

study: -

Survey of concerning literature.

The Experience survey.

The analysis of insight-stimulating.

Experience survey had been used to carry out such study.

Experience Survey:

It means the survey of people who have had practical experience with the problem to be

studied. The object of such a survey is to obtain insight into the relationships between

variables and new ideas relating to the research problem. An experience survey may

enable the researcher to define the problem more concisely and help in the formulation

of the research process. This survey may as well provide information about the practical

possibilities of research.


28/102

28

SAMPLE SIZE AND METHOD

Sample size : 100

Sample Method : Random Simple Sampling

SAMPLE

While deciding about the sample of research, it is required from the researchers point

to pay attention to these under mentioned points:

a) Sample Units:

A decision has to be taken concerning a sampling unit before selecting asample, sampling unit may be a geographical one such as state, district,

village Etc. so in this research sampling unit is Jaipur area.

b) Source of data:

Data required for the study was collected through primary sources i.e. Market

Survey and the market area is JAIPUR.

c) Sampling size:

This refers to the no. of items to be selected from the universe to constitute a

sample. This is a major problem before the researcher. The size of sample

should neither be excessively large not too small, it should be optimum. This

size of population must be kept in view for this also limits the sample size.

Sample size in this research is 100. Further divided into 4 categories i.e.

student, commercial, working and household with the sample 0f 25 each.


29/102

29

Method of data collection

Actually data is of two kinds which are following-

a) Primary Data: Primary data are those, which are collected afresh and for the first

time and this happen to be original in character.

b) Secondary Data: Secondary data are those data which have already been collected

by someone else and which have already been used as per required.

There are basically two sources to collect secondary data

a) Internally: Provided by the company/organization

b) Externally: Various publication of central, state and local Government.

Books, magazines, newspapers

Internet

After only keeping in mind one can think about what type of data has to be collected

during research as our research is concerned I have to gather primary data for

Customer satisfaction and market demand and supply.

Research instruments

Questionnaire Design:

As the questionnaire is self-administrated one, the survey is kept simple and user

friendly. Words used in both the questionnaire (for customer and retailers) are readily

understandable to all respondent.

I have made the questionnaire in which questions are according to the research and

these are convenience for the respondent.

Personnel interaction:

Face to face interaction was done in order to identify their grievances by customer and

retailers.


30/102

30

LIMITATIONS OF THE STUDY

While surveying I encounter with some problems like-

A survey should involve a larger sample size otherwise the findings of the survey

cannot be generalized.

But a larger sample size may increase the time and cost of collecting the primary

data with the help of Questionnaire.

Many of the respondents were not willing to fill the questionnaire.

Some people were not willing to respond and few of them who responded were in

hurry hence the active participation was lacking. Due to which I faced difficulties in

collecting informations regarding my questionnaire.


31/102

31

COMPARATIVE ANALYSIS

On the basis of Same Usage (CDMA)

250 MB Usage

Operator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)

MTS Mblazer 198 250 MB 198 30 days 0.50 /MB

Reliance 250 MB 180 30 days 1.00 /MB

Tata Photon 250 MB 205 30 days

1GB Usage


MTS Mblazer 598 1 GB 598 30 days 0.50 /MB

Reliance 1 GB 200 7 days 1.00 /MB

1 GB 715 30 days 1.00 /MB

Tata Photon 1 GB 300 7 days

6GB UsageOperator Plan Name Free usages MRP (Rs.) Validity Extra usages (Rs.)

MTS Mblazer 898 6 GB 898 30 days 0.50 /MB

Reliance 6 GB 1500 90 days 1.00 /MB

Tata Photon 6 GB 1500 90 days

Unlimited


MTS Mblazer 999 Unlimited 999 30 days N.A.

Reliance Unlimited 1200 30 days N.A.

Tata Photon Unlimited 1200 30 days N.A.


32/102

32

On the basis of same MRP (CDMA)

MRP- Rs.250

OPERATOR PLAN NAME FREE USAGE MRP(Rs.) VALIDITY EXTRA USAGE Rs.

MTS MBLAZER 248 350 MB 248 30 DAYS 0.50/MB

RELIANCE - 350 MB 250 30 DAYS 1.00/MB

TATA PHOTON - 250 MB 250 30 DAYS -

MRP- Rs.700


MTS MBLAZER 698 2 GB 698 30 DAYS 0.50/MB

RELIANCE - 1 GB 715 30 DAYS 1.00/MB

TATA PHOTON - 1 GB UNLIMITED* 700 30 DAYS -

MRP-Rs.1000


MTS MBLAZER 999 UNLIMITED* 999 30 DAYS N.A.

RELIANCE - UNLIMITED* 1000 30 DAYS N.A.

TATA PHOTON - 5 GB UNLIMITED* 1000 30 DAYS N.A.

MRP-Rs.1500


MTS MBLAZER 1500 15 GB 1500 30 DAYS 0.50/MB

RELIANCE - 6 GB 1500 30 DAYS 1.00/MB

TATA PHOTON - 6 GB 1500 30 DAYS -


33/102

33

On the basis of same validity (CDMA)

Particulars MTS Reliance Tata Photon

Validity Free UsageExtraUsage MRP(Rs.)

ExtraUsage MRP(Rs.)

ExtraUsage MRP(Rs.)

30days 250 MB 50p/MB 198 Re. 1/MB 180 - 250

350 MB 50p/MB 248 Re. 1/MB 250 - -

500 MB 50p/MB 348 Re. 1/MB 350 - -

650 MB - - - - - 500

750 MB 50p/MB 498 - - - -

1 GB 50p/MB 598 Re. 1/MB 715 - -

2 GB 50p/MB 698 - - - 850

5 GB - - - - - 1000

6 GB 50p/MB 898 - - - -1 GB

Unlimited* - - - - - 7005 GB

Unlimited* - -Not

applicable 800 - -

6 GBUnlimited* 50p/MB 798 - - - -

Unlimited**Not

applicable 999Not

applicable 1200 - -

10 GB 50p/MB 1050 - - - 1200

15 GB 50p/MB 1500 - - - -

30 GB 50p/MB 3000 - - - -

50 GB 50p/MB 5000 - - - -

10 GB Night 50p/MB 595 - - - -90days 3 GB 50p/MB 1794 - - - -

6 GB - - Re. 1/MB 1500 - 1500

9 GB 50p/MB 2394 - - - -18 GB 50p/MB 2694 - - - -

30 GB 50p/MB 3150 - - - -

45 GB 50p/MB 4500 - - - -180days 6 GB 50p/MB 3588 - - - -

10 GB - - - - - 2500

18 GB 50p/MB 4788 Re. 1/MB 3000 - -

36 GB 50p/MB 5388 - - - -

60 GB 50p/MB 6300 - - - -

90 GB 50p/MB 9000 - - - -365

days 12 GB 50p/MB 7176 - - - -36 GB 50p/MB 9576 - - - -

72 GB 50p/MB 10776 - - - -

120 GB 50p/MB 12600 - - - -

180 GB 50p/MB 18000 - - - -

7 days 1 GB - - Re. 1/MB 200 - 300

*Free Usage will be available at high speed thereafter unlimited usage will be available on 1x speed.

**Till 12 GB available speed will be 3x thereafter unlimited usage will be available on 1x speed.


34/102

34

On the basis of usage and validity (GSM)

Particulars OFFERING PRICE(Rs.)

FreeUsage Validity

Airtel

3G Vodafone 3GIdea3G

TataDocomo 3G Reliance 3G MTS

100 MB 30 days - - - - 100 -

250 MB 30 days - - - - 199 198

350 MB 30 days - - 350 - - 248

500 MB 30 days 349 - - - 399 348

650 MB 30 days - - - 500 - -

750 MB 30 days - - - - - 498

1 GB 30 days 599 650 - - 649 598

2 GB 30 days 899 - 599 700 749 698

3 GB 30 days - 850 - - 899 -

5 GB 30 days - 1250 - 1000 1199 -

6 GB 30 days - - - - - 898

10 GB 30 days - - 749 1250 1499 1050

15 GB 30 days - - - - 1799 1500

21 GB 30 days - - - 2100 -


35/102

35

Cities in which 3G services are available in Rajasthan

Cities

Airtel

3G Tata Docomo 3G Reliance 3G

Ajmer yes yes yes

Alwar - yes yes

Bhilwada - yes yes

Bhiwadi - yes yes

Bikaner - - yes

Jaipur yes - yes

Jodhpur yes - yes

Kishangarh - yes -

Kota yes yes yes

Nimrana - yes -

Pali - - yes

Pilani - yes yes

Sriganganagar - - yes

Udaipur yes yes yes


36/102

36

FACTS AND FINDINGS

1. MTS offer best tariff among all operators.

2. Maximum people use internet through broadband with 47% followed by data card

with 37% and mobile with 16%.

3. People who use internet through mobile mostly use Airtel.

4. Tata photon has captured maximum market with 40%followed by Reliance with 24%,

BSNL with 14% and MTS & Airtel with11%.

5. Mostly people use postpaid data card connection.

6. People are overall satisfied with data card they are using.

7. MTS has maximum demand for data card with 52% followed by Tata photon with

16%.

8. 80% retailers are aware about the news plans of MTS as soon as they are launch.


37/102

37

DATA ANALYSIS AND INTERPRETATION

CUSTOMER SURVEY

Student

Ques.1 Which device do you prefer to use internet?

Out of Total 25 Student

OptionNo. ofPerson Percentage

Mobile 7 28

Data Card 6 24

Broadband 12 48

Total 25 100

Interpretation:

Out of 25 students, 7use internet through mobile, 6 through Data card and 12

Broadband.


38/102

38

Ques.2 Which Technology do you use?

Out of 6 Students


3G 0 0

EVDO 6 100

1x 0 0

Total 6 100

Interpretation:

All 6 students who use internet through Data card use EVDO technology.


39/102

39

Ques.3 If Mobile, which companys service do you use?

Out of 7 Internet user through Mobile


MTS 0 0

Reliance 0 0

Idea 0 0

Airtel 6 86

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 1 14

Total 7 100

Interpretation:

Out of 7 student who use internet through mobile, 6 use Airtel service and 1use BSNL

service.


40/102

40

Ques.4 If Data Card, which companys service do you use?

Out of 6 Data card User

Option

No. of

Person PercentageMTS 1 17

Reliance 0 0

Tata Photon 3 50

Airtel 1 16

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 1 17

Idea 0 0

Total 6 100

Interpretation:

Out of 6 Data card user (student), 1 use MTS, 3 uses Tata photon, 1 use Airtel and 1

use BSNL.


41/102

41

Ques.5 Was the data card easily available to you at time of purchase?

Out of 6 Students


Yes 6 100

No 0 0

Total 6 100

Interpretation:

Data card was easily available to all 6 students.


42/102

42

Ques.6 Is the connection:-

Out of 6 Students


Prepaid 3 50

Postpaid 3 50

Total 6 100

Interpretation:

Out of 6 students, 3 uses prepaid connection and 3 uses postpaid connection.


43/102

43

Ques.7 How do you find the price of data card you are using?

Out of 6 Students


Expensive 3 50

Economic 3 50

Cheap 0 0

Total 6 100

Interpretation:

Out of 6 students, 3 find the Data card economic and 3 find it expensive.


44/102

44

Ques.8 Does the advertising play any role in selection of data card?

Out of 6 Students


Yes 5 83

No 1 17

Total 6 100

Interpretation:

Out of 6 students, 5 think advertising play an important role in selection of data card and

1 think it does not play an important role.


45/102

45

Ques.9 Which company do you feel promote its data card maximum?



MTS 3 50

Reliance 0 0

Tata Photon 3 50

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 0 0

Idea 0 0

Total 6 100

Interpretation:

Out of 6 students, 3 feel MTS promote its data card maximum and 3 feel Tata Photon

promote its data card maximum.


46/102

46

Ques.10 which companys advertisement do you find appealing?


Option

No. of

Person Percentage

MTS 2 33

Reliance 0 0

Tata Photon 4 67

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 0 0

Idea 0 0

Total 6 100

Interpretation:

Out of 6 students, 2 find MTS advertisement appealing and 4 find Tata photons ads

appealing.


47/102

47

Ques.11 Are you satisfied with the after sales service of data card you are using?

Out of 6 Students


Yes 5 83

No 1 17

Total 6 100

Interpretation:

Out of 6 students, 5 are satisfied with the after sales service of data card they are using

but 1 is not satisfied.


48/102

48

Ques.12 Are you overall satisfied with the data card, you are using?

Out of 6 Students


Yes 5 83

No 1 17

Total 6 100

Interpretation:

Out of 6 students, 5 are overall satisfied with the data card they are using but 1 is not

overall satisfied.


49/102

49

Ques.13 If no, which companys data card you want to buy?

Out of 6 Data card User, 1 Data card Userwants to switch


MTS 1 100

Reliance 0 0

Tata Photon 0 0

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 0 0

Idea 0 0

Total 1 100

Interpretation:

1 student who is not overall satisfied wants to switch to MTS.


50/102

50

Commercial


Out of Total 25 Commercial


Mobile 5 20

Data Card 13 52

Broadband 7 28

Total 25 100

Interpretation:Out of 25 commercials, 5 use internet through mobile, 13 through Data card and 7

through Broadband.


51/102

51


Out of 13 Commercial


3G 1 8

EVDO 11 84

1x 1 8

Total 13 100

Interpretation:

Out of 13 commercials that use internet through Data card, 1 use 3G technology, 11

use EVDO technology and 1 use 1x technology.


52/102

52




MTS 0 0

Reliance 1 20

Idea 0 0

Airtel 3 60

Vodafone 1 20

Tata DoCoMo 0 0

BSNL 0 0

Total 5 100

Interpretation:

Out of 5 commercials that use internet through mobile, 3 use Airtel service, 1 use

Vodafone service and 1 use Reliance service.


53/102


54/102

54




Yes 13 100

No 0 0

Total 13 100

Interpretation:

Data card was easily available to all 13 Commercials.


55/102

55




Prepaid 3 23

Postpaid 10 77

Total 13 100

Interpretation:

Out of 13 Commercials, 3 uses prepaid connection and 10 uses postpaid connection.


56/102

56




Expensive 6 46

Economic 7 54

Cheap 0 0

Total 13 100

Interpretation:

Out of 13 Commercials, 7 find the Data card economic and 6 find it expensive.


57/102

57




Yes 8 62

No 5 38

Total 13 100

Interpretation:

Out of 13 Commercials, 8 think advertising play an important role in selection of data

card and 5 think it does not play an important role.


58/102

58


Interpretation:

Out of 13 Commercials, 3 feel MTS promote its data card maximum, 5 feel its Reliance

and 5 feel Tata Photon promote its data card maximum.



MTS 3 24

Reliance 5 38

Tata Photon 5 38

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 0 0Idea 0 0

Total 13 100


59/102

59


Interpretation:

Out of 13 Commercials, 3 find MTS advertisement appealing, 4 find Reliance ads

appealing, 4 find Tata photons ads appealing and 2 find Vodafone ads appealing.



MTS 3 23

Reliance 4 31

Tata Photon 4 31

Airtel 0 0

Vodafone 2 15

Tata DoCoMo 0 0

BSNL 0 0

Idea 0 0

Total 13 100


60/102

60




Yes 13 100

No 0 0

Total 13 100

Interpretation:

All 13 Commercials are satisfied with the after sales service of data card they are using.


61/102

61



Option

No. of

Person Percentage

Yes 13 100

No 0 0

Total 13 100

Interpretation:

All 13 Commercials are overall satisfied with the data card they are using.


62/102

62

Working


Out of Total 25 Working


Mobile 4 16

Data Card 15 60

Broadband 6 24

Total 25 100

Interpretation:

Out of 25 workings, 4 use internet through mobile, 15 through Data card and 6 through

Broadband.


63/102

63


Out of 15 Working


3G 1 7

EVDO 14 93

1x 0 0

Total 15 100

Interpretation:

Out of 15 working who use internet through Data card, 1 use 3G technology and 14 use

EVDO technology.


64/102

64




MTS 0 0

Reliance 0 0

Idea 0 0

Airtel 2 50

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 2 50

Total 4 100

Interpretation:

Out of 4 working that use internet through mobile, 2 use Airtel services and 2 use BSNL

services.


65/102

65



Option

No. of


Reliance 3 20

Tata Photon 7 47

Airtel 2 13

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 1 7

Idea 0 0

Total 15 100

Interpretation:

Out of 15 Data card user (working), 2 use MTS, 3 uses Reliance, 7 uses Tata photon, 2

uses Airtel and 1 use BSNL.


66/102

66


Out of 15 Working


Yes 15 100

No 0 0

Total 15 100

Interpretation:

Data card was easily available to all 15 workings.


67/102

67


Out of 15 Working


Prepaid 8 53

Postpaid 7 47

Total 15 100

Interpretation:

Out of 15 workings, 8 uses prepaid connection and 7 uses postpaid connection.


68/102

68


Out of 15 Working


Expensive 8 53

Economic 7 47

Cheap 0 0

Total 15 100

Interpretation:

Out of 15 workings, 7 find the Data card economic and 8 find it expensive.


69/102

69


Out of 15 Working


Yes 11 73

No 4 27

Total 15 100

Interpretation:

Out of 15 workings, 11 think advertising play an important role in selection of data card

and 4 think it does not play an important role.


70/102

70




MTS 2 13

Reliance 4 27

Tata Photon 7 46

Airtel 1 7

Vodafone 0 0

Tata DoCoMo 1 7

BSNL 0 0Idea 0 0

Total 15 100

Interpretation:

Out of 15 workings, 2 feel MTS promote its data card maximum, 4 feel its Reliance, 1

feel its Airtel, 1 feel its Tata DoCoMo and 7 feel Tata Photon promote its data card

maximum.


71/102

71




MTS 1 7

Reliance 2 13

Tata Photon 7 46

Airtel 2 13

Vodafone 1 7

Tata DoCoMo 1 7

BSNL 0 0

Idea 1 7

Total 15 100

Interpretation:

Out of 15 workings, 1 find MTS advertisement appealing, 2 find Reliance ads appealing,

7 find Tata photons ads appealing, 2 find Airtel ads appealing, 1 find Tata DoCoMo ads

appealing, 1 find Idea ads appealing, and 1 find Vodafone ads appealing.


72/102

72


Out of 15 Working


Yes 14 93

No 1 7

Total 15 100

Interpretation:

Out of 15 workings, 14 are satisfied with the after sales service of data card they are

using but 1 is not satisfied.


73/102

73


Out of 15 Working


Yes 14 93

No 1 7

Total 15 100

Interpretation:

Out of 15 workings, 14 are overall satisfied with the data card they are using but 1 is not

overall satisfied.


74/102


75/102

75

Household


Out of Total 25 Household


Mobile 0 0

Data Card 3 12

Broadband 22 88

Total 25 100

Interpretation:

Out of 25 households, 3 use internet through Data card and 22 through Broadband.


76/102

76


Out of 3 Household


3G 0 0

EVDO 3 100

1x 0 0

Total 3 100

Interpretation:

All 3 households that use internet through Data card use EVDO technology.


77/102

77



Option

No. of


Reliance 1 33

Tata Photon 1 33

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 1 34

Idea 0 0

Total 3 100

Interpretation:

Out of 3 Data card user (household), 1 use Reliance, 1 use Tata photon and 1 use

BSNL.


78/102

78


Out of 3 Household


Yes 3 100

No 0 0

Total 3 100

Interpretation:

Data card was easily available to all 3 households.


79/102

79


Out of 3 Household


Prepaid 2 67

Postpaid 1 33

Total 3 100

Interpretation:

Out of 3, 2 uses prepaid connection and 1 use postpaid connection.


80/102

80


Out of 3 Household


Expensive 0 0

Economic 3 100

Cheap 0 0

Total 3 100

Interpretation:

All 3 households find the Data card economic.


81/102

81


Out of 3 Household


Yes 2 67

No 1 33

Total 3 100

Interpretation:

Out of 3 households, 2 think advertising play an important role in selection of data card

and 1 think it does not play an important role.


82/102

82




MTS 0 0

Reliance 2 67

Tata Photon 1 33

Airtel 0 0

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 0 0

Idea 0 0

Total 3 100

Interpretation:

Out of 3 households, 2 feel reliance promote its data card maximum and 1 feel Tata

Photon promote its data card maximum.


83/102


84/102

84


Out of 3 Household


Yes 3 100

No 0 0

Total 3 100

Interpretation:

All 3 households are satisfied with the after sales service of data card they are using.


85/102

85


Out of 3 Household

Option No. of Person Percentage

Yes 3 100

No 0 0

Total 3 100

Interpretation:

All 3 households are overall satisfied with the data card they are using.


86/102

86

RETAILER SURVEY

Ques.1 You are retailer for:-

Out of Total 25 Retailers


Sim card 0 0

Data Card 13 52

Both 12 48

Total 25 100

Interpretation:Out of 25 Retailers, 13 are Retailer for data card and 12 are Retailer for data card and

Sim card both.


87/102

87

Ques.2 Which companys data cards are you selling?



1 5 20

2 5 20

3 4 16

4 2 8

5 3 12

6 0 0

7 0 0

All 6 24Total 25 100

Interpretation:

Out of 25 retailers, 5 sell 1 companys data card, 5 sell 2 companys data card, 4 sell 3

companys data card, 2 sell 4 companys data card, 3 sell 5 companys data card and 6

sell all 8 companys data card.


88/102

88

Ques.3 Which companys data card has maximum demand?


Option

No. of


Reliance 2 8

Tata Photon 4 16

Airtel 3 12

Vodafone 1 4

Tata DoCoMo 1 4

BSNL 1 4

Idea 0 0

Total 25 100

Interpretation:

Out of 25 retailers, 13 retailers said MTS has max. Demand, 2 said its Reliance, 4 said

its Tata Photon, 3 said its Airtel, 1 said its Vodafone, 1 said its Tata DoCoMo and 1 said

its BSNL.


89/102

89

Ques.4 Which companies are giving supply on time?

Out of 25 Retailers

Option

No. of


Reliance 2 8

Tata Photon 2 8

Airtel 1 4

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 2 8

Idea 0 0Total 25 100

Interpretation:

Out of 25 retailers, 18 said MTS gives supply on time, 2 said its Reliance, 2 said its Tata

Photon, 1 said its Airtel and 2 said its BSNL.


90/102

90

Ques.5 Which companies are giving maximum commission?

Out of 25 Retailers


MTS 15 60

Reliance 2 8

Tata Photon 4 16

Airtel 3 12

Vodafone 0 0

Tata DoCoMo 0 0

BSNL 1 4

Idea 0 0Total 25 100

Interpretation:

Out of 25 retailers, 15 said MTS max. Commission, 2 said its Reliance, 4 said its Tata

Photon, 3 said its Airtel and 1 said its BSNL.


91/102

91

Ques.6 Are you made aware of the new plans as soon as they are launched?

Out of 25 Retailers


Yes 20 80

No 5 20

Total 25 100

Interpretation:

Out of 25 retailers, 20 were aware of the new plans but 5 were not.


92/102

92

Ques.7 What is the mode through which information reaches to you?


Option

No. of

Person Percentage

Message 0 0

Sales res. 25 100

Email 0 0

Total 25 100

Interpretation:

All 25 Retailers get information through sales res.


93/102

93

Ques.8 How many times a company sales rep. visits your store in a month?


Option

No. of

Person Percentage

Once 2 8

Twice 3 12

Thrice 4 16More thanthrice 16 64

Total 25 100

Interpretation:

Out of 25 Retailers, 2 said sales res. Visit their store once in a month, 3 said sales res.

Visit their store twice in a month, 4 said sales res. Visit their store thrice in a month and

16 said sales res. Visit their store more than thrice in a month.


94/102

94

Ques.9 Are any sort of perks/ benefits provided to you, for your sales achievements?

Out of 25 Retailers


Yes 12 48

No 13 52

Total 3 100

Interpretation:

Out of 25 Retailers, 12 said they get perks/ benefits for your sales achievements and 13

did not.


95/102

95

Ques.10 Are you satisfied with it?

Out of 25 Retailers


Yes 25 100

No 0 0

Total 25 100

Interpretation:

All 25 Retailers are satisfied with companys service.


96/102

96

SWOT ANALYSIS

Strengths:

1. Extending offerings like fixed broadband, pay television, content and entertainment services.2. Strong brand name and visibility.

3. Low tariff plans.

4. Innovative schemes.

5. Reliable and quality product.

6. Vision oriented culture.

7. Good network.

Weakness:

1. Only CDMA; no GSM.

2. Lacking efficient global operations.

3. Comparatively less brand recall in customer mind.

Opportunities:

1. Huge market.

2. Growth oriented customer market.

3. Growing in data card market.

Threat:

1. Competition from other companies.

2. Less product awareness in the market.

3. Mobile Number portability.


97/102


98/102

98

APPENDIX

QUESTIONNAIRE (Customers)

PERSONAL INFORMATIONS:

Name :

Age :

Gender :

Address :

Phone No. :

E-mail :

Category : (a) Student (b)Commercial (c) Working (d) Household

Q.1 Which device do you prefer to use internet?

(a) Mobile (b) Data Card (c) Broadband

Q.2 Which Technology do you use?

(a) 3G (b) EVDO (c) 1x

Q.3 If Mobile, which companys service do you use?

(a) MTS (b) Reliance (c) Idea

(d) Airtel (e) Vodafone (f) Tata DoCoMo

(g) BSNL

Q.4 If Data Card, which companys service do you use?

(a) MTS (b) Reliance (c) Tata Photon


(g) BSNL (h) Idea

Q.5 Was the data card easily available to you at time of purchase?

(a) Yes (b) No


99/102

99

Q.6 Is the connection:-

(a) Prepaid (b) Postpaid

Q.7 How do you find the price of data card you are using?

(a) Expensive (b) Economic (c) Cheap

Q.8 Does the advertising play any role in selection of data card?

(a) Yes (b) No

Q.9 Which company do you feel promote its data card maximum?



(g) BSNL (h) Idea

Q.10 which companys advertisement do you find appealing?



(g) BSNL (h) Idea

Q.11 Are you satisfied with the after sales service of data card you are using?

(a) Yes (b) No

Q.12 Are you overall satisfied with the data card, you are using?

(a) Yes (b) No

Q.13 If no, which companys data card you want to buy?



(g) BSNL (h) Idea

Q.14 Reference:- Name:

Contact No.:

Date: Thank You.


100/102

100

QUESTIONNAIRE (Retailers)

RETAILERS INFORMATIONS:

Retails Shop Name:

Contacted Persons Name:

Phone No.:

E-mail:

Q.1 You are retailer for:-

(a) Sim Card (b) Data Card (c) Both

Q.2 Which companys data cards are you selling?



(g) BSNL (h) Idea

Q.3 Which companys data card has maximum demand?



(g) BSNL (h) Idea

Q.4 Which companies are giving supply on time?



(g) BSNL (h) Idea

Q.5 Which companies are giving maximum commission?



(g) BSNL (h) Idea

Q.6 Are you made aware of the new plans as soon as they are launched?

(a) Yes (b) No


101/102

101

Q.7 What is the mode through which information reaches to you?

(a) E-mail (b) Sales rep. (c) Message

Q.8 How many times a company sales rep. visits your store in a month?

(a) Once (b) Twice (c) Thrice(d) More than Thrice

Q.9 Are any sort of perks/ benefits provided to you, for your sales achievements?

(a) Yes (b) No

Q.10 Are you satisfied with it?

(a) Yes (b) No

Date: Thank You.


102/102

BIBLIOGRAPHY

BOOK

Kothari C.R.

Research Methodology, New Delhi,

Vikas publishing House Pvt. Ltd.

INTERNET

http://www.mtsindia.in/corporate/about-mts.html

http://www.rcom.co.in/Rcom/personal/internet/wireless_internet.html

http://www.tataphoton.com/tata-photon-prepaid.aspx

http://www.airtel.in/wps/wcm/connect/Airtel3G/airtel3g/3g-services/tariffs/pg_tariffs

http://www.idea3g.co.in/prepaid.php?circle=Rajasthan

http://www.vodafone.in/3gworld/pages/3g_serivces.aspx?hc=5&cid=mum

http://www.tatadocomo.com/3g-plans-prepay.aspx

Summer Training Project Report 2

Documents