Summer Training Presentation

A study on the problems related to acceptability of Tata salt in rural market of

Himachal Pradesh

Under The Guidance Of :Mrs. Nidhi Verma

Faculty , PCTE Presented By: Ludhiana Kapil Singh Pathania

Chemical Industry

Chemical industry : Different products from raw materials through Chemical reactions.

Chemical Industry contributes in :

Textile Industry

Food manufacturing companies.

Pharmaceutical Industry and Health Care Industry.

Packaging Industry.

The Automobile Industry.

Indian Chemical Industry

Inorganic Chemicals.

Drugs and Pharmaceuticals.

Plastics and Petrochemicals.

Pesticides, Fertilizers and other Agro-Chemical Products.

Specialty and Fine Chemicals like Dyes and Paints.

Projects and Expansions

Developing after the country's independence in 1947.

Growing at the rate of more than 10% annually.

Indian Chemical Industry ranks 12th in the world and accounts for 13% of total exports from India.

Accounting for 2% of global output.

Source: Indian Chemical Council

Introduction to Tata Chemicals Limited

Established in 1939 at Mithapur (Gujarat, India).

Businesses- LIFE — living, industrial and farming essentials.

Global reach

Innovation.

Sustainable chemistry:

Vision and Mission

Mission

Serving society through science

VisionThey shall be amongst premier chemical companies.Leveraging science to deliver new and innovative

offerings.Enhancing value to our customers.Delivering superior returns to our shareholders.Leading in corporate sustainability.

The Leadership Team

Board of Directors

Chairman Rattan N Tata.

Vice Chairman R Gopalakrishnan.

Managing Director R Mukundan.

Executive Director Kapil Mehan.

Executive Director and CFO P K Ghose.

Products

Life Essentials

Cooking Soda: Tata Samunder, Fresh Produce.

Salt: Tata Salt, I-shakti, Tata lite.

Tata Swach.

Industry Essentials

Soda Ash.

Sodium Bicarbonate.

Chemicals: Caustic Soda Chlorine Based Products, Bromine Based Products, Gypsum, Phosphoric and Sulphuric acids.

Sodium Tripolyphosphate.

Cement: Tata Sudh.

ServicesServices

Tata Kissan Sansar

Khet Se Call centers

Subsidiaries and Joint Ventures

Brunner Mond.

Magadi Soda.

Khet-Se.

General Chemical Industrial Products (GCIP).

Rallis India.

Manufacturing Plants

Mithapur

Kenya

HaldiaUK

Babrala

STRENGTHS WEAKNESSES

Monopoly Financial Problem

Infrastructure

OPPORTUNITIES THREATS

Rural Markets Growing Local Brands

SWOT Analysis of Training Unit (Himachal Salt Suppliers)

Ratio 2008-2009 2009-2010

Current Ratio 1.46 1.65

Current Ratio = Currents Assets Current Liabilities

RATIO ANALYSIS

Ratio 2008-2009 2009-2010

Liquid ratio 0.57 0.85

Quick Ratio = (Current Asset – Inventory– prepaid expenses) Current Liabilities

Ratio 2008-2009 2009-2010

Liquid ratio 0.36 0.47

Absolute liquid ratio = (Cash and bank Balances) Current Liabilities

Ratio 2008-2009 2009-2010

Debt-Equity

Ratio

0.95 0.68

Debt-Equity Ratio = Debt (Long-Term Loans) Equity (Shareholders Funds)

Ratio (%) 2008-2009 2009-2010

Net Profit Ratio 5.4 8.0

Net Profit Ratio = (Net Profit/ sales) X 100

Objectives

To study the awareness regarding the different attributes related to salt in the rural markets of H.P.

To Study the perception of rural consumers towards Tata Salt.

To study the factors affecting the buying behavior of Salt in the rural markets of H.P.

Research Methodology

Research DesignResearch design is Descriptive research design.

Universe All the consumers of the salt in the rural markets of India.

Population In this research, the population is all the consumers of salt

in the rural areas of Himachal Pradesh.

Sampling unitThe sampling unit consists of every single consumer of the

salt in the rural markets of (kangra region) of Himachal Pradesh.

Sampling sizeThe sample size for my research is 100.

Sampling techniquesconvenience sampling.

Graph 4.1 Iodine is present in the salt (N=100)

Yes No Can't say0

5

10

15

20

25

30

35

40

45Iodine in present in salt

Responses

Table 4.2 Disease is caused by low iodized salt. (N=42)

yes no Don't Know0

5

10

15

20

25

30Responses

Responses

Graph 4.3 Diseases caused by impure and low iodine content salt. (N=26)

Goitre Weakness of bones Low Development of brain and body parts

Problems related to pregnancy

0

0.2

0.4

0.6

0.8

1

1.2

Diseases cause by low iodized salt

Average

Graph 4.4 Different brands of salt present in market (N=100)

Tata Salt Shudh Salt PDS salt Taza Salt Open Salt Any other0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9Awareness regarding brands in the market

Average

Graph 4.5 Differentiation between Tata Salt and other brands. (N=62)

Affordable Price Good Quality Easy Availability

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8Differentiation between Tata salt and other brands

Mean

Graph 4.6 Ranking of the preferences given to different attributes while purchasing the salt. (N=100)

price quality Availability Shopkeeper's preference

Brand Name0

1

2

3

4

5

6Ranking of the preferences

Rank

Graph 4.7 Purchase behavior regarding a particular brand (N=100)

Switchers Hard core loyal Soft core loyal0

10

20

30

40

50

60

70

80 Purchase behaviors a particular brand

responses

Results and FindingsMost of the people in the rural areas are not aware about

the iodine as the major constituent of salt.

Among the people who are aware about the iodine, many don’t know about the diseases caused by the low iodine content of salt.

Most of the people in the rural areas consider Tata salt as a costlier product than other brands.

There are people who say that it is not easily available in the market. So there can be problem of distribution channel in the rural areas.

Many of them can’t differentiate Tata salt from other brands on the quality and purity.

Most of the people buys the salt, as preferred by the shopkeeper or considers price while buying the salt. Very few are there who differentiates the salt on the basis of the level of quality.

Most of the people in the rural areas are switchers and does not stick to a particular brand. Only few hard core loyal are there.

SuggestionsCamps should be organized by the company in the rural

areas creating awareness regarding the purity of the salt.

The company should try to organize the street plays creating awareness regarding the diseases caused by the impure or low iodine content salt.

POP (Point of Purchase) should be pasted in the shops of retailers on the regular basis creating awareness about the Tata salt.

The word of mouth plays an important part in the rural areas, through shopkeeper so the shopkeepers should be made aware about the diseases caused by impure salt.

The distribution channel should be made strong.

The company should make the price of salt more

competitive.

Rural Marketing

Thank you