Summer training

Presentation on Industrial Training

at Bhogal Cycles

Presented by:

Jasdeep Kaur

MBA -IB

History of bicycles

• First bicycle in 18th century by German Baron Karl Drais• Made of wood and had no pedals. • Known as running machine.

Introduction to Bicycle Industry in India

Current position

• Annual production of 12 million bicycles• Second largest bicycle manufacturer after China• Exports worth Rs 150 Crore annually

Major players of bicycle

Indian

• Hero • Avon• Atlas• TI

Foreign

• China• Thailand

Introduction

to

Bhogal group

History

• Bhogal son’s was the first company of the group

• Started on 1st January 1938 by late S. Karam Singh Bhogal

• It manufactures bicycle parts

At present Bhogal group comprises of 7 companies

• Bhogal Son’s • Bhogal Cryotech • Bhogal Pvt. Ltd • Bhogal Export• Bhogal Cycle• Bhogal Hobby Tech• Indian Turn- O- Mat Industries

Mission of group

Bhogal will continue to evolve its resources both intellectual as well as infrastructural, to cater to the requirements of the customer's. It will also strive to provide solutions, which are simple, usable and functionally superior.

Vision of group

To evolve our resources both intellectual as well as infrastructural, to cater to the requirements of the customer's by providing them high quality products and prompt services.

Bhogal Cycle

• Established in 2007

• Partnership firm

• Manufacturing- Standard cycles Fancy cycle Kick cycle Vending carts

MARKETS

Domestic InternationalWhole of India United kingdom Belgium

Germany Switzerland

Holland Spain

France Portugal

Uruguay Mexico

New Zealand Australia

Japan USA

Table 1.1) Markets of Bhogal Cycle

SWOT

• Strengths Biggest manufacturer of mobile vending carts in India. Healthy relation between management & workers. Benefit of location of unit. Major strong point is quality and delivering goods at time. Full modernization of production unit. Easy availability of Labor.

Weakness

Unit size is small as compared to others.

Economies cannot be earned.

A new unit of Bhogal group.

Opportunities

Reduce cost to reduce prices by modern techniques.

Increase production capacity to earn large scale economies.

Threats

Continuous change in products by competitors.

Various brands in market.

Tough competition.

Products of Bhogal Cycle

THE KIK CYCLE FEE BEE

PIKA CADIS

Food vending cart Advertisement carts

Tricik cart Generic cart

Title

“A study on dealer’s opinion regarding customer’s buying behavior of bicycle in

Ludhiana and Jalandhar city.”

Research objectives

1. To know the dealer’s opinion regarding the preference of customer's while buying bicycle.

2. To study the reasons of purchasing bicycle for different age groups.

3. To know the promotional schemes which will help in increasing the sale of bicycle.

Research methodology

• Research Design- Descriptive

• Data collection methods For primary data collection the schedule method was adopted.

The secondary data of this research has been collected from various journals, articles, annual reports.

• Universe- All the dealer's of the world who are dealing in bicycles.

• Population- All the dealer's in Ludhiana and Jalandhar who are dealing in bicycles are considered as population.

Cont…

• Sampling Unit-Any dealer who is dealing in bicycles in Ludhiana and Jalandhar.

• Sampling technique-Non probability sampling technique with convenience sampling of vicinity .

• Sampling size-26

Jalandhar: 8 Ludhiana: 18

Limitations of the study

1. This report is based on sample drawn from Ludhiana and Jalandhar only so this report cannot be generalized.

2. Dealer's were not ready to disclose the data of the sale of bicycle.

3. Some dealer's were not ready to fill questionnaire and thus the questionnaires were converted into schedules.

4. Best efforts were made to consider all important variables of the study, chances of some of the variable not appearing in the study are not ruled out.

5. Many of the respondents were busy in their work so they have not given proper time to answer the questions .Some may have given false information while answering question.

6. The comparison between Ludhiana and Jalandhar dealer's has been done on percentage basis as the Jalandhar respondents are only 8 in number. So this analysis may not give true picture .

7. Selected sample may or may not be considered as the true representative of whole population. Only 26 dealer’s have been taken as sample which is not enough.

Data analysis and interpretation

6.1) Time duration of dealer's

Fig. 6.1(i) N=8

1-5 years 6-10 years 11-15years 16 & above0

10

20

30

40

50

60

70

80

25

0 0

75

Time duration of dealer's in Jalandhar

Years

Perc

enta

ge

Fig.6.1(ii) N=18

1-5 years 6-10 years 11-15years 16 & above0

10

20

30

40

50

60

70

80

90

11.11

0.005.56

83.33

Time Duration of dealer's in Ludhiana

Years

Perc

enta

ge

Table 6.2c) Correlation between dealer's of Ludhiana and Jalandhar in terms of their sale

Company Jalandhar Ludhiana Correlation

Hero 58.58 50.82

0.657

Avon 11.26 18.80

TI 2.98 5.90

Atlas 13.66 4.30

Bhogal 0 0.33

Others 13.52 19.86

6.3a)Ranking for Indian bicycle companies according to their sale

Fig. 6.3a (i) N = 8 Fig. 6.3a (ii) N = 18

Hero Avon TI Atlas Bhogal Others0

5

10

15

20

25

30

35

40

45

50

10

2623

27

43

39

Ranks in Jalandhar

Companies

Cum

ulati

ve ra

nks

Hero Avon TI Atlas Bhogal other0

20

40

60

80

100

120

24

49

61

73

97

74

Ranks in Ludhiana

Companies

Cum

ulati

ve ra

nk

Table 6.3(iii) Correlation between dealer's of Ludhiana and Jalandhar in terms of company rank in market

Company

Jalandhar Ludhiana Correlation

Hero

1 1

0.943

Avon

3 2

TI

2 3

Atlas

4 4

Bhogal

6 6

Others

5 5

6.3b)Ranks of foreign bicycle countries according to their sale

Table 6.3b (i) N = 1 Jalandhar

Country Rank

China 1

Malaysia

Indonesia

Korea

Thailand

Other

Table 6.3b (ii) N = 2 Ludhiana

Country Rank

China 1

Malaysia

Indonesia

Korea

Thailand

Other

Price Brand Looks Quality Durability Comfort References Promotional schemes

-2

-1.5

-1

-0.5

0

0.5

1

1.5

2

2.5

-0.125

0.750000000000008

0.625000000000008

1.875 2 2

-1.75

-1.375

Preferences in Jalandhar

Features

Mea

n va

lue

Fig 6.4(i) Dealer’s opinion regarding customer's preference while purchasing bicycle

N= 8

Fig 6.4(ii) Dealer’s opinion regarding customer's preference while purchasing bicycle

Price Brand Looks Quality Durability Comfort References Promotional schemes

-1

-0.5

0

0.5

1

1.51.11 1.11

0.670000000000011

1.06

0.78

0.610000000000001

-0.56 -0.56

Preferences in Ludhiana

Features

Mea

n va

lue

N= 18

Table 6.4(iii) Correlation between opinion of dealer's regarding customer's preference while purchasing bicycle

Features Jalandhar Ludhiana Correlation

Price -0.125

1.11

0.167

Brand 0.75 1.11

Looks 0.625

0.67

Quality 1.875 1.06

Durability 2 0.78

Comfort 2 0.61

References -1.75 -0.56

Promotional schemes -1.375 -0.56

Table 6.5(i) Reason of purchasing bicycle as per different age group in Jalandhar

Sample size (n) = 8

Recreation Going to school Exercise or health

reason

Household tasks Commuting to

work

total

No. of

respons

es

% No. of

respons

es

% No. of

respons

es

% No. of

respons

es

% No. of

respons

es

%

3-5yrs 8 100 8

6-10yrs 8 53.33 7 46.7 15

11-15yrs 3 21.43 8 57.14 3 21.43 14

16-20yrs 4 23.53 6 35.29 7 41.18 17

21 &

above

1 4.55 6 27.27 7 31.82 8 36.36 22

Table 6.5(ii) Reasons of purchasing bicycle as per different age group in Ludhiana N=18

Recreation Going to school Exercise or health

reason

Household tasks Commuting to

work

total

No. of

respons

es

% No. of

respons

es

% No. of

respons

es

% No. of

respons

es

% No. of

respons

es

%

3-5yrs 18 100 18

6-10yrs 14 70 6 30 20

11-15yrs 1 5 17 85 1 5 1 5 20

16-20yrs 2 12.5 4 25 3 18.75 7 43.75 16

21 &

above

1 4 6 24 15 60 3 12 25

6.6)Sale promotional schemes given by companies to bicycle dealer's

Fig.6.6 (i) N= 8Fig. 6.6(ii) N= 18

12.50%

12.50%

75.00%

Incentives to dealer's in Jalandhar

Foreign/Indian tourCash incentivesFree giftsQty.discountsNone

13.04%

13.04%

21.74%39.13

%

13.04%

Incentives to dealer's in Ludhiana

Foreign/Indian tourCash incentivesFree giftsQty. discountsNone

6.8)Dealer's opinions for affect on sale by more no. of shops at one place

Fig. 6.8 (i) N= 8

Fig. 6.8 (ii) N= 18

37.50%

62.50%

Affect on sale in Jalandhar

yesno

27.78%

72.22%

Affect on sale in Ludhiana

yesno

Findings and suggestions

1. Hero is having the maximum sale in Ludhiana and Jalandhar.

2. There is very less scope of foreign bicycles and only Chinese bicycles are found in Ludhiana as people do not prefer foreign bicycles much.

3. According to dealer's Chinese bicycles are being sold here by the name tag of Hero.

4. Dealer's are unhappy from bicycle companies in Jalandhar as they are not given incentives.

5. The companies should give incentives to dealer's and increase profit margin.

6. Bhogal cycle needs to create its own dealer network and advertise its products so as to create market for them especially in Jalandhar as almost no one is aware of it there.

THANK YOU