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LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
Report on Summer Training
Sales of Demat Cum Online Trading Account and
Marketing
Strategies of
Share khan
Submittedto Lovely Professional University
In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:
ANGAD SINGH MEHTA
3020070096.
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA
PUNJAB
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TABLE OF
CONTENT
Certificate
Acknowledgement
Executive summary
CH A P TE R 1. I N T RODUC T I ON
1.1Introduction to the Topic
1.2Objective of the Stud
1.3Literature review
1.4 Introduction of Stock Market
1.5 History of online trading
CHA P TE R 2. CO M P ANY P RO F IL E
2.1 About the Company
2.2 Company Profile
2.3 Share khan is in fact
2.4 Reason to choose share khan ltd.
CA P TE R 3.PRODUCTS AND SERVICES OF SHARE KHAN LIMTED
3.1 Types of products
3.2 Services offered by share khan
3.3 Process of account opening
3.4 Document required
CH A P TE R 4. M A RK ETI NG S T RA TE G IE S O F SHAR E KHAN
4.1 Marketing Strategies
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4.2 SWOT Analysis
CHAPTER 5. OBSERVATIONS AND ANALYSIS5.1 Data Analysis
5.2 Interpretation
CHAPTER 6. FINDINGS AND RECOMMENDATION
6.1Findings
6.2 Recommendation.
CHAPTER 7. CONCLUSION
CHAPTER 8 LIMITATIONS
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C E R T I F I CA T
E
This is to certify that Mr.Angad Singh Mehta student of BBA-
MBA(integrated)Lovely professional university, Punjab has carried out project
work on the topic of sales of Demat Cum Online Trading Account and
marketing strategies of Share khan securities pvt. Ltd. under my guidance is his
original work done. He has put a lot of efforts, hard work.
He has done good work with us I wish him all the best for bright future.
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Project Guide
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AC K N O W LED G E M E N T
A project is never the work of an individual. It is moreover a combination of
ideas, suggestions, review, contribution and work involving many folks. It cannot be
completed without guidelines.
My sincere regards to my Project guide ------------------------------- for her invaluable
guidance and encouragement through out this project.
Last but not the least my sincere thanks to all the faculty members of LPU for providing
their help and advice whenever it was needed.
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E X E CU T I VE SUMM A RY
Conceptually the mechanism of stock market is very simple. People who are exposed
to the same risk come together and agree that if anyone of the person suffers a loss the
other will share the loss and make good to the person who lost.
The initial part of the project focuses on the sales of types of the products of the
company, and also focuses on the acquisition of the customer. The job profile is to
create customer, making good relationship with them to have their references and
motivating them to trade for the company benefit and their profit.
It also enlightens the readers about the Sharekhan strategies to acquire the
customer base. Further the project tells us about the profile of the company (SHARE
KHAN). It provides knowledge to the readers about the companys history, mission,
customer base and about the company in detail. and management of the company. Also
it gives special emphasis on the selling of products and management of the company.
Also it gives special emphasis on the selling of products.
The next chapter is devoted to study the comparative analysis of the competitors and
the SWOT analysis, which tells about the Share khan edge over its competitors. This
project leads us towards the job descriptions and difficulties faced by me.
The next part of the project throws light upon my findings and analysis about the
company and the suggestions for the company for better performance.
During this project I have been given the responsibility of creating customer, handling
team, generating leads.
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CH A P TE R 1. I N T RODUC T I ON
IN T R O DUC T I O N O F T H E T OP I C
The topic is to study the consumer preference towards investment in stock market.
DEMAT A/C is a pool of various scripts and securities, where as online trading A/C is
a tool of purchasing/ selling of shares or scripts online. These scripts are then transferred
to DP i.e. Depository account after three days.
This topic includes the practical experience of selling company product that is
followed by studying the consumer preference or interest towards share market. This is
a market, which is uncertain some time it gives huge profit and also vice versa; it
depends up on the investment cus tomer made . This is a better option to have
better returns on the investments then investing in banks, mutual fund or bonds et. But
risk is high in this case. This product o f f e r s customer two t y p e of investment
option INTRADAY and DELIVERY both has there own benefits and limitation buta better way to have more returns on investment. Intraday means investing in share
market for a day i.e. purchasing and selling of the share in one day. Delivery is
purchasing share and selling those shares next day. The charges that company charge in
terms of brokerage is different in both the cases.
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O BJE C T IV E O F T H E S T U D Y
Main Objective
The main objective is selling of the DMAT Account cum Online Trading Account.
i. Specific Objective
a) Creating customer;
b) Marketing of the product;
c) Creating relationship with the customer to have there sources;
d) Motivating customer for trading;
LI T E RA T U R E R E V IE W
GENERAL
INTRODUCTION
Dematerializat ion
The dematerialization system is an alternative to the physical existence of securities. In
this system securities are converted into the electronic form and deposited in a
depository account in the investors name.
In order to dematerialize certificates, an investor will have to first open an account
with a DP and then request for the dematerialization of
certificates by filling up a Dematerialization Request
Form (DRF), which is available with the DP, and submitting the same along with the
physical certificates. The investor has to ensure that before the certificates are handed
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over to the DP for demat, they are defaced by marking "Surrendered for
Dematerialization" on the face of the certificates.
Procedure for selling dematerialized
securities
The procedure for selling dematerialized securities in stock exchanges is similar to the
procedure for selling physical securities. Instead of delivering physical securities to the
broker, you instruct your DP to debit your account with the number of securities sold by
you and credit your broker's clearing account. This delivery instruction has to be given to
your DP using the delivery instruction booklet received from the DP at the time of
opening the account. The procedure for selling securities is given here below:
Investor sells securities in any of the stock exchanges linked to NSDL
Through a broker.
Investor gives instruction to DP to debit his account and credit the broker's
(Clearing member pool) account.
Before the pay-in day, investor's broker gives instruction to his DP for
delivery to clearing corporation
The broker receives payment from the stock exchange
(clearing corporation).
The investor receives payment from the broker for the sale in the
same manner payment is received for a sale in the physical mode.
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Introduction of Stock Market
Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200
years ago. The earliest records of security dealings in India are meager and obscure. The
East India Company was the dominant institution in those days and business in its loan
securities used to be transacted towards the close of the eighteenth century.
By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in
Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers
recognized by banks and merchants during 1840 and 1850.
The 1850's witnessed a rapid development of commercial enterprise and brokerage
business attracted many men into the field and by 1860 the number of brokers increased
into 60.
In 1860-61 the American Civil War broke out and cotton supply from United States of
Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers
increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a
disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850
could only be sold at Rs. 87).
In 1887, they formally established in Bombay, the "Native Share and Stock Brokers'
Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock
Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the
Stock Exchange at Bombay was consolidated.
Thus in the same way, gradually with the passage of time number of exchanges were
increased and at currently it reached to the figure of 24 stock exchanges.
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HISTORY OF ONLINE TRADING:
Online stock trading is very old concept for big institutions who trade
thru private networks owned by Reuter's "Instinet" and a system called
"Posit" since 1969. But it becomes internet based for lay men only in late 90s.
Funny, that actually idea was first time used by a company making Beer
called "WIT beer" to help its shareholders trade its shares. Thats how "WIT
Capital" was born which is considered pioneer of this concept. It was made
mainstream and household name by a offshoot of Charles Schwab & Co called
eSchwab which is used by millions of people in USA. Lot of NRI's i know play
in US stock market even when they come to India for holidays via website
of eSchwabe.
There are other serious players like E*trade, DATEK online etc. All this
companies ask you to start account with US $5000 and you can buy and sell
stock using these funds. They also issue you a check book which you can use
to make payments from this account. Or use their ATM card to withdraw cash
from your stock trading account.
Today practically every big name brokerage firm offers online stock tradingas it reduces their costs. Earlier they had army of brokers on phone with
clients executing trade, which is done by computers accepting orders from
clients directly. This firm now offers human access to high net worth accounts, and to rest
at charge per trade.
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Company Profile
Share khan Ltd. is one of the leading retail stock broking house of SSKI Group which is
running successfully since 1922 in the country. It is the retail broking arm of the Mumbai-
based SSKI Group, which has over eight decades of experience in the stock broking
business. Share khan offers its customers a wide range of equity related services including
trade execution on BSE, NSE, Derivatives, depository services, online trading, investment
advice etc. The firms online trading and investment site - www.sharekhan.com was
launched on Feb 8, 2000. The site gives access to superior content and transaction facility
to retail customers across the country. Known for its jargon-free, investor friendly language
and high quality research, the site has a registered base of over one lakh customers. The
content-rich and research oriented portal has stood out among its contemporaries because
of its steadfast dedication to offering customers best-of-breed technology and superior
market information. The objective has been to let customers make informed decisions and
to simplify the process of investing in stocks.
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On April 17, 2002 Share khan launched Speed Trade, a net-based executable application
that emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net based trading station of this caliber wasoffered to the traders. In the last six months Speed Trade has become a de facto standard
for the Day Trading community over the net.
Share khans ground network includes over 331 centers in 137 cities in India which provide
a host of trading related services.
Share khan has always believed in investing in technology to build its business. The
company has used some of the best-known names in the IT industry, like Sun
Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign
Financial Technologies India Ltd, Spider Software Pvt Ltd. To build its trading engine and
content.
PROFILE OF THE COMPANY :
Name of the company : Sharekhan ltd.
Year of Establishment : 1925
Headquarter :ShareKhan SSKI
A-206 Phoenix House
Phoenix Mills Compound
Lower Parel
Mumbai - Maharashtra, INDIA- 400013
Nature of Business :Service Provider
Services : Depository Services, Online Services and
Technical Research.
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Number of Employees : Over 3500
Website : www.sharekhan.com
Slogan : Your Guide to The Financial Jungle.
Vision :
To be the best retail brokering Brand in the retail business of stock market.
Mission :
To educate and empower the individual investor to make better investment decisions
through quality advice and superior service.
Sharekhan is in fact -
Among the top 3 branded retail service providers
No. 1 player in online business
Largest network of branded broking outlets in the country serving more
than 7,00,000 clients.
Get everything you need at a Sharekhan outlet!
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Sharekhan limiteds customer service team will assist one for any help that one may
require relating to transactions, billing, demat and other queries. Its customer service canbe contacted via a toll-free number, email or live chat on www.sharekhan.com.
Investment Advice :
Sharekhan has dedicated research teams of more than 30 people for fundamental and
technical researches. Its analysts constantly track the pulse of the market and provide
timely investment advice to its clients in the form of daily research emails, online chat,printed reports and SMS on their mobile phone.
PRODUCTS AND SERVICES OF SHAREKHAN LIMITED
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T Y P E S O F T HE P RODUC T S
1. CLASSIC ACCOUNT: - T h i s a c c o u n t a l l o w s t h e c l i e n t t o t h e
t r a d e t h r o u g h o u t website and is suitable for the retail investors. Our
online trading website also comes with the Dial Trade service that
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enables you to buy and sell shares by calling their dedicated toll free number
2. SPEEDTRADE: - SPEEDTRADE is a next-generation online trading
product that brings the power of your brokers terminal to your PC. It is
ideal for a c ti v e t r ad e rs w h o t ra n s ac t f r eq u e nt l y d u ri n g d a y s
t r ad in g s es s i on c a p i t a l i z e o n i n t r a - d a y p r i c e m o v e m e n t s .
S P E E D T R A D E i s a n internet-based appl icat ion avai lable on a CD,which provides every-thing a trader needs on one screen, thereby,
reducing the required to execute trade. SPEEDTRADE has all the above-
mentioned featu res with the power to trade in cash and derivatives from a
single screen.
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SERVICES OFFERED BY SHAREKHAN
1. T r a d i n g F a c i l i t i e s : s ha re kh an a s a m em be r o f N SE & B S E
provides both of f l ine and onl ine t r ading fac i l i t i es na t ionwide for
trading the securities in secondary market to its clients. The companys
wide network of outlets spread across the country facilities to executive
the orders in secondary market.
2. Der ivat ives : (F utu res an d Op tio ns ):- - The Company also facil itates
the trading system for trading in secondary market under future and
options segment of NSE and BSE. The equity dealers in the company
will be eager to give insights into the new sets introduction in the Indian Capital
Market futures and options
3. D e p o s i t o r y s e r v i c e s : - sharekhan is a Depository part icipant of
National Securities Depository Limited and Central Depository and
Securities Limited. Sharekhan will open De-mat accounts, which will investors to
convert physical certificates of shares into electronic balances in an account
maintained.
4. M a r g i n F i n a n c i n g : In the present rolling settlement scenario,
Sharekhan understand investor need for additionalca pi ta l av ai lab il i ty
f or d ai ly p ur ch as er s ha re s. I t o ff er s u ni qu e f ac il it y a va il
f i nance , fo r purchasing shares at very competitive interest rates.
5. I P O s a n d M u t u a l F u n d s : Sharekhan offers the change of
inves ting in the potential ly lucrative IPO market. Sharekhanis a
d i s t r i bu t i on hous e f o r a l l mu t ua l f unds . Th i s i s t he news s cheme
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in t ro duced by thecompany and it also offers schemes catering to investors
with varying risk return profiles
6. St o ck le nd in g an d Bo r ro w in g: One can place an order of shares
with Sharekhan. It is approved intermediary of the security or lending
scheme. These would be sent out the borrowers, these earnings fees for
allinvestors idle shares. Thus Sharekhan fulfil the investor need for
borrowing and lending of share
7. Internet Trading : - I nves t o r s can a l s o t r ade t he i r s ecu r i t i e s t h r ough
th is fa ci li ty by lo gg in g in to co mp an y s website. The virtual world that
Sharekhan offers online trading services through.
P ROC E SS ON ACCOUNT O P E N I NG
LEAD MANAGEMENT SYSTEM (LMS)/ REFERENCES
CONTACT
TELEPHONE AND PERSONAL VISIT
APPOINMENT
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DEMONSTRATION
AGREE DISAGREE NO
DOCUMENTATION
FILLING THE FORM
SUBMISSION THE FORM
LOGIN OF THE FORM
SENDIND ACCOUNT OPNING KIT TO CUSTOMER
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TRADING
D O CU ME N T S:
1) Photo ID Proof
2) Residence Proof (Permanent)
Pan Card
Voter's ID
Passport (valid)
Driving License (valid)
Bank Statement (latest)
Telephone Bill (latest)
Electricity Bill (latest)
Ration Card
3) Two Photographs (Passport size)
ACC OUN T OPENING C HAR GES
Charge Classic Account Speedtrade Account
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Account
Opening
Rs. 500/= Rs. 750/=
Brokerage
Intraday-0.10%
Delevery-0.50% on
conversation with rahim
not general
Intrady-0.10%
Delevery-0.50%
CH A P TE R 4. M A RK ETI NG S T RA TE G IE S O F SHAR E KHAN
Marketing strategy?
A strategy that focuses on developing a unique long-run competitive position in the
market by assessing consumer needs and the firm's potential for gaining a competitive
advantage.
A business approach to marketing its products/ services expresses in broad
terms, which forms the basis for developing a marketing plan.
Marketing starts with market research, in which needs and attitudes and
competitors' products are assessed, and continues through into advertising,
promotion, distribution, and, where applicable, customer servicing and repair,
packaging, and sales and distribution.
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The broad marketing thinking that will enable an organization to develop
its products and marketing mixes in the right direction, consistent with
overall corporate objectives.
M AR K ET IN G S T RA TE G I ES O F T H E C O M P A N Y
v Te le C a lli ng:
-
The company uses the tele calling/ phone calling to reach the customer, which
are interested. This is the most important technique to save time and giving
demo of the companies product through making call in order to know the
customer interest towards the product. This is the strategy with which one can
motivate customer to go for the product and etc.
v
LMS:
It is leads management system which means leads are generated by the customer
who want to purchase the product of the company. Company provide
facility to the customer on online to fill the registration form through which
the companies executives can provide more information to the customer.
v Y e ll ow
P age s :
Yellow pages are used to gather data for making calls so that customer who didnot fine time and are unaware of the product can know about the product.
Customers are given freedom to ask question related to the products this is the
technique used to increase the awareness of the company.
v
C an o py s :
This is the most important technique used by sharekhan securities to market its
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product in different areas of the city, company put their canopies and customer
who are willing to know about the product come forward and provide best of
their knowledge. Besides this companies executives ask customer tofill the questionnair that tells the company about the levels of brand
awareness. It also increases the product awareness because it is generally put at
the crowdies places like near main markets, cinema s, hotels, ATM or etc where
people come in good numbers.
v D irect Market ing
Sharekhan executives reaches to the doors of the customer by fixing
appointments with the interested customer, they describe the details of the
product. Executive give demonstration of the products so that customer can
understand better.
v A dvert is ing:
Advertising is the most important tool of increasing awareness of the product
and this is the most widely used technique by the company to tell about the new
features and new lunch by giving briefing of the product.
Sharekhan use banners, distribution of pamphlets, and advertisement in
newspapers, magazines.
v R eference s :
Sharekhan strategy is to satisfy the customer in terms of their need by providing
them timely services and knowledge about the trade in equities, mutual funs by
giving tips for investment advises through e-mails or toll free calls for this purpose
customers are provided relationship manager who give investment advise andalso make transaction on their behalf on demand. B satisfying customer
executives ask their references that not only increase the awareness but also
increase the good will of the company.
VC ompet it ivene ss :
The company is innovative and uses the latest technology to improve the
product to fulfill the demands of the customers. Share khan makes it easy for
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the customer to make online transaction of shares. The company is competitive in
terms of the product price and facilities it offers to the customer.
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SWOT ANA L YS I S
A SWOT analysis focuses on the internal and external environments, examining
strengths and weaknesses in the internal environment and opportunities and threats in
the external environment.
ST R E N G T H
S
Services
As a product Sharekhan is a extremely innovative product with very less cost. Services
like online trading facility, institutional and domestic broking, customized research
reports with almost 80% efficiency etc give Sharekhan an edge over its
competitors. Sharekhan provides other support services that make retail investors more
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confident and assured with their trading. SMS alerts (allowing traders and investors to
make the most of the available opportunities), Softer, intangible features like imagery,
equity driving preference. Through efficient trading processes Investors can placetheir orders directly on the Internet, do all the information seeking and basically
own the investing process.
D is tribution N etw ork
Sharekhan with almost 250 branches spread across 123 cities beefed up by
comprehensive online research, advice and transaction services. In near future expect
to make 200000+ retail customers being serviced through centralized call centre /
web solution,
60 branches/semi branches servicing affluent/aggressive traders through highly skilled
financial advisors, 250 independent investment managers/franchisees servicing 50000
highly valued clients, strong advisory role through Fundamental & technical research
and new initiatives are being made in Portfolio Management Services &
Commodities trading.
Marketing
Sharekhan is a product of SSKI, a veteran equities solutions company with over
decades of experience in the Indian stock markets. Sharekhan does not claim expertise
in too many things. Share khans expertise lies in stocks and that's what it talks about
with authority. So when he says that investing in stocks should not be confused with
trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is
something that is spoken with years of focused learning and experience in the stock
markets.
P roducts
Companys product line is quite flexible in the sense that there is a product for every
kind of investors. Also all the products cover all the loopholes of all the products
offered by the other competitors like low cost, user-friendly online trading services etc.
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Exactly as much money from his account as is needed to complete the trade.
Similarly sales proceeds are credited directly to saving account.
OPPO R T UNI T I ES
The external environment analysis may reveal certain new opportunities for profit
and growth.
Ever- increas ing market
After the NSE brought the screen based trading system stock markets are now more
secured which has attracted lot of retail investors and the demand is increasing day by
day. This has resulted in improved liquidity and heavy volumes on transactions.
Sharekhan is one of the early entrants here. As to how much it will roar and how swift it
can swoop on the market, the future alone can answer such queries. Sharekhan has been a
mega player and is known for being a mover of stocks. It is also known for putting big
deals through and enjoys good networking with the FIIs. It has been dynamic enough to
move with the times and capture the opportunities that the market throws up from time to
time.
Improving Technology
In country like India technology is always improving which gives the company a chance
to keep on improving their product with time whereas for the small players like local
brokers it will be difficult to keep the same pace as the changing technology. Also with
SEBI lying down some strict guidelines small brokers are finding it harder to retain the
customers with no research department and small capital. The traditional business
model is highly dependent on a large network of sub-brokers, and many established
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players may not have systems (technology, customer service, etc.) capable of directly
servicing so many retail customers.
U nfulfill ed needs of the cus tomers
With so many competitors offering their products in the market but no one is able to
completely satisfy the customers. Some have the problem of lack of information or some
were scared of volatility of the stock markets. Sharekhan has the opportunity to tap this
unsatisfied set of customers and to make hold in the market. The Internet serves to break
all barriers to information, as it offers an extremely hassle-free investing platform. And,
Sharekhan hopes to fully utilize and capitalize on this platform. This original idea by
Sharekhan itself was born out of the consumer's need for a more transparent, easy to
understand and convenient option of investing in stocks.
Education Level
The education level in the country is improving year after year as far as technology
goes. With that the understanding of the stock market is also increasing and a lot of retail
investors are steeping in the markets which is being shown by increasing volumes,
transactions and indices.
T H R E A TS
N ew C ompetitors
A lot of new competitors are trying to enter the market in this bullish run to taste the
flavor of this cherry. This is creating a lot of competition for large players likeSharekhan and it is creating little confusion in the minds of the customers about the
services provided by the broker. Also many banking firms are entering into the market
with huge investment. Competitors like icici, kotak, hdfc, 5-paisa etc. are posing a lot of
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CHAPTER 5. OBSERVATIONS AND ANALYSIS
DATA ANALYSIS
1 Market share of share-khan securities
COMPANY MARKET SHARE
ICICI 28%
SHAREKHAN 24%
India bulls 22%
5 paisa 20%
Others 6%
G raph ical repre s entat ion of the above data
The above data describes the market share of the sharekhan competitors in which share
khan has the second highest market share among all its competitors heaving customer
base of more then or approximate 4.5 lack.
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2 COMPETITORS BROKERAGE COMPARISION
The above is the detail of the companies brokerages in which sharekhan has competitive
brokerage over others in which there reduction of the brokerage depending upon the deal
between client and the customer
4 COMPANY MARKET SHARE
ICICI 7
SHARE KHAN 4.5
INDIA BULLS 2.5
5 PAISA 2.4
HDFC 1.5
The above graph shows the market share of the customer we are at position no two
heaving customer base of around 4.5 lakh customer, ICICI heaving the maximum and
HDFC has the minimum customer
C H A P TE R 6 . F I ND I N G S A N D R E C OMM EN DA T I O N
FINDINGS
According to the study of the project report and company the following findings are:
According to graph one icici has the maximum market share and sharekhan is at
position no 2. sharekhan has a competitive product feature and services that makes
it possible to reach at this position
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According to graph two SHAREKHAN has brokerage less then ICICI and HDFC
but Same as INDIABULLS but more then other competitors. Brokerage is the
main concern for the customer thus company provide some negotiation flexibility
in brokerage charges, in terms of brokerage we are better then the ICICI and
HDFC company charge less form the customer for the same purpose and
providing better service.
According to Graph no 3, which shows the total no of customer, sharekhan hasthe second largest customer base with 4.5lakh among its competitors.
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R E C OMM EN DA T I O N S
Company has an advantage of reach tips for which sharekhan s known for, the
customer who are new they need relationship managers who will tell them
about investment so it should be provided to al the customer on demand this
will lead to customer satisfaction and will hip to have more references from the
satisfied customer.
The company also have the advantage of brokerage charges it need some
revision so that the customer who are locking for the less brokerage can open
there account in are company taking into consideration the different proposal, it
can be reduced for a HNI client.
The company has shown the growth trend and it has reached at no 2 it can move
to no one because it has an advantage of its services. As sharekhan is already
tieup with 7 banks for online fund transfer that reduces the paper work for
customer and ease in trading.
The company can increase the customer base if the account opening
charges it reduced from 750 to 400, which will give, boost the
competition.
The company should revise the advertising strategy to increase its brand
awareness. I suggest making advertisement on television so that maximum market
can be targeted.
8/6/2019 Summer Term Report
39/40
8/6/2019 Summer Term Report
40/40
40
Lack of Techno Savvy people and poor internet penetration:
Since most of the people are quite experienced and also they are not techno savvy. Also
Internet penetration is poor in India.
Some respondents are unwilling to talk:
Some respondents either do not have time or willing does not respond, as they are
quite annoyed with the phone call.
Inaccurate Leads:
Sometimes leads are provided which had error in it, which varies from only 5-digit
phone number to wrong phone number, some people have registered to know about their
personal quarries. They are the unsatisfied clients of the company.
Misleading concepts:
Some people think that as all the shares are in electronic form and they dont haveany physical proof. Sometimes this leads to a great misconception of the entire process.