IN THE UNITED STATES DISTRICT COURTFOR THE WESTERN DISTRICT OF
WISCONSINSUMMER SET MUSIC AND CAMPINGFESTIVAL, LLC, an Illinois
limitedliability company,Plaintiff,v.FLOAT-RITE, Inc., a
WisconsinCorporation,Defendant.)))))))))))))Case No.
15-cv-490VERIFIED COMPLAINT FOR INJUNCTIVE AND OTHER
RELIEFPlaintiff Summer Set Music and Camping Festival, LLC
(Plaintiff), by its attorneys,
asandforitsverifiedcomplaintforinjunctiveandotherreliefagainstDefendantFloat-Rite,Inc.(Defendant),
alleges as follows:NATURE OF THE ACTION1.
Plaintiff,inconjunctionwithitsaffiliatedentities,organizesandproducesthethree-day
Summer Set Music and Camping Festival (the Festival), a music
festival held once ayear at the Somerset Amphitheater in Somerset,
Wisconsin.The 2015 Festival will be the
fourthannualFestivalorganizedandproducedbyPlaintiff.Eachyearsince2012,theFestivalhasgrown
in popularity,scope and profitability. In addition to music,
Plaintiff offers
festival-goersvariousonsitecampingoptionstocompletethefestivalexperience.Plaintiffscampsitesandother
festival grounds, along with the music lineup, promotional artwork
and the name SummerSet itself, are organized and/or
designedtopromote, cultivate and provide the atmosphere andCase:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 1 of
232overallexperiencethathascometobeassociatedwiththeSummerSetMusicandCampingFestival
brand.2. Defendantowns andoperatesacampsiteacrossthestreetfrom
theFestivalsite.In addition to offering sites for tents, Defendant
also rents cabins.As a result of the location
ofitscampsite,Defendantinevitably profitsfrom theFestivalby
rentingcampsitesandcabinstoPlaintiffsfestival-goers.Butthatoverflow
businesswasnotenoughforDefendant.Inanattempttocash-in on
Plaintiffshard work andenormous
investmentinbuildingitsbrandovertheyears,DefendantisimproperlyexploitingPlaintiffstrademarksandlogo.Forexample,Defendantinfringed
Plaintiffs registered trademark Summer SetMusic and Camping
Festivalbyregistering,traffickinginandusingthewebsitewww.summersetmusicfestivalcamping.com.Inaddition,DefendantisusingPlaintiffstrademarktopromoteitscampsiteonmultiplewebsitesanditsFacebookpage.Defendantswrongfulactionshaveresultedinfestival-goersrentingDefendantscampsitesratherthanPlaintiffs,causedconfusionamongfestival-goersregarding
Defendants affiliation (or lack thereof) with Plaintiff, and
dilution of Plaintiffs brand.3.
Thislawsuitisbroughtto:(a)obtainatemporaryrestrainingorder,preliminaryinjunctionandpermanentinjunctionprohibitingDefendantfromusingtheSummerSettrademarkorotherwisesuggestingtothepublicthatitisaffiliatedwithPlaintiffinanyway;(b)recoveractual,trebleandstatutorydamagesresultingfromDefendantsviolationsoftheAnti-CybersquattingConsumerProtectionAct,theLanhamAct,theandtheWisconsinDeceptiveTradePracticesAct;and(c)recoverattorneysfeesandcostsassociatedwithbringingthisaction.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 2 of
233PARTIES4. Plaintiff Summer Setis an Illinois limited liability
company.While jurisdiction isnotpredicatedon diversity of
citizenship,Plaintiffs solememberisa
Delawarelimitedliabilitycompany.5.
DefendantFloat-Rite,Inc.isaWisconsincorporationwithitsprincipalplaceofbusiness
in Somerset, Wisconsin.JURISDICTION AND VENUE6.
ThisisacivilactionallegingTrademarkInfringement,UnfairCompetitionandCybersquattingarisingunder15U.S.C.1125(d)(Cyberpiracy);1114(TrademarkInfringement),
1125(a) (Unfair Competition), aswell as a violation of the
Wisconsin DeceptiveTrade Practices Act, W.S.A. 100.18.7. This Court
has original subjectmatter jurisdiction over this action pursuant
to
28U.S.C.1338(a),28U.S.C.1338(b)andsupplementaljurisdictionoverthestatelawclaimalleged
herein under 28 U.S.C. 1367(a).8. Venue is proper in this district
under 28 U.S.C. 1391(b), (c) and (d).FACTS COMMON TO ALL COUNTSThe
Summer Set Music And Camping Festival9.
TheFestivalisathree-daymusicfestival,heldannuallysince2012attheSomersetAmphitheaterinSomerset,Wisconsin(theFestivalVenue).The2015Festivalisscheduled
to take place August 14-16.Attendees travel to the Festival from
all over the country.10.
TheFestivalscapacityisover40,000peopleperday.Festivalgoerscanpurchasesingledayticketsorthree-daypasses.InadditiontosellingticketstotheFestival,PlaintiffalsorentsaccesstovariouscampgroundsthatarephysicallyconnectedtotheFestivalCase:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 3 of
234Venue.Plaintiffscampsiteoptionsrangeinpricefromapproximately$125foratent-onlycampsitethatcanaccommodateuptosixpeopleto$500forrecreationalvehiclecamping.Plaintiffhadapproximately2,880campsitesavailableforrentofwhichapproximately445remain
available as of the date this Complaint was filed.11. Plaintiff
recently reduced the prices of its remaining available
campsites.12.
PlaintiffexpendssignificantresourcestomarketandadvertisetheFestival.Inparticular,
Plaintiff maintains a website at www.summersetfestival.com
(Plaintiffs Website)to market the Festival.Individuals visiting
Plaintiffs Website can, among other things, purchasetickets to the
Festival, see the lineup of musical acts performing at the
Festival, and reserve
andrentcampsitesattheFestival.PlaintiffalsoaggressivelymarketsandadvertisestheFestivalthrough,among
otherthings,varioussocialmedia platforms,a variety ofotheronline
outlets,miscellaneousprintadvertisements,streetmarketingteamsandthird-partywebsites.Plaintiffspends
approximately $100,000 per year on these marketing efforts.The
Summer Set Mark13. On January 22,2013,Plaintifffiledan application
with
theUnitedStatesPatentandTrademarkOffice(PTO)forthemarkSummerSetMusic&CampingFestival(SerialNo.
85829369).14. On May 13, 2014, the PTO granted Plaintiffs
registration of the mark
SummerSetMusicandCampingFestivalonthePrincipalRegister,RegistrationNo.4527855(theSummerSetMark).TheSummerSetMarkis
primafacie evidenceofthevalidityandownership of, and is
constructive notice of ownership, of the mark, as provided by 15
U.S.C. 1057(b) and 1072.Case: 3:15-cv-00490-jdp Document #: 1
Filed: 08/07/15 Page 4 of 23515.
Plaintiffhasexpendedconsiderableresourcesmarketing,advertisingandpromoting
goods and services under the SummerSetMark and has been using the
Summer SetMark since 2012.16. Plaintiffhassold a considerable
numberofticketsand camping site rentalsforpast Festivals as well as
the 2015 Festival pursuant to and while using the Summer Set
Mark.17. Plaintiff has established goodwill in connection with its
business, which goodwillthe public associates with the Summer Set
Mark.Float-Rite Park18. Defendantownsand operatesa camping facility
called Float-Rite Park on landacross the street from the Festival
Venue (Float-Rite Park).19.
DefendantisusingtheSummerSetMarkandisfalselyandmisleadinglyrepresentinganaffiliationbetweenFloat-RiteParkandtheFestivaltomarket,promoteandadvertiseFloat-RiteParkinanattempttolurefestivalgoerswhootherwisewouldcampatPlaintiffs
campsites.In doing so, Defendant is infringing upon the Summer Set
Mark, deceivingconsumers,creatingsubstantial
confusioninthemarketplaceregardingwhetherFloat-RiteParkis
affiliated with Plaintiff and diluting Plaintiffs brand.Defendants
Float-Rite Website20.
DefendantpromotesFloat-RiteParkonitswebsitewiththeURLwww.floatrite.com(DefendantsFloat-RiteWebsite).AtthetopofthehomepageofDefendantsFloat-RiteWebsitethereisabannerstating:CampAtFloat-RiteDuringTheSummerSetMusicFestivalwhichisablatantattempttousetheSummerSetMarktoinducecustomers
to stay at the Float-Rite Park.A screen shot taken on August 5,
2015 of the Float-RiteWebsite home page is below as Figure 1.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 5 of 236Fig.
1.21.
DefendantsarenotauthorizedtouseanyiterationoftheSummerSetMarkincluding,withoutlimitation,thephraseSummerSetMusicFestivalontheFloat-RiteWebsite.Defendants
Summer Set Website22. In addition to Defendants Float-Rite Website,
Defendantis also promoting Float-RiteParkonasecondandnewwebsite
withtheURLwww.summersetmusicfestivalcamping.com(DefendantsSummerSetWebsite).AscreenshottakenonAugust5,2015ofDefendantsSummerSetWebsiteshomepageisbelowasFigure
2.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 6 of
237Fig. 223.
Thedomainname,sometimesreferredtoasaURL,www.summersetmusicfestivalcamping.comimproperlyincorporatestheSummerSetMark,which
alone is a violation of anti-cybersquatting laws.24. Defendants
Summer SetWebsite alsoincludes artwork depicting the silhouettesof
people attending a music festival.Float-Rite does not regularly
host large music festivals andisnothosting a music festivalthe same
weekend asthe SummerSetFestival.The silhouetteartwork is designed
to confuse consumers and imply that Defendants campsite is
affiliated withPlaintiffs Festival. (See Fig. 2, above.)25.
Defendants SummerSetWebsite alsoprominently displaysthe
wordsSummerSet Music Festival Camping which directly infringes upon
the Summer Set Mark.(See Fig. 2,above.)Case: 3:15-cv-00490-jdp
Document #: 1 Filed: 08/07/15 Page 7 of 23826.
Causingfurtherconfusion,Defendants
SummerSetWebsitedisplaysthelineupof musicians scheduled toplay
atthe 2015 Festival. A screen shot taken on August 5,2015
ofDefendants Summer Set Websites home page after scrolling down is
below as Figure 3.Fig. 3.27.
DefendantsSummerSetWebsitealsohaswhatitreferstoasaSummerSetMusic
Map.This reference to the Summer Set Music Map is another misuse of
the Summer SetMark.A screen shot taken on August 5, 2015 of
Defendants Summer Set Websites home pageafter scrolling down
further is below as Figure 4.Case: 3:15-cv-00490-jdp Document #: 1
Filed: 08/07/15 Page 8 of 239Fig. 428. When a user clicks on the
link identified by the words View Map in the yellowbox, he or she
is taken to a map titled Summer Set Unofficial Map 2015.An official
SummerSet logo is incorporated into the map in a prominent position
and in a manner that draws the
eyedirectlytotheSummerSetMarkandlogoasopposedtotheFloat-RiteParklogowhichisobscured.ThemapalsopurportstodepicttheFestivalVenueandPlaintiffscampsites.TheincorporationoftheSummerSetMarkandlogoinconjunctionwiththeFloat-RiteParklogocreates
the false appearance of an affiliation between Float-Rite Park and
Plaintiff.29.
ThroughDefendantsSummerSetWebsite,DefendantoffersBenefitsofCampingwhichinclude,amongotherthings,NoVehicleSearches.Bycontrast,itisPlaintiffspolicytosearchallvehiclesenteringtheFestivalVenueanditscampsitesforprohibiteditems.DefendantsofferisashamelessinvitationtoFestivalgoerstobringintoFloat-RiteParknarcotics,firearms,fireworksorotheritemsthatareprohibitedattheFestivalVenue
and the Festival campgrounds.Defendants offeris an
attempttocircumventPlaintiffsCase: 3:15-cv-00490-jdp Document #: 1
Filed: 08/07/15 Page 9 of 2310ability to control safety at the
Festival.If anyone dies or is injured as a result of an illicit
drug,weapon,fireworksorotheritemthat,whileprohibitedattheFestival,waspermittedbyDefendant,
the death or injury will severely tarnish the Summer Set brand.That
is particularlytrue because of the confusion created by Defendant
regarding its affiliation with Plaintiff.30. Defendant also bid on
various ad words so that a Google search of summer setmusic and
camping festival produces a search results page for the internet
user featuring a
paidadvertisementbyDefendantlinkingtoDefendantsSummerSetWebsite.Infact,thevery
topresponseinaGooglesearch of theSummerSetMarkleadstoan
advertisementforDefendantand a link to Defendants Summer Set
Website.The advertisement does not mention
Float-RiteParkfurtherperpetuatingafalserelationshipbetweenDefendantsSummerSetWebsiteandPlaintiff.
A screen shot taken on August 5,2015 of the Google search results
page is below asFigure 5.Fig. 5Case: 3:15-cv-00490-jdp Document #:
1 Filed: 08/07/15 Page 10 of 231131. Links to Plaintiffs Website --
the only official Festival website -- appear belowDefendants
advertisement in the search results.(See Fig. 5, above.)Defendant
Uses The Summer Set Mark ToPromote The Float-Rite Park On Its
Facebook Page32.
DefendantusestheSummerSetMarktoadvertiseFloat-RiteParkonitsFacebookpage.TheFloatRiteParkontheAppleRiverFacebookpagehasalinktitled:SummerSetMusicFestivalCampingwhichlinkstoaFacebookprofiletitledSummerSetMusic
Festival Camping at FloatRite Park on the Apple River.This is
another infringing useof the Summer Set Mark.Cease and Desist
Letter33.
PlaintiffattemptedtoresolveitsdisputewithDefendantwithoutCourtintervention.In
particular,afterlearning aboutDefendants SummerSetWebsite,on July
22,2015,Plaintiffsaffiliate,SFXEntertainment,Inc.(SFX),sentaceaseanddesistlettertoDefendant.
The letter, among other things, identified the Summer Set Mark,
explained that it wasa registered trademark, warned that Defendants
use of the Summer Set Mark has and will createconsumer confusion
and demanded thatDefendant immediately cease and desist from using
theSummer Set Mark.34.
OnJuly27,2015,anattorneyrepresentingDefendantsentalettertoSFXacknowledging
receiptof the cease and desistletter and promising to respond to
the allegationstherein.OnAugust7,2015--thedayof
thisfilingand16daysafterSFXsenttheceaseanddesistletter--SFXreceivedasecondletterwithasubstantiveproposalthatwasunacceptablebecause,amongotherthings,itpermittedDefendanttocontinuetoreapthebenefitsoftheinfringing
URL for Defendants Summer Set Website.Case: 3:15-cv-00490-jdp
Document #: 1 Filed: 08/07/15 Page 11 of 231235.
PlaintiffhasneverauthorizedDefendanttousetheSummerSetMarkoranyvariation
thereof.Defendants Prior Misuse Of Summer Sets Mark and Logo36.
InMarch2015,shortly afterticketswenton
saleforthe2015Festival,Plaintifflearned thatDefendantwas using the
SummerSetMark and the SummerSetlogo to
promoteFloat-RiteParkcampsiteonDefendantsFloat-RiteWebsite.OnoraroundMarch15,2015,Summer
Setsenta cease and desist letter to Defendantdemanding thatitremove
theinfringinglanguage, logo and cease and desist from all other
uses of the Summer Set Mark.37. ByApril
2,2015,DefendantshadremovedtheSummerSetlogoandinfringinglanguagefromDefendantsFloat-RiteWebsite.Defendant,thereafter,placednewinfringinglanguageonDefendantsFloatRiteWebsiteandlaunchedDefendantsSummerSetWebsitesometime
prior to July 22, 2015.COUNT I(Cyberpiracy Under
Anti-Cybersquatting Consumer Protection Act, 15 U.S.C. 1125(d))38.
Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.39.
The Summer Set Mark is a distinctive, protectable, famous mark.40.
DefendantsSummerSetWebsitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestival
in sound, appearance, and commercial impression.41. Defendant uses
Defendants Summer Set Website in interstate commerce.42. Defendant
uses Defendants Summer Set Website to promote Float Rite
Park.Oninformationandbelief,DefendantalsoregisteredandpurchasedtherighttouseDefendantsCase:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 12 of
2313SummerSetWebsite.TheSummerSetMarkwasdistinctiveatthetimeDefendantused,registered
and/or purchased the right to use Defendants Summer Set Website.43.
Defendant committed the acts described herein with a bad faith
intention to profitfrom the Summer SetMark.In particular,
Defendants intention is to divertinternet users fromPlaintiffs
Website to Defendants Summer Set Website by creating a likelihood
of confusion.44.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.45.
Byreasonoftheforegoingacts,DefendantisliabletoPlaintiffforcyberpiracyunder
15 U.S.C. 1125(d).WHEREFORE, Plaintiff respectfully requests that
the Court enter a Judgment in its favorand against Defendant:I.
Enjoining Defendant from using Defendants Summer Set Website;II.
Ordering Defendant to pay Plaintiffs damages caused by the
infringement;III. Ordering Defendantto pay Plaintiff statutory
damages in an amount of $100,000or any other amount as the court
considers just;IV. Ordering Defendant to pay Plaintiffs attorneys
fees and costs; andV. Granting such other and further relief as the
Court finds appropriate.COUNT II(Trademark Infringement Under the
Lanham Act, 15 U.S.C 1114)46.
Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.47.
DefendantsuseDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite
and its Facebook page in interstate commerce.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 13 of 231448.
TheURLfor DefendantsSummerSet
Websitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestivalinsound,appearance,andcommercialimpression.Inaddition,DefendantusesthedominantportionoftheSummerSetMarkonDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebookpage.49.
The contemporaneous use by Plaintiff and Defendant of the Summer
SetMark
incommerceislikelytocauseconfusionamongtheconsumingpublicbyleadingthepublictobelieve
that the goods and services identified by each of them come from
the same source.50. Defendant has exacerbated its infringement by
bidding on ad words with
internetsearchengines,increasingthelikelihoodthatconsumerssearchingforinformationabouttheFestival
will instead be lead to Defendants Summer Set Website.51.
DefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite,DefendantsFacebook
page and the Summer Set Mark are all used to identify camping
facilities in Somerset,Wisconsin.Guests travel to these campsites
from all over the country.52. Defendanthasadvertised and
continuesto advertise FloatRite Park by using aURL
(sometimesreferredtoasadomainname)thatisidenticaltothedominantportion
of theSummer SetMark and by using the dominantportion of the Summer
SetMark on DefendantsFloat-Rite Website, Defendants Summer Set
Website and Defendants Facebook page.53. Defendants
actionsanddeceptionhaveandwillcontinuetodeprivePlaintiffoftheability
tocontrol theperceptionby thepublicof thenatureandquality of
theproductsandservices it offers, causing irreparable harm to
Plaintiff for which there is no adequate remedy atlaw.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 14 of 231554.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.55. By reason ofthe foregoing
acts,Defendants are liable to Plaintifffortrademarkinfringement
under 15 U.S.C. 1114.WHEREFORE, Plaintiff respectfully requests
that the Court enter a Judgment in its favorand against Defendant
by:I. Enjoining Defendant from the infringing use of the Summer Set
Mark;II. Ordering Defendant to pay Plaintiffs treble damages caused
by the infringement;III. Ordering Defendant to pay Plaintiffs
attorneys fees and costs; andIV. Granting such other and further
relief as the Court finds appropriate.COUNT III(Unfair Competition
Under The Lanham Act, 15 U.S.C. 1125(a))56.
Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.57.
The Summer Set Mark is a distinctive, protectable, famous mark.58.
DefendantusesDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite
and Defendants Facebook page in interstate commerce.59. Defendants
use of Defendants Summer Set Website and the Summer Set
Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff
and the Festival, on Defendants Float-Rite Website, Defendants
Summer Set
WebsiteandDefendantsFacebookpagetopromote,market,orsellproductsorservicesconstitutesunfair
competition in violation of 15 U.S.C. 1125(a)(1)(A).Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 15 of 231660.
Defendants use of Defendants Summer Set Website and the Summer Set
Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff
and the Festival, on Defendants Float-Rite Website, Defendants
Summer Set
WebsiteandDefendantsFacebookpageislikelytocauseconfusion,mistake,anddeceptionamongconsumers.Defendants
unfaircompetitionhascaused,andwillcontinuetocause,damagetoPlaintiff
causing irreparable harm to Plaintiff for which there is no
adequate remedy at law.61.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.WHEREFORE, Plaintiff respectfully
requests that the Court enter a Judgment in its favorand against
Defendant by:I. Enjoining Defendant from the infringing use of the
Summer Set Mark;II. Ordering Defendant to pay Plaintiffs damages
caused by Defendants unfaircompetition;III. Ordering Defendant to
pay Plaintiffs attorneys fees and costs; andIV. Granting such other
and further relief as the Court finds appropriate.COUNT
IV(Trademark Dilution Under The Lanham Act, 15 U.S.C. 1125(c))62.
Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.63.
The Summer Set Mark is a distinctive, protectable, famous
mark.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 16
of 231764.
TheURLforDefendantsSummerSetWebsitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestivalinsound,appearance,andcommercialimpression.Inaddition,DefendantusesthedominantportionoftheSummerSetMark,orderivationsthereof,inconjunctionwithotherimagery
andinformationassociatedwithPlaintiffandtheFestival,onDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendants
Facebook page.65.
DefendantbeganusingDefendantsSummerSetWebsiteandtheSummerSetMark,
or derivations thereof,in conjunction with other imagery and
information associated
withPlaintiffandtheFestival,onDefendantsFloat-RiteWebsiteandDefendantsFacebookpageafter
the Summer Set Mark became distinctive.66.
DefendantusesDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite
and Defendants Facebook page in interstate commerce.67. Defendants
use of Defendants Summer Set Website and the Summer Set
Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff
and the Festival, on Defendants Float-Rite Website, Defendants
Summer Set Websiteand Defendants Facebook page dilutes the Summer
Set Mark.68. Defendants use of Defendants Summer Set Website and
the Summer Set
Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff
and the Festival, on Defendants Float-Rite Website, Defendants
Summer Set
WebsiteandDefendantsFacebookpagetarnishestheSummerSetMarkbycausingconsumerstomistakenly
associate the Summer Set Mark with Float Rite Park.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 17 of 231869.
Defendants use of Defendants Summer Set Website and the Summer Set
Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff
and the Festival, on Defendants Float-Rite Website, Defendants
Summer Set Websiteand Defendants Facebook page causes dilution by
blurring.70. Defendant willfully intended to trade on the
recognition of the Summer Set Mark.71.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.72.
Byreasonoftheforegoingacts,DefendantisliabletoPlaintifffortrademarkinfringement
under 15 U.S.C. 1125(c).WHEREFORE, Plaintiff respectfully requests
that the Court enter a Judgment in its favorand against Defendant
by:I. Enjoining Defendant from the infringing use of the Summer Set
Mark;II. Ordering Defendant to pay Plaintiffs damages caused by the
dilution;III. Ordering Defendant to pay Plaintiffs attorneys fees
and costs; andIV. Granting such other and further relief as the
Court finds appropriate.COUNT V(Statutory Infringement Of A Common
Law Trademark, 15 U.S.C. 1114 )73.
Plaintiffrepeatsandre-allegesparagraphs1through45aboveasiffullystatedherein.74.
TheSummerSetMark,SummerSetMusicandCampingFestivalisadistinctive,
protectable mark.Moreover, derivations of the Summer SetMark such
as
SummerSet,SummerSetMusicFestival,SummerSetMusicFestivalCampingandSummerSetCamping
(collectively, the Common Law Marks) are distinctive, protectable
marks.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 18
of 231975.
PlaintiffisentitledtoprotecttheCommonLawMarksagainstDefendantsinfringingactivitiesbecausePlaintiffsuseincommerceoftheCommonLawMarksprecededDefendants
use in commerce of the Common Law Marks.76. Defendants useof the
Common Law Marks onDefendantsFloat-Rite Website,Defendants
SummerSetWebsiteandDefendantsFacebookpage
topromote,marketandsellproductsorservicesinfringesPlaintiffsrightsbecauseDefendantsuseoftheCommonLawMarks
caused, and is likely to continue to cause, confusion among
consumers as toDefendantsaffiliation, connection or association
with the Common Law Marks.77.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.78. By reason ofthe foregoing
acts,Defendants are liable to Plaintifffortrademarkinfringement
under 15 U.S.C. 1114.WHEREFORE, Plaintiff respectfully requests
that the Court enter a Judgment in its favorand against Defendant
by:I. Enjoining Defendant from the infringing use of the Common Law
Marks;II. Ordering Defendant to pay Plaintiffs damages caused by
the infringement;III. Ordering Defendant to pay Plaintiffs
attorneys fees and costs; andIV. Granting such other and further
relief as the Court finds appropriate.COUNT VI(Violation of
Wisconsin Deceptive Trade Practices Act, W.S.A. 100.18)79.
Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 19 of 232080.
Defendants useof Defendants SummerSetWebsite andthe Summer
SetMarkonDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebook
page represent to the public that Float Rite Park is associated
with the Festival.81. Defendants use Defendants Summer Set Website
and the Summer Set Mark
onDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebookpage
with an intention to induce consumers to rent camping facilities at
Float Rite Park.82.
DefendantssuggestionthatFloatRiteParkisassociatedwiththeFestivalisuntrue,
deceptive and misleading.83.
AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue
to suffer harm some of which is quantifiable, but some of which is
not quantifiable but,rather, is irreparable and for which there is
no adequate remedy at law.84.
Byreasonoftheforegoing,DefendantisliabletoPlaintiffforviolationofWisconsins
Deceptive Trade Practices Act, W.S.A.
100.18.WHEREFORE,PlaintiffrespectfullyrequeststhattheCourtenteraJudgmentintheirfavor
and against Defendant by:I. Enjoining Defendant from using
Defendants Summer Set Website or the SummerSet Mark or any
derivation thereof;II. Ordering Defendant to pay Plaintiffs damages
caused by its deceptive practices;Case: 3:15-cv-00490-jdp Document
#: 1 Filed: 08/07/15 Page 20 of 2321III. Ordering Defendant to pay
Plaintiffs attorneys fees and costs; andIV. Granting such other and
further relief as the Court finds appropriate.SUMMER SET MUSIC
ANDCAMPING FESTIVAL LLCBy:/s/ Ted WaskowskiOne of Its AttorneysTed
WaskowskiBarbara NiederSTAFFORD ROSENBAUM LLP222 West Washington
Ave., Suite 900P.O. Box 1784Madison, Wisconsin 53701-1784(608)
256-0226Of CounselMichael A. WeinbergJoshua E. LiebmanBrian E.
CohenNOVACK AND MACEY LLP100 North Riverside PlazaChicago, Illinois
60606(312) 419-6900Doc. #747145Case: 3:15-cv-00490-jdp Document #:
1 Filed: 08/07/15 Page 21 of 2322CERTIFICATE OF SERVICETed
Waskowski, an attorney, hereby certifies that, on August 7, 2015,
he caused a trueand correct copy of the foregoing Verified
Complaint for Injunctive and Other Relief, to befiled
electronically with the Court's CM/ECF system, and that notice of
this filing was sent byelectronic mail to all parties by operation
of the Court's electronic filing system or by mail toanyone unable
to receive electronic filings as indicated on the Notice of
Electronic Filing.Parties may access this filing through the
Court's CM/ECF system.He further hereby certifies that he caused a
true and correct copy of the foregoingMemorandum to be served by
overnight mail, email and facsimile to:Kamaal PattersonBaird Holm
LLP1700 Farnam Street Ste. 1500Omaha,
[email protected]: 402-344-0588on this 7th
day of August, 2015./s/ Ted WaskowskiCase: 3:15-cv-00490-jdp
Document #: 1 Filed: 08/07/15 Page 22 of 23 VERIFICATION I, Nick
Karounos, certify that the facts stated in this Verified Complaint
for Injunctive and Other Relief are true to the best of my
knowledge, information and belief. Nick Karounos Case:
3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 23 of 23