SOFTWARE AS A TEACHING AID AND MANAGEMENT IN MODERN SCENARIO A SUMMER PROJECT REPORT Submitted by DIPTIMAN SOM DIPTIMAN SOM In partial fulfillment for the requirements of In partial fulfillment for the requirements of EASTERN INSTITUTE OF MANAGEMENT KOLKATA EASTERN INSTITUTE OF MANAGEMENT KOLKATA For the award of the degree For the award of the degree Of Of MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION 1
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SOFTWARE AS A TEACHING AID AND MANAGEMENT
IN MODERN SCENARIO
A SUMMER PROJECT REPORT
Submitted by
DIPTIMAN SOMDIPTIMAN SOM
In partial fulfillment for the requirements of In partial fulfillment for the requirements of
EASTERN INSTITUTE OF MANAGEMENT KOLKATAEASTERN INSTITUTE OF MANAGEMENT KOLKATA
For the award of the degreeFor the award of the degree
OfOf
MASTER OF BUSINESS ADMINISTRATIONMASTER OF BUSINESS ADMINISTRATION
Of the University of KalyaniOf the University of Kalyani
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Title of the Project: Software as a Teaching Aid and Management in Modern Scenario
Name of Student: Diptiman Som
Program of Study: Master of Business AdministrationMaster of Business Administration
Session of Study: 2009-2011
Duration of Project: 19th April 2010 to 30th June 2010
original work exclusive rights for a certain period of time in relation to that work,
including its publication, distribution and adaptation; after which time the work is said to
enter the public domain.
Copyright applies to any expressible form of an idea or information that is
substantive and discrete. Some jurisdictions also recognize "moral rights" of the creator
of a work, such as the right to be credited for the work.
Copyrighting of software is a relatively recent extension of copyright law to
machine-readable software to primarily prevent unauthorized copying of proprietary
software. It is also used by proponents of open source software to encourage the
disclosure of improvements to source code.
At ETNL all our exclusive software solutions including our Language Lab as well
as all printed materials are Copyright protected.
TRADEMARK:
A Trade Mark or ® is a visual symbol in the form of a word , a device ,or a label
applied to articles of commerce with a view to indicate to the purchasing public that is a
good manufactured or other wise dealt in by a particular person as distinguished from
similar goods dealt or manufacture by other persons.
ETNL® is a registered trade mark.
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Objective of the project
Primary objective
The primary objective of filed survey during the project was to find out whether softwares serve as a teaching aid and management in modern scenario.
Find out in how many institutes softwares are used as a teaching and managrment aid.
To find out what are the approaches of the institutes towards using computer softwares in the field of education.
Whether the institutes are aware of the use of softwares as a teaching and management aid.
To know the primary reasons of using and not using softwares in the educational institutes.
Secondary objective
To find out how many institutes are interested to install softwares.
To find out how many institutes have the affordability to install softwares.
To get the feed back from the institutes about the quality of service provided by the computer softwares who have already installed it.
To make the institutes aware of the advantages of using softwares as a teaching aid and management.
To make them aware of the company name ETNL and the software products it offers and how these products will help them in the promotion of their institutes.
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KEY FINDINGS:
1. Due to admission time the response I get during the survey is very less.
2. The Head of the Institution doesn’t look into these things while others need
the permission from their side.
3. The Private institutes (both schools and colleges) in Kolkata are all clustered
around the southern and greater part of the city whereas my work area was
north Kolkata and Howrah.
4. Eventhough there are private schools, the computers are mainly used for
computer education purpose and not for general teaching purpose.
5. There may be a single computer used for the official/clerical purpose of the
institutions.
6. The degree colleges require computers ony for the partial fulfillment of the
academic curriculam in their institutions.
7. The majority of the educational institutes are Govt sponsored and theh hardly
have affordability of installing those.
8. Some institutes which I visited never let me go in as they think am a
marketing executive.
9. In many instituions they are sending us back to come by tommorrow or day
after tommorrow or sometimes next week as they are busy. At this kind of
situation we need to go to the same place again and again.
10.As of all the usage of computers and softwares in educational institutes of
North Kolkata and Howrah are very low. Moreover they aren't aware of such
softwares and are not ready to afford except few.
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Research Methodology
Methodology means the way or manner by which the study is accomplished, which
refers to the full outcome of the process at a glance. It includes some chronological
steps that are necessary to complete the study successfully. Mode of operation differs
with the nature of the study. Methodology is always a compromise between options and
choices and is frequently determined by the availability of relevant resource and time. It
is very important in the sense that it gives one an idea about how the study has been
conducted. In other words, methodology helps to organize, represent, and analyze data
and information. And their logical expression in a systematical chronology is to achieve
the ultimate goal of the thesis. The methodology is adopted for the current research
work is presented in a sequential manner.
Research design
Sampling technique and sample size selection
Data collection
Data processing, analysis and presentation
Limitation
Research design
Research design is important primarily because of the increased complexity in the
market as well as marketing approaches available to the researchers. In fact, it is the
key to the evolution of successful marketing strategies and programmers. It is an
important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus
market changes. A research design specifies the methods and procedures for
conducting a particular study. According to Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain answers to
research questions and to control variance.
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Type of research is:
Descriptive Research
The type of research adopted for study is descriptive. Descriptive studies are
undertaken in many circumstances when the researcher is interested to know the
characteristic of certain group. A descriptive study may be necessary in cases when a
researcher is interested in knowing the proportion of people in a given population who
have in particular manner, making projections of a certain thing, or determining the
relationship between two or more variables. The objective of such study is to answer the
“who, what, when, where and how” of the subject under investigation. There is a general
feeling that descriptive studies are factual and very simple. This is not necessarily true.
Descriptive study can be complex, demanding a high degree of scientific skill on part of
the researcher.
Descriptive studies are well structured. An exploratory study needs to be flexible in its
approach, but a descriptive study in contrast tends to be rigid and its approach cannot
be changed every now and then. It is therefore necessary, the researcher give sufficient
thought to framing research.
Sampling technique and sample size selection
In this study Deliberate or Purposive sampling technique was used to get the most
effective result.
Deliberate sampling: Deliberate sampling is also known as purposive or non-probability
Sampling. This sampling method involves purposive or deliberate selection of particular
units of the universe for constituting a sample which represents the universe. When
population elements are selected for inclusion in the sample based on the ease of
access, it can be called convenience sampling. This study considers 125 samples.
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Data collection:
One hundred twenty-five institutes in the study area have been considered for collecting
data. Necessary data has been collected through Questionnaire survey. Two types of
data have been collected for this study which are briefly discussed below:
Primary data:
Primary data for this study has been collected from main survey instruments i.e.
Questionnaire.
Questionnaire:
In common parlance questionnaire is an instrument or a list of questions that are directly
or indirectly related with the study. According to the objectives and requirements of the
study a questionnaire has been framed to collect the required information regarding all
indicators used and other relevant information.
Secondary data:
In any study secondary data plays a crucial role from the inception to destination which
on the one hand strengthens knowledge base and saves time and resources on the
other. At the initial stage it gives first hand information about the topic of the study and
later it is used to supplement the empirical data. Secondary data have been collected
for this study from different published and unpublished documents such as research
reports, different institutions, journals, articles and internet.
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Limitations of the study
Sincere efforts have been made to collect authentic and reliable information from
respondent institutes, however the report is subject to following limitations:
i. Some respondents were reluctant to give the information, so their responses may be
biased.
ii. Time could be a major limitation as it may have affected the inferences drawn in the
study.
iii. Sample may or may not be the true representative of the universe.
iv. Study was conducted in North Kolkata And Howrah district only. So the results of the
study may not be applicable in other areas.
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Data processing, analysis and presentation
In order to analyze, processing of raw data is very much significant. In this stage, mainly
data is being processed and analyzed for the study. Without processing raw data, it is
hard to analyze the raw data. After processing, it is needed to present data for analysis
in an appropriate way. An attempt has been taken to entry the data into different
statistical computer software with a view to analyze data to reach in a decision. All the
collected data (primary and secondary) have been processed and analyzed
chronologically. The findings have been presented in this report appropriately with the
help of figures and tables.
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Analysis and Presentation
Q: Do you have any website of your institution? (a) Yes (b) No
INFERENCE
1. Most of the institutes have no websites of their own
2. Some private schools and degree colleges have their own websites
3. Degree colleges have launched their websites mostly for online admission
purpose.
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Q: Is computer education included in the curriculum of the institute? (a) Yes (b) No
INFERENCE
1. Majority of the institutes have included computer education in the curriculum of
their institutes.
2. The computers in the institutes are mostly used for computer education purpose
only.
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Q: Do you have a computer lab in your institution? (a) Yes (b) No
INFERENCE
1. Those institutes which have introduced computer education have computer labs.
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Q: Do you have any of these following soft wares in your institution?
(a) Campus automation
(b) Language lab
(c) Online exam
(d) Continuous & Comprehensive evaluation
(e) Library software
(f) Pay roll software
(g) Other (specify)
(h) None
INFERENCE
1. Very few institutes have installed softwares in their institutes
2. Very few institutes have the knowledge about diifferent kinds of teaching and
management softwares mentioned in the question.
Q: Do you think that the use of soft wares enhances the learning process?
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(a) Yes (b) No
INFERENCE
1. Majority of the institutes think that soft wares enhance the learning process.
2. But still very few institutes have installed softwares in their institutes.There are
veious resons for this.
Q: Do you think that students may find it more interactive in learning through soft wares?
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(a) Yes (b) No
INFERENCE
1. Majority of the institutes think that students may find it more interactive in
learning through soft wares.
2. But still very few institutes have installed softwares in their institutes. There are
veious resons for this.
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(Questions for those who have already installed soft wares)
Q: How will you rate your present software system on the basis of performance?
(a) poor (b) average (c) satisfactory (d) good (e) outstanding
INFERENCE
1. Those few institutes which have installed softwares are somewhat satisfied with
the quality of services provided by those softwares.
2. None have been rated the sevices of thse softwares as poor.
3. It surely proves that these softwares have added value to their operations.
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Q: Are you satisfied with the present quality of service provided by the soft wares installed in your institution?
(a) Yes (b) No
INFERENCE
1. Majority of the software users are somewhat satisfied with the present quality of
services provided by those.
2. Only 7% of the people are not satisfied with the service provided by the
softwares.The prime reason is that most of the management staffs don’t know
how to operate those.
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Q: Will you opt for any up gradation of the computer soft wares used in your institution? (a) Yes (b) No
INFERENCE
1. Thogh majority of the institutes are happy satisfied with the present quality of
service provided by those softwares still 59% of them will opt for an upgradation.
2. This indicates the growing expectation of quality services from those softwares.
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(Questions for those who have not installed soft wares)
Q: Are you aware of the use of the soft wares in educational institutes?
(a) Yes (b) No
INFERENCE
1. 96% institutes have said that they are aware of the use of soft wares in the
educational institutes.
2. Though the institutes have said that they are aware of the use of softwares but it
was also found in the survey that they not very clear that how it is going to help
them.
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Q: Do you have any future plans to introduce computer soft wares as a teaching and management aid?
(a) Yes (b) No
INFERENCE
1. A majority of the institutes have future plans to introduce softwares as a teaching
and management aid
2. Those institutes which have not introduced soft wares have said that they don’t
want to introduce software because they have a very low student strength and
don’t need the help of it.
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Q: Do you think usage of soft wares help in the promotion of your institution?
(a) Yes (b) No
INFERENCE
1. A majority (66%) of the institutes think that usage of soft wares help in the promotion of their institution.
2. 34% of the institutes think that there are some other criteria than soft wares which help in the promotion of their institution.
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Q: What are the factors you take into consideration, while purchasing software?
(a) Price (b) Features (c) Both
INFERENCE
1. 78% of the institutes said price & features are both important parameters while
purchasing soft wares
2. 12% institutes are concerned about only price and another 10% are concerned
about features only.
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FIELD SURVEY FINDINGS
1. There are very few institutions which have installed softwares in their institutions.
2. Many of the institutions are not clearly aware of the use of soft wares as teaching
and management aid.
3. The uses of computers are limited to the basic computer education and some
small scale clerical jobs only.
4. Most of the institutes think that computer softwares can enhance the learning
process.
5. Majority of the institutes agreed that use of softwares is an interactive way of
learning process.
6. Those few institutes which have installed softwares are somewhat satisfied with
the quality of services provided by those softwares but still they can opt for some
upgradation.
7. Most of the institutes have future plans to install softwares in their institutes.
8. Many of the institutes admit that use of softwares helps in the promotion of the
institute.
9. Price and features of the softwares are important criteria of point of purchasing
those.
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RECOMMENDATIONS AND SUGGESTIONS
1. The company is needed to be physically present here to market its products in
Kolkata and its surroundings.
2. It should take some measures to make awareness about the use of soft wares in
education.
3. The company should make proper environmental scanning regarding its
competitors which include some big IT giants and MNCs and make strategies
according to that.
4. Company should try to create low cost products which will be affordable by most
of the educational institutes.
5. As most of the institutes haven’t introduced softwares yet, therefore there is a
scope for growth in this potential market but it requires an intensive marketing
plan taking in account all the contingencies.
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CONCLUSION
Software as a teaching aid and management has proved itself to be an enhancer
in the process of teaching and learning.Its importance has been already felt by
the educational institutions.In the near future it wil soon become an indispensible
component of the eduction system.But there are some constraints towards the
implementation of the use of IT in education.An awareness campaign is needed
among the educational institution in this regard.During my study I have also
faced this.
As far as my experience is concerned I have tried and done my level best to the
task overcoming these situations. I hope that my study would help the company
in understanding the external environmental factors which may affect their
business and according to that they can develop their strategies.It was a great
learning experience for me.Thanks for giving me this wonderful opportunity to get
to know about the Marketing field. Thanks again.
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APPENDICES
QUESTIONNAIRE
Dear Respondent,
My name is …………….. I am a student of MBA from ………………………… As a part
of my summer internship training from ETNL, I am working on the Project “Software as
a teaching aid and management in modern scenario”. This questionnaire is framed
to know whether the soft wares facilitate the teaching and management process in
educational institutions.
Name of the institution:
Address:
Phone no:
Name of the Principal:
Head of the English Department:
Decision Maker of your Institution:
1. What type of education does your institution offer?