Summer Internship Project

Executive Summary:-

Education is one among the necessary service of human beings. Now a day, MBA is one of the

career choices student make to pursue their post graduation studies. The objective of study is to

analyze how various factors has influence on the decision of students in selecting institute for

master degree. For detail study, the questionnaire was developed and all factors which can affect

institute selection decision are divided into categories namely; placement related factors,

infrastructure related factors, student related factors, faculty related factors, academics related

factors, advertisement related factors & other factors. Study was carried out by use of factor

analysis. The study was undertaken with sample of 750 students. While selecting the institute,

placement activities done by the institute, suggestion from friends and family, career goal of the

students, positive word of mouth, experience of the faculty, guidance from the counselor,

specialization offered and course provided by the institute, brand name of the institute are mostly

considered by students.

1

INTRODUCTION:

A man without education is almost like a ship without a rudder. Education is gaining prime

importance in today’s competitive scenario. MBA is the common abbreviation used for Masters

of Business Administration. MBA is one of the most common career choices amongst the youth

in India today. This is purely because of the benefits that the course offers. More and more MBA

schools and management institutes are coming up in India. There are more than thousand

institutes all across the country that offers full time residential MBAs. Distance learning MBA,

online MBA and part time executive MBAs are also gaining momentum. With the growing

needs of the industry for world class managers, the institutes offering MBAs has also gone up in

the last few years.

2

Company Profile:-

IGNEOUS BRANDING SOLUTION

INTRODUCTION

Launched by JKLU, Jaipur students Ramesh sadani, Hitesh rajpurohit and apoorv kathwar- IBS

has so far helped 6 businesses in rajasthan to reach out to their customers. More than 60 retailers

are buying bags from us regularly, out of which 15 of them have stopped using plastic bags

completely. As of now, the company had distributed over 45,000 bags and reached to thousands

of customers in the process.

Igneous branding solution is an eco-friendly advertising concept. It enables local business to

reach out to their customers in their locality in an affordable and unique way, while being

responsible for their society.The startup works to make cities of India free from polythene carry

bags, while aiming to reclaim and rejoice the local business ecosystem, using recycled non

wooven-bags as the medium.

The Jaipur based company provides recycled non wooven-bags as an alternative to plastic bags

at half the price. “While doing so, IBS also help small scale local businesses to increase their

visibility geographically in an efficient manner, and reach their customers at a very affordable

price.

The startup take advertisements from local businesses and prints them on non wooven bags, and

distribute it to retailers. IBS also got 1st prize in JKLU ENTREPRENURSHIP competition which

gave a real boost to startup morale and added a lot of fuel, which kept IBS team working harder.

IBS generates revenue through selling advertising spaces on non woven bags; revenue from

advertising covers the price of non woven bag and also the venture’s profit. Besides this, it

recovers a nominal charge from retailers – 40-90 Paisas per bag, just to make sure they do not

misuse it.

3

Education System in Rajasthan

Rajasthan represents color of India. Besides being the land of festivals, this state is focusing in

developing the educational system through various reforms. The rate of literacy level is

increasing in Rajasthan more than ever. According to the last census of 2011, the rate of male

literacy is 80.5% and female literacy rate is 52.7%. The rate of literacy level is less in the rural

areas than the urban regions of Rajasthan. The state government is taking steps to increase the

rate of education level. Rajasthan’s education system is primarily governed by the state

government. The school education system in Rajasthan is improving. In fact, advanced

educational procedure is used to uplift the overall education standard. Like rest of the Indian

states, Rajasthan is also following multi-tiered education system.

4

Introduction Of JK Lakshmipat University:-

It is with this profound philosophy of education, that the multi-discipline JK Lakshmipat

University (JKLU) was established in Jaipur, the capital city of Rajasthan, in the year 2011 to

give students the cutting-edge of holistic learning and to develop promising youngsters into

leaders of tomorrow with globally relevant, future-ready and actionable intelligence.

The University has excellent infrastructure, a proper mix of experienced, young and dynamic

faculty and a strong focus on placements for building technocrats and leaders of tomorrow. The

curriculum provides for high weightage on internship to develop employable professionals with

the cooperation of business and industry.

VISION

To encourage a value based innovative learning environment that engages deep intellectual,

spiritual and moral stimulation and to promote holistic personality development for nurturing

leadership.

VALUES

Caring for people.

Integrity including intellectual honesty, openness, fairness & trust.

Commitment to excellence.

5

About JK Group:-

The advent of JK Organization on the industrial landscape of India almost synchronizes with the

beginning of an era of industrial awareness - an endeavor for self-reliance and the setting up of a

dynamic Indian industry.

This was way back in the middle of the 19th century. And the rest, is history.

JK Organization has been a forerunner in the economic and social advancement of India. It

always aimed at creating job opportunities for a multitude of countrymen and to provide high

quality products. It has striven to make India self reliant by pioneering the production of a

number of industrial and consumer products, by adopting the latest technology as well as

developing its own know-how. It has also undertaken industrial ventures in several other

countries.

The Singhanias of today, under the visionary leadership of Late Shri Hari Shankar Singhania,

Former President, JK Organisation have achieved an exemplary growth in diversified industries

with a lead position in major businesses over the years through companies like JK Tyre, JK

Paper, JK Lakshmi Cement, Fenner India, JK Agri Genetics and other such successful

enterprises.

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To practice a ‘mentoring’ based education system with intellectual, moral and spiritual

culture of its own rooted in Indian ethos and in tune with the global vision of the times.

To inculcate learning through understanding, knowledge enhancement, skill development

and positive attitude formation.

To encourage innovative thinking.

To develop a mindset for action without fear, with self-discipline and care for society.

Academic Collaborations

The University has signed MoU with reputed universities in U.S., Europe and Asia Pacific

regions for establishing alliances relating to:

Exchange of faculty, students and researchers.

Cooperation in joint research, lectures, symposia and country visit for students.

Exchange of data, documentation and research material in the fields of mutual interest.

Cooperative educational programmes.

To evolve new courses with integrated multi-disciplinary approach offering multiple skills in the

field of Management, Engineering and Technology besides other disciplines to follow.

7

http://www.uh.edu/

http://www.hanyang.ac.kr/english

http://www.iao.org/

http://www.stcloudstate.edu/

http://www.ibm.com/in/en

http://www.wales.ac.uk/en/Home.aspx

http://uni.sze.hu/

JKLU has also signed a Memorandum of Understanding with IBM India Limited for establishing

a "Centre of Technology Excellence" for:

Undertaking Technology Development Projects involving Faculty members and students.

Developing Curriculum and Courseware on next generation technologies to increase career

opportunities for students.

Starting New Programmes aimed at creating leaders and specialists for the fast growing IT

Industry.

Helping IBM to nurture and acquire the Top Talent of the University.

The University has signed Memorandum of Understanding with the following

Universities:

The Hanyang University, South Korea.

University of Wales, United Kingdom

St. Cloud State University, U.S.A

University of Houston, U.S.A

Széchenyi István University, Hungary

8

RESEARCH METHODOLOGY:

PROBLEM STATEMENT:

Today more and more students who are opting Bachelor or Master degree are very conscious

regarding the selection of the institutions. As most of the students prefer premium institutes

having reputation in the education field, we want to find out the various factors that generally

students evaluated while selecting an institute. This study done in context of JK Lakshmipat

university to know students expectations & preferences while selecting an institute/university.

OBJECTIVE OF STUDY:

The objective of study was to analyze how various factors, expectations & preferences has

influence on the decision of students in selecting institute for master degree.

RESEARCH DESIGN AND DATA COLLECTION:

The Study was carried out by using Random sampling method of descriptive research design.

Study was carried out by taking sample of 750 students. Study was carried out by using primary

data and Questionnaire was structured with open ended and close ended questions.

LIMITATION:

Limitation of study was that Reluctance on the part of the respondents to provide

exact details.

9

Analysis :-

Finishing School42%

Finishing College56%

Working2%

Qualification

In this research the respondents are students who are finishing their school or colleges as well as

some respondents are working. But the large no. of respondents who have participated is finishing

their colleges while the survey was conducted.

10

Q:-Educational background:-Response Number of

RespondentsFinishing School 318Finishing College 416Working 16Total 750

Q 1- AgeResponse Number of

RespondentsLess Than 18 30318-20 26420-24 150Greater Than 24 33Total 750

Less Than 1840%

18-2035%

20-2420%

Greater Than 244%

Age

As data shows the highest respondent participated are from the age group of less than 18.

11

Q 2- Family BackgroundResponse Number of

RespondentsFamily Business 301Government Service 124Private Service 285Others 40Total 750

Family Business40%

Government Service 17%

Private Service38%

Others5%

Family Background

According to above data analysis we found that their family background is from private service

or they have their family business. The government service background respondents are only

17%.

12

Q 3- Average Family IncomeResponse Number of

RespondentsLess Than 7 Lakhs 5627-15 Lakhs 12116-20 Lakhs 5420+ Lakhs 13Total 750

Less Than 7 Lakhs75%

7-15 Lakhs 16%

16-20 Lakhs7%

20+ Lakhs2%

Family Income

According to data more than 75% respondent’s family income is less than 7 lakhs.

13

Q 4- What you Want to Be?Response Number of

RespondentsEngineer 84BBA 26MBA 149Others 491Total 750

Engineer11%

BBA 4%

MBA20%

Others65%

Intrested Area

While this question asked from respondents their answer was MBA 20% and other 65% (Other

involve 40% C.A and C.S and rest want to pursue LLB and other courses).

14

Q.5 Names of your dream institute?

According to data dream institute of respondents is top reputed institute like Indian Institute of

Management-IIM, Indian Institute of Technology-IIT, Mudra Institute of Communications

Ahmedabad-MICA, Amity, International College for Girls-ICG, and some of their areas popular

colleges.

15

SECTION-II : Awareness, Expectations and Preferences:

Q.7- Rate the following Factors while selecting an Institute for your study:

(i) Career Opportunity:-Response Number of

RespondentsNot At All Important 2Slightly Important (1)

4

Moderate Important (2) 58Important (3)

72

Very Important (4) 482Extremely Important (5) 131No opinion 1

Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion

2 4 58 72

482

131

1

Importance Level of Career OpportunityNo Of Students

The level of importance of career opportunity is at level 4 i.e very important as response given

by More than 50% students out of 750 at level 4.

16

(ii)Placement Record:-Response Number of


27


76

Very Important (4) 209Extremely Important (5) 418No opinion 2Total 750

Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350400450

027 18

76

209

418

2

Level Of Importance in Placement record

Number of Respondents

Placement record is considered at level 5. According to respondents placement record of any

college while taking admission is extremely important.

17

(iii)Reputation Of Institute:-Response Number of


2


271


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350400

17 2 19

271

376

61

4

Importance Level Of Reputation Of Institute


A student wants to take admission in reputed Institute because they considered it

very important influencing factor while choosing any institute.

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(iv)Faculty Profile:-Response Number of


71


26


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350

0

71104

26

296

165

88

Importance Level Of Faculty Profile


According to data analysis the students importance level of faculty profile is mix of very

important and extremely important.

19

(v)Infrastructure and Learning facilities:-Response Number of


7


171


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50

100

150

200

250

300

350

2 7 3

171

320

242

5



Infrastructure and learning facilities is very important as per more than 50% students according

to data shows.

20

(vi)Fees/Total Cost Of The Programme:-Response Number of


71


119


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350

0

7121

119

307

230

2



21

(vii)Industry Linkage:-Response Number of


11


286


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50

100

150

200

250

300

3 11

78

282

160

210

0



22

(viii)Availability Of Financial Aid/Scholarship:-Response Number of


71


119


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350

Importance Of Scholarship


Scholarship is also considered very important factor for choosing an institute.

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(viii)Safety On The Campus:-Response Number of


7


379


Not At A

ll Importa

nt

Sligh

tly Im

portant

(1)

Moderate

Importa

nt (2)

Importa

nt

(3

)

Very Im

portant

(4)

Extre

mely Im

portant (5

)

No opinion0

50100150200250300350400

Importance Of Safety On The Campus


Safety on campus is just important in students’ mostly in boys but for girls safety on campus is

also a very important factor while choosing an institute.

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Q.8 Have you heard about JK Lakshmipat University?Response Number of RespondentsYes 330No 420Total 750

Yes 44%

No56%


According to survey result 56% not heard about JK Lakshmipat University.

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Q.9 If Yes, where did you learn about JK Lakshmipat University First?

Response Number of Respondents

University Website 20Friends/Relatives/Teachers 60Newspaper Advertisement 238Education Counselor 02Others 07Total 327

University Website 6%

Friends/Relatives/Teachers

18%

Newspaper Adver-tisement

73%

Education Counselor1%

Others2%

Study shows that majority of students come to know about JKLU is from newspaper

advertisement.

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FINDINGS

After analyzing the data collection it was observed that while selecting an institute or university

there are various factors which plays important role because student take admission after

satisfying with all factors. The reasons which were observed during survey are as follows:

1. Fees/total cost of programme is one of top most factor according to data observed

more than 75% family income is less than 7 lakhs and in today’s scenario the cost

of education in private university is somewhere between 4lakhs to 20 lakhs.

2. Student would like to take admission in university where they found huge career

opportunities.

3. Placement record of an institute/university is a critical factor which influences

most to the student for choosing an institute/university.

4. Brand name/reputation of institute/university still plays an important role because

after analyzing data everyone’s dream institute was the best reputed universities.

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CONCLUSION AND SUGGESTIONS

CONCLUSION:

While selecting the institute among all the factors fees/total cost of the programme and career

opportunity provided by the college is the most influencing factor.

Placement activities done by the institute is very important factor. Positive word of mouth and

Suggestion from friends and family have also influence on the selection decision as well as

Career goal of the students is also one of the influencing factors in the selection of the institute.

Experience of the faculty is moderately important factor. Guidance from the counselor is not so

important. Brand name of the college also matters a lot while selecting the college.

Safety on campus is important factor for females and availability of financial aid is also

considered slightly important.

Industry linkage and Infrastructure related factors don’t have that much influence at the time of

selection of the institute.

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SUGGESTIONS

Advertisement-

"If it doesn't sell, it isn't creative." - David Ogilvy

The result of the study shows that students came to know about JK Lakshmipat University

through various modes of advertisement. Today lakhs of money, even crores, are spent in

preparing two or three minutes of an advertisement. In a successful business, advertising play an

essential and important role. Though advertising does not mean selling of products and services

but it helps in increasing sales. Advertising creates awareness in people. When general public

becomes conscious to the products, services under the brands, they persuade people towards

these brands and make them better brands. There is no problem in short duration video but it

should be convincing the proper message which instantly attracts new admissions & brand

visibility must be high. So advertisement content should be selecting keeping in mind the student

expectations from a good university.

Word of mouth publicity-

Provide your current students a platform of opportunities, facilities that delight them, education

which is really relevant & a grooming personality. we are 100% sure each student will turn into

your advertisement which not only reduce your advertisement cost but also provides JKLU as the

biggest brand in private universities.

Fees/Total cost of Programme-

As fee/total cost of programme is very important factor and in Rajasthan fee should be low at

development phase for growth of universities.

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Students consider career opportunity first, cost of the programme second and brand name

of institute third so an institute should focus on generating huge career opportunity for

their students with maintaining cost of programme affordable as well as should create a

brand name.

Creating leaders among each student, so wherever they are placed their good deeds

always highlighting JK Lakshmipat University. “When you’re a manager, you work for

your company. When you’re a leader, your company works for you.”

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References

Websites:

1. www.google.com

2. www.jklu.edu.in

Books:

1. Panneerselvam, R. (2009). Research Methodology: PHI Learning Private Limited

2. Kotler, Philip (2013). Marketing Management: Pearson

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ANNEXURE

1. Survey of Students’ expectations & Preferences.

32