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enough memory to open the image, or the image may hav e been
corrupted. Restart y our computer, and then open the file again. If
the red x still appears, y ou may hav e to delete the image and
then insert it again.
Summer Internship Training at AMPERE ELECTRIC VEHICLES PVT
LIMITEDSubmitted byMr. P.Mahendran098001123040
Under the Guidance of Mr. G.Ramu
In partial fulfillment of the requirements of Anna University
Coimbatore for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
SCHOOL OF MANAGEM ENTSRI KRISHNA COLLEGE OF ENGINEERING AND
TECHNOLOGY, COIMBATOREAugust 2010
The image cannot be display ed. Your computer may not hav e
enough memory to open the image, or the image may hav e been
corrupted. Restart y our computer, and then open the file again. If
the red x still appears, y ou may hav e to delete the image and
then insert it again.
Sri Krishna College of Engineering and Technology
Coimbatore.School of Management BONAFIDE CERTIFICATE
This is a bonafide certified of practical record work done byMr.
P.Ma hendran, Register No: 098001123040 for Summer Inter nship
Training AMPERE ELECTRIC VEHICLES PRIVATE LIMITED of the
Fourth Trimester of MASTER OF BUSINESS ADMINISTRATIO N during
August - 2010.
Director/HOD
Submitted for the Practi cal Examination h eld
on_____________
Faculty Guide Examiner
Internal
Place: Coimbatore Date:
ACKNOWLEDGEMENT
I thank the Almighty for the courage and confidence given to me
to carry out this Project. I am thankful to Dr.S.SUBRAMANIAM,
Principal, Sri Krishna College of Engg & Tech for the
facilities that aid us in pursuing our course and project.
I
acknowledge
with
a
sense
of
gratitude
my
sincere
thanks
to
Mr.A.RAMANATHAN, Director - School of Management for giving us
the opportunity to undertake a project of this nature with the
department.
I am much obliged to the Internal guide Mr. Ramu, Senior
Lecturer, School of Management for providing me needed ideas and
concepts in the relevant fields.
I express my sincere thanks to the Company guide Mr. Kumar
HR-Manager, AMPERE ELECTRIC VEHICLES PVT LTD for providing his
valuable guidance for the completion of this project. I also extend
my sincere thanks to Mr. Mr.Srineevas, Marketing Manager of AMPL. .
I extend my special thanks to all staff members of the company
helped me for successful completion of the project.
I owe my affectionate thanks to my beloved parents, who have
endured to raise me to this level of education, my brothers who
provided technical assistance and my friends for the constant help
towards the successful completion of the project on time.
SI. NO1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 4.2 4.3 2.
TABLE OF CONTENTS1.INTRODUCTION TO ELECTRIC BIKES 1.1. ABOUT
INTERNSHIP 1.2. OBJECTIVES COMPANY PROFILE 2.1. OVERVIEW OF THE
COMPANY 2.2. 2.3. 2.4. ABOUT THE COMPANY ABOUT PRODUCTS
COMPETITORS
PAGE2 9 10 12 12 14 18 23 25 27 27 42 42
2.5. ORGANISATIONAL STRUCTURE 3. FUNCTIONAL DEPARTMENT 3.1.
PRODUCTION DEPARTMENT
4. MARKETING DEPARMENT 4.1. SEGMENTATION, TARGETING, AND
POSITIONING INSTITUTIONAL SALES SALES OF ELECTRIC VEHICLES:
44 47 48 50
5. SWOT ANALYSIS 6. HUMAN RESOURCE DEPARTMENT
CHAPTER I
INTRODUCTION TO INDUSTRY
1. INTRODUCTION TO ELECTRIC BIKESPeople have many misconceptions
about the concept of electric bikes and their capabilities. This
post aims at reviewing some of the pros of using electric bikes and
we hope that some of the doubts, myths and misconceptions about
electric bikes and its usage are cleared after going through this
post.
Although there are a number of electric bikes in the market,
each with its own unique features, yet most electric bikes are
widely divided into two categories- peddle initiated and throttle
initiated. This demarcation is done primarily on the basis of the
way power is initiated in the bike. There are some other bikes
which have a small electric motor, assisting the rider while
peddling. Such bikes are not totally automated, but are more of a
hybrid variety and are useful in helping the rider save some time
under urgent conditions.
Throttle propelled electric bikes are more like motor bike
running of gas. They do not have peddles at all and the power is
initiated using a battery and a switch to start the ignition. Such
bikes are ridden using a throttle, just like a normal motor bike
running on gas. Such bikes are good for local commuting and you
would need to ensure that the battery is fully charged before you
venture out. The speed and the pickup are not as good as a bike
running on gas, but running these bikes costs virtually nothing and
they are environmentally much cleaner- so go on, take a ride and
decide for you.
ABOUT AMPERE ELECTRIC VEHICLES Globally, EVs (Electric Vehicles)
or BOVs (Battery Operated Vehicles) has become the most popular
alternative to the conventional petrol vehicles.
With minimal operational and maintenance cost it addresses the
ever growing need of man to save money on their daily
transportation expense. EVs running cost is @ 10% of that of a
comparative petrol vehicle and the maintenance cost is only @ 30%
of that of a petrol vehicle (excluding the battery replacement
cost)
Various governments are actively looking at supporting these
vehicles through various considerate measures, which increases the
attraction for these pollution-free vehicles.
The EV Industry Growing technological advancements in batteries,
motors and electronic controllers have positioned this industry as
one of the fastest growing industries in the world.
Customer Satisfaction Ampere works towards a lifelong enduring
relationship with the customer and not a onetime sales affair
relationship. With its sincerity in maintaining the quality of the
products and that of the after-sales service, Ampere aims to win
the trust of the customers and thereby their loyalty.
Amperes management philosophy is continuous measurable
improvement in quality and service. Ampere is aware that this would
be an on-going process and has put in place a Quality Process
Framework which enables the organization to grow with a culture of
excellence. Amperes attitude, behaviour, processes, working
methodologies, delivery capabilities, quality initiatives are all
focused towards customer satisfaction.
Ampere Infrastructure Ampere has its state of the art assembly
line in its manufacturing facility at Sulur, Coimbatore, Tamil
Nadu, and India. Plans are underway for establishing a second
factory in Tamil Nadu.
Search for new knowledge In its never-ending search for value,
it works towards acquiring newer knowledge for enhancing the
products, methodology, and market-reach and customer satisfaction.
Ampere has its Research & Development Centre at Singapore and
India, and is constantly engaged in advanced R&D in Electric
Mobility to bring about innovation and continuous advancement in
the quality of its products to international standards.
Ampere Team The Ampere team is a proper mix of members with
experience, education and industry specific knowledge, with
excellent exposure to the Electric Vehicle technology, particularly
in the area of research and development with proven management
capability track record.
Taking wings Amperes dynamic and agile team with an enlarged
vision and focused mission is all set to be a dominant player of
the Electric Vehicles Industry in India and expand its wings into
the global export markets.
ELECTRIC BIKE OPERATIONS Bike operations The bike is driven by
the electric motor, which is powered by a rechargeable battery,
which is kept on the vehicle itself.
Major components An electric vehicle is equipped with parts like
motor, controller, battery, and accelerator.
Battery The function of the battery in a vehicle is to store and
supply electricity. When the vehicle is used, the batterys stored
electrical energy depletes. This discharged battery can be
recharged using the normal household with the help of a charger. At
present ,electric bikes use various forms of re-chargeable
batteries like Lead-acid batteries, Nickel- metal hydride
batteries, lithium Lon batteries , etc.
Charger Charger is the device used to charge the batteries for
supplementing the electric energy. Charging is a simple procedure
wherein the charger converts the supply current for AC to DC Store
power in the battery
Controller The motor controller is the brain of the electric
vehicle. This is the control centre of the electrical system, which
controls the electric bikes motor energy management and signals
management.
Accelerator The accelerator is an electronic sensor accelerator.
On usage, it passes electric signal through the wire. Depending
upon the input strength of the signal from the accelerator the
controller determines and sends the required drive current to the
hub motor. The drives strength varies based on the input from the
accelerator allowing the user to increase or decrease the
speed.
Motor Many Electric bikes use wheel hub DC motors, which are of
Brushless DC hub motor type driving the front wheel or the rear
wheel. The size of the motor varies with the power of the bike such
as 250w or 500w or 800w. Motors are rated in terms of voltage and
output power watts. Normally, there are two categoriesy y
Brush DC motors (BDC) and Brush less DC motor (BLDC) Ampere
Vehicle bikes come with the brush less DC motors as they have
the
advantages of high efficiency, energy saving, long lasting
little or no maintenance and low noise
FUNCTIONS OF ELECTRIC BIKES Though the shape and battery
location are not the same for all electric bikes, the droving and
controlling principle are the same. When the ON/ OFF key is
switched on all the electric circuits are powered on. The current
from the battery flows to the controller, and then the controller
takes control of the bikes entire electric system and circuits.
When the accelerator is used, it sends an electric signal to the
controller, which in turn sends current to the motor.
When the current reaches the motor and flows through the wires,
a magnetic field forms around the wire coils, making the coils
rotate, and there by producing a rotary motion, which makes the
wheels rotate. This movement is used to drive the vehicle.
The speed of the vehicle is controlled by acceleration or
deceleration of the accelerator. The controller senses this process
and powers the motor accordingly. The resultant rotational movement
of the wheel varies and thereby the speed of the vehicles, in
accordance with the supplied power The work of the magnetism in the
motor can be switched off by disconnecting the electricity supply,
by turning the ON/OFF key to the OFF position.
Thus an electric vehicle operates on a simple but effective
mechanism, with less number of moving or frictional parts. This
enables easy mobility at a very economical maintenance and running
cost.
BENEFITS OF ELECTRIC-BIKES Electric bikes generate both personal
and global benefits. And the benefits are multiplied when other
household members use electric bikes.
Riding a bike, even an electric one, is about waving to your
neighbours, talking to people at crosswalks, enjoying your own
power, coasting down the hill with a bit of wind in your hair,
paying attention to the cracks in the road, sticking your tongue
out to taste the spring rain, always being able to find a parking
place, feeling like a kid. It's a part of what the new culture is
about enjoying the moments of life, the getting there as much as
the being there, the effort as much as the reward, wholeness as
much as efficiency, muscle power as much as turbo power, your
community as much as your solace.
The economic benefits of electric bicycles are better, in terms
of quick payback, than insulating your home. Substituting e-bike
trips for car trips saves on purchase price, insurance, and
registration fees. Beyond the purchase price, cars cost about $0.10
per mile in fuel and parts. Some families will use an electric bike
to augment their car use, while others
will find tremendous savings by living with one less car. For
some folks, there's no comparison because they don't have a license
to drive and don't need one for an electric bike.
The environmental benefits include reduced pollution and reduced
resource consumption (less material, fuel, and infrastructure).
Reduced CO2 emissions are most important because scientific opinion
is close to unanimous that global warming is already happening. The
average car emits one pound of CO2 for every mile driven. Electric
bicycles also allow you to reduce your risk of living in a
technologydependent culture. Automobiles and buses may be stalled
by oil embargoes, fallen bridges, and mega-traffic jams. An
electric bike, a vehicle light enough to carry short distances over
or around obstacles, is nearly immune. At the personal level, an
e-bike owner is free of license, registration, and insurance
requirements. E-bikes support a simple lifestyle. They're easy to
use; they save time in two ways: 1. For errands up to a mile and on
some congested commutes, e-bikes are quicker than the Petrol bike.
2. Their low cost means you work fewer hours supporting them. The
pace of life slows a bit while riding an electric bike. Stress goes
down, enjoyment of life goes up. Fun happens!
PEOPLE CHOICE TO RIDE AN ELECTRIC BIKEy
Enjoy the feeling of riding a bicycle - except for hills,
headwinds, and starting from a stop;
y y y
Prefer their local errands to be easy, slow paced and scenic;
Like to save money, meet new people, and protect the environment;
Still need convenient, point-to-point transportation after losing
their driving privileges;
y y
Convenient parking spots and shortcuts; Considered a gas-powered
moped or motor scooter, but dislike the noise, smell, starting
problems and special laws;
y
Deserve more fun and freedom in their lives.
WHY ELECTRIC VEHICLES? EVs (electric vehicles) produce zero
tailpipe emissions and up to 99% lower emissions than gasoline and
diesel vehicles. EVs help America reduce its dependence on oil.
Thousands of EVs are registered across the country. New battery
technology gives full function EVs ranges of 80-120 miles per
charge travelling at highway speeds. An EV fits perfectly into
multi-car households; the EV for everyday travel, and a hybrid or
conventional car for extended trips. Studies have shown that 80% of
commuters travel less than 40 miles per day. How about you? Could
100 mile range and convenient refuelling at home meet your daily
driving needs? We know there is a market for EVs. Every EV produced
is immediately sold or leased! EVs are high performance vehicles
and priced competitively when measured against comparable
gasoline-powered vehicles. In addition, fuel and maintenance
expenses are significantly lower for EVs. And talk about lasting
value, an electric drive motor provides as many as 1,000,000 miles
of service. The initial purchase price for EVs will drop as
production volume increases. Prices always go down as volume goes
up - Henry Ford knew that long ago! In the meantime, EV owners
enjoy the financial benefits of significantly lower fuel and
maintenance expenses.
EVs are a clean, efficient alternative to conventional vehicles
using technology readily available today!
1.1. ABOUT INTERNSHIP An internship may either be paid, unpaid
or partially paid (in the form of a stipend). Paid internships are
most common in the medical, architecture science, engineering, law,
business (especially accounting and finance), technology and
advertising fields. Internships in non-profit organization such as
charities and think tanks are often unpaid, volunteer positions.
Internships may be part-time or full-time; typically they are
part-time during the university year and full-time in the summer,
and they typically last 612 weeks, but can be shorter or longer.
The act of job shadowing may also constitute interning.
Internship positions are available from businesses, government
departments, nonprofit groups and organizations. Due to strict
labour laws, European internships are mostly unpaid, although they
are still popular among non-Europeans in order to gain
international exposure on one's resume and for foreign language
improvement.
Internships are an excellent way to shape any career or business
development goal and the benefits available for both Interns and
Businesses can be a win-win opportunity. Like all things though,
there are considerations that should be taken into account on both
sides before undertaking an Internship arrangement. We will explore
the pros, cons and benefits that await individuals and businesses
when Internship opportunities exist.
I did Internship on ., Corporative office in Anna statue, and
Sulur Manufacturing unit, in Coimbatore. In this corporation I have
learnt about the organisational functions like Marketing,
Production, HR, Stores, and Service. I have been learning in those
departments from 14.06.2010 to 20.07.2010.
1.2. OBJECTIVES Objectives of the Internship are,y y y y y
To study the organizational structure To have a practical
knowledge about the working environment To understand the various
process and functions of the departments To understand the various
methods of book keeping To know about various production process
and various machines used for production.
CHAPTER II
OVERVIEW OF THE ORGANISATION
2. COMPANY PROFILECompany Name Business Type Founder & MD :
: : Ampere Vehicles Pvt.Ltd. Import the Raw materials &
Manufacturer Mrs. Hemalatha Annamalai, India. Mr. Hang Chang Chieh,
Singapore. China, Singapore & Malaysia Electric Bikes, Battery
Operated Bikes 101 - 500 People Chennai, Singapore, Malaysia
Coimbatore, Chennai, Erode, Karur, Namakkal, Trichy, Theni,
Dindigul. Established Year : 2004 July
Co-Founder & Partner : Import From Product/Service Number of
Employees Branches : : : :
Trade & Main Market :
Our Vision Amperes vision is to empower and enhance the lives of
people through affordable mobility solutions, world-wide.
Our Mission To provide stylish, affordable and comfortable
electric powered bicycles and motorcycles as an eco-friendly
alternative for personal commuting and business transportation
needs.
Our Values We recognise the urgent need to reduce carbon
emission, so as to conserve the environment for our present and
future needs. We help our clients and consumers adopt the changes
that will lead towards a sustainable lifestyle. We offer
high-quality functional products that integrate easily and
effectively into our clients lives, fulfilling their business and
personal needs.
2.1. OVERVIEW OF THE COMPANY Ampere Vehicles Private Limited
(AMPVL) designs and manufactures a wide range of reliable, cost
effective and quality Electric Vehicles (EV) for providing
economical, comfortable, stylish and well performing electric
mobility solutions for all categories of people and businesses in
Asia and beyond.
AMPVL is a wholly owned subsidiary of Ampere Vehicles Pte. Ltd.,
Singapore. Ampere has its state of the art vehicle assembly line in
its manufacturing facility at Sulur, Coimbatore, Tamil Nadu, India.
Within a short period of time the company has established a wide
network of partners and associates all over the state.
Ampere Vehicles is named after the famous scientist Andre-Marie
Ampere whose theory became fundamental for 19th century
developments in electricity and magnetism. World over, the term Amp
or Ampere is used to denote the base measuring unit of current, in
remembrance of him.
Amperes dynamic and agile team with an enlarged vision and
focused mission is all set to be a dominant player of the Electric
Vehicles Industry in India and expanding its wings into the global
markets as well. The Ampere team is a proper mix of committed
employees with relevant experience, education and industry specific
knowledge.
2.2. ABOUT THE COMPANY Ampere Vehicles designs and manufactures
reliable, cost effective and quality Electric Vehicles (EV)
providing affordable mobility for people and businesses for the
emerging markets in Asia. Ampere Vehicles is incorporated in early
2008 in Singapore and India by Chang Chieh Hang and Hemalatha
Annamalai.
Ampere collaborates in the development and supplier partners to
develop designs suitable for India; Ampere has a prototype of a
load vehicle that can carry 1 ton of load suitable for rural India.
Ampere will develop R&D Ingenuity to change and customize
products suitable for Indian roads. Ampere is in a growing market
that is currently sized at US$ 67M (Rs 300 Cr) and will exceed
$100M by 2010. Ampere will become one of the dominant players in
this market by 2010 with the best team that can deliver results in
the shortest time.
Ampere Vehicles Pvt. Ltd. is a wholly owned subsidiary of Ampere
Vehicles Pvt. Ltd., Singapore. In India it is has manufacturing
plant in Coimbatore, Tamil Nadu.
Though Ampere is not the first, it wants to be the best in its
business area. With its sincerity in maintaining the quality of the
products and that of the after-sales service, aims to win the trust
of the customers and thereby their loyalty.
Ampere has its Research & Development Centre at Singapore,
and is constantly engaged in advanced R&D in Electric Mobility
to bring about innovation and continuous advancement in the quality
of its products to international standards.
The Ampere team has a proper mix of members with deep
international business management experience, education and
industry specific knowledge.
Ampere as dynamic and nimble footed team with an enlarged vision
and a focused mission is all set to be a dominant player of the
Electric Vehicles Industry in India and expand its wings into the
global export markets. With Amperes range of electric-motor driven
bicycles and motorbikes, you can easily reduce your carbon
footprint while commuting in comfort and style.
A revolution in personal and business transportation, these
electric bicycles and motorcycles are stylish, speedy and easy to
handle. With their quiet engines and electric motors, they are kind
on the environment too, reducing noise and air pollution.
Ampere electric bikes cost as low as 10 cents a day to operate,
helping you to reduce both environmental and financial costs. Top
on for an easy, stylish and affordable way to make a positive
impact on the environment today!
Aim:y
To deliver the vehicles at right time, quality and required
model with zero errors at the considerable costs.
y y y y y
To achieve our Aim at the short period with our family. To
educate our staffs to do their work with the thorough knowledge. To
implement 5S at factory as well as our residence. To maintain
proper record for all of our regular and modification activities.
To attain ISO 9001 certificate as soon as possible by the above
said regular practice.
Hema Annamalai, Founder & CEOy
20+ yrs of corporate experience in Singapore and India Built
& lead teams for software development.
y
Have start up entrepreneurial experience in Singapore &
India
y
Involved in development of Ampere Vehicles since last 1 to 2
years
y
Computer Science Engineer from GCT, Coimbatore with MBA from
RMIT University, Australia
y
Indian Citizen & Singapore permanent resident
Prof. C C Hang, Co-founder, Technology/Strategy/Funding Adviso
r
y
After 3 years of industry experience in the Shell petroleum
company, joined the National University of Singapore in 1977,
serving in various positions including being the Head of Electrical
Engineering Dept (1990 to 1994) and the Deputy Vice-Chancellor for
Research (1994 to 2000).
y
In July 2007, CC was appointed as the Founding Head, Division of
Engineering & Technology Management, Faculty of Engineering,
National University of
Singapore (NUS).y
Currently serves as non-executive Chairman or Board member of
six high-tech companies in Singapore.
y
Has PhD in Control Engineering from University of Warwick in
1973.
y
Impeccable
Personality
with
Charisma
&
Entrepreneurial Drivey
Singapore Citizen
Mr. P. Bala, Technology/Market Advisory
20+ yrs of entrepreneurial experience in Singapore &
India
y
Well known person in Semiconductor industry in Singapore and
Japan
y
E & C Engineer from GCT, Coimbatore with MS from BITS,
Pilani.
y y
Sound DC Motor Knowledge and technology evangelist Speaks
Japanese, Singapore Citizen
2.3. ABOUT PRODUCTS Electric bikes are part of a wide range of
Light Electric Vehicles (LEVs) that provide convenient local
transportation. Generally designed for one person and small cargo
capacity, electric bike range, speed, and cost are moderate. For
most of us, the majority of our trips are less than 10 miles -
within the range of most e-bikes. Clean, quiet, and efficient LEVs
offer the advantages of an extra car without the burdens.
LEVs range in size from small electric scooters that fit under a
bus seat, up to oneperson cars that use freeway HOV lanes. LEVs
offer point-to-point transportation for one person and some cargo
at speeds and costs that are moderate. For most of us, half of our
errands and trips are less than 10 miles and within the range of
most LEVs. Using clean, efficient vehicles saves money and time
while helping the environment and improving our quality of life.
People enjoy this technology.
Here are most LEV types. Either follow these links to in-depth
introductions - or read on for short descriptions.y y y y y
Electric Scooters Electric Bicycles Electric Tricycles (adult
three wheelers) Electric Pedi cabs (rickshaws) Utility/Cargo
Vehicles In contrast to conventional cars, LEVs offer dramatically
reduced energy
consumption: "In the city, roughly 80% of the total energy
consumed by cars comes from the effects of mass."
Electric Scooters Electric scooters start with an adult-sized
scooter with air-filled tires - and add a motor and battery. Riding
one feels like water skiing on a single ski. Being more agile than
bikes, scooters are more fun and adventurous. Due to a wide variety
of scooters available and the minimal legislation regarding them,
their speeds and range vary dramatically. When scooter range and
speed increase, so do size and weight.
Electric Bicycles Electric bikes and motors, when combined with
a long list of bicycle options, extend ordinary bikes into flexible
and utilitarian vehicles. People amazed at the possibilities.
Electric bikes also combine well with bus and train for long-range
point-topoint transportation. For most of us, that's enough for our
local errands. For some, it will get us to work faster than driving
- and without the stress.
Electric Tricycles (adult three wheelers) For those with balance
problems or other disabilities, an adult-sized trick with motor and
battery with a basket full of groceries.
Utility/Cargo Vehicles Utility electric vehicles do the heavy
lifting of carrying cargo and going off-road.
Electric Pedi-cabs (Rickshaws) Electric Pedi-cabs are used in
large cities for both transportation and sight-seeing. They offer
the same rider experience as standard Pedi-cabs but with a powerful
assist for the driver.
Products Save n style Ampere comes with the widest range of
models to cater to the varied range and needs of people Ampere
brings in a vibrant range of colours in each model and also
offers customer specified color combinations.
Ampere comes with the widest range of models & colours to
cater to the varied range and needs of Indian people. The present
product range include, Youth Ampere vehicle is specially designed
for young people. These vehicles are attractive and high speed in
the electric vehicle segment i.e. max 50kmph. Arya Asva Aadi
Diti
Abhi Adya Bobo V60
Students Ampere is design the electric vehicle to the student
which is light in weight and run at an average speed of max.40kmph.
Keya Twinkle Buddy Angel Spark
Industrial Ampere vehicles are also producing the electric
vehicles to the industry people which are very useful to carrying
the luggage for transferring goods to one place to another place in
the organisation. Gaja Mithra Dosth Yaar Maha
Customised Ampere vehicles are also providing their vehicles for
the customers choice which is useful to the customer to choose
their own requirement. This vehicle is can be used as electric
rickshaw or else can be used for handicapped. This goes at a speed
of 35kmph max. Aditi
SECIFICATIONS Model Name Weight (Without Battery) Weight
(Battery) Max. Loading Max. Speed Motor Power Charger Battery Type
Battery Capacity Charge Time Price : 40Kg : 17Kg : 60Kg : 25Kmph :
250 W : AC 220V 50Hz : Maintenance Free : 60V 20Amp : 6 8 Hrs : `
24,000 : Abhi
Run Distance/Charge : 60Km
Model Name Weight (Without Battery) Weight (Battery) Max.
Loading Max. Speed Motor Power Charger Battery Type Battery
Capacity Charge Time
: Adya 60 Model Name : 58Kg : 35Kg : 100Kg : 25Kmph : 250 W : AC
220V 50Hz : Maintenance Free : 60V 20Amp : 6 8 Hrs Max. Loading
Max. Speed Motor Power Charger Battery Type Battery Capacity Charge
Time : Angel : 90Kg : 25Kmph : 250 W : AC 220V 50Hz : Maintenance
Free : 36V 10Amp : 6 8 Hrs
Weight (With Battery): 45Kg
Run Distance/Charge : 35Km Price : ` 14,500
Run Distance/Charge : 50Km Price : ` 33,500
Model Name Weight (Without Battery) Weight (Battery) Max.
Loading Max. Speed Motor Power Charger Battery Type Battery
Capacity Charge Time
: V60
Model Name Weight (Battery)
: Diti : 28Kg : 75Kg : 35Kmph : 250 W : AC 220V 50Hz :
Maintenance Free : 60V 20Amp : 6 8 Hrs
: 65Kg : 45Kg : 100Kg : 35Kmph : 250 W : AC 220V 50Hz :
Maintenance Free : 60V 20Amp : 6 8 Hrs
Max. Loading Max. Speed Motor Power Charger Battery Type Battery
Capacity Charge Time
Run Distance/Charge : 50Km Price : ` 28,000
Run Distance/Charge : 50Km Price : ` 35,000 Model Name Weight
(Without Battery) Weight (Battery) Max. Loading Max. Speed Motor
Power Charger Battery Type Battery Capacity Charge Time : 53Kg :
28Kg : 75Kg : 35Kmph : 250 W : AC 220V 50Hz : Maintenance Free :
60V 20Amp : 6 8 Hrs : BOBO
Run Distance/Charge : 50Km Price : `32,500 & `32,000
2.4. COMPETITORS Apart from some of the major players like Indus
Division of Electrotherm from Gujarat (Yo Bykes), EKO Vehicle - a
Bangalore based company (EKO cosmic-I scooter and EGO bike), Hero
Ultra Motors Pvt. Ltd., (Velocitii, Maxi, etc.), TVS Motors (Scooty
Teenz Electric), AVON Cycles, KEV India, Kaisar Auto Moto, Standard
Group, Atlas Cycles, ACE Motors, SAR Group under the name of
Lectrix Motors, there are regional players. Lohia Auto Industries
(LAI) has invested Rs 150 crore to manufacture electric two and
three wheelers and would be able to roll out its power-driven two
and three wheelers in July and September respectively this year.
There is no organised body to represent these manufacturers.
According to estimates, there are about 75-80 manufacturers of
e-bikes in the country.
Electrotherm (India) Ltd. Electrotherm (India) Ltd., Ahmedabad,
(ET) - a trusted name in foundry and steel business now has forayed
into electric and hybrid electric vehicles by opening up a separate
auto division Indus Elec-Trans to manufacture electric vehicles and
hybrid electric vehicles. It currently produces hi-tech electric
two wheelers under the brand YObykes. It offers two scooterette and
four models of bikes with the motor power range 200-250W. YO-smart
scooter model from Indus come with a very compact dimension. The
vehicle weighs less and has a payload of 75kg. YO-smart vehicle
clocks a top speed of 25km/hr and the vehicle offers a range/charge
mileage of 75km. Charge duration required is 6 8 hours. YOBikes are
ranged between Rs 13,999 and Rs 23,249.
It started offering e-bikes in 2005 with a manufacturing plant
in Kutch district of Gujarat with an initial capacity of 1 lakh
units per annum. In 2006, the company invested Rs. 60 crores for
in-house technology development for electric vehicles and expanded
the capacity to 2.8 lakh bikes per year. Today, 80% of the product
has been indigenised. In the first year of operation, it sold about
28,000 e-bikes and has sold 35,000 ebikes during April to August
2007.
Acoording to an estimate, Yobykes command approximately 70% of
the market in India. In future, it plans to develop electric three
wheelers, four wheelers and hybrid electric low floor buses.
EKO vehicle EKO vehicle a Bangalore based company offers EKO
cosmic I scooter and EGO bike. This company has been in this
business for a long time and has dealers in various locations in
India than its counterparts. Battery weighs at 28kgs and has a life
of 12000 15000kms. The company offers a rapid charger, which will
charge the bike at 10 15 minutes (good for Institutional
consumers). Cosmic offers a variable mileage depending on the
payload. The maximum speed is 40 km/hr and Cosmic noise is less
than 60decibel. Cosmic is offered in five colours and is exported
to many countries.
ACE motors Pune based Ace motors manufacturers e-bike (electric
bike) and the majority of the components of this bike are imported
from China based company Changtong E Bike Company Ltd. The e-bikes
from Ace Motors weigh almost 60kg. The bike offers a loadcarrying
capacity of 100-140 kg. To cover a distance of 220 km, you need to
charge the bike for 6 - 8 hours at 220 volts. The maximum speed of
the bike is 25 km/hr and is priced at Rs 26,500.
Kaiser Auto Moto After establishing a strong presence in the
Chinese market, the company plans to do the same in India as well.
The company wants to sell at least 1,000 bikes in the first
year.
TVS group The South-based two-wheeler major TVS is also in the
fray with the announcement for the launch of its electric scooter
Scooty Teenz Electric. Aimed at teenagers and young women, the
product is aimed to be positioned as a reliable but green option
for youngsters.
According to the company, the Scooty Teenz Electric has an edge
over existing models as it offers best-in-class comfort, ride
quality, tradability, load carrying, fit and
finish and is fitted with the maximum power pack in its
category. Its USP is ease of use and manoeuvrability particularly
for people whose daily travel is limited to around 15-25 km per
day.
2.5. ORGANISATIONAL STRUCTURE
Managing Director Advisor General Manager
Production
Finance
Marketing
Human Resource
CHAPTER III
FUNCTIONAL DEPARTMENT
3. FUNCTIONAL DEPARTMENT
I have done internship program in AMPL Coimbatore. There I have
learnt the funtions of the Production department in the Production
Plant, Sulur.
Generally, Production as a process by which goods and services
are created. Production management deals with decision-making
related to production processes so that the resulting goods or
services are produced according to specifications, in the amounts
and by the schedule demanded and at minimum cost.
Ampere Vehicles is producing Electric vehicles for childrens,
students, corporates and physically challenged people. Its
designing their vehicles model in the Singapore Corporate Office.
It has the assembly unit in the Sulur plant in India. Ampere is
assemblying their electric vehicles depending on the market
requirements. So that, for producing vehicles, Ampere is purchasing
spare parts like bolts, nuts, tires and tubes in India itself.
Remaining components like body parts and electrical components from
China and Singapore. Then the parts are to be assemblled in the
production plant. After then the vehicles are to be dispatched to
the show rooms and also customers from their factory itself. The
production plant has the following function,y y y y y
Logistics Stores Assembly Quality Control Service
3.1. PRODUCTION DEPARTMENT Ampere is producing Electric Vehicles
by using State of Art Assembly. It has the assembly unit in Sulur,
in this plant Ampere is assembling around 10 types of Electric
vehicles. Ampere is producing around 20 types of Electric Vehicles
in both India and Singapore plant. Production function is that part
of an organization, which is concerned with the transformation of a
range of inputs into the required outputs (products) having the
requisite quality level.
Production is defined as the step-by-step conversion of one form
of material into another form through chemical or mechanical
process to create or enhance the utility of the product to the
user. Thus production is a value addition process. At each stage of
processing, there will be value addition.
Edwood Buffa defines production as a process by which goods and
services are created.
PRODUCTION SYSTEM Ampere is assembling electric vehicles
depending on their market requirements. They purchase the
components from China and Singapore and few components from Local
market. The electrical components and the body parts are imported
from China and Singapore. In India they purchase the electric
motor, tires, tubes, nuts and bolts.
The production system of an organization is that part, which
produces products of an organization. It is that activity whereby
resources, flowing within a defined system, are combined and
transformed in a controlled manner to add value in accordance with
the policies communicated by management. A simplified production
system is shown below.
The production system has the following characteristics:y y y
y
Production is an organized activity, so every production system
has an objective. The system transforms the various inputs to
useful outputs. It does not operate in isolation from the other
organization system. There exists a feedback about the activities,
which is essential to control and improve system performance.
Inputsy y y y
Transformation Process Men Material Machine Moneyy y y y
Outputy
Product design Process planning Production control
Maintenance
Product
OBJECTIVES OF PRODUCTION MANAGEMENT The objective of the
production management is to produce goods services of right quality
and quantity at the right time and right manufacturing cost.
RIGHT QUALITY The quality of product is established based upon
the customers needs. The right quality is not necessarily best
quality. It is determined by the cost of the product and the
technical characteristics as suited to the specific
requirements.
RIGHT QUANTITY The manufacturing organization should produce the
products in right number. If they are produced in excess of demand
the capital will block up in the form of inventory and if the
quantity is produced in short of demand, leads to shortage of
products
RIGHT TIME Timeliness of delivery is one of the important
parameter to judge the effectiveness of production department. So,
the production department has to make the optimal utilization of
input resources to achieve its objective.
RIGHT MANUFACTURING COST
Manufacturing costs are established before the product is
actually manufactured. Hence, all attempts should be made to
produce the products at pre-established cost, so as to reduce the
variation between actual and the standard (pre-established)
cost.
OPERATION MANAGEMENT Managing operations can be enclosed in a
frame of general management function as shown in Figure. Operation
managers are concerned with planning, organizing, and controlling
the activities which affect human behaviour through models.
Planning
Organizing
Conversion Process
Controlling
PLANNING Planning conversion systemy y y y y y
Operation strategies Forecasting Product and process choice
Operation capacity Facility location planning Layout planning
Scheduling conversion system
y y
Scheduling system and aggregate planning Operations
scheduling
ORGANIZING Organizing for conversiony y
Job design, production/operations standards work measurement
Project management
CONTROLING Material controly y
Inventory control Material requirement planning
Management for World-Class competitiony y y
Japanese manufacturing Managing for quality Quality analysis and
control
SCOPE OF PRODUCTION AND OPERATIONS MANAGEMENT Production and
operations management concern with the conversion of inputs into
outputs by using physical resources, so as to provide the desired
utilities to the customers while meeting, the other organizational
objectives of effectiveness, efficiency and adoptability. It
distinguishes itself from other functions such as personnel,
marketing, finance, etc., by its primary concern for conversion by
using physical resources. Following are the activities which are
listed under production and operations management functions: 1.
Location of facilities 2. Plant layouts and material handling 3.
Product & Process design 4. Production and planning control 5.
Quality control 6. Materials management 7. Maintenance
management.
LOCATION OF FACILITIES Location of facilities for operations is
a long-term capacity decision which involves a long term commitment
about the geographically static factors that affect a business
organization. It is an important strategic level decision-making
for an organization. It deals with the questions such as where our
main operations should be based?
The selection of location is a key-decision as large investment
is made in building plant and machinery. An improper location of
plant may lead to waste of all the investments made in plant and
machinery equipments. Hence, location of plant should be based on
the companys expansion plan and policy, diversification plan for
the products, changing sources of raw materials and many other
factors. The purpose of the location study is to find the optimal
location that will results in the greatest advantage to the
organization.
Because of these reasons the Ampere is selected Coimbatore as a
location for their assembly plant. This location is optimal
location for producing their Electric Vehicles with least cost.
PLANT LAYOUT AND MATERIAL HANDLING Plant layout refers to the
physical arrangement of facilities. It is the configuration of
departments, work centres and equipment in the conversion process.
The overall objective of the plant layout is to design a physical
arrangement that meets the required output quality and quantity
most economically. According to James Moore, Plant layout is a plan
of an optimum arrangement of facilities including personnel,
operating equipment, storage space, material handling equipments
and all other supporting services along with the design of best
structure to contain all these facilities.
Material Handling refers to the moving of materials from the
store room to the machine and from one machine to the next during
the process of manufacture. It is also defined as the art and
science of moving, packing and storing of products in any form. It
is a specialised activity for a modern manufacturing concern, with
50 to 75% of the cost
of production. This cost can be reduced by proper section,
operation and maintenance of material handling devices. Material
handling devices increases the output, improves quality, speeds up
the deliveries and decreases the cost of production. Hence,
material handling is a prime consideration in the designing new
plant and several existing plants.
FACTORY LAYOUT Plant layout refers to the physical arrangement
of production facilities. It is the configuration of departments,
work centres and equipment in the conversion process. According to
Moore Plant layout is a plan of an optimum arrangements of
facilities including personal, operating equipment, storage space,
material handling equipment and all other supporting services along
with the design of the best structure to contain all these
facilities. Ampere vehicles is also arranged their facilities to
the optimum level. So, they can save the time, money and other
resources and also those uses there using their resources
effectively and efficiently.
Fig: Factory Layout
PRODUCT DESIGN Product design deals with conversion of ideas
into reality. Every business organization has to design, develop
and introduce new products as a survival and growth strategy.
Developing the new products and launching them in the market is the
biggest challenge faced by the organizations. The entire process of
need identification to physical manufactures of product involves
three functions: marketing, product development, and manufacturing.
Product development translates the needs of customers given by
marketing into technical specifications and designing the various
features into the product to these specifications. Manufacturing
has the responsibility of selecting the processes by which the
product can be manufactured. Product design and development
provides link between marketing, customer needs and expectations
and the activities required to manufacture the product.
PROCESS DESIGN Process design is a macroscopic decision-making
of an overall process route for converting the raw material into
finished goods. These decisions encompass the selection of a
process, choice of technology, process flow analysis and layout of
the facilities. Hence, the important decisions in process design
are to analyse the workflow for converting raw material into
finished product and to select the workstation for each included in
the workflow.
VEHICLE ASSEMBLY PROCESS Ampere vehicles private limited
assembling vehicles through the following process. They can do
inspection the materials before the assembly process. Once they get
the right quality of the material then they can to move the parts
to the vehicles assembly process. After the materials are ready to
assemble the sub assembly can be done before the main assembly.
Then the vehicles are assembled, they can be sent to the quality
control department. There the vehicles are checked manually. Once
the vehicles do not have any fault on it, then it is ready for the
dispatch to their customers.
Material Inspection, Rejection, Logistics & Stocking
Quality Control
Material to Production for Assembly
Packaging, Documentation, Logistics Check &
Sub Assembly
Pre Shipment Check
Main Assembly
Shipment & Logistics
Fig: Production process
MATERIAL FLOW The material flow is as shown in the following
figure. The material flow is the process of the material is moving
to one section to other for producing or assembling electric
vehicles.
Fig: Material Flow
PRODUCTION PLANNING AND CONTROL Production planning and control
can be defined as the process of planning the production in
advance, setting the exact route of each item, fixing the starting
and finishing dates for each item, to give production orders to
shops and to follow up the progress of products according to
orders.
The principle of production planning and control lies in the
statement First Plan Your Work and then Work on Your Plan. Main
functions of production planning and control includes planning,
routing, scheduling, dispatching and follow-up.
Planning is deciding in advance what to do, how to do it, when
to do it and who is to do it. Planning bridges the gap from where
we are, to where we want to go. It makes it possible for things to
occur which would not otherwise happen. Routing may be defined as
the selection of path which each part of the p roduct will follow,
which being transformed from raw material to finished products.
Routing determines the most advantageous path to be followed from
department to department and machine to machine till raw material
gets its final shape.
Scheduling determines the programme for the operations.
Scheduling may be defined as the fixation of time and date for each
operation as well as it determines the sequence of operations to be
followed.
Dispatching is concerned with the starting the processes. It
gives necessary authority so as to start a particular work, which
has already been planned under Routing and Scheduling. Therefore,
dispatching is release of orders and instruction for the starting
of production for any item in acceptance with the route sheet and
schedule charts.
The function of follow-up is to report daily the progress of
work in each shop in a prescribed proforma and to investigate the
causes of deviations from the planned performance.
QUALITY CONTROL Quality Control (QC) may be defined as a system
that is used to maintain a desired level of quality in a product or
service. It is a systematic control of various factors that affect
the quality of the product. Quality control aims at prevention of
defects at the source, relies on effective feedback system and
corrective action procedure.
Quality control can also be defined as that industrial
management technique by means of which product of uniform
acceptable quality is manufactured. It is the entire collection of
activities which ensures that the operation will produce the
optimum quality products at minimum cost. The main objectives of
quality control are:y
To improve the companies income by making the production more
acceptable to the customers i.e., by providing long life, greater
usefulness, maintainability, etc.
y y y y
To reduce companies cost through reduction of losses due to
defects. To achieve interchange ability of manufacture in large
scale production. To produce optimal quality at reduced price. To
ensure satisfaction of customers with productions or services or
high quality level, to build customer goodwill, confidence and
reputation of manufacturer.
y y
To make inspection prompt to ensure quality control. To check
the variation during manufacturing.
MATERIALS MANAGEMENT Materials management is that aspect of
management function which is primarily concerned with the
acquisition, control and use of materials needed and flow of goods
and services connected with the production process having some
predetermined objectives in view. The main objectives of materials
management are:y y
To minimise material cost. To purchase, receive, transport and
store materials efficiently and to reduce the related cost.
y
To cut down costs through simplification, standardisation, value
analysis, import substitution, etc.
y
To trace new sources of supply and to develop cordial relations
with them in order to ensure continuous supply at reasonable
rates.
y
To reduce investment tied in the inventories for use in other
productive purposes and to develop high inventory turnover
ratios.
MAINTENANCE MANAGEMENT In modern industry, equipment and
machinery are a very important part of the total productive effort.
Therefore, their idleness or downtime becomes are very expensive.
Hence, it is very important that the plant machinery should be
properly maintained. The main objectives of maintenance management
are:y
To achieve minimum breakdown and to keep the plant in good
working condition at the lowest possible cost.
y
To keep the machines and other facilities in such a condition
that permits them to be used at their optimal capacity without
interruption.
y
To ensure the availability of the machines, buildings and
services required by other sections of the factory for the
performance of their functions at optimal return on investment.
INVENTORY MANAGEMENT Inventory is defined as the blocked Working
Capital of an organization in the form of materials. As this is the
blocked Working Capital of organization, ideally it should be zero.
But Inventory is being maintained, to take care of fluctuations in
demand and lead time.
Inventory System is a set of policies and controls that monitors
levels of inventory and determines what levels should be
maintained, when stock should be replenished, and how large orders
should be.
Inventory management (IM) is one of the components of working
capital management. More than 60% of the working capital will
normally be invested in the inventory. There can be disadvantage in
holding either too much or too little inventory in the form of raw
materials, work-in-progress & finished goods. Therefore,
Inventory management is primarily concerned with obtaining a
correct balance between these two extremes.
Optimal inventory levels come from balancing the cost of
ordering with the cost of holding inventory. The more often we
order a part in small quantities, the more costly it is in terms of
purchasing, receiving and accounts payable resources. But if you
order a part less frequently in larger quantities the inventory
carrying costs escalate. The optimal level is one where the
combination of total ordering costs and total inventory carrying
costs are the lowest.
Benefits of good inventory management:y
Helps to reduce purchasing and inventory costs and increases
operational / warehouse efficiency.
y
Integrates purchasing and sales order processing with demand
planning and helps to reduce costs, improve cash flow and ensures
to have the right stock available during the need.
y
Improves customer satisfaction by more accurate order promises.
We can respond quickly and knowledgably to customer queries.
y
Provides information to efficiently manage the flow of
materials, effectively utilize people and equipment, coordinate
internal activities, and communicate with customers.
MARKETING :'Marketing is not about providing products or
services it is essentially about providing changing benefits to the
changing needs and demands of the customer Philip Kotler
Marketing is the process by which companies create customer
interest in products or services. It generates the strategy that
underlies sales techniques, business communication, and business
development. It is an integrated process through which companies
build strong customer relationships and create value for their
customers and for themselves. Marketing is used to identify the
customer, to keep the customer, and to satisfy the customer. With
the customer as the focus of its activities, it can be concluded
that marketing management is one of the major components of
business management. Marketing evolved to meet the stasis in
developing new markets caused by mature markets and overcapacities
in the last 2-3 centuries. The adoption of marketing strategies
requires businesses to shift their focus from production to the
perceived needs and wants of their customers as the means of
staying profitable. The term marketing concept holds that achieving
organizational goals depends on knowing the needs and wants of
target markets and delivering the desired satisfactions. It
proposes that in order to satisfy its organizational objectives, an
organization should anticipate the needs and wants of consumers and
satisfy these more effectively than competitors
SEGMENTATION, TARGETING, AND POSITIONING :A marketing strategy
is based on expected customer behavior in a certain market. In
order to know the customer and its expected buying process of
segmenting and positioning is needed. These processes are
chronological steps which are dependent on each other. Segmenting
Segmenting is the process of dividing the market into segments
based on customer characteristics and needs. The main activity
segmenting consists of four sub activities. These are:
1. determining who the actual and potential customers are 2.
identifying segments 3. analyzing the intensity of competitors in
the market 4. selecting the attractive customer segments. After the
most attractive segments are selected, a company should not
directly start targeting all these segments -- other important
factors come into play in defining a target market. Four sub
activities form the basis for deciding on which segments will
actually be targeted. The four sub activities within targeting are:
1. defining the abilities of the company and resources needed to
enter a market 2. analyzing competitors on their resources and
skills 3. considering the companys abilities compared to the
competitors' abilities 4. deciding on the actual target markets.
Targeting can only be done when segments have been defined, as
these segments allow firms to analyze the competitors in this
market. When the process of targeting is ended, the markets to
target are selected, but the way to use marketing in these markets
is not yet defined. To decide on the actual marketing strategy,
knowledge of the differential advantages of each segment is needed.
When the list of target markets is made, a company might want to
start on deciding on a good marketing mix directly. But an
important step before developing the marketing mix is deciding on
how to create an identity or image of the product in the mind of
the customer. Every segment is different from the others, so
different customers with different ideas of what they expect from
the product. In the process of positioning the company:
1. identifies the differential advantages in each segment 2.
decides on a different positioning concept for each of these
segments. This process is described at the topic positioning here
different concepts of positioning are given. The process-data model
shows the concepts resulting from the different activities before
and within positioning. The model shows how the predefined concepts
are the basis for the positioning statement. The analyses done of
the market, competitors and abilities of the company are necessary
to create a good positioning statement. When the positioning
statement is created, one can start on creating the marketing
mix.
Here AMPVL decided to sell electric vehicles to south part of
india because large no of educational institutes are available in
south india.
1. GEOGRAPHICAL SEGMENTATION :In southern part of india is
segmented as the states and Electric Vehicles are being sold
through Future Techno Design (FTD)- Show room, Dealers and direct
selling. Southern region are 1. Tamil Nadu 2. Andhra Pradesh 3.
Kerala 4. Karnataka and Pondycherry
2. DEMOGRAPHICAL SEGMENTATION:Based on the age and gender the
customers are Segmented and the school children, ladies- house
wives and elder people are target customers. 1. School Children 2.
Working women and house wives 3. Elder people 4. Nurses in Hospital
use 5. Hotel staffs
PRODUCT & TARGET CUSTOMERS:Targeted SI No 1 2 3 4 5 6 7
Products Bobo, Angel Abhi Adya 60, Adya 48, V60 Diti Mitra, Mitra
Plus Sun Prince Trisul Customers Ladies School Children Youth
Italian Police Industrial Male Hospital
PRICING:Pricing is the process of determining what a company
will receive in exchange for its products. Pricing factors are
manufacturing cost, market place, competition, market condition,
and quality of product. Price is one of the tools in marketing
tools and one of the factor affects the selling of the product. The
cost of the Electric Vehicles will be changed on time to time. This
is minor change in price.
COST OF THE VARIOUS ELECTRIS VEHICLES MODEL:
SI No 1 2 3 4 5 6 7 8 9 10 11
Products Angel Abhi Diti Bobo V60 Adya60 Adya48 Aditi Mitra Plus
Trisul Sun Prince
Price Rs. 14,199.00 Rs. 24,787.00 Rs. 30,987.00 Rs. 31,668.00
Rs. 38,011.00 Rs. 38,011.00 Rs. 34,053.00 Rs. 36,449.00 Rs.
76,274.00 Rs. 22,002.00 Rs. 32,822.00
INSTITUTIONAL SALES:Focusing the sales on the customers
available in the various institution. AMPVL is focusing their sales
in various institution like Schools, Colleges, Universities,
Hospitlas , Banks and Hotels.
Institional Sales is similar as corporate sales, here
products/Services/Solutions are selling to other organisations. Its
also called B2B Sells. AMPVL sell one EV to a customer for his
personel uses its B2C Selling, where as in instituional sales we
sell in bulk quantities Selling 300-1000 EVs to one new opening
hotel or school. Institutional Sales does not involve the channel
of dealers/distributors, its the direct sales for company to
company. Institutions are, 1. Schools 2. Colleges 3. Hospitals 4.
Banks 5. Hotels and Various educational institutions.
SALES OF ELECTRIC VEHICLES:AMPVL is selling the Electric
Vehicles in three different way. They are selling the EVs through
FTDs, Dealership and Direct Selling.
MARKETING/SALES
Future Techno Design
Dealership
Direct Sales
FUTURE TECHNO DESIGN(FTD)- SHOW ROOM:In AMPVL the show rooms are
named as Future Techno Design (FTD). FTDs are located in various
place of south India. FTDs are monitored by the show room manager
of AMPVL. Through FTDs the Electric Vehicles are being supplied to
the customers. This is one of the easiest ways for reaching
customers.
DEALERSHIP:This is another one of the methods in selling the
electric bikes to the cutomers. In dealership the interested person
of the particular location will be selected by AMPVL according to
the agreement. This person may belong to that particular
location.
DIRECT SELLING:In the direct selling AMPVL is focusing in
Institutional sales. The customer available in the institution can
be easily identified as the targeted audience. The main advantage
of th e institutional sales is the bulky sales. The large number of
Electric Vehicles can be sold in one institution at a time.
SWOT ANALYSISSWOT analysis is a strategic planning method used
to evaluate the Strengths, Weaknesses, Opportunities, and Threats
involved in a project or in a business venture. It involves
specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable
and unfavorable to achieve that objective. The technique is
credited to Albert Humphrey, who led a convention at Stanford
University in the 1960s and 1970s using data from Fortune 500
companies. A SWOT analysis must first start with defining a desired
end state or objective. A SWOT analysis may be incorporated into
the strategic planning model. Strategic Planning, has been the
subject of much research citation needed.y
Strengths: attributes of the person or company that are helpful
to achieving the objective(s).
y
Weaknesses: attributes of the person or company that are harmful
to achieving the objective(s).
y
Opportunities: external conditions that are helpful to achieving
the objective(s).
y
Threats: external conditions which could do damage to the
objective(s).
Identification of SWOTs are essential because subsequent steps
in the process of planning for achievement of the selected
objective may be derived from the SWOTs.
STRENGTHS: Electric bike featuresy y y
Less fuel cost. No license, No Tax, No Registration, No
Pollution, No noise pollution, Less maintenance,
Dedicative employees and labours. Good management. Systematic
Operation in marketing. Electric bike delivery to the customer on
the time.
Good response to customer complaints.WEAKNESS: Production of the
electric bike components undertaken by Ampere outside of our
country. It Increases electric bike market price. Electric bike is
being sold in southern region in India not in north side. There is
no charging point in common place of the cities or the villages
like Petrol bulk. High battery charging hour. No fixed price.
OPPORTUNITY: THREATS: The strategies should be made to Compete
with others electric bike. Wrong assumption and perception of
electric bike. There is chance that the vehicles can be used other
alternate fuel. Introduction of new technology. Electronic Bike may
be introduced. High demand of electric bike in India. Rising Petrol
And Diesel cost. Cost of the electric bike is lower than the Petrol
and Diesel Vehicles. Good quality of Ampere electric bike. Demand
of electric bike in various institution.
3.2. HUMAN RESOURCE DEPARTMENT Human Resource department is a
management function that helps the manager to recruit, select,
train, and develop members for the organization. Obviously HR
department is concerned with the peoples dimensions in the
organization. The functions and principles are applied developing,
maintaining under remunerating employees in the organization.
ROLE OF HR MANAGER The head corporate HRD is responsible for
effective implementation and maintenance of the procedures. The
head corporate HRD identifies the training needs of the department
personnel based on the functional requirement updates the skill
matrix and assigns the functional responsibility to the qualified
personnel equipped with necessary skill.
HR PRACTICES The success of any business depends as much on
appropriate, effective, wellcommunicated, HR and business practices
as it depends on meeting the requirements of mandated laws and
regulations. In fact, good planning and the development of
effective practices make regulatory compliance much easier.
HR practices helps in increasing the productivity and quality,
and to gain the competitive advantage of a workforce strategically
aligned with the organizations goals and objectives.
AVPLs FOR HR PRACTICES Some of the key performance indicators
for Human Resources include but are not limited to the following,y
y
Employees clarity on HR policies Employees clarity on roles,
responsibilities and expectations
y y y y y y y y y y y y
Development of qualitative staff Number of HR issues arising for
which there are no clear policies and guidelines Competitiveness of
compensation structure relative to industry benchmark Usefulness
and accuracy of compensation survey Lead time to respond to staff
welfare issues Employees assessment of promotion criteria and
process (clarity, fairness) Measurement of HR policy violation
Average time required to fill vacancies Proportion of training
programs resulting in productivity improvement Staff attrition rate
Understanding / Clarity of the Organizational philosophy Outline
Internal capabilities and identify gaps on
skills-competencies-behavioural aspects
y
Prepare HR strategic Objectives and bring in clarity as to how
the HR strategy supports the organizational strategy
y y
Develop AVPLs for each of the strategic objectives. Track and
measure performance
Human Resources Best Practices The best practices in the
management of human resources are the ones which optimize a
workforce so that it can not only get work done, but also ensure a
greater level of efficiency, timeliness and quality as it
accomplishes increases productivity overall.
Hence the job of the best practices human resources firm is to
make sure that these benefits and pay scales meet the companys
budget while remaining attractive and competitive enough to pull in
the very best talent possible. We should know that these figures
put the company in a good light while also presenting themselves as
engaging and competitive for companys recruitment efforts.
OBJECTIVE OF HR PRACTICES The main objective of HR Practices is
to differentiate the organization from its competitors by effective
and efficient HR Practices. By following this, the organization
does its whole work process. The objective of HR Practices is to
increase productivity
and quality, and to gain the competitive advantage of a
workforce strategically aligned with the organizations goals and
objectives.
As The Transparent HR practices can reduce attrition,
becauseTransparent HR practices ensure continuous business growth
in every organization.y y
It gives the suitable working environment to the employees. The
success of company motivates the employees of organization to
continue relationship with it. As all the employees Perks chart has
been mentioned according to their designation in the HR practices,
it helps the employees to know what their perks charts are. So it
creates a transparency.
As we know the whole function of HR department depends upon the
HR Practices of the organization. The HR management is done
according to the HR Practices of the company. Which things to be
done and which things should not be done depend upon this only. It
also helps the organization to achieve the target of the
organization.
The HR policies of the organization have been mentioned in the
HR Practices. All the rules & regulations for the employees
have been also mentioned in this. All the welfare of the employees
processes is also mentioned in this.
So the study of the HR Practices means basically the brief study
of all HR functions in the organization. I believe the HR Practices
is a vital part of an organization, which helps the organization to
achieve the goal of the organization.
All companies are having their HR Practices but the company who
is having the best, is the most successful company among its
competitors. So the company can get success within its competitors
by applying best, effective HR Practices.
The main objective of the project isy y
To understand the HR practices followed & Process of
Performance Appraisal. To know what are the uses of HR practices
for any organization.
y
How these HR Practices help any organization to know its stand
in the market and to be competitive by implementing good HR
Practices for their employees.
y
To understand how the organization would achieve its goals by
implementing good HR Practices.
y
To understand the work culture of the organization
HR function is very important in every organization. It helps
the organization to manage not only the people of the organization
but to manage all the working processes in it also. HR is
management function that helps managers to recruit, select, train
and develop members for an organization. Obviously HR is concerned
with the peoples dimensions in organizations. HR refers to set of
programs, functions, and activities designed and carried out.
RECRUITMENT It is a process to discover the sources of manpower
to meet the requirements of the staffing schedules and to employ
the effective measures for attracting that manpower in adequate
numbers to facilitate effective selection of an efficient
workforce. Edwin B.Flippo has defined it as the process of
searching for prospective employees and stimulating them to apply
for jobs in the organization.
OBJECTIVES OF RECRUITMENTy
To attract people with multi-dimensional skills and experiences
that suit the present and future organizational strategies
y y
To infuse fresh blood at all levels of the organization To
develop an organisational culture that attracts competent people to
the company
y y y
To search for talent globally and not just within the company To
design entry pay that competes on quality but not on quantum To
anticipate and find people for positions that do not exists
yet.
PROCESSy
Finding out the requirement (hiring vs. exit), upcoming
vacancies, kind of employees needed.
y y
Developing suitable techniques to attract suitable candidates.
Stimulating as many candidates as possible.
FACTORS AFFECTING RECRUITMENTINTERNAL FACTORSy y y y y y y y y
y
Employers brand Companys pay package Quality of work life
Organisation culture Career planning & growth Companys size
Companys products, services Role of trade unions Cost of
recruitment Companys name & fame
EXTERNAL FACTORSy y y y y
Socio-economic factors Supply & Demand factors Employment
Rate Labour market conditions Political, Legal, Governmental
factors
SOURCES OF RECRUITMENT INTERNAL SOURCESy y y y y y y y y
Present employees Retired employees Dependent of present
Employee Referrals Trade Unions Walk-ins Head Hunting Mergers &
Acquisitions E-Recruitment
EXTERNAL SOURCESy y y y
Campus Recruitment Private employment consultant Data Banks
Casual Applicants
It helps in translating Business Strategy into people
requirements. A combination of internal Recruitment, campus
recruitment, and executive search is leveraged to meet up to the
changing needs of the organization.
In todays rapidly changing business environment, organizations
have to respond quickly to Requirements for people. Hence, it is
important to have a well-defined recruitment policy in place, which
can be executed effectively to get the best fits for the vacant
positions. Selecting the wrong candidate or rejecting the right
candidate could turn out to be costly mistakes for the
organization.
CHAPTER IV
TRANING EXPERENANCE IN SPECIFIC DOMAIN
PERSONAL LEARNINGS I have learnt about the function of the
organisation in the following areas,y
Logistics process Logistics is a process of importing &
exporting goods (buying & selling) i.e. transferring (moving
goods from one place to other place) goods from one country to
other. I have learnt how the organization is doing logistics
process, and the methods.
y
Assembly process Assembly is a process for making a product from
the individual spare parts. The small parts are assembled to make a
complete product as electric vehicles. I understood about the
assembly process, how they assembling their vehicles and what are
the methods they are using to assemble the vehicles.
y
Store management I have leant about the store management of
Ampere vehicles private limited. How they are managing the
inventory and how they are requesting for the inventory which is
required for assembling the electric vehicles.
y
Quality control The Quality of the electric vehicles is checking
that quality by manually with the skilled person.
y
Fabrication The fabrication work is done when a parts has small
damage which is can be repaired by themselves, they can correct the
damages.
y
Service department Whenever the vehicle has fault after
dispatched to the customer the can service that vehicles. I learnt
how the planning to service the vehicles.