Summer Internship Project Report On Market Research & Concept Selling for Dental Stem Cells Banking Prepared and Presented To Company’s Guide Name Mr. Prashant Kamble City Head, Stemade Biotech Pvt. Ltd., Pune Manjusha Dharmadhikari Team Leader, Stemade Biotech Pvt. Ltd. By Manu Singh Baghel Institute of Management Development & Research, Pune
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Summer Internship Project Report
On
Market Research & Concept Selling for Dental Stem Cells Banking
ByManu Singh BaghelInstitute of Management Development & Research, Pune
• Whenever and whatever I have presented today has been possible by the supervision of Mr. Prashant Kamble( City Head, Stemade, Pune), Manjusha Dharmadhikari (Team Leader, Stemade) who allotted me this project and without their supervision and guidance this report might not have been completed.
• I also like to convey great regards to all the respective staff members and Stemade employees Dr. Nilesh Kumar Dubey (Senior Doctor, Stemade), Mr. Yatish Kulkarni (HR, Stemade) for their constructive criticism along with those noble hearts who directly or indirectly helped me to successfully complete this summer internship project.
• Last but not the least I would like to thank all the doctors I have met on the field for their precious time, patience and feedbacks without which I might not have completed my project.
Acknowledgement
• To meet doctors and promote them the concept of Dental Stem Cell Banking.
• To check their awareness level towards stem cell banking concept specially Dental Stem Cell Banking.
• To find out their interest level towards the concept
• To check their attitude towards this concept after proper explanation about the benefits associated with this concept.
• To experience and assess the real on field scenario and scope associated with dental stem cell banking
• To enlist the problems and difficulties and generalize overall approach for this concept.
• To provide suggestions and modification needed in the current promotional strategy.
• To explore the possibilities for the growth of dental stem cell banking concept.
Objectives of this report
• India's first private dental stem cell bank.
• Vision - Your companion towards a healthy tomorrow.
• Mission - Innovate, Evolve and Thrive In Emerging Markets
• Made it possible to extract valuable stem cells; from primary teeth (milk teeth) of children and wisdom teeth.
• Giving you the potential to shield you and your family from critical health concerns
About Stemade and the concept
• First Phase (5 Days) – Surveying and Data collection
• Second Phase (1 Month) – Meeting doctors (General Physicians, Paediatricians and Dentists)
• Third Phase (2 Weeks) – To classify, segmentize, analyse the findings.
3 phase Marketing project
• Research Design – descriptive research.
• Data Source – primary data
Medical Stores in the first phase
Meeting doctors in the second phase
• Research Approach – depth studies of doctor’s approach in 3 levels
• Research Instrument – individual structured interview
• Types of Questions – open and close ended questions
• Sampling – non probability and stratified sampling