Studies show that reading daily during summer break is the most important activity to prevent learning loss, for younger students especially. However, busy activity schedules can make it challenging to keep reading a priority, especially by the middle of the summer. That’s why National PTA and Amazon partnered to host the PTA Family Reading Challenge in July. The campaign, which kicked off with an event featuring award-winning children’s author Kwame Alexander, was designed to inspire families to keep learning alive by reading together in July and throughout the summer. As part of the campaign, National PTA empowered families with tips and activities to encourage ongoing reading, while challenging them to share photos, videos and memories that demonstrate how and why reading together is a fun and treasured family activity. ESTIMATED ACCOUNTS REACHED 1.9 Million 13.8K 3,144,634 TOTAL REACH ON SOCIAL MEDIA 372,889 TOTAL REACH OF BLOG PARTY IMPRESSIONS ON NEWS SITES LIKE CNN.COM, SLATE.COM, OPRAH.COM AND TIME.COM 552,000 REACHED ON JULY 1 USING 118,218 1,514 PTA MEMBERS REACHED THROUGH E-BLASTS @ 300,000 + VISITS TO ptareadingchallenge.org 12,959 10,466 1,634 VIEWS OF CHALLENGE VIDEOS #FamiliesRead SOCIAL MEDIA POSTS CHALLENGE PARTICIPANTS TEXTS SENT TO CHALLENGE PARTICIPANTS GOOD THINGS HAPPEN 1.2 Million ACCOUNTS REACHED PTA Family Reading Challenge Results 9,600 Visit PTA.org/FamilyReading to learn more about ways that PTAs are inspiring families nationwide to read together at school and at home through PTA Family Reading Experience events and activities. INSTAGRAM ACCOUNTS REACHED SUMMER 2015 PTA FAMILY READING CHALLENGE WHEN #FAMILIESREAD, GOOD THINGS HAPPEN SUMMER 2015 Facebook.com/ParentTeacherAssociation @NationalPTA