mobiquity mobiquity I p p 3 Media Media tv tv viberti vibertiS urfer urfer i nfo fo Casting Platform Casting Platform Who says Elephants cann’t do Garaba ?
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IIpp33MediaMediatvtv vibertivibertiSSurferurfer iinnfofoCasting PlatformCasting Platform
Who says Elephants cann’t do Garaba ? Who says Elephants cann’t do Garaba ?
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Business Compass.
Project Sponsor View
OR
Business View.
Value model for Segments of Digital IPTV. Commercializing Ng Media [ TV ] - VAS Services
For Marketers - Metrics Provided. For Media Companies - Metrics Collected.
For Agencies - metadata aggregators Metrics Collection Processes.
EPG Data Provision in TV Browser format – Now Data [ Info ] Casting in MPEG-21 Metadata - Futurr
General Product Platform View
OR
Kouchan Service View
Multi Dimensional Content Info [ Data Casting Media ] Metadata about the services “Media Companies Provide”.
Enhanced “Web EPG”
Building Blocks Services - OMG standards & Open Source TV Browser www.tvbrowser.org JavaFX / Widgets http://www.gigya.com/public/Content/Widget.aspx Public BroadCast Content [Academics + free tools ] http://www.yovisto.com Apache Ofbiz [ Open for Business ] - Business Integration Adverting OpenX ??? www.openx.org/online-advertising-explained OpenCast – Public Version DataCasting http://www.opencastproject.org/ EU Media Ecosystem Software - AXMEDIS CrossMedia Content & Distribution www.openfst.org
Domain Services Hospitality , Digital Business , Finance [ Stock Brokering]
Project Implementation View Product Implemenation Processes Definition of Product in “Media Roles” Functionality Customization for specific Processes “Client” Follows. Client Applications integration
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Market View Media Ecosystem – Company Wise [ Source : FinPro ]
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Market View TV Media – Target Customer Wise [Source :
Treliosdmg ]
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Market View Monetizing View of Interactive TV – Part 1 [ Source : FinPro ]
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Market View Media Ecosystem – Company Wise [ Source : FinPro ]
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Plaform Name Digital Art Regular Expression {Architecture}
What is “ “ IIpp33MediaMediatvtv vibertivibertiSSurferurfer iiNNfofoCasting Platform “Casting Platform “
More that “Techno_Soup-of-word May be { Digital Art * Regular Expression of “Architecture” }
IIpp33MediaMediatvtv IIpp […] […] tv tv Interact ive-Internet TV which is [ Not copyright Interact ive-Internet TV which is [ Not copyright tv tv ] ] 3 3
{ PoorPerson 3G ; 3.0 ; Triple Play }{ PoorPerson 3G ; 3.0 ; Triple Play } MediaMedia Any Media. Any Media.
vibertivibertiSSurferurfer
Viberti Viberti viberti Algorithm { Search in Sparse Matrix ; FST Packages ; viberti Algorithm { Search in Sparse Matrix ; FST Packages ; Sparse Matrix can Modelled Most Info }Sparse Matrix can Modelled Most Info }
Surfer Surfer Surfing based on Next-Connected based on viberti – next Channel Surfing based on Next-Connected based on viberti – next Channel or infoEnternainment.or infoEnternainment.
iinnfofoCasting Platform Casting Platform
ii info info
NN raised to N raised to N
F(o) F(o) function of MPEG 21 function of MPEG 21 Objects Objects Casting Casting BroadCasting ; Multicasting ….Casting BroadCasting ; Multicasting ….Casting
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Typical Financing Cycle
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Expected Business [ Plan A ]
Expected Business 1 * Project1 ; 2 * Project3 ; 1 * Project 4-Merged ; ½ Project 2
Project 1 [ 1 of 2-3 prospects] Bharti Telemedia ; Tata Sky [ 80% Assumptions]
Combined Cost : YYY L Capex : XXX Lakh ;Opex : YYY Lakh
Expected Revenue : XXX L Based on What is price ; performance to be given to be decided.
Expect : XX Lakh – YY lakh ;YY Lakh Customer : 2.5 Million
@ ZZ Paise : YY Lakh per month --- [ YY lakh per year ]
Ideally you want to charge ZZ Paise to bring to break even.
NOTE: With people adding you may want to add bandwidth
Project 2 [ 1 of 2 prospects] Bharti Telemedia ; Tata Sky [ 20% Assumptions]
Cost : 5 Lakh ; Revenue 6 Lakh •This is “Service” based but for collecting data.
Project 3 [ 2 of 6 prospects] Cable Companies [ 80% Assumptions]
Cost : XX Lakh
Revenue : YY Lakh
Total Cost Total Revenue :
XX Costs [ Please Add “Marketing Costing + Rental Cost + Electricity ]
XX Lakh @ WW paise
YY Lakh @ ~ZZ paise
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Project 1 –
Target Company Categories - Interactive Media Networks.
Target Customers [ Sample ] Bharti Telemedia ; Tata Sky
Current Projects : Bharti’s current projects are of type ‘iTravel’ – but not operationalise.
Tata Sky is commercializing some Live Free data – Such as “Live Darshan”
Proposed Project Web Enhanced EPG – With Social Media Interconnect.•Currently there is no way to “Collect” Interactive data for the channels they broadcast. •Current IPTV platform on TV Widgets is still not operationalize. Give space to check alternative supportive ‘channel’•Current “Content Agency” data is not linked to “Live Program” but just Website with info. But it is not LIVE.
Marketing Sales Modeling CTO Selling.
Business Development Strategies
• Recurring Revenue generating Process [ Data Casting + Metadata]
• Selling of service [ Allowing their Users have Software for TV ]
Resource Requirements
+
Operational View
Depending upon revenue.•3 Guys for data Conversions Logic. ~ [ 3 * 10,000 ]•Operational requirements : 5 PC + broadband.•4 guys to maintain the software ~[ 4 * 50,000 ]
Legal +
Commercial Arrangement
Interact with TVBrowser.org since it is GPL.
Need to talk with “Media Company” regarding SLAs.
Implementation EASY – DOABLE NOW
Connect to Client
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Project 1 – Cost and Business Plan A.
COST – Running 1 year
Capex [ tt Lakh ] Initial Set up Cost
Buy Hardware & Deploy
Server Cost – ttt Lakhs
Bandwidth Cost – ttt Lakh Full year [Traffic Decides ]
Lease Hardware
Server Can be Leased/
Opex [ tt Lakh ]
[ Depending on Equity ; 12% is going rate – depending on Revenue ]
Revenue
Months [ e.g X Rupees per Customer ]
At XX Paise per User [ Break Even ]--- ~ ZZZ Lakh
Fee Collected per month Start with YLakhs and gradually build up.
Risk is they will ask for simultaneous Hits to site and check the bandwidth used.
Ning / Ishare Depending on Contract will Add y Lakh or take Z lakh
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TV Browser Pic
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Project 2
Target Company Categories - Interactive Media Networks.
Target Customers [ Sample ] Bharti Telemedia ; Tata Sky
Current Projects : Bharti’s current projects are of type ‘iTravel’ – but not operationalise.
Tata Sky is commercializing some Live Free data – Such as “Live Darshan”
Proposed Project Interactive TV Widgets• Currently the. •Current IPTV platform on TV Widgets is still not operationalize. Give space to check alternative supportive ‘channel’•Current “Content Agency” data is not linked to “Live Program” but just Website with info. But it is not LIVE.
Marketing Sales Modeling CTO Selling :.
Business Development Strategies
• Data Collection and Service to “Web 2.0” Companies.• Selling of service - Interact with Users Web 2.0 Accounts
Resource Requirements
+
Operational View
Depending upon revenue.•3 Guys for data Conversions Logic. ~ [ 3 * 10,000 ]•Operational requirements : 5 PC + broadband.•4 guys to maintain the software ~[ 4 * 50,000 ]
Legal +
Commercial Arrangement
JavaFX is Free but we need to talk to TV Companies and set top box companies if there is any restrictions and other damage control clause.
Need to talk with “Media Company” regarding SLAs.
Implementation DIFFICULT – DOABLE NOW
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JavaFX Architecture Pic 1
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Project 2 – Cost and Business Plan A.
COST – Running 1 year
Capex [ XXX Lakh ] Initial Set up Cost
May be Some PC –
Opex [ XXX Lakh ] My Cost Already Included in Earlier Part
1 Engineers
Revenue
Service and Hit Ratio
Fee Collected per Year
Ning / Ishare Depending on Contract will
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Project 3.
Target Company Categories Cable Companies.
Target Customers [ Sample ] Local Cable Companies.
Current Projects : Currently there is no system for them. They have marketing arrangments etc but there is no standard software.
Proposed Project Web Enhanced EPG – With Social Media Interconnect.• Currently Not Sure are the Cable Companies on OCAP format.
Marketing Sales Modeling Cable Owner Demostrations. Channel it thro Production Companies.
Business Development Strategies
• Recurring Revenue generating Process [ NO Data Casting + Metadata]
• Selling of service [ Allowing their Users have Software for TV ]
Resource Requirements
+
Operational View
Depending upon revenue.•6 Guys for data Conversions Logic. ~ [ 3 * 10,000 ] NOTE : MORE Work.•Operational requirements : 5 PC + broadband.•4 guys to maintain the software ~[ 4 * 50,000 ]
Legal +
Commercial Arrangement
Interact with TVBrowser.org since it is GPL.
Need to talk with “Production Companies ” directly for data.
Implementation EASY – DOABLE [ LOTS of Data Work ] Effort required for merging
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Project 4
Target Company Categories - Social Networks
Target Customers [ Sampl`e ] Rediff.com / Ning
Current Projects : Currently there are lots of apps on Rediff. But it is Unorganized.
Thing that of interest is ‘iShare’
Proposed Project Video Share and View .• Currently
Marketing Sales Modeling CTO Selling.
Business Development Strategies
• Recurring Revenue generating Process [ Data Casting + Metadata]
• Selling of service [ Allowing their Users have Software for TV ]
Resource Requirements
+
Operational View
Depending upon revenue.•3 Guys for data Conversions Logic. ~ [ 3 * 10,000 ]•Operational requirements : 5 PC + broadband.•4 guys to maintain the software ~[ 4 * 50,000 ]
Legal +
Commercial Arrangement
Implementation EASY if APIs – DOABLE in 3 months
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Project 3-4 – Cost and Business Plan A.
COST – Running 1 year
Capex [ XXX Lakh ] Initial Set up Cost
Reuse Hardware
Opex [ YYY Lakh ] My Cost & Engineers - Already Included
4 Data Collection
[ 2 for Each project ]
Revenue Flat Rate
Fee Collected Full Year XXX
Fee Collected per Year Start XXX and gradually build up.
But the contract if fixed per year
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Project 1-4 – Cost and Business Plan B.
Private Equity Model :
Early Investor Model
Market Practice seems to be : Ask 10% for 6 months min operations
Offer •DDD Lakh for 20% stake.•Would help AAAA to Sell stake to bigger VC in 3 months•Myself would not want to sell stake soon.•XXX / Month for rent to XXX + Electricity : 1 Year contract •Payroll to AA– to process salary 4% . Employee of sumitrasoft•Clause : Within 1 year with either party offers 5 times the value; the person should not reject.•aaaa Should help Close 1 sell in Project 1 & 1 sell in Project 3
Thought Process
He makes some quick rolling money with what would have been 6 month investments in 3 months. He does not have to value his service of “Influence to get Contract” – Usually it is 1 Big and 1 small Contract Closure.
For Technical Guy : Base he gets to start & and has some time before he approaches VC Circle for next 5% Sale.
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Project 5
Target Company Categories - Media Packaging & Original Broadcasted Content Company
Target Customers [ Sampl`e ] Media4Exchange
Current Projects : Currently they are collecting data and putting on Web. And Ad based revenues are great. Such companies have broken the “Closed Walled” System of Media.
Proposed Project Try selling Axedis --- Help Manage Content.
EU has done lots of projects to avoid “ Media Concentration”. So that small players can compete. One Such Project is Axedis.. Gives lots of functionality but very difficult. Worth Encouring atleast One Indian Companies to be aggregator on this line.
Marketing Sales Modeling CTO Selling..
Business Development Strategies
Help them convert their Partner Data in “Metadata Format”
Resource Requirements
+
Operational View
Depending upon revenue.•10 Guys for data Conversions Log ic. [ Difficult Software ] •Operational requirements : 5 PC + broadband.•10 guys to maintain the software
Legal +
Commercial Arrangement
Have to understand EU laws.
Implementation DIFFICULT – DOABLE in 6 months
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