Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia

Sujeong HaIvonne GarciaJorge Romero

Miguel Angel Garcia

Hungry??

KFC is the world's most popular chicken restaurant

chain.

ABOUT THE

COMPANY

• 5,200 restaurants in the United States and more than 15,000 units around the world.

• 455,000 KFC employees around the world.

• In 2009, KFCs sales reached $ 5.3 billion.

• China sales were responsible for 56% of the total revenue.

HEADQUARTERS

Located in Louisville, Kentucky

KFC President

• Roger Eaton

History

• 1930 – Sanders Court & Café• 1940 – Birth of the Original Recipe• 1980 – Col. Sanders died• 1986 – PepsiCo acquires KFC• 2002 – Yum! Brands• 2009 – Introduction of Grilled Chicken

Products

• KFC’s Success• Marketing Strategies• Opinion about Their Chicken

What brings success?

• Specialty and Variety of Chicken Items• Secret Recipe of 11 Herbs and Spices• International Marketing

International Marketing

Marketing

• Bucket of Chicken• 2 in 1 Units Restaurants (Yum Company)• Global Marketing

Taste their chicken

• Chicken? KFC!• Chicken Sandwiches

Interesting facts about KFC

• KFC Packing and Environment

KFC Social Responsibility

• Charities• Scholarship• Disaster Relief