Sujan Patel - Content Creation Process at HUG 2017

PROCESSCONTENT CREATION

@SUJANPATELI’m the founder of

Web Profits, a growth

marketing agency & managing

partner at Ramp Ventures,

SaaS tools for sales &

marketers

"STOP CREATINGMEDIOCRE CONTENT

AND START CREATINGEPIC CONTENT"

- The Internet

In 2016 my content drove8.5 million pageviews

2630 backlinks

377 consulting leads

7892 trial to my SaaS businesses

1 book deal with the largest publisher

Most blogs are ghost towns

There are two reason whyyour content isn't working

My content creation process

Spend 80% of your timemarketing your content

Content Strategist6 5 K / Y E A R

Content Marketing Team

Researcher/Editor5 5 K / Y E A R

Copy & Paster2 0 K / Y E A R

Advertising1 8 K / Y E A R

Outsourced Design/Dev4 0 K / Y E A R

Content Promoter4 0 K / Y E A R

Content Marketing ToolkitIdeation & Research

Writing Promotion

Ideation01

Rule #1

Create somethingsignificantly better ordifferent than your best

competitor

Research1. Study competition

2. Find top keywords in your industry

3. Validate demand

4. Look on forums, FB Groups, Quora for questions

5. Look for content gaps

Ideation1. Freestorming

2. Associative brainstorming (aka content circles)

3. Write about your customer's problems

4. Ask your audience

5. Zoom in or out of a popular article

http://sujanpatel.com/content­marketing/brainstorming­exercises/

Organize your ideas

https://trello.com/b/IbWLoIxX/web­profits­freelance­writer­management

OutlineCreate an outline with the 3-5 key points of the

article. Outlining often helps weed out bad ideas.

Writing02

Add promotional elements 1. Include quotes from influencers

2. Reference data/stats/survey/research

3. Add click to tweet

Create custom images

Write and review content

Add mixed media1. Embed videos

2. Embed instagram images

3. Embed slideshares

4. Add infographics/micrographics

5. Use gifs

Upload & publish content

Promotion03

Write 5‐10 social media updates

https://blog.mailshake.com/nobodys­opening­cold­emails/

Advertise your content1. Launch Facebooks Ads

- Use customer audience

- Use lookalike audience

- Mobile Audience network has low cost clicks

2. Outbrain

3. Quuu Promote

Email1. Send your content to your email list

2. Email everyone included in the article

3. Pitch your content to email newsletters in your

industry

Build relationships

Repurpose your best content

Thank you!@SujanPatel

Youtube.com/scubasewj

Webprofits.agency/blog