Sugarcane juice marketing plan new product

“A Nutritious Drink for Health & Mind”

Why Sugarcane Juice

Product Profile

• Pure natural Sugarcane, mineral salts, vitamin C and limited edible preservative

Ingredients

• Stylish plastic bottlesContainer

• 120ml, 250 ml, 500ml, 1 Liter Container

Size

Product Profile

• 120 ml for 13tk, 250 ml for Tk.20, 500 ml for Tk.36, 1 liter for Tk.65

Product Price

• 3 MonthsEstimated Durability

• Advanced technology imported from

• USA and Germany Machinery

Pricing Strategies

Place Strategies

Convenient locations

Easier to both collect the raw materials and transport the final goods

Distribution Channel

Advertising paper ads, TV commercials and Radio

advertisement, neon signs and bill boards

Direct Selling through trained sales person

Promotional Tools discount, gifts, lucky coupons, tour

tickets

Public Relations commit social development,

supporting social activities, to arrange cultural functions

and mobile game shows

Promotional

Strategies

Market Segmentation

Geographic Segmentation

“Dhaka, Chittagong, Sylhet, Rajshahi,

Khulna, Barisal and Rangpur”

Demographics Segmentation

“Individuals, Family, Sportsmen, and

Business buyers”

Psychographic Segmentation

“Higher class, middle class, lower class”

Behavioral Segmentation

“Sick, Health conscious, tourists and

sophisticated people”

Target Market

Market positioning

Unique Product

Healthy raw

materials

Reasonable price

Nutritious to human body and

mind

Competitive Analysis/ SWOT

analysis (Strength)

Available input materials

Good distribution

channel

Easy manufacturing

process

Technological and marketing

knowledge

Low production

cost

Reasonable price

Competitive Analysis/ SWOT

analysis (Weaknesses)

taste differ

from the original

juice

cannot be preserved for longer period

easy to copy the

idea

Competitive Analysis/ SWOT

analysis (Opportunities)

Possibility to

create monopoly market

Large market

High demand

Chance to

export

Competitive Analysis/ SWOT

analysis (Threats)

Financial Statement for 3

Years