Sugar and Bruno Media Kit

TWENTY TWELVE MEDIA KIT

Sugar & Bruno (S&B) began as a lifestyle clothing brand with its core in dance. When its doors opened in 2007, it was common knowledge that most “dancewear” companies weren’t producing what dancers really wanted to wear. S&B focused on combining unique wardrobe pieces to create a distinctive look dancers could get excited about. It’s that “distinctive look” S&B is known for today. With input from professional dancers of varying disciplines, S&B created clothing and accessories allowing people to combine those pieces in various way to express their own unique style. Suddenly, it was all the rage for dancers from all walks of life and disciplines to not only express themselves through the art of dance, but through their “look.” The concept took off, and S&B’s designs appeared everywhere, including hit television shows like Fox’s “So You Think You Can Dance” and more. After enlisting some of SYTYCD’s top

COMPANY HISTORY

dancers to help expand their design concepts, the line became an everyday staple among dancers. It didn’t stop there. The demand for S&B’s unique street wear line, custom designed for freedom of movement with fresh, hip style, grew in popularity among non-dancers as well. S&B found that kids wanted to dress like their favorite celebrities, and they could accomplish that by wearing S&B. Today, in addition to its staff of top-level clothing designers, Sugar & Bruno works with an elite team of celebrity dancers and choreographers to create a new line of clothing and accessories each season. They’ve found that as connoisseurs of the dance scene and pop culture, these dancers have their �ngers on the pulse of what's next. S&B incorporates their insights on trends, as well as their passion and creativity to communicate something unique in every single piece.

CHELSIE HIGHTOWERSugar & Bruno Team since 2008

“I love to look at fashion magazines and then try to think of ways to create these looks with clothing that allows you to move and look good.”

Chelsie is a professional dancer best known for her performances on the reality TV shows “So You Think You Can Dance” season 4 and “Dancing With The Stars” seasons 8, 9 and 10. Chelsie’s line with Sugar & Bruno re�ects the spunky, fun, cute personality Chelsie exudes on and off the dance �oor.

Sugar & Bruno Team since 2009

“It is a dream to design clothes. I love that I get to pick everything out, I decide the color, what item I want my design on, and then I sit with the artists to create the graphics. It’s awesome! Then when I go to a dance camp or master class and see scores of kids wearing my “Plie” shirts and stuff, my heart explodes!”

Keltie is a former Radio City Rockette who performed both at Radio City Music Hall and all over the country with the iconic dance organization. She is known for her work as a dancer in the Disney feature �lm “Enchanted,” on “30 Rock,” “Saturday Night Live,” the 2009 MTV Video Music Awards, “Fashion Rocks” with Fergie and much more. She most recently completed work on the feature �lm “Footloose.” To top it off, Keltie has a burgeoning career as an author and wrote the critically acclaimed book “Rockettes, Rockstars, and Rockbottom.” She is also most recently recognizable for her appearance as a contestant on the 2011 season of “The Bachelor.”

KELTIE COLLEEN

Sugar & Bruno Team since 2010

“I have always been into fashion and I spend most of my time in dance clothes so I knew designing a dance inspired fashion line would provide me yet another way to express myself creatively.”

Stacey is an Emmy nominated choreographer for her work on Fox’s “So You Think You Can Dance” (she is a judge and choreographer on both the Canadian and US shows). She was an original cast member for the entire 5-year run of Celine Dion’s show, “A New Day,” at Caesar’s Palace in Las Vegas. She has taught master classes in Mexico, Italy, Argentina and throughout North America and has received a barrage of awards as a choreographer.

STACEY TOOKEY

CELEBRITY DESIGN TEAM

Sugar & Bruno Team since 2010

“I have always been into fashion and I spend most of my time in dance clothes so I knew designing a dance inspired fashion line would provide me yet another way to express myself creatively.”

Stacey is an Emmy nominated choreographer for her work on Fox’s “So You Think You Can Dance” (she is a judge and choreographer on both the Canadian and US shows). She was an original cast member for the entire 5-year run of Celine Dion’s show, “A New Day,” at Caesar’s Palace in Las Vegas. She has taught master classes in Mexico, Italy, Argentina and throughout North America and has received a barrage of awards as a choreographer.

STACEY TOOKEY

Sugar & Bruno Team since 2011

Mollee is an incredibly talented dancer, actress and singer. She has been in all three “High School Musical” movies and recently landed her �rst acting role in the 2011 �lm “No Strings Attached,” starring Ashton Kutcher and Natalie Portman. Mollee was a top eight �nalist on Fox’s “So You Think You Can Dance” season 6. She is also a talented singer and recently released a video on youtube for her new song “You Don’t Know Anything."

MOLLEE GRAY

Sugar & Bruno Team since 2011

Kent is a professional dancer best known for his appearance on Fox’s “So You Think You Can Dance” season 7 as the top male dancer and runner-up, and is currently an All-Star for the show. He also appeared on Disney’s “Shake It Up,” and has worked with top choreographers such as Mia Michaels and Jamal Sims, and works as an assistant for Tyce Diorio.

KENT BOYD

Sugar & Bruno

April 2007, Indianapolis, IN

Progressive Design Apparel, Inc.Founded March 1989, Indianapolis, IN

A lifestyle apparel company inspired by freedom of movement, which creates unique, contemporary apparel and accessories applauded by teens, dancers and street-conscious citizens.

[email protected] Georgetown RoadIndianapolis, Indiana 46268

Toney [email protected]

www.sugarandbruno.com

Website: www.sugarandbruno.com2000+ Weekly Hits4000+ Weekly Page Views

Facebook: www.facebook.com/sugar.bruno3,200 Fans

Twitter: www.twitter.com/sugarandbruno1,500 Followers

You Tube: www.youtube.com/user/sugarandbruno42,000 Video Views

Fashion-forward, casual apparel:• Tops (Street, Tank, Short & Long Sleeve Tees, Hoodies, Bra Tops)• Bottoms (Booty Shorts, Street Shorts, Pants, Sweat Pants)• Accessories (Socks & “LeGarms,” Bags, Totes, Bracelets, Hats, Buttons)

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S&B CORE BELIEFS

live freestyle

passion rules

pride is goodtrust is king

it’s a love fest

protect your mom

We live our lives “freestyle,” never taking life too

seriously. We believe that’s the only way to live.

People should be passionate about what they love

to do, despite how “good” they are at doing it.

It’s OKAY to take pride in everything you do.

We still believe in the true value of your word and

a handshake.

In addition to the importance of our customers,

our team is critical to our success. Without them,

we believe our customers would still be walking

around in a drab, grey and white world, rather

than in living and breathing “color.”

We make it a top priority to lessen our carbon

footprint on “Mother Earth.” We constantly seek

earth-friendly products and methods in an effort

to give the environment a break, and to protect

our “mom.”

We live our lives “freestyle,” never taking life too

seriously. We believe that’s the only way to live.

People should be passionate about what they love

to do, despite how “good” they are at doing it.

It’s OKAY to take pride in everything you do.

We still believe in the true value of your word and

a handshake.

In addition to the importance of our customers,

our team is critical to our success. Without them,

we believe our customers would still be walking

around in a drab, grey and white world, rather

than in living and breathing “color.”

We make it a top priority to lessen our carbon

footprint on “Mother Earth.” We constantly seek

earth-friendly products and methods in an effort

to give the environment a break, and to protect

our “mom.”

S&B TIMELINEApril 2007June 2007

July 2007Sept 2007Jan 2008Mar 2008May 2008Aug 2008

Oct 2008Dec 2008Jan 2009

April 2009

May 2009June 2009July 2009Oct 2009

Dec 2009Feb 2010

April 2010May 2010July 2010

Aug 2010

Nov 2010Jan 2011Feb 2011

Mar 2011

July 2011Sept 2011Oct 2011Dec 2011

Jan 2012Feb 2012

Sugar & Bruno is bornS&B is announced to the worldWebsite, Facebook & Myspace pages are launchedS&B is featured in their �rst national magazine, Dance Retailer NewsS&B is featured in Dance Spirit MagazineKameron Bink joins the S&B celebrity design teamS&B named “Best New Brand” at the DRN Expo at Disney WorldLacey Mae Scwimmer joins the S&B celebrity design teamS&B is featured on the cover of Dance Retailer News, along with photos of Kameron and Lacey wearing apparel from their new linesChelsie Hightower joins the S&B celebrity design teamChoreographer and dancer Tyce Diorio joins the S&B celebrity design teamChelsie Hightower is featured on the cover of Dance Spirit Magazine, along with an interview introducing her S&B lineKeltie Colleen joins the S&B celebrity design teamS&B is contracted by USA Diving to design and create an apparel line for Olympic bound athletesS&B sponsors Double Up Dance GroupChelsie Hightower is featured on the cover of Dance Retailer NewsLacey and her S&B line appear in OK! MagazineS&B holds their �rst annual Summer Dance Camp in IndianapolisChelsie is photographed wearing S&B apparel at grand opening of Brentwood Dance and Active Wear in Los AngelesLacey wears S&B apparel as she poses for pictures with Paula AbdulCelebrity Designers gather in Venice Beach, CA for a photoshoot featuring their 2010 spring lines and the 2010 S&B fashion piecesTV guide interviews Chelsie about her S&B apparel lineChoreographer and dancer Stacey Tookey joins the S&B celebrity design teamRock Star Christina Perri appears on social media fashion blogs wearing S&BS&B holds their second annual Summer Dance Camp in IndianapolisMiss USA, Susie Castillo is spotted wearing S&B apparelThe Lala’s wear S&B apparel for a promotional photo shootMollee Gray joins the S&B celebrity design teamStacey Tookey’s “Strength, Joy, Tenacity V-Neck” is worn on ABC’s The BachelorCelebrity Designers return to Venice Beach, CA for a photoshoot featuring their 2011 spring lines and the 2011 fashion pieces for S&B’s expansion into mainstreamKent Boyd joins the celebrity design teamS&B is featured in Dance Spirit MagazineS&B holds their third annual Summer Dance Camp in IndianapolisS&B is featured in Indianapolis Monthly MagazineS&B sponsors “Monumental Mayhem,” a local roller derby boutCelebrity Designers return to Venice Beach, CA for the third annual photoshoot featuring their 2012 spring lines and the 2012 S&B fashion piecesS&B is featured in Dance Spirit MagazineS&B starts driving their awesome new van with custom graphics

TELEVISION APPEARANCES

7,200,000 Viewers

1,200,000 Viewers

900,000 Viewers

15,700,000 Viewers

8,900,000 Viewers

PRINT APPEARANCES

OK

Magazine

7,357,000 Read

ers

Dance S

pirit M

agazine700,000 R

eaders

Dance M

agazine300,000 R

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Dance R

etailer New

s6,000 R

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Dance Teacher

80,000 Read

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Am

erican Cheerlead

er1,200,000 R

eaders