Sudbury & District Health Unit’s Viral Video ImagineNation Public Health Social Media Challenge! Rachel Quesnel Executive Assistant / Secretary to the.

Sudbury & District Health Unit’s Viral Video

ImagineNationPublic Health Social Media Challenge!

Rachel QuesnelExecutive Assistant / Secretary to the Board

February 6, 2015

WHERE DID WE START

www.sdhu.com

• SDHU Leads:• Manager of Clinical and Family Services • Manager of Communication

• What does viral mean?• What does it take?• How do we spread it?

SDHU VIDEO

www.sdhu.com

http://youtu.be/vc02mA3MZ4U

The Childhood Immunization campaign promoted awareness, exposure and education among parents with respect to childhood immunization.

GOING VIRAL

www.sdhu.com

Twitter• more than a half million reached / global quickly

Facebook• 60,000 plus audience / Engaging conversation

REACH, COSTS AND RETURN ON INVESTMENT

www.sdhu.com

On a budget of $465, this message was delivered to a measured audience of 645 026 viewers.

That equals .0007 dollars per audience member.

Earned media

Combined social and earned media

Twitter

Facebook

Equals 645 026

Increased awareness and discussion regarding the importance of childhood immunization

Title Here

www.sdhu.com

$70,000 in prizes

• 1st prize $30,000 (TPH)• 2nd prize $20,000 (SDHU)• Additional prizes for finalists and

innovation (SMDHU)

www.sdhu.com

Traditional media is on the decline.

New media is on the rise.

Audiences are not harder to reach – we just need to reach different places and spaces.

www.sdhu.com

Think DifferentlyThink InnovativelyBe creative!

THE EA/AA ROLE WITH SOCIAL MEDIA

This presentation was prepared by staff at the Sudbury & District Health Unit.

This resource may be reproduced, for educational purposes, on the condition that full credit is given to the Sudbury & District Health Unit.

This resource may not be reproduced or used for revenue generation purposes.

© Sudbury & District Health Unit, 2015