Successfully Navigating the Choppy Waters of Storage Economics With John Toigo

World®’16

SuccessfullyNavigatingtheChoppyWatersofStorageEconomicsJonToigo - ManagingPrincipal,Toigo PartnersInternationalLLC

Session#MFT89S

MAINFRAMEANDWORKLOADAUTOMATION

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Abstract

ItmakesperfectsensetotalkaboutstorageintermsofdollarsandcentsandROI(aka:thebusinesscase).Butisanother“economical”hardwarerefreshtherightthingtodo?Hasyourcompanyinvestigatedwaystoleverageandmaximizeutilizationofyourexistingstorage?Confusedaboutallthestorageeconomicsmessagingwoo?

AttendthissessionanddiscoverwhatstorageexpertJonToigohastosay—notonlyaboutwaystoimprovestorageefficiencyfromatechnicalandoperationalstandpointbutalsofromabusinessefficiencyperspective.

JonToigo

ToigoPartnersInternationalManagingPrincipal


Agenda

STORAGEECONOMICS

IoT,MOBILECOMMERCE

OPTIONSANDTECHNOLOGY

1

2

3

SUMMARY5

TOP10BESTPRACTICES4 ELIMINATINGFRICTION,BUSINESSANDTECHNICALVALUE4


StorageEconomicsIsSuddenlyonEveryone’sMind

§ Cloudfolksareworriedaboutthe“ZettabyteApocalypse”Capacityisoutstrippingsupply

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InternetofThings…

§ 50+billionconnecteddevicesby2020– 228msmartphonesin2015

– 258mpassengercarsin2015with>100kdatapointspercar

§ “Evenifconsumeradoptionlags,bigbusinessisalloverit…”*

*TheBattleforSmartCarData,BloombergBusinessWeek,July18,2016.

GoldmanSachs,http://www.goldmansachs.com/our-thinking/pages/iot-infographic.html

CiscoSystems,http://www.i-scoop.eu/internet-of-things/


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MobileCommerce…

http://www.smartinsights.com/mobile-marketing/mobile-marketing-strategy/future-mobile-commerce/

• 22.14EBoforderdatajustfromsmartphones• Doesn’tcounttabletorders(already3Xgreater)• Doesn’tcountdatacreatedbySystemsofInsight• Doesn’tcountthe“StarburstEffect”


Thestorythusfar…

Customersincreasinglymobile,usingapps(SystemsofEngagement)toperusecatalogsandplaceorders

CustomersappsinteractwithmostlyvirtualizedSystemsofInteraction,whereincomingrequestsarereceivedandinitiallyprocessed…

OrderinformationisshuntedtoSystemsofInsightwhereBigDataanalyticsalgorithmsvalidatepurchaseandpaymentdetails,andscancustomeraccountprofilesforup-sellingopportunities…

TheHybridDataCenterinaNutshell…

Goodordersarebookedandthe“StarburstEffect”occurs:onecustomertransactionspawnshundredsoftransactionswithinbackenddatabase“SystemsofRecord”…

Theprocessrepeatsmillionsoftimespersecond…• Ownersgetrich• Customerssaynicethingson

socialmedia• Businessthrives• Everyoneliveshappilyever

after…

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TheDigitalDemocracy

• UCBerkeleystarteditallwiththeirHowMuchInformationstudyin2000,updatedin2003• Notedthattraditionallyanaloginformationwasbeingconvertedororiginatedin

digitalform• Estimatedtotalvolumeofdigitaldatain2000wasunder3Exabytes,whichhad

grownto5Exabytes in2002• IDC(backedbyEMC)tookoverestimatingthesizeoftheDigitalUniverse

• In2014,IDCestimatedthatthe4.4Zettabytesofdigitalinformationwouldgrowto44Zettabytesby2020

• Datathatwouldbeusefuliftaggedandanalyzedconstitutes37%ofalldata,butlessthan1%iscurrentlytaggedoranalyzed

• Moreover,lessthan45%ofthedigitaluniverseisprotected:formostdata,thereisnocopy


Capacitydemandwillshortlyoutstripsupply…Co

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WhatHastheCloudFolksWorriedCapacitygapandcost

§ Industrialcloudprovidersalreadyconcernedabouthosting10-60ZBs– Hugeprofitpotentialforstorageas

aservice,but– Wheretofindcapacity?

§ Totalflashindustryoutput~500EBsofcapacityannually

§ Totaldiskindustryoutput~780EBsannually

– Inadequatetohandleburgeon;talking“CapacityGap”

Source:MicrosoftAzure,https://tapepower.fujifilmrmd.com/pdf/static/2015/ogus.pdf

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IntheDataCenter,CapacityDemandIsGrowing

§ Leadinganalystshavemodifiedprojectionstoreflectchangesininfrastructureplatformchoices…

ByHowMuchAnnuallyisaMatterofSomeContention

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ServerVirtualizationDrivingCapacityDemand

§ StateofITInfrastructurein2016

Consolidatingservercomputinginfrastructure…

http://www.serverwatch.com/server-news/server-virtualization-market-is-peaking-gartner.html

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VirtualizationDrivingConvergence/Hyper-Convergence

§ Software-DefinedStorageisalltherage…

Anefforttobringmainframe“multi-tenancy”tox86…thehardway

SDSabstractsvalue-addsoftwareservicesawayfromstoragecontrollerandinstantiatesservicesinaserver-sidesoftwarestack…likemainframeSMSc.1993

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Hyper-ConvergenceNotEntirelyWithoutMerit

§ “Atomicunitsofcompute”

§ Adoptedbysmallcompaniesandbymanyusersofbigdataanalyticsclusters

§ Benefits…anddrawbacks…abound

Infrastructurebythe“pizzabox”


DrawbacksintheFormofInfrastructureUtilizationWhilesomebenefitsseen,moreimportantinefficienciesexistandgrow

Source:Gartner,ITKeyMetricsData2016:KeyInfrastructureMeasures:StorageAnalysis:MultiyearPublished:14December2015

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Plus,ItIsEncouragingStrangeIdeas

§ Huh?!?

Likeabandoningtieredstorageforflatandfrictionlessstoragearchitectures

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Whywouldyoudosuchathing?

§ Tiering isintendedtoreducestoragecostsbyconstantlymigratingolderdatatolessexpensiveformsofstoragethatarebettersuitedtodatausagecharacteristics…

§ So“daybeforeyesterday”!

Isn’ttiering important?

http://www.horison.com/OracleTieredStorageTakesCenterStage.pdf

BackofEnvelopeMath

1Petabyte(PB)ofStorage• UsingonlyTier00:$1.5M• UsingonlyTiers1and2:$1M• UsingTiers0-3:$587

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Answer:ToEliminateAllFriction!

§ “Datamovementequalsfriction.”

§ “Frictionequalslatency.”

§ “Latencyisbad.”

§ “Therefore,friction(anddata

movement)arebad.”

§ Oh,andtiering ishardwork.

Interesting,ifmisguided…

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Howtopreserve/protectdataina“friction-less”infrastructure?

§ “Shelterinplace.”

§ Whenstoragenodeisfilledwithdatathatisnotaccessedorupdated,justpowerdownthedrive.Thenjustaddmorenodes.

§ Voila! Instantarchive,instantdatapreservation…

§ (PlayswellwiththeAFAcrowd.)

Youdon’t.

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MightWorkforGradStudentsinaHighPerformanceComputingLab…

§ Asarule,storageisasignificantCAPEXexpense– Between33and70centsof

everydollarspentonhardwaredependingontheanalystoneconsults

– Backofenvelopemath

Butinmostcommercialdatacenters,notsomuch…

Workloadmustbeknown.Rewriterateof1xper3.5yearsdoublescost

24TBHAMRdiskspromisedby2020

butmoreexpensivethanPMRHDDs

Notoptimizedforfastwritesorfrequentfile

update

Source:MicrosoftAzure,https://tapepower.fujifilmrmd.com/pdf/static/2015/ogus.pdf

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Disk-basedstorageremainsdominantinMFdatacenter

§ Disk-basedDASDcosts~$30/GB1

– 3390-3volumeis~2.83GBofstorage– Costtoacquire,$84.90(notincludingmaintenance,environmentalcosts)

§ ManagingDASDstorage(archive,included)requirestimeand

money,butmakesdollarsandsense– Storagecleanuppracticesrequires8hoursforsix3390-3volumes– Systemsprogrammerscostroughly$90,000peryearso$53perhouror

$424tocleanupsixDASDvolumes– Cleanuptakeslongerifyouaredoingfilereorganization,andalsoarchiving

anddeletingfiles

§ Valueofreclaimedstorageis$840:Cheaperthanbuyingnew.

Simplecostmodelforwell-managedDASD

1JeffShoup,MainframeProductLeader,Ensono,https://www.ensono.com/insights/does-anyone-actually-manage-mainframe-storage-anymore

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ThePushisOnforMainframeFlashSystems

§ Nothingagainstall-flasharrays(AFA)but– Yourmileagewillvaryintermsoflatencyreduction– Businessapplicationsneedtobedesignedtotakefull

advantage– Maintenanceisnotnecessarilyeasierwithflashvsdisk

§ SimpletruthisthereisnotenoughproductioncapacityforflashordisktomeettheZettabytewave(ortheportionthatwillswampyourdatacenter)

§ Onlytapecanpossiblyfillthevoid

TheAll-SiliconDataCenteristheshinynewthing

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TapeIsIdeallySuitedforArchiveWhereupto80%ofyourdatawillultimatelyreside…

Between40-60%ofdataintapelibraries,off-sitevaults:Archive,fixedcontent,compliance,referencedata

Between20-25%ofdatainmidrangearraysfeaturingSASandSATA:Vital,sensitive,businessimportantdata

Between12-20%ofdatainhighperformanceFCdiskarrays:Missioncritical,OLTP,revenuegeneratingapps

Between1-3%ofdatainSSD:I/Ointensive,responsetimecriticalhttp://www.horison.com/OracleTieredStorageTakesCenterStage.pdf

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SolidTechnicalValueCase

§ LTO-7andEnterprisetapeareincreasinglyappreciatedasaneffectivesolutionformassfileandobjectstorage– CapacityimprovementsfromBariumFerrite(BaFe)areextraordinary

andon-going– LinearTapeFileSystem(LTFS)gatewaysaresimplifyingdatamovement

betweenflash/disktiersandtapetier– Dataaccesstimedeterminedbysizeoflibrary,numberofrobotsand

drives– frommillisecondstominutes,dependingoninfrastructure– Oncetapecartridgeisindrive,timetofirstbyteis~45seconds– Jitter-freestreamingwithtransferratesofupto750MBofcompressed

datapersecondor2.7TBofcompresseddataperhourperdrive(LTO)

§ That,plusmanageability,givestapeasolidtechnicalvaluecase

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BusinessValueCaseIsAlsoStrong

§ Cost-containment:tape-basedstorageislesscostlytoacquireandtoownthanotherstorageinfrastructureoptions;tapefreesupexpensiveflash/diskcapacity

§ Riskreduction(downtime):tape-basedstorageprovidesdataprotectionviaanairgap,plusmediaresiliencyofupto30yearsandmuchlowerbiterrorratesthanothermedia

§ Riskreduction(investment):noriskofearlyobsolescence,backwardcompatibilityguarantees,goodrunwayfortechnology

§ Improvedproductivity:fasterdatatransfer,cloudseeding,betterstreamingratesandquality,greaterdataavailability

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TapeArchivingCanSignificantlyReduceStorageExpenseAnditisthecheapestwaytostoredataovertime…

“The 12-year cost of energy for disk is greaterthan the entire TCO for tape over the same period:Disk is 70 times more costly than tape, based on energy cost alone.”

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PerhapsThisIsWhatIsDrivingtheTapeRenaissance

§ Asarecloudoperators

NoviceITpractitionersaregeneratinginterestintape…

• Mediacapacity,resiliencyanddurabilityaccelerating• CostperGBdeclining• Performanceandeaseofuseimproving• AirGapprotectsagainstRansomwareCo

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HastyConclusions

§ Storageeconomicsstillfavorstoragetiering anddataarchiving

§ Therealcostcontainmentbenefitswillbeseenwithbetterdatamanagement(atalkfornextyear,perhaps)

§ CATechnologiesoffersnumerousproductsinitsportfoliothatcanhelptobendthestoragecostcurve:checkthemout!

Nothingmagicalaboutstoragecostcontainment…

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Questions?

• Thanks!• Pleasekeepintouch

• Email:[email protected]• Linkedin:JonToigo• Twitter:@JonToigo• Blog:DrunkenData.com• Websites:

• IT-SENSE.org• DataManagementInstitute• ToigoPartnersInternational

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Questions?


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Successfully Navigating the Choppy Waters of Storage Economics With John Toigo

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