Successful Software Promotions

• Nico Westerdale• President BitsDuJour• Running Software Promotions for 3

Years

• The Key to Running a Successful Software Promotion

• Determine our Per-Unit Cost• Look at some Real Sales Data• Devise a Strategy• Make some Sales!

• Determine the Variable Per-Unit Cost

Product Price $Total Hours Per Week on the BusinessHours Per Week Supporting the ProductLicensing per Product $

Per-Unit Product Cost

Calculate

• Total Sales Revenue based on Discount

• Number of Comments in relation to Sales

• Sales data based on repeat promotions

• Promoting the same product again

• Wait between promotions in months

• Creating a Deadline forces a ‘Buy Now’ decision.

• Extending the deadline allows you to force the ‘Buy Now’ decision again.

• Extending allows you to pick up new customers and persuade unsure customers.

• We see 60% Sales in the second 24 Hours.

Easy Purchas

e

Correct Discount (not Price)

Limited Time

Trust & Transpa-rency

Make it Fun

Successful Promotion

• Email Reminders / Newsletter• Comments / Contact• RSS / Twitter / Facebook / ShareThis• Forums: Deals.Woot / SlickDeals /

Industry Specific• DOTD Aggregators: DODTracker• Affiliate Program

• Do It Yourself• BitsDuJour• SoftwareDoD• MacZot• MUPromo• MacHeist

• • • And Introducing…

• Presentation Available at: http://articles.SoftwareMarketingResource.com

Nico Westerdale