Successful FEC Events and Promotion Ideas: From … FEC Events and Promotion Ideas: From Concept to Completion ... Complete Waterpark Transformation Unique Holiday Event

Successful FEC Events and Promotion Ideas: From Concept to Completion

February 15, 2017

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Details can be found at: www.IAAPA.org/certification

Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar

Moderator : Marc Pollack

▶ General Manager – Boomers Boca Raton, FloridaApex Parks Group

▶ IAAPA Family Entertainment Center Committee

▶ FEC Education Subcommittee

▶ Upcoming 2017 FEC Webinars:

▶ May 10 - Liability Waivers in FEC’s: Separating Fact from Fiction

▶ Aug 16 - The Art of Arcade Management: Factors for Design, Operation, and Success

▶ Oct 11 - Just Like the Real Thing: Virtual Reality Products for Family Entertainment Centers

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Presentation Agenda:

▶ Case Study & Tips – Bingeman’s Screampark

▶ Case Study & Tips – Crazy Pinz’ Valentine’s Day Wedding Give-A-Way

▶ Case Study & Tips – Adventure’s Landing Winterfest

▶ Q&A Session

▶ Important to look at the whole process from budgeting and media to

execution to wrap up and analysis.

▶ Similar processes and tips are very useful despite size of facility or event.

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Presenter: Mark Bingeman

▶ President of Bingemans, Kitchener, Ontario, Canada

▶ Bingemans is Waterloo Region’s largest entertainment centre including; Big Splash, FunworX Indoor Playland, Playdium Arcade, Boston Pizza Kingpin Bowlounge, Screampark, Oktoberfest, Camping Resort & Gift of Lights

▶ Waterloo Region leader in catering with several onsite and offsite locations

▶ Host of large events of up to 40,000 people

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Bingemans - Screampark13

Screampark Materials 14

Screampark – 13 Hours in Hell & Packages15

Screampark – Marketing plan tool grid16

Screampark – Daily Tracking Sheet17

Screampark – Monthly Statement18

Screampark – Budgeting Process19

Screampark – Product Lift20

Presenter: Collin Kerschner

▶ Regional Manager of Crazy Pinz

Entertainment Centers

▶ President of the Indiana Bowling

Centers’ Association

▶ Past Board Member for the Bowling

Proprietors Association of America

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Crazy Pinz – Valentine’s Day Wedding Give-A-Way22

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219 Shares!

Wedding Give-A-Way What Happened?25

● 10 couples participated in the event

● 3 local news crews covered the event

● Set World Record for Weddings in a Bowling

Center

Wedding Give-A-Way Impact 26

• Increased bookings of Wedding Events

• Increased F&B sales from participating groups

• Publicity resulted in us being “known” for

breaking this record = Goal Achieved!

Presenter: Paden Woodburn

▶ Adventure Holdings, LLC. - 17 Facilities Nationwide▶General Manager - Adventure Landing Shipwreck Island Waterpark

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Adventure Landing - Shipwreck Island Waterpark

▶ Jacksonville Beach, FL

▶ Shipwreck Island Waterpark

▶ Go-Karts, Laser Tag, Miniature

Golf

▶ Arcade & Batting Cages

▶ Outdoor Rides

▶ Food Service

▶ Candy Shop

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Adventure Landing – Event Overview

▶ Complete Waterpark

Transformation

▶ Unique Holiday Event

▶ Cookie Decorating

▶ Ornament Decorating

▶ Engaging Activities

▶ Ice Skating

▶ 130 ft. Ice Slide

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Adventure Landing – Event Overview

▶ 56 Operating Days

▶ 40,000 Annual Attendance

▶ Added over 4,000 labor hours

to the workforce

▶ Special Events

▶ Birthday Parties

▶ Group Functions

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Adventure Landing – The Creation

▶ How can we increase foot

traffic through the park in the

shoulder season?

▶ Be innovative and take

advantage of your facility

▶ Progression of the Event

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Adventure Landing – Media Exposure

▶ Reach new audiences

▶ Jacksonville – approx. 1 million population

▶ More than a Waterpark!

▶ Media Exposure

▶ Exciting things to do around the

Jacksonville area

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Adventure Landing – Media Campaign

▶ Local News Coverage

▶ Live Remote Feeds

▶ Morning Shows

▶ 2015 – 663,418 Views

▶ Local Print Ads / Radio

▶ Social Media

▶ Groupon / Living Social

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Adventure Landing – Community Involvement

▶ Giving Trees

▶ 12 Charities

▶ Raise Awareness

▶ School Attendance

▶ Sponsorship Opportunities

▶ 30 Vendors – Tiered Packages

▶ Local Restaurants, Media Outlets,

Retail Shops, Suppliers

▶ Raised over $40,000 annual

between cash & trade

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Adventure Landing – Sponsorship Opportunities

▶ Title Sponsorship

▶ Silver Sponsorship

▶ Ice Slide

▶ “Own A Weekend”

Sponsorship

▶ Wristband

▶ Storefront Window

▶ Rink Wall

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Adventure Landing – Benefits

▶ Employee Retention

▶ Park attendance & Revenue

▶ Avg. 126% Increase

▶ Overbuy

▶ Avg. 83% Increase

▶ Attractions, Retail, Food &

▶ Beverage

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Adventure Landing – Tools to Success

▶ Supplement your expenses

with sponsorships

▶ Accurate budgets

▶ Build the right team

▶ In-House Construction & Decorating

▶ Carpenters, Painters , Welders,

Electricians

▶ Material usage & storage

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Adventure Landing – Moving Forward

▶ How can we make this event

better next year?

▶ Follow-Up Meetings

▶ Guest Feedback

▶ Social Media

▶ Park Surveys

▶ Added Unique Special Events &

▶ Features

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Questions?Thank you for joining us.

Mark Bingeman

Owner

Bingemans Grand

Experiences

[email protected]

Collin Kerschner

General Manager

Crazy Pinz

[email protected]

Paden Woodburn

General Manager

Adventure Landing

[email protected]