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Presenter: Chun Yu Chien(Janet)Presenter: Chun Yu Chien(Janet)ESL 156-Comparative Cultures StudiesESL 156-Comparative Cultures Studies
Instructor: Lyra RiabovInstructor: Lyra Riabov
OutlineOutline Introduction: Definition entrepreneurIntroduction: Definition entrepreneur Introduce Starbucks basic informationIntroduce Starbucks basic information Introduce Howard Schultz backgroundIntroduce Howard Schultz background Howard Schultz how to led Starbucks Howard Schultz how to led Starbucks
SStarbuckstarbucks Named: From Moby-Named: From Moby-
DickDick Logo: "twin-tailed Logo: "twin-tailed
siren" (the siren of siren" (the siren of Greek mythology).Greek mythology).
Website: Starbucks.comWebsite: Starbucks.comStarbucks in the Financial District of Boston, Massachusetts
First Second In Germany
HowardHoward SchultzSchultz Howard Schultz in Howard Schultz in
Vancouver on March Vancouver on March 1st, 20071st, 2007
Born: Born: July 19, 1953, July 19, 1953, Brooklyn, New York, U.SBrooklyn, New York, U.S
Graduated: Graduated: In 1975, he In 1975, he earned his bachelor's degree earned his bachelor's degree in communication from in communication from Northern Michigan Northern Michigan UniversityUniversity
Occupation: Occupation: Chairman and Chairman and CEO, StarbucksCEO, Starbucks
Salary: Salary: US$ 4,798,745US$ 4,798,745 Net worth: Net worth: $1.1 Billion$1.1 Billion Religious beliefs: Religious beliefs: Jewish Jewish Howard Schultz in Vancouver on March 1st, 2007
Howard SchultzHoward Schultz He is a CEO of Starbucks.He is a CEO of Starbucks. He is also the former owner of the He is also the former owner of the
NBA's Seattle Supersonics.NBA's Seattle Supersonics. He also owned the WNBA's Seattle He also owned the WNBA's Seattle
Storm.Storm. In 1982, he founded the first In 1982, he founded the first
Starbucks in Seattle.Starbucks in Seattle. In 2006, Forbes Magazine ranked In 2006, Forbes Magazine ranked
Schultz as the 34th richest person Schultz as the 34th richest person in the United States, with a net in the United States, with a net worth of $1.1 billion dollars.worth of $1.1 billion dollars.
He owns a $35 million dollar He owns a $35 million dollar townhouse in New York City, and a townhouse in New York City, and a beach house in the Hamptonsbeach house in the Hamptons
How To Led Starbucks SuccessfullyHow To Led Starbucks Successfully Market position clearMarket position clear Product innovationProduct innovation International MarketInternational Market No-smoking policyNo-smoking policy Understanding of the needs of Understanding of the needs of
employees and customersemployees and customers
ConclusionConclusion If you want to become successful If you want to become successful
entrepreneur, I think that it is very entrepreneur, I think that it is very important for several reasons such important for several reasons such as insist, innovate and understanding as insist, innovate and understanding of the needs of employees and of the needs of employees and customers customers