+ A MARKETING MAKEOVER After years of helping consumers redecorate their homes, Raymour & Flanigan wanted to give its website and marketing efforts a serious makeover. So they turned to Curalate. Raymour & Flanigan was initially interested in tapping Curalate to power a shoppable Instagram experience and enhancing the brand’s social media scheduling capabilities. But they soon realized they could use Curalate in much more strategic ways — like driving revenue from a variety of social platforms and turning user-generated content (UGC) into compelling on-site shopping experiences. #MARKETINGGOALS Raymour & Flanigan had three main objectives for its marketing makeover: • Celebrate its customers to help them imagine how Raymour furniture fits into their own homes and lives • Help consumers discover more Raymour & Flanigan products across all of the company’s digital touchpoints • Drive more revenue from social media and email newsletters SUCCESS STORY: RAYMOUR & FLANIGAN Making Social Sell and Transforming User-Generated Content Into Real Revenue LET’S CHAT | [email protected]Success Story: Raymour & Flanigan ABOUT RAYMOUR & FLANIGAN The furniture retailer has stores in NY, NJ, PA, CA, MA, DE and RI. Offering furniture for living rooms, dining rooms, bedrooms and more, Raymour & Flanigan helps customers achieve their dream homes while expressing their unique styles. + 28 % + 35 % REVENUE PER VISIT CONVERSION RATE + 174 % TIME-ON-SITE
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A MARKETING MAKEOVER
After years of helping consumers redecorate their homes,
Raymour & Flanigan wanted to give its website and
marketing efforts a serious makeover. So they turned
to Curalate. Raymour & Flanigan was initially interested
in tapping Curalate to power a shoppable Instagram
experience and enhancing the brand’s social media
scheduling capabilities. But they soon realized they could
use Curalate in much more strategic ways — like driving
revenue from a variety of social platforms and turning
user-generated content (UGC) into compelling on-site
shopping experiences.
#MARKETINGGOALS
Raymour & Flanigan had three main objectives for its
marketing makeover:
• Celebrate its customers to help them imagine how
Raymour furniture fits into their own homes and lives
• Help consumers discover more Raymour & Flanigan
products across all of the company’s digital
touchpoints
• Drive more revenue from social media and email
newsletters
SUCCESS STORY: RAYMOUR & FLANIGAN
Making Social Sell and Transforming User-Generated Content Into Real Revenue