SUCCESS SECRETS LOCAL PR LEGENDS
SUCCESSSECRETS
LOCAL PRLEGENDSEDITION
ARIK HANSON
"The people that end upleading agencies, becoming
VPs and breaking newground in our industry –they’re all people-firstcounselors who are far
more adept at the softerskills than most."
President, ACH Communications; Chief Blogger, “Communications Conversations;” MIMA Board Member
JORG PIERACH
"Get it in writing. Period."
Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis
ALEXIS WALSKO
"Always do what you sayyou are going to do. Thiswill make you a rare and
sought after person."
Owner and Founder of Lola Red Public Relations, Minneapolis
KELLY PUSPOKI
"There’s a strongcorrelation betweenkindness and career
success."
SVP, Brand Marketing, Fleishman-Hillard – Minneapolis
GREG ZIMPRICH
"If you want transformationalresults, you need
transformational ideas."
Director of Global Internal and Business Communications for Honeywell
ANGELA BABB
"You won’t be at the top ofyour game unless you havesome balance to your life."
Chief Communications Officer, American Academy of Neurology, Board Member with the Minnesota PRSA
MICHAEL PORTER
"Treat everyone with respect andgenuine interest. That goes for
the waiter, the custodian and thehomeless person you pass on the
way to a meeting."
Director of MBC and Health Care Communications Programs at Opus College of Business, St. Thomas University
NATALIE BUSHAW
"There’s no limit towhat you can
accomplish as long asyou don’t care who
gets the credit."
Public Relations Director of Life Time Fitness
FRED HABERMAN
"We communicatorshave the power toraise awareness,open minds andchange hearts."
CEO and Co-Founder, Haberman
ALYSSA EBEL
"Don’t be afraid to minglewith media on social
channels. I promise, theywon’t bite."
Senior Public Information Officer, Explore Minnesota Tourism
JON AUSTIN
"Pay attention. Good publicrelations comes down to tworequirements – judgment and
understanding context."
Owner, J Austin & Associates crisis communications agency
TERESA MCFARLAND
"Be a good listener andinsanely curious."
President of Minneapolis agency GDB Pitch
PAUL MACCABEEPresident of Maccabee Public Relations
Try hard not to misspell people’s names. It’s oneof the only minor transgressions that people
never forgive and forget.
Master the exquisite art of individualized thankyou’s – personal expressions of gratitude (not a
mere email) to anyone who helps you on yourcareer journey.
Return phone calls. Fast. Incredibly, fewdo this – and if you do, I swear it’ll make
a positive impression.
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BUT, WAIT...there's more!
Check out the full series here:Part One: http://brinx.it/3o0
Part Two: http://brinx.it/3Ek
Part Three: http://brinx.it/3e5