Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?

Presented by John WilliamsonFounder & CEO, Qualvu

SUCCEEDING INWEB 3.0 RESEARCH

ONLINE & MOBILE DATA COLLECTION: EMPOWERING CONSUMERS AND YOUR CLIENTS

COLLECTION

Web Research 2.0 focus:

Web Research 2.0Innovation in consumer ethnographies

Innovative Immersion

Candid Depth

Active Observation + Asynchronous

Probing

Multimedia & Multiplatform

WEB RESEARCH 2.0

Qualitative in Context

Every consumer moment = Research moment

No Peer Pressure, No Researcher Pressure

Their time

Capitalizing on social network dynamics

Spontaneous however guided = scale & efficiency

Web Research 2.0

EMPOWEREDCONSUMERS

Quick Point:

It’s not online research; it’s online

engagement.

EMPOWERED

RESEARCHERS & CLIENTS

NOWWeb Research 3.0

Research 2.0 Breakthrough:Ethnographic Observations:New levels of consumer relevancy

Research 3.0 Breakthrough:Beyond Observations:

New levels of client relevancy

INSIGHTS

RELEVANCYA Look at 3.0 Internet Search

The Searcher was added todata interaction…

Seekers themselves added the valuethat changed everything

Search 2.0 (pre-Google)Empowered access to information

Search 3.0 (post-Google)Empowered Relevance to the Searcher

HOW TO ACHIEVE NEW LEVELS OF RELEVANCE FOR OUR CLIENTS?

Empower clients to leverage their innate connection to their business goals and decisions

Rather than consumers of the report data,

Clients are active participants in shaping their data:

RELEVANCEPEER REVIEW

Force Multiplier

PROJECT SCOPE

CODE FOR COLLECTION

EXECUTE COLLECTION

CLIENT INPUT (ATTENDEE)

RESEARCHER ANALYZE,CODE, REPORT

CLIENTDECISION

CLIENT GLOBAL INPUT

CLIENT DECISIONS (DATA IMMEMORIAL, SEARCH, SHARE

GLOBALLY & MINE)

CLIENT ACTIVITY:SEARCH, IMMERSE

ID DIRECTION

The Data Value CliffThe Data Value

3.0 Insight Accuracy + Long-Term ValueDigital Qualitative Data

Involving client stakeholders in directional insights

Sharing data across the organization securely and easily

Data Access + Mining enables increasing value to stored project data

3.0 Keys

COLLECTIVEINTELLECT

Easy, intuitive access

Search relevance

Web Metrics for Researchers:Automatedvalue creation

MORE VALUABLE PRACTITIONERS

consumers researchers stakeholders

Become a true brand advisor

Optimize business value via Client

Relevance

Become a thought partner

transparency

collaboration

Integrated platformmobile data

collection

Thank You

QUESTIONS

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