Succeeding in Business Networking Shiraz Latiff Chartered Marketer, FCIM (UK), MBA, Dip. M (UK) Trustee, The Chartered Institute of Marketing, UK Director, CIM Holdings, UK Founder/CEO, Hummingbird International, Sri Lanka
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Succeeding in Business Networking
Shiraz LatiffChartered Marketer, FCIM (UK), MBA, Dip. M (UK)
Trustee, The Chartered Institute of Marketing, UKDirector, CIM Holdings, UK
Founder/CEO, Hummingbird International, Sri Lanka
Statistics show all of us have a network of at least 200 people
Networking
The key is to foster your network into active RELATIONSHIPS
It’s not about selling; it’s about connecting
Networking Process
Interaction
Network
Relationship
Building Your Network
● Remember – most successful relationships are like plants – they need constant tending to grow.
● It doesn’t happen overnight!
The Circle of Influence
Society & Social Values
Community & Customs
Work Team & Ethics
Family Values & Culture
Individual Values &
Traits
What Molds us to what we are
The Networking Process
Brand Your Self
Personal Style
Create Your USP
Elevator Pitch
Create Your Networks
Social
Professional
Online
Engage
Relate
Involve
Engage
Build Your Brand Identity
Create Your Personal Style/Identity
● Ideological● Visual Impact● Visionary
Adventurous
‘Change’
‘MO’ Bot
Create Your USP
● What do you want to be known for?● Change● Adventure● Unique Identity
Create Your Elevator Pitch
● Describe what you do in 20 seconds or less
● Use it as a tool to promote conversation
Your Elevator Pitch
Good:● I am an attorney who help
keep people out of prison● I save businesses money● I protect small businesses
from being taken advantage of
Bad:● I am an Accountant● I am a Businessman
Your Elevator PitchSample Elevator Speeches
My name is Robert Redford. I help corporations , non-profits and individuals build better relationships to improve bottom line business results. As a principal of consultant, I help clients connect with internal and external audiences via public relations, message development and marketing consulting.
Create Your Networks
● Social● Professional● Online
Social & Professional
Don’t just join – increase your visibility by getting involved Business Networks Professional Organizations Social & Religious Organizations Non-profit boards Industry trade groups Alumni association groups
Online Social Networks
Select the Right Social Media
Build Your Social Network Presence
● Unlimited connections● Unlimited Access● Global Reach● Customized Media● Dynamic Presence
Engage Yourself
● Relate to the interests, domain and points of view of your networks
● Involve Yourself with commitment● Expand links within the network
Thank You
Shiraz LatiffMobile: +94-77-736-1177, +44-77-6094-8759Email: [email protected]
Linkedin: shirazlatiffTwitter: @shirazl
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