Subscribed 2015: Identity Fuels Your Subscriber Journey

Identity Fuels Your Subscriber Journey

Dave ScottCMO, Gigya@scottonmktg

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What’s your priority on the marketing road map?

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What’s Your Objective?

More site or return visits1.

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Increased engagement or purchases

More time on site

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The Big Mystery

Know who your customer is?1.

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Know what they are looking for?Know what compels them to return?

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Knowing Their Identity Keeps You From Guessing

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Excuses

Current solution is good enough

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Identity is optional

Never knew you needed it

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Do it yourself (DIY)How IT Solves Identity: 1.

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Simple Database2.How IT Solves Identity:

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3. Another Technology

How IT Solves Identity:

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Data is not secureWhy Strategies Fail

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3. Data is bad and is decaying

Data is everywhere

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“Only 13% of CMOs feel confident that they are delivering a seamless experience” Oracle Marketing Cloud

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Without Identity With Identity

Increased Engagement & Conversion

IDENTITY BARRIER

Data

Capturing Email True 1:1 Relationship

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Increased Engagement & Conversion

IDENTITY BARRIER

Acq

uis

itio

n

Without Identity With Identity

Newsletter Signup True 1:1 Relationship

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Increased Engagement & Conversion

IDENTITY BARRIER

Targ

eti

ng

Without Identity With Identity

Blind Marketing True 1:1 Relationship

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Increased Engagement & Conversion

IDENTITY BARRIER

Infr

ast

ruct

ure

Without Identity With Identity

Multiple Profiles True 1:1 Relationship

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Use Cases For Identity

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1. Unified subscriber view

Manage your data in one place

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Single subscriber across devices

Single subscriber across experiences

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2. Know you subscriber

Accurate 1st party data1.

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Curated by the customer

Never Decays

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3. Improves Marketing

Integrate with marketing tools

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Personalizes website experiences

Personalizes outreach efforts

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4. Measure results

Insights into customers1.

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Test likes and dislikes

Analyze engagement

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5. Secure user data

Ensures data privacy1.

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Enforces security protocols

Prevents breaches

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Identity Driven Results

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Identity-Driven Results:

74% Increase in registration conversions

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9xIncrease in repeat user logins

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92% Increase in commenting activity

Identity-Driven Results:

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24% Increase in time spent on site

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50% Increase in site advertising revenue

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200%Improvement in ad targeting conversion rates

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Case Studies

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Medialaan: How Identity Increased Ad Revenue

Couldn’t track user behavior on siteP

Implemented Identity to encourage loginS

200% growth of registered usersR

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Learn Liberty: How Identity Drove Personalization

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Poor conversion rates across marketing efforts

Used identity to personalize email outreach

152% increase in click through referral traffic

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Forbes: How Identity Increased Conversions

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Declining online subscriptions and poor site experience

Implemented Identity to increasing registration and engagement

100% increase in newly registered users

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About Gigya’s Identity Solution

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We enable companies to build better relationships by turning unknown users into

known, loyal and engaged customers

1.5Bconsumers reached

700+customers

46countries

325employees and

growing

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CONNECT COLLECT CONVERT

Gigya: Customer Identity Management Platform

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Media & Entertainment

Consumer Products Ecommerce Travel & Leisure

Education / Non-Profit

Communications & Infrastructure

Financial Services Healthcare

700 Global Enterprise Customers

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Ask Why?

What are you doing for identity today?

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Is your customer data safe and secure?

Can you use customer data to improve marketing efforts?

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