Subrata Roy Sahara's Analysis according to theories of motivation

A presentation on

Subrata Roy Sahara

ByRohan Sharma

B.Tech(Mechanical)

contentsBackground

The beginning

Sahara

Personality theory

Motivational theory

backgroundSubrato Roy Sahara is an Indian businessman

who was born on 10 June 1948 at Araria (40 km. north to Poornia, Bihar).

He is the chairman and Managing Worker of the Sahara Group of companies based in India fondly known as the “Sahara India Pariwar”.

The beginning In the year 1978, he opened a small office in Gorakhpur (Uttar Pradesh). He started with savings of Rs. 2000 and a Lambretta scooter.

In a span of just 29 years, the Sahara India Pariwar has grown from just 42 depositors in all and a single establishment in the beginning to over 6.1 crore depositors through 1707 establishments, across the nation.

Sahara Company Profile Today, Sahara group is worth

over $10 billion and is the largest first generation conglomerate of India. Them Sahara Group was termed by the Time magazine as ‘the second largest employer in India after the Indian Railways’.

Type theoryAccording to type theory, people are grouped into

identifiable categories as per the body structure.

Subrata Roy is always well dressed, he knows how to express his opinion in public and hah a neat gift of being humorous

People having Type A personality are always moving, walking and eating rapidly. They feel impatient with the speed the events take place. They always strive to do two or three thing at any one time and cannot cope with leisure. They are generally obsessed with work involved with numbers.

Subrata Roy is a type a personality

Type A and Type B

Trait theoryIn psychology, trait theory (also called dispositional theory) is an approach to the study of human personality. Trait theorists are primarily interested in the measurement of traits, which can be defined as habitual patterns of behavior, thought, and emotion.

CAPABLE

He started with savings of Rs. 2000 and a Lambretta scooter to over 6.1 crore depositors through 1707 establishments, across the nation. He has created an empire of over Rs.50,000 crore which is now recognized as one of the fastest growing business groups in the country.

INNOVATIVE

All Promoters, Shareholders, Directors and Partners are from the workers' rank and have taken an oath through a notary affidavit in the court of law that neither they nor their family members can ever share the profit or assets of the company.

FLEXIBILE

The group is successfully diversified into Infrastructure and Housing (real state), Media (news channels and news-paper), Entertainment (TV channels and film production), Aviation. It intends to move into Finance, Information Technology, Tourism and Hospitality, Life Insurance and Consumer Products, with many projects already in the pipeline.

CONSISTENT

subrata Roy has been at the helm of Sahara affairs for about more than 20 years.

Big 5 model of personalityEXTROVERSION

This trait includes characteristics such as excitability, sociability, talkativeness, assertiveness, and high amounts of emotional expressiveness. Sociable, gregarious, and assertive He readily expresses his views on the issues. Like while selling his IPL team he openly in media admitted that he is not happy with the BCCI.

AGREEABLENESS

This personality dimension includes attributes such as trust, altruism, kindness, affection, and other pro social behaviors. Good-natured, cooperative, and trusting. His attitude towards his employees shows this.

CONSCIENTIOUSNESS

Common features of this dimension include high levels of thoughtfulness, with good impulse control and goal-directed behaviors Responsible, dependable, persistent, and organized. He is never said to be loosing control even he is arrested. This thing shows that.

Emotional Stability

Individuals high in this trait tend to experience emotional instability, anxiety, moodiness, irritability, and sadness.

calm, self-confident, secure (positive) versus nervous, depressed, and insecure (negative).

• Subrata Roy was self confident and calm.

OPENNESS TO EXPERIENCE

• These trait features characteristics such as imagination and insight, and those high in this trait also tend to have a broad range of interests.

• His expansion in business shows his openness to experience.

Psychoanalytic theorySigmund Freud determined that Personality consists of three

different elements, the id , the ego and the superego .

The id is the aspect of personality that s driven by internal and basic drives an needs. Id is in accordance with Pleasure Principle.

The ego is driven by reality principle.

The Super ego is driven by morality principle.

I believe he posses super ego.

Motivational theory“We are a family, not just a business organization” . “We don’t work for a company, we work for ourselves, for the growth of our Pariwar” . by Sahara chairmans reiterate the above facts.” Said by subrata roy. from founding and scaling up his company to astonishing levels, he has instilled the feelings of oneness among the workers (so comes the'' SAHARA PARIWAR”) to inculcate the feelings of unity and vibrancy in the company. He always kept emotions above economics, principles above profit, values above wealth and conscience above corporation.

Reference www.mapsofindia.com

Wikipedia

www.Slideshare.com

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