SublimeNZ Credentials Document

credentials document2011 - 2012

–Adjective

of such excellence, grandeur, or beauty as to inspire great admiration or awe

used to denote the extreme or unparalleled nature of a person’s attitude or behaviour

1.

2.

Sublime - sub-lime

“SublimeNZ is a premium experiential marketing agency that specialises in the creation of credible, authentic interactions between brands and customers, which we call “Sublime Experiences”. We just love delivering amazing campaigns that truely add value to our clients - and we look forward to working with you too”.

Robert BruceManaging Director

1. definition3. about us4. our Philosophy5. meet our team6. in the media7 What We do8. our clients9. case studies

c o n t e n ts

SublimeNZ has represented many of the leading brands in the country (and the world) and plans to become New Zealands leading experiential marketing agency...”

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a b o u t u s

History 2006 - today

sublimenZ is a premium experiential marketing agency that specialises in creating memorable, authentic, ‘sublime’ moments between customers and brands.

the business was started in 2006 by Kiwi entrepreneur robert bruce, who identified a need in the market for experiential marketing that was not all about ‘promo girls’.

robert gained his experience working for leading brand activation agencies around australia and is an active member of the local experiential marketing industry

today the business employs more than 400 experienced brand ambassadors nationwide, and is based out of a vibrant office in Aucklands cbd.

sublimenZ has represented many of the leading brands in the country (and the world) and plans to become new Zealands leading experiential marketing agency.

sublimenZl1, Generator oFFicestanbetH House 22 - 28 customs st eastaucKland cbd 1010, neW Zealand

PH: +64 9 360 [email protected] | www.sublimenz.co.nzwww.facebook.com/sublimenZ

o u r P H i lo s o P H y

sublimenZ is in the business of creating special ‘sublime’ experiences, between customers and brands that lead to changed buyer behaviour.

the driving force of the agency is to create measurable outcomes, so that our clients can evaluate their return on investment and success.

WHat’s your sublime moment?

tHinGs We do diFFerently at sublimenZ:

• train all brand ambassadors to the highest of standards

• Offer comprehensive wrap up reporting and statistics during and post campaign

• Offer full creative consultation & strategy

• Have an unrivalled network in the events and marketing industry

• Run team building exercises, social events & staff meetings to build our team

• Participate in charity events to “give back”

sublimenZl1, Generator oFFicestanbetH House 22 - 28 customs st eastaucKland cbd 1010, neW Zealand

PH: +64 9 360 [email protected] | www.sublimenz.co.nzwww.facebook.com/sublimenZ

meet our team

sublimenZ employs only the most experienced, vibrant, and well presented brand ambassadors in all major cities of new Zealand. We have a pool of more than 300 amazing staff to choose from, in all shapes and sizes.

our clients can choose the perfect team to represent their brand via our easy selection process.

neW Zealand is taKinG noticesublimenZ in tHe media

neW Zealand is taKinG noticesublimenZ in tHe media

exPeriential marKetinG

is more than just supplying promotional staff at events. it is one of the fastest growing marketing channels, because of its ability to engage, excite, and delight consumers. experiential is about creating meaningful, credible moments between customers and brands: we call this the ‘sublime moment’, when a customer ‘gets it’.

sublimenZ can create campaigns from beginning to end. We project manage the creation of zones, events, tours, vehicles, uniforms and integrate with social media.

We work as a partner to our clients which includes many other agencies.

WHat We do

sublimenZl1, Generator oFFicestanbetH House 22 - 28 customs st eastaucKland cbd 1010, neW Zealand

PH: +64 9 360 [email protected] | www.sublimenz.co.nzwww.facebook.com/sublimenZ

our clientsour clients are some of the biggest brands in the world.

We also service local and international advertising, Pr and experiential agencies looking to use the ‘local experts’.

our experienced team is extremely comfortable managing trans-tasman business, and has delivered nation-wide campaigns for brands including...

sublimenZl1, Generator oFFicestanbetH House 22 - 28 customs st eastaucKland cbd 1010, neW Zealand

PH: +64 9 360 [email protected] | www.sublimenz.co.nzwww.facebook.com/sublimenZ

case studies

Vitasport Website Statistics

Promotional Period

VitaSPortthe Product: a new powdered isotonic sports drink

the Brief: to engage with 18-50 year old male and female sporty ‘weekend warriors’. to create trial opportunities and increase desire to purchase in supermarkets.

objectives: to double sales, support retailers (grocery channel), and build authenticity for the brand amongst the target market.

Deliverables: Branded custom-made Landrover, custom uniforms, facebook contest (search for the ultimate athletes) and sponsored events including triathlon NZ and Bike NZ. Further to this SublimeNZ provided a promotional team sampling at over 100 events, nationwide.

results:

• Physical interactions: 15,075• total samples given out: 25,555• total facebook hits / likes: 480,137• tv Exposure: 800,000• total interactions / impressions: 1,348,786• Cost per impression: .06c• increase in revenue: 33% (during promotional period)

Vitasport Facebook Statistics

BaCarDi gLoBaL the Product: Bombay Sapphire the Brief: to support an in-store marketing campaign at Jr Duty Free (auckland Wellington Christchurch) and drive increased sales.

Duration: 6 Weeks

objectives: increase sales, convert customers from competitor products, use gWP (gift with purchase) to close sales.

results:•an estimated total of 10,040 samples were given out in

auckland, Wellington and Christchurch.•approximately 3079 bottles of Bombay Sapphire were sold over

the six-week period.•total budget : NZD $ 24,560•Cost per sample: NZD $ 2.40•Cost per sale: NZD $7.97•average sales per hour: 4 bottles

the product: american Express air New Zealand Platinum Card

the Brief: to engage with high net worth target market (100k+ salary) and encourage them to apply for a card.

Duration: 3 days per week, for a four week period

objectives: to interact with consumers in the Koru Lounge, give them information about the offer, and encourage them to sign up.

Deliverables: Premium brand ambassadors supplied for 3 months in 3 cities, full product training, premium branded (embroidered) uniforms and all logistics.

results: Brochures handed out: 2765 Bottles sampled: 602total number of interactions: 4350

amEriCaN ExPrESS

sublimenZ HQlevel 1, StAnbeth hOuSe, 22-28 cuStOmS StReet eASt AucklAnd cbd 1010, nz

Ph: +64 9 360 9777 | [email protected]

www.sublimenz.co.nz | www.facebook.com/sublimenz