STYLE GUIDELINES - activelincolnshire.comactivelincolnshire.com/wp-content/uploads/2018/03/Active_Lincs... · Cea accus is in nobis volumquosto ipsum. ut voluptatum quistrum faccum

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STYLE GUIDELINES

ACTIVE LINCOLNSHIRE | STYLE GUIDELINES 2018

STYLE GUIDELINESCONTENTS

About Us

Introduction

Brand Elements

Logo variations

Logo misuse

Exclusion zone and minimum sizes

Logo over images

Colour Palette

Typography

Graphic Elements

Photography

Brand Application

Stationery

Promotional

Literature

1

2

3

3

4

5

6

7

8

9

10

12

13

15

16

3 ACTIVE LINCOLNSHIRE | STYLE GUIDELINES 2018

STYLE GUIDELINES1. INTRODUCTION

Introduction

Brand identity is very important to Active Lincolnshire. It allows the public to associate promotional, written and printed material with us and ensures that such material is of the standard and quality that we expect. In these guidelines our ‘brand’ incorporates our logo, colour palette, use of imagery, typography and additional graphical elements.

These guidelines aim to help you when using the Active Lincolnshire brand in the promotion and marketing of the organisation. They allow us to reach and inspire people to become more active and to help us carry out our mission and values. They are intended not as a straight-jacket but as a creative stimulus for anyone involved in promoting Active Lincolnshire, whether that be a staff member, designer, or volunteer.

It is important that these brand guidelines are adhered to as much as possible, but if you need any further guidance please email [email protected]

ENCOURAGING MORE PEOPLE TO BE MORE ACTIVE, MORE OFTEN

Our Mission

Active Lincolnshire’s main aim is to increase participation in sport and physical activity across the county. By 2021, 20,021 more people will lead a more active lifestyle.

We want Lincolnshire to be one of the most healthy and active counties in the country and we want everyone to get involved. Many businesses and organisations across the county have already pledged to support our vision. Keeping our brand consistent throughout all of our promotional material is key in helping us to reach our goal.

20,021 MORE PEOPLEMORE ACTIVE BY 2021


STYLE GUIDELINES2. BRAND ELEMENTS

Logo

The full colour version of the Active Lincolnshire logo is the primary mark and should always be used where possible.

The white-out version of the logo should only be chosen based on the background colour to achieve maximum visibility (this includes background images and solid colours).

The monotone logo should only be used on monotone documents and memos.

The logo should not be altered in anyway.

It is important that the logo remains consistent to help our audience easily identify the brand.

2. White-out

1. Full colour

3. Monotone



Logo misuse

Incorrect use of the Active Lincolnshire logo compromises its integrity and effectiveness. The examples of brand mark misuse act only as examples and are only a small sample of possible misuses of the mark.

Please note:

The logo must only be used withprior consent from Active Lincolnshire and only in accordance with these guidelines.

The logo ribbons should never be modified in any way.

You should never attempt to createyour own version of our logo.

Original artwork must always be used to reproduce the logo. The original files, in a variety of formats, can be obtained from the marketing team by emailing [email protected]

Don’t typeset the logo Don’t alter the proportions of the logo’s elements

Don’t recolour the logo Don’t add any effects to the logo

Don’t stretch or skew the logo Don’t rotate the logo


Exclusion zone and minimum dimensions

The logo should never be seen any smaller than 12mm tall with proportions constrained to avoid any stretching of the logo.

Additionally, a minimum exclusion area should be left around the logo equivalent to the height and width of the ‘A’ character from theword ‘Active’.

Minimum size

Exclusion area

12mm



Logo over images

The logo can also be positioned over images as per the examples shown.

Which version of the logo is used should be determined by the clarity of the logo when positioned over the image.

As a rule of thumb, the full colour logo is generally OK to use over clear, light backgrounds with the white-out version being used over darker images and backgrounds.


White-out example:

Full colour example:


Colour palette

Active Lincolnshire has a specific colour palette which is consistent throughout all of our communications and contains five primary colours alongside black and white.

The 5 main colours are taken from the ribbons within the Active Lincolnshire logo.

It is important to recognise that some colours within the primary palette will work better than others for different purposes. For example, the darker colours (e.g cyan, orange and black) should be favoured for larger block colours and backgrounds with yellow, green, red and white being used as accent colours.

Shades of the primary colour palette may also be used within reason.


SOLID BLACK BACKGROUND WITH GREEN ACCENT

SOLID CYAN BACKGROUND WITH YELLOW ACCENT

Colourway examples:

CYAN

CMYK80/24/30/0 RGB: 6/147/170

PANTONE 7459 C / 7459 U

ORANGE

CMYK0/80/95/0 RGB: 233/78/27

PANTONE 7579 C / 7579 C

YELLOW

CMYK0/26/93/0 RGB: 253/194/11

PANTONE 124 C / 7406 U

GREEN

CMYK67/5/100/0 RGB: 96/172/48

PANTONE 7737 C / 369 U

BLACK

CMYK90/0/0/0 RGB: 60/60/59

PANTONE BLACK C / BLACK U

RED

CMYK5/100/92/0 RGB: 220/13/32

PANTONE 1797 C / 1797 U

WHITE

CMYK0/0/0/0 RGB: 255/255/255

80%

80%

80%

80%

80%

60%

60%

60%

60%

60%

Primary colour palette:

Colour and text examples:


Typography

Our primary typeface is Proxima Nova. This can be used across all collateral for headings right through to body copy.

Where Proxima Nova is unavailable, the typeface Montserrat should be used as an alternative. This is a close match to Proxima Nova and is readily available as a Google font and suitable for web use.

The preferred size for any printed body copy is 12pt. However, the type size may be smaller than 12pt in exceptional circumstances such as small print, corporate documents, terms & conditions and footnotes – designer’s discretion is always advised.


PROXIMA NOVA

MONTSERRAT

Primary: Proxima Nova

Black Bold Regular Light

Secondary: Montserrat

Black Bold Regular Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff

Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv

Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb

Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp

Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff

Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv

Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb

Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr

Ss Tt Uu Vv Ww Xx Yy Zz


Graphic Elements - Fluid Lines

Throughout the Active Lincolnshire brand we use the fluid line elements shown to the right. These lines represent the movement that comes hand-in-hand with being active and they can adopt any of the primary colour palette.

Although they help to add another dimension, these design elements aren’t required, or necessary, on all collateral and are to be used sparingly.

You can see additional examples of these being used in the Brand Application section of these guidelines from page 13 onwards.


THE WORK OUT8 WEEK CHALLENGE

MONDAY 9TH JANUARY— FRIDAY 3RD MARCH.

The Work Out 8 Week Challenge encourages businesses and organisations to increase their activity levels for eight weeks at the start of the year.

To find out more and receive the ‘Get Started’ pack and begin to transform your workplace for 2017 email Holly Wells at [email protected]

Active Lincolnshire, Eco One, Highcliffe Farm, Ingham, Lincoln LN1 2WE

T: 01522 730 325 F: 01522 738 305 E: [email protected]

/lincssport

@LincsSport

/LincolnshireSport

ActiveLincolnshire.com

10,000 MORE PEOPLE MORE ACTIVE BY 2021

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ut voluptatum quistrum faccum et laborem estia vit acea autaqui autenet autatibust, asi bernat?

Ucimaio quia si voluptur adiciat iistruptat magnihillis nos anda ilignissit eristis estrum et laborro volorepella viti sumque volorecatium esectur, odi veliqua eprecaepe eventem ut utem am atur, to invelic ienisti nos esti

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/lincssport

@LincsSport

/LincolnshireSport


The lines should only be used in pairs and in two different colours

11

T: 01522 730 325 Eco One, Highcliffe Farm, Ingham, Lincoln LN1 2WE

ACTIVE LINCOLNSHIRE | STYLE GUIDELINES 2018

Graphic Elements - Logo Ribbons

The ribbons can be taken from the logo and be used in a minimal and uncluttered fashion.

When the ribbons are used as a graphical element they should be blown up / cropped so it is not clear they are separate from the logo type as per the example adjacent, below and as seen on the cover page of these guidelines.

The ribbons should always remain as they are presented within the logo and not seperated from each other. They can however be presented in solid white where necessary (as per the cover of these guidelines).



Photography

The photography used throughout the brand needs to cover a broad demographic; from people who take their fitness seriously to the people who are simply looking for a push to embark on a more active lifestyle. The photography that is used needs to be confident and positive but not arrogant or exclusive.

Our aim is to get as many people active as possible, so when selecting imagery this needs to be considered. Although an image can sometimes speak a thousand words, they aren’t always necessary and where an appropriate image isn’t available, it is better to use an alternative graphical element or leave it blank.

Imagery should incorporate all areas of being active and not just represent sport. People are an integral part to our brand, so they should be the focus of our public facing material.

The images to the right are just a small example of images that represent our ethos and vision.

PositiveAccessible

ActiveOpen

ConfidentInclusiveRealistic



Stationery

STYLE GUIDELINES3. BRAND APPLICATION



/ActiveLincolnshire

@ActiveLincs

/ActiveLincolnshire


MORE ACTIVEMORE OFTEN

Dear Fitness Enthusiast,

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Facta, ut vidicae querbit imorisque notilium pors fuercem enimulv isquem, cus coenihil vividemedi igna, utes! Sentu inatiam estrarbit, orum aleste notiam tena, quiderente auc rei caetia moratiam hicaesse, vidicapertu quo conduciam tantracci te nos num in vignond iciena, porunt? Ad pos erivert erfitum ubliu sa vem, se di sum nostantiae ex senterorum non Itatis ia publici psenihi lintem vis

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Yours faithfully,

Louise O’ReillyMarketing Director



/ActiveLincs @ActiveLincs /ActiveLincs ActiveLincolnshire.com


Louise O’ReillyMarketing Director

E. [email protected]. 01522 738 305ActiveLincolnshire.co.uk



Stationery


T: 01522 730 325 Eco One, Highcliffe Farm, Ingham, Lincoln LN1 2WE


Promotional material


THE WORK OUT8 WEEK CHALLENGE

MONDAY 9TH JANUARY— FRIDAY 3RD MARCH.

The Work Out 8 Week Challenge encourages businesses and organisations to increase their activity levels for eight weeks at the start of the year.

To find out more and receive the ‘Get Started’ pack and begin to transform your workplace for 2017 email Holly Wells at [email protected]



/lincssport

@LincsSport

/LincolnshireSport



Agnihit pliqui consendae plabo. Cea accus is in nobis volumquosto ipsum.

ut voluptatum quistrum faccum et laborem estia vit acea autaqui autenet autatibust, asi bernat?

Ucimaio quia si voluptur adiciat iistruptat magnihillis nos anda ilignissit eristis estrum et laborro volorepella viti sumque volorecatium esectur, odi veliqua eprecaepe eventem ut utem am atur, to invelic ienisti nos esti

dolupta tibusda nihit, vellent doluptas doluptiate conse nonet praturibus sit utem.

Parciduci asperfe ruptatiis acepeli genihit deliqui te od quaspere, nis illabore sit utem uta im aut re et quia doloreprae por modiasperio te essinim inumqui aut que min num quas et erspe nihil mollit pores eossit dusam et quam quam haruptaquae nonetus dolorpo rionse.



/lincssport

@LincsSport

/LincolnshireSport








Are you looking for ways in which to develop physical

education and sport in your school? These inserts will

offer you more information about a number of products

and services offered by Lincolnshire Sport and our

partners that can support you and your pupils.

supportlink.com

LOCAL SUPPORT

NATIONAL SUPPORT

Are you looking for ways in which to develop

physical education and sport in your school?

These inserts will offer you more information

about a number of products and services

offered by Lincolnshire Sport and our partners

that can support you and your pupils.

supportlink.com


Are you looking for ways in which to develop

physical education and sport in your

school? These inserts will offer you more

information about a number of products

and services offered by Lincolnshire Sport

and our partners that can support you and your pupils.

ACTIVE LINCOLNSHIRE

EDUCATION SERVICES

Active Lincolnshire’s main aim is to increase participation in physical activity

across the county. We work with a variety of partners to manage and coordinate

programmes and events which encourage people to be active and stay active. By

2021, we will create a successful county that leads a healthy, sporting lifestyle.

/lincssport

@LincsSport

/LincolnshireSport


Our School Sport challenge events

incorporate a variety of inclusive

activities and sports which are suitable

for every pupil to be included in as

an intra School Sport Challenge.

The School Sport challenge is a great

way for Primary schools to utilise some of

their School Sports Premium funding by

encouraging the whole school to get involved

and try new activities whilst also learning

about the School Games competition.

There are three sporting packages available;

Athletics, Ball sports and Striking. Up to

seven activities will be delivered in each

package, dependant on the space available

and numbers of pupils participating.

All activities and sports covered have been

created using the activities relating to the

School Games level 1 formats, along with

Primary versions of sporting movements

and concepts.

The School Sport challenge event will be

delivered by Lincoln College Sport students

and supervised by tutors who will oversee

activities being delivered to all year groups

or as many as you wish to take part.

The event caters for up to 200 pupils per

day, split into groups of 40 pupils.

Do you want your school to benefit from taking part in a day of sporting activities that can include every pupil?

SCHOOL SPORT CHALLENGE

INTRODUCTIONDETAILS

/lincssport

@LincsSport

/LincolnshireSportT: 01522 730 325 F: 01522 738 305 E: [email protected]

Our School Sport challenge events incorporate a variety of inclusive activities and sports which are suitable for every pupil to be included in as an intra School Sport Challenge.

The School Sport challenge is a great way for Primary schools to utilise some of their School Sports Premium funding by encouraging the whole school to get involved and try new activities whilst also learning about the School Games competition.

There are three sporting packages available; Athletics, Ball sports and Striking. Up to seven activities will be delivered in each package, dependant on the space available and numbers of pupils participating.

All activities and sports covered have been created using the activities relating to the School Games level 1 formats, along with Primary versions of sporting movements and concepts.

The School Sport challenge event will be delivered by Lincoln College Sport students and supervised by tutors who will oversee activities being delivered to all year groups or as many as you wish to take part.

The event caters for up to 200 pupils per day, split into groups of 40 pupils.

Do you want your school to benefit from taking part in a day of sporting activities that can include every pupil?SCHOOL SPORT CHALLENGE

INTRODUCTION DETAILS


Literature



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Ann

ual R

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| 0

5

04 | Active Lincolnshire

Annual Report 2017 | 05

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2017ANNUAL REPORT

T: 01522 730 325F: 01522 738 305E: [email protected]


/ActiveLincolnshire

@ActiveLincs

/ActiveLincolnshire

STYLE GUIDELINES - activelincolnshire.comactivelincolnshire.com/wp-content/uploads/2018/03/Active_Lincs... · Cea accus is in nobis volumquosto ipsum. ut voluptatum quistrum faccum

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