STYLE GUIDE | v.01 | 03.23.2015
STYLE GUIDE | v.01 | 03.23.2015
SIMIRON | STYLE GUIDE03 | LOGO 04 | PRIMARY 05 | REVERSED VERSIONS 06 | usage
07 | LANGUAGE 08 | BRAND COPY
09 | TYPOGRAPHY 10 | FONT 11 | USAGE
12 | COLOR 13 | BRAND COLORS
14 | VISUAL LANGUAGE 15 | IMAGERY 16 | GRAPHIC ASSETS
LOGO
PRIMARY LOGO PRIMARY LOGO WITH TAG
SIMIRONLOGO_CMYK.EPS SIMIRONLOGO_WITHTAG_CMYK.EPS
SIMIRON | PRIMARY LOGO | 04
reversed logo variations reversed logo variations WITH TAG
SIMIRONLOGO_WHITE_CMYK.EPS
SIMIRONLOGO_REVERSED_CMYK.EPS
SIMIRONLOGO_BW.EPS
SIMIRONLOGO_WHITE_WITHTAG_CMYK.EPS
SIMIRONLOGO_REVERSED_WITHTAG_CMYK.EPS
SIMIRONLOGO_WITHTAG_BW.EPS
SIMIRON | reversed logo versions | 05
1.625” wide with tag1” wide
x
x
LOGO CLEARSPACE
When either logo configuration is used, it should be surrounded by a minimum area of clearspace. The clearspace is determined by the thickness of the entire logo border. No typography or other logos should intrude upon this area.
LOGO SIZING
To preserve legibility and detail, the SIMIRON LOGO SHOULD never be seen less than 1 INCHES WIDE OR 1.625 INCHES WIDE WITH THE TAGLINE.
SIMIRON | LOGO USAGE | 03
SIMIRON | logo usage | 06
LANGUAGE
BRAND TAGLINE
INNOVATIVE PROTECTIVE COATINGS
BRAND MANTRA
We help people protect their world. Whether your world is a garage,
a lab, an office building, an airplane hanger, a wall or a bridge, if it
needs protecting, SIMIRON has a product that will do it. We make sure
you can do it easily with a SIMIRON product by making each and every
one DIY friendly. So while you don’t have to be a superhero to protect
your world from the elements, you can save the day, time, and money,
by applying your own professional protective coating from SIMIRON.
SIMIRON | brand copy | 08
BRAND copy rules
SIMIRON SHOULD ALWAYS BE SEEN IN ALL CAPS.
PRODUCT NAMES AND DESIGNATIONS
PRODUCT NAMES SHOULD ALSO ALWAYS BE SEEN IN ALL CAPS. in headlines, FOR procuts WHERE IT APPLIES (I.E. CERAFIN, 1100SL, ROKREZ PRO, ETC.) their last letters should be seen in their brand color.
WEBSITE
SIMIRON.COM should also always be seen in all caps. when available, simiron should be set in simiron red.
TYPOGRAPHY
PRIMARY FONT | INDUSTRY - BASE
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890SECONDARY FONT | arvil sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890ACCENT FONT | lobster
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890TECHNICAL COPY FONT | DIN - BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
SIMIRON | FONTS | 10
COLOR
PANTONE 173 C
PANTONE 7711 C
PANTONE 10393 C
PANTONE 10368 C
PANTONE 8585 C
PANTONE 10159 C
PANTONE 10396 C
PANTONE 10152 C
PANTONE SILVER C
PANTONE 10259 C
PANTONE 426 C
PANTONE 7620 C
SIMIRON REDCMYKc11.6 m87 y100 k2.15
RGBr211 g71 b39
ROKREZ TEALCMYKc11.6 m87 y100 k2.15
RGBr0 g150 b169
charcoal metallic
MARIGOLD metallic
bronze metallic
CRIMSON metallic
graphite metallic
COPPER metallic
aluminum metallic
COBALT metallic
SIMIRON BLACKCMYKc73 m65.5 y62 k67
RGBr37 g39 b41
CERAFIN REDCMYKc18 m95 y95 k8
RGBr190 g48 b42
PRIMARY palette
product specific palette
SIMIRON | brand coLORS | 12
visual language
BRAND IMAGES
PRODUCT SPECIFIC IMAGES
ROKREZ PRO ROKREZ PRO CHIPFLAKES ADDITIVE
CERAFIN METALLIC ADDITIVE
SIMIRON | images | 14
TYPOGRAPHIC BANDS
BRAND - PROFESSIONAL ROKREZ PRO CERAFIN
CHIPFLAKES
ADDITIVES
SLIP RESISTANT METALLIC
SIMIRON | graphic bandS | 15