style guide
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style guide
SOUTH Side PROUD Logo_CORRECT spacing in conjunction with company logos
Maintain 1/4” spacing around the SOUTH Side PROUD logo
CORRECT Vertical Format
CORRECT Horizontal Format
1/4”
(Company logo)
(Company logo)
1/4”
1/4”1/4”
SOUTH Side PROUD Logo_INCORRECT spacing in conjunction with company logos
INCORRECT: LESS THAN 1/4”
INCORRECT: Vertical Format
INCORRECT: Horizontal Format
INCORRECT: LESS THAN 1/4”
(Company logo)
(Company logo)
SOUTH Side PROUD Logo_CORRECT PROPORTION
SOUTH Side PROUD Logo_INCORRECT PROPORTIONS*
* NO STRETCHING VERTICALLY OR HORIZONTALLY
positiveon white
light to medium colors
darkcolors
reverseon black
SOUTH Side PROUD Logo_Positive and Reverse Usages on Background Tones
10%
20%
30%
40%
50%
50%
60%
70%
80%
90%
100%
*
*Depending upon the middle tone color range, the logo may print positive or reverse to white
SOUTH Side PROUD
PMS 300CMYK 100.44.0.0
RGB 0.121.93HEX/HTML 0079c1
LOGO REVERSES TO WHITE
SOUTH Side PROUD
PMS 2995CMYK 90.11.0.0RGB 0.164.228
HEX/HTML 00a4e4
LOGO REVERSES TO WHITE
SOUTH Side PROUD
PMS 485CMYK 0.95.100.0
RGB 238.49.36HEX/HTML ee3124
LOGO REVERSES TO WHITE
SOUTH Side PROUD
PMS 347CMYK 100.0.86.3
RGB 0.161.96HEX/HTML 0079c1
LOGO REVERSES TO WHITE
SOUTH Side PROUD
PMS 2603CMYK 69.100.0.0RGB 113.43.144
HEX/HTML 712b90
LOGO REVERSES TO WHITE
SOUTH Side PROUD
PMS 123CMYK 0.24.94.0RGB 255.196.37
HEX/HTML ffe425
LOGO REVERSES TO WHITE
SOUTH Side PROUD: RECOMMENDED Background Color Palette and REVERSE Logo UsageNOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN
AND SHOULD NOT BE INCORPORATED IN ANY WAY. (SEE “INCORRECT” T-SHIRT EXAMPLE PAGE)
SOUTH Side PROUD
PMS 279CMYK 70.30.0.0RGB 68.149.209
HEX/HTML 4495d1
LOGO IN BLACK
SOUTH Side PROUD
PMS 297CMYK 50.5.0.0
RGB 114.198.239HEX/HTML 72C6ef
LOGO IN BLACK
SOUTH Side PROUD
PMS 485CMYK 0.95.100.0
RGB 238.49.36HEX/HTML ee3124
LOGO IN BLACK
SOUTH Side PROUD
PMS 7481CMYK 60.0.60.0RGB 103.193.140HEX/HTML 67c18c
LOGO IN BLACK
SOUTH Side PROUD
PMS 2582CMYK 46.72.0.0RGB 149.97.168
HEX/HTML 9761ca8
LOGO IN BLACK
SOUTH Side PROUD
PMS 123CMYK 0.24.94.0RGB 255.196.37
HEX/HTML ffe425
LOGO IN BLACK
SOUTH Side PROUD: SUGGESTED Background Color Palette and POSITIVE Logo UsageNOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN
AND SHOULD NOT BE INCORPORATED IN ANY WAY. (SEE “INCORRECT” T-SHIRT EXAMPLE PAGE)
SOUTH Side PROUD
PMS 300CMYK 100.44.0.0
RGB 0.121.93HEX/HTML 0079c1
SOUTH Side PROUD
PMS 2995CMYK 90.11.0.0RGB 0.164.228
HEX/HTML 00a4e4
SOUTH Side PROUD
PMS 485CMYK 0.95.100.0
RGB 238.49.36HEX/HTML ee3124
SOUTH Side PROUD
PMS 347CMYK 100.0.86.3
RGB 0.161.96HEX/HTML 0079c1
SOUTH Side PROUD
PMS 2603CMYK 69.100.0.0RGB 113.43.144
HEX/HTML 712b90
SOUTH Side PROUD
PMS 123CMYK 0.24.94.0RGB 255.196.37
HEX/HTML ffe425
SOUTH Side PROUD Logo_RECOMMENDED PMS Matches and Color Formulas To Be Used On WHITE BACKGROUND ONLY
SOUTH Side PROUD Logo_COLOR ADAPTATION TO MATCH YOUR BRANDEDLOGO COLOR, OR, YOUR CAUSE (e.g. Breast Cancer Awareness)
SOUTH Side PROUD Logo_BRANDED LOGO COLOR EXAMPLE
SOUTH Side PROUD Logo_BRANDED COLOR DENOTING CAUSE
SOUTH Side PROUD: CORRECT usage of logo onto promo items (e.g. t-shirts)
SOUTH Side PROUD: INCORRECT usage of logo onto promo items (e.g. t-shirts)NOTE: THE CIRCLE SHAPE DENOTES BACKGROUND COLORS ONLY. IT IS NOT PART OF THE LOGO DESIGN
AND SHOULD NOT BE INCORPORATED IN ANY WAY.
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