Stupid Studio - Designing for social engagement

STUPID STUDIO

“I don’t know, let’s find out!”

Some insights Some inspiration

Some laughs

PROLOGUE80 PERCENT1 MILLION MINUTES

EACH SECOND

23 februar 2016

Side

Stupid Studio

13

WHY USE VISUAL CONTENT?

1. We’re suffering from information overlod

2. We have less time to make an impact

3. Our brains process images much faster than text

4. Visuals help to increase understanding

5. Visual content increases shares on Social Media

6. Visuals make it more likely users will believe what you are saying

PROLOGUEQUALITY ABOVE

QUANTITY

ABANDON “ALWAYS ON”

“Once a consumer connects with a brand on an emotional level, their trust is earned and you can engage with them on

an intellectual level.”

Oh. My. God.

CASE STUDY

Odense Town Hall

Courage

Team Spirit

Drive

Openess

Personal Development

Brainstorm photo with our creative team.

Odense Kommunes Medarbejder Grundlag

Markus OakleyOlimpia Zagnoli Al Murphy

SKAL TEKSTES

Supporting Sustainable Fishermen

CASE STUDY

THE BRIEF How can we make sure the MP’s in the EU government change the Common

European Fisheries Policy, now that it’s up for review again for the first time in 10 years!

GREENPEACE

THE REDEFINED BRIEF How can we turn the depletion of our oceans into something tangible, and thus

make the public opinion apply pressure on their local peers and their government?

STUPID STUDIO

Web APP med data fra centralt Worpress CMS

Integration med alle større sociale medier

KAPOW!

“Design can make changes - together we have a voice”

#staystupid@gogomogensen [email protected] www.stupid-studio.com