“Stupid is as stupid does” Is Smart tech making us dumber? UX Scotland, June 19, 2014 #UX #Design @UXScotland Eewei Chen @Ultraman
May 08, 2015
“Stupid is as stupid does”Is Smart tech making us dumber?
UX Scotland, June 19, 2014
#UX #Design @UXScotlandEewei Chen @Ultraman
#UX #Design @UXScotlandEewei Chen @Ultraman
1994 Present
#UX #Design @UXScotlandEewei Chen @Ultraman
Create & Connect
#UX #Design @UXScotlandEewei Chen @Ultraman
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Am I stupid?
#UX #Design @UXScotlandEewei Chen @Ultraman
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Don’t say a word!
h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ
#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter people
#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter interactions
#UX #Design @UXScotlandEewei Chen @Ultraman
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Smarter UX
#UX #Design @UXScotlandEewei Chen @Ultraman
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Commitment?
#UX #Design @UXScotlandEewei Chen @Ultraman
Never enough
11h%p://www.stby.eu/wp/wp-‐content/uploads/2012/08/HK_cab1.jpg
#UX #Design @UXScotlandEewei Chen @Ultraman
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“I don’t fear computers. I fear the lack of them.”
Isaac Asimov
50,000,000,0008,000,000,000
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://gigaom2.files.wordpress.com/2010/12/facebook-‐connecQon-‐map-‐3x2.png 13
#UX #Design @UXScotlandEewei Chen @Ultraman
14h%p://www.bboyscience.com/wp-‐content/uploads/2012/02/homerbrain.jpg
Shrinking
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Why be Smart?
#UX #Design @UXScotlandEewei Chen @Ultraman
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Be God
#UX #Design @UXScotlandEewei Chen @Ultraman
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Fail
h%p://www.businessinsider.com/airbnb-‐freak-‐fest-‐2014-‐3
#UX #Design @UXScotlandEewei Chen @Ultraman
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Succeed
h%p://www.rapidUr.com/
#UX #Design @UXScotlandEewei Chen @Ultraman
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What makes us smart?
#UX #Design @UXScotlandEewei Chen @Ultraman
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Experience
#UX #Design @UXScotlandEewei Chen @Ultraman
21h%p://s3.amazonaws.com/data.tumblr.com/tumblr_lduegwzu4q1qzb5wzo1_1280.jpg?
AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1400771601&Signature=BRuPxFaHaeCU27mf9w5XdqPnyY%3D#_=_
Knowledge
#UX #Design @UXScotlandEewei Chen @Ultraman
22h%p://blog.clarity.fm/wp-‐content/uploads/2012/11/quality-‐friends.jpg
Empathy
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What we really do...
#UX #Design @UXScotlandEewei Chen @Ultraman
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#UX #Design @UXScotlandEewei Chen @Ultraman
25h%ps://www.youtube.com/watch?v=DYu_bGbZiiQ
... has joined the meeting
#UX #Design @UXScotlandEewei Chen @Ultraman
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Less ExperienceLess KnowledgeLess Empathy
#UX #Design @UXScotlandEewei Chen @Ultraman
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The new Norm
h%p://images4.fanpop.com/image/photos/16800000/-‐Sherlock-‐sherlock-‐16827094-‐2048-‐1365.jpg
#UX #Design @UXScotlandEewei Chen @Ultraman
28h%p://lifespantherapies.com/wp-‐content/uploads/2013/03/kid-‐with-‐ipad.jpg
This is normal
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This is normal
h%p://www.hollywoodreporter.com/sites/default/files/2013/11/driverless_cars_mercedes_a_l.jpg
#UX #Design @UXScotlandEewei Chen @Ultraman
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This is normal
h%p://www.businessinsider.com/why-‐robots-‐taking-‐jobs-‐is-‐a-‐good-‐thing-‐2014-‐3
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Less ThinkingLess ControlLess of “Us”
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Red or Blue?
#UX #Design @UXScotlandEewei Chen @Ultraman
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Everything
#UX #Design @UXScotlandEewei Chen @Ultraman
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24/7
#UX #Design @UXScotlandEewei Chen @Ultraman
35h%p://www.unevenlydistributed.com/images/arQcle/documents/code-‐rules.pdf
Code Halos
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Science-Non-Fiction
27h%p://img4.wikia.nocookie.net/__cb20130424025031/memoryalpha/en/images/5/51/LocutusOfBorg2367.jpg
Science-Non-Fiction
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A few truths
We don’t think enough
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://bigthink.com/errors-‐we-‐live-‐by/kahnemans-‐mind-‐clarifying-‐biases
*
*Gap is growing
#UX #Design @UXScotlandEewei Chen @Ultraman
We’re not always in control
*
*Many big birdsh%ps://www.youtube.com/watch?v=N7oz366X0-‐8
#UX #Design @UXScotlandEewei Chen @Ultraman
Not everyone wants it
#UX #Design @UXScotlandEewei Chen @Ultraman
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Get smarter
Survive
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#UX #Design @UXScotlandEewei Chen @Ultraman
culture
commute
conference
home
shop
holiday
work
play
exercise
family
friends
dine
sport
hobby
school
sleep
relax
colleagues
Digital2D
Physical3D
Time4D
Sweet spot
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.psi.com/report/future-‐of-‐wearable-‐tech#!ZHN4z
Promise
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Recipes for success?
https://www.youtube.com/watch?v=2Qj8PhxSnhg
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for loyalty
#UX #Design @UXScotlandEewei Chen @Ultraman
Target Behaviour trigger
Core Motivators• Pleasure / Pain• Hope / Fear• Acceptance / Rejection
HIGHMOTIVATION
LOWMOTIVATION
LOWABILITY
HIGHABILITY
Facilitatore.g. Wish list match click (Pleasure)
Simplicity Factors• Time• Money• Physical Effort• Brain Cycles• Social Deviance• Non-Routine
Signale.g. Wish list creation (Hope)
Sparke.g. Wearable usage(Time, money, brain cycles)
http://www.behaviormodel.org/BJ Fogg
Triggers
Failed trigger
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://disneymelissa.files.wordpress.com/2014/04/disney-‐magicband.jpg
Get realRemove barriers
Co-design
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://yourfirstvisit.net/wp-‐content/uploads/2014/01/FastPass+-‐From-‐MagicBand-‐and-‐AP-‐MK-‐1-‐24.jpg
Give contextShow them how
Stoke the fire
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.disboards.com/showthread.php?t=3180326
Match expectationsTeach them
Encourage advocacy
#UX #Design @UXScotlandEewei Chen @Ultraman
Understand customer needs
Be a catalyst
Rewardthem
+ +
Copyright 101DesignIngredients.com
A recipe for loyalty
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for delight
h%p://www.idownloadblog.com/2014/01/14/some-‐theories-‐on-‐why-‐apple-‐didnt-‐buy-‐nest/
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.uie.com/arQcles/kano_model/
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.digitaltrends.com/cool-‐tech/5-‐easy-‐diy-‐projects-‐to-‐automate-‐your-‐house-‐on-‐the-‐cheap/#!ZFGly
LearnStart smallThink big
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.businessinsider.com/nest-‐revenue-‐2014-‐1
Ooze qualityBe MemorableShow potential
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest_l.html
DifferentiatePersonalise feedback
Track progress
#UX #Design @UXScotlandEewei Chen @Ultraman
Connect the dots
Be really good at one thing
Make it personal
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A recipe for delight
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for sustainability
h%p://www.cnet.com/uk/pictures/frog-‐designs-‐vision-‐of-‐wearable-‐tech-‐pictures/5/
#UX #Design @UXScotlandEewei Chen @Ultraman
Easy
Flexible
Hard
Rigid
Most flexible and easy to use
Only use it one way
Too complicatedOld technology
#UX #Design @UXScotlandEewei Chen @Ultraman
Identify risksBe S.M.A.R.T.
Monitor & Alert
#UX #Design @UXScotlandEewei Chen @Ultraman
Fit inInstant value
Wow them
#UX #Design @UXScotlandEewei Chen @Ultraman
Enjoy itRelive it
More of it
#UX #Design @UXScotlandEewei Chen @Ultraman
Find the gaps Surprise them Get them addicted
+ +
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A recipe for sustainability
#UX #Design @UXScotlandEewei Chen @Ultraman
Copyright 101DesignIngredients.com
Need human input to be Smarter
Smart solutions...
#UX #Design @UXScotlandEewei Chen @Ultraman
In closing...
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Be the boss
#UX #Design @UXScotlandEewei Chen @Ultraman
Be real
#UX #Design @UXScotlandEewei Chen @Ultraman
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Accept it?
Thanks!
More ingredients & recipes:
101DesignIngredients.com
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More recipes at: 101DesignIngredients.com