q Hi there! So it occurred to when I was sitting down to write for you this that the first slide has by far the longest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yet usually I just put a picture and the name of the presentation up and leave it at that, which seems like a waste of good communication space. So I thought I’d put some words here in case you wanted something to read. So, as I’ll say in a moment, I’m FARIS and I was the CHIEF TECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’m NOT ANYMORE, and this is a talk about what I think are fundamental changes that technology has wrought to advertising, media and creativity. I call this ”STUFF THAT DOESN’T WORK YET” for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, because I believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, but stealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’m also trying to make a sly point that I’ll reference in the talk about how having more space means you need to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is my first trip..... Tuesday, May 17, 2011
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qHi there! So it occurred to when I was sitting down to write for you this that the first slide has by far the longest dwell time of any slide since it’s usually up on the screen for a while before I start talking, and yet usually I just put a picture and the name of the presentation up and leave it at that, which seems like a waste of good communication space. So I thought I’d put some words here in case you wanted
something to read. So, as I’ll say in a moment, I’m FARIS and I was the CHIEF TECHNOLOGY STRATEGIST @ McCANN ERICKSON in NEW YORK, but I’m NOT ANYMORE, and this is a talk about what I think are fundamental changes that technology has
wrought to advertising, media and creativity. I call this
”STUFF THAT DOESN’T WORK YET”for reasons that will hopefully become clear later. The ideas contained herein are mostly stolen, because
I believe TALENT IMITATES, GENIUS STEALS, which is the name of my blog, but stealing stuff means doing some with it, not just copying it. As will also becomes obvious, I hope, I’m also trying to make a sly point that I’ll reference in the talk about how having more space means you need to say more things. Anyway, I think that’s enough for now, Sweden seems lovely so far, this is my first trip.....
Tuesday, May 17, 2011
TECHNOLOGY?
Tuesday, May 17, 2011
Source: http://www.flickr.com/photos/churl/250235218/
TECHNOLOGY?
Tuesday, May 17, 2011
Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/
TECHNOLOGY?
Tuesday, May 17, 2011
TECHNOLOGY?Source:http://www.flickr.com/photos/sameli/242241668/
Tuesday, May 17, 2011
TECHNOLOGY?Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg
Tuesday, May 17, 2011
TECHNOLOGY
“STUFF THAT DOESN’T WORK YET”
Source: Bran Ferrin, former head of R&D at Disney Imagineering
is
Tuesday, May 17, 2011
“JUST NORMAL”
BORN
Tuesday, May 17, 2011
0-30
“INCREDIBLY EXCITING AND CREATIVE”
Tuesday, May 17, 2011
30+
“AGAINST THE NATURAL ORDER OF THINGS - BEGINNING OF THE END OF CIVILISATION”
Source: Douglas Adams, How I learned to storp worrying and love the internet, Sunday Times. August 29th, 1999
Tuesday, May 17, 2011
“Our focus should be not on emerging technologies but on
emerging cultural practices.” – Henry Jenkins, Professor of
Comparative Media, MIT and author of Convergence Culture: When Old
and New Media Collide!
Tuesday, May 17, 2011
`
Tuesday, May 17, 2011
Tuesday, May 17, 2011
Tuesday, May 17, 2011
Source: Deloitte: The Shift Index
MOORE’S LAW
Tuesday, May 17, 2011
Source: Deloitte: The Shift Index
KRYDER’S LAW
Tuesday, May 17, 2011
GUILDER’S LAW
Tuesday, May 17, 2011
Source: http://www.slideshare.net/adliterate/media-fragmentationTuesday, May 17, 2011
Tuesday, May 17, 2011
DIGITAL IS DIFFERENT
Tuesday, May 17, 2011
1. THE END OF MEDIA SCARCITY
Tuesday, May 17, 2011
A. THE PRINCIPLE OF UBIQUITY
or MAKE MORE STUFFTuesday, May 17, 2011
http://www.thiswill-this.net/Tuesday, May 17, 2011
365 FILMS- ONE EVERY DAY
Tuesday, May 17, 2011
Tuesday, May 17, 2011
2. DIMINISHED CULTURAL LATENCY
Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latencyTuesday, May 17, 2011
B. THE PRINCIPLE OF ALACRITY
or DO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
AND RESPOND TO STUFF FASTER
Tuesday, May 17, 2011
REAL TIME DATA VIZ
Tuesday, May 17, 2011
3. DISTINTERMEDIATION
Tuesday, May 17, 2011
C. THE PRINCIPLE OF UTILITY
DO STUFF THAT EARNS ITS OWN ATTENTION
Tuesday, May 17, 2011
4. DIGITAL CULTURE IS PARTICIPATORY
Tuesday, May 17, 2011
D. THE PRINCIPLE OF INTERACTIVITY
or DO STUFF THAT GIVES PEOPLE A ROLE
Tuesday, May 17, 2011
Tuesday, May 17, 2011
FAIL - LEARN - ITERATE - REPEAT
BONUS
Tuesday, May 17, 2011
TECHNOLOGY IS A MEDIUM
Tuesday, May 17, 2011
Tuesday, May 17, 2011
Tuesday, May 17, 2011
EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM
Tuesday, May 17, 2011
LOW LATENCY PRINT
Tuesday, May 17, 2011
FAIL. LEARN. ITERATE. REPEAT. technology is a medium
INTE
RA
CTI
VITY
UTI
LITY
UB
IQU
ITY
INTE
RA
CTI
VITY
every new channel changes the systemTuesday, May 17, 2011
Tuesday, May 17, 2011
farisyakob.com@faris
Tuesday, May 17, 2011
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