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Matter, material, articles, or activities of a specified or indeterminate kind that are being referred to, indicated, or implied
ABOUT
Stuff Co. is a Mumbai based marketing communication company. We help our clients identify powerful actionable insights, to build responsive campaigns and products that deliver measurable business results.
Technology inspires us and great designs validate that passion. Backing intuitions with logic is a mandate.
@
SERVICES
MARKETING
DESIGN UI and UX – App and Web CMS Management Backend Design & Development
Digital Advertising/Media Management Content Management SEO | SEM | GDN | GSP
DIGITAL
MANAGEMENT
ANALYSIS Data Collection Data Warehousing Data Cleaning and Hygiene Data Updation
Web Analytics YouTube & Google Analytics Social Media Analytics
Statistical Analysis Insight Mining and Response Analysis
DATA
DIRECT MARKETING CRM
Prospect Dialogue Program Management Customer Life Cycle Management Loyalty programs Stakeholder Management CRM Module Development and Automation
Lead Generation Response Marketing Data Based Marketing Email and mobile Marketing
INTEGRATION
WORK
Fossil Watches Lead Generation/Email Marketing
Clients!
Stuffed!
Clients
| 2016
| Digital Mktg. & Lead Generation
| Shammi’s Yogalaya Foundation
| Digital
PORTFOLIO Mumbai Yoga Fest 2016
To create buzz and to generate registration for the fest, we divided our executional approach in 3
phases
APPROACH Phase 1
Phase 2
Phase 3
MYF Website and digital media response test
Data Management and lead engagement
Fest’s digital promotion and registrations
PORTFOLIO Mumbai Yoga Fest 2016 – Phase 1
MYF’ 16
PORTFOLIO Mumbai Yoga Fest 2016 – Phase 2
MYF’ 16
PORTFOLIO Mumbai Yoga Fest 2016 – Phase 2
MYF’ 16
PORTFOLIO Mumbai Yoga Fest 2016 – Phase 3
MYF’ 16
CAMPAIGN RESULTS We managed to collect valid Email IDs, Phone Numbers, DOBs, Gender
and Pin codes of the registered people. This data will be used to induce enrollment to Shammis Yogalaya Foundation Yoga classes.
PORTFOLIO
| 2016
| UI/UX for the online portal
| Your School Guide
| Digital
| 2016
| UI/UX for the online portal
| People Choice
| Digital
PORTFOLIO Your School Guide – UI/UX
Your School Guide
PORTFOLIO PeopleChoice– UI/UX
PEOPLE CHOICE
2016
Acquisition & Retention
OLA Cabs
On Ground
PORTFOLIO OLA Cabs
To study the conversion pattern and area wise motivation level we conducted the on ground activity across 20 traffic heavy routes on Mumbai for 5 days, with 3 sessions per
day
APPROACH Morning
Afternoon
Evening
Office goers Message – “Your Busy day deserves a
comfortable start”
Non working crowd / Home makers / Students Message – “Don’t let the sun drive you crazy”
People returning from office Message - “Go back with a relaxed back”
The coupon codes were generated with an idea to conduct a post campaign behavioral analysis. Following information was embedded in the coupon code logic.
– Morning / Afternoon / Evening
– New user / Repeat user (Basis offer)
– Two discount offers were given
PORTFOLIO
CAMPAIGN RESULTS Post campaign data analysis revealed some very interesting and
unexpected consumer insights. These insights are forming bases for the subsequent campaigns being planned.
PORTFOLIO
Let’s do
awesome Stuff…
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