Study Plan BSc Marketing Introduced Term: 201610 126 Min Credit Hours: Program: Program Code: BSC-MKT Group Name: Hours: University Requirements (Bus) 15 Weekly Hours Theory Lab Other Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs 3 0 0 Islamic Culture-Non Arabs UR1-1 ISL112 3 3 0 1 Islamic Culture UR1-2 ISL114 3 3 0 0 Islamic Civilization UR1-3 ISH211 3 3 0 0 Communication Skills in Arabic UR2-1 ARB111 3 3 0 0 Com.Skills in Arabic-Non- Arab UR2-2 ARB112 3 2 2 0 Statistics (Arts) UR3-1 STA111 3 3 0 0 Innovation & Entrepreneurship UR4-1 INN311 3 2 2 0 IT Fundamentals UR5-1 COM111 3 Group Name: Hours: University Elective (Business) 9 Weekly Hours Theory Lab Other Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs 3 0 0 Art of Written Expression- Arab UE1-1 ARB113 3 3 0 0 Legal Culture UE1-2 LAW111 3 3 0 0 Introduction to Art UE1-3 ART111 3 3 0 0 Intro. to Digital Photography UE1-4 ART211 3 3 0 0 Intro. to Aesthetics UE1-5 ART112 3 3 0 0 French Language UE1-6 FRE211 3 3 0 0 Intro. to Hadeeth & Sunna UE1-7 ISL211 3
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Study Plan
BSc Marketing
Introduced Term:201610
126Min Credit Hours:
Program:
Program Code: BSC-MKT
Group Name: Hours:University Requirements (Bus) 15
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
3 0 0 Islamic Culture-Non ArabsUR1-1 ISL112 3
3 0 1 Islamic CultureUR1-2 ISL114 3
3 0 0 Islamic CivilizationUR1-3 ISH211 3
3 0 0 Communication Skills in Arabic
UR2-1 ARB111 3
3 0 0 Com.Skills in Arabic-Non-Arab
UR2-2 ARB112 3
2 2 0 Statistics (Arts)UR3-1 STA111 3
3 0 0 Innovation & Entrepreneurship
UR4-1 INN311 3
2 2 0 IT FundamentalsUR5-1 COM111 3
Group Name: Hours:University Elective (Business) 9
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
3 0 0 Art of Written Expression-Arab
UE1-1 ARB113 3
3 0 0 Legal CultureUE1-2 LAW111 3
3 0 0 Introduction to ArtUE1-3 ART111 3
3 0 0 Intro. to Digital PhotographyUE1-4 ART211 3
3 0 0 Intro. to AestheticsUE1-5 ART112 3
3 0 0 French LanguageUE1-6 FRE211 3
3 0 0 Intro. to Hadeeth & SunnaUE1-7 ISL211 3
Study Plan
3 0 0 Academic Writing (English)UE1-8 ENG113 3
3 0 0 Art of Public Speaking (Eng)UE1-9 ENG211 3
3 0 0 Astronomy (Arabic)UE2-1 AST211 3
3 0 0 PhysicsUE2-2 PHY111 3
3 0 0 Environmental ScienceUE2-3 ENV111 3
3 0 0 Research MethodologyUE2-4 RES211 3
3 0 0 Information System (Arabic)UE2-5 INF212 3
3 0 0 History of Science in IslamUE2-6 ISH111 3
3 0 0 Scientific PioneeringUE2-7 PIO211 3
2 2 0 General ChemistryUE2-8 CHM111 3
3 0 0 Fundamental of Human Nutrition
UE2-9 NUT111 3
3 0 0 First AidUE2-10 AID111 3
2 2 0 General BiologyUE2-11 BIO111 3
3 0 0 English Communication Skills
UE3-1 ENG111 3
3 0 0 General PsychologyUE3-2 PSY111 3
3 0 0 Communication Between Cultures
UE3-3 SOC112 3
3 0 0 Critical ThinkingUE3-4 THI211 3
3 0 0 Emirates SocietyUE3-5 EMS111 3
3 0 0 Library Information SystemUE3-6 INF113 3
Group Name: Hours:College Obligatory (Business) 54
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
3 0 0 Principles of Accounting ICOB-1 ACC200 3
3 0 0 Principles of Accounting I ACC200
Principles of Accounting IICOB-1 ACC220 3
3 0 0 MicroeconomicsCOB-1 ECO200 3
3 0 0 Microeconomics MacroeconomicsCOB-1 ECO210 3
Study Plan
ECO200
3 0 0 Math. For Management MTH131, OR Business Statistics INS202, AND Statistics for Business STA231
Quantitative AnalysisCOB-1 ECO310 3
3 0 0 Principles of Accounting I ACC200
Fundamentals of FinanceCOB-1 FIN210 3
2 2 0 IT Fundamentals COM111
Infor. Technol. in BusinessCOB-1 INT103 3
2 2 0 IT Fundamentals COM111
Database Mgmt. Sytms.COB-1 INT300 3
3 0 0 Introduction to ManagementCOB-1 MGT200 3
3 0 0 Introduction to Management MGT200
Organizational BehaviorCOB-1 MGT300 3
3 0 0 Introduction to Management MGT200
Business LawCOB-1 MGT301 3
3 0 0 Introduction to Management MGT200
Business CommunicationCOB-1 MGT311 3
3 0 0 Introduction to Management MGT200, OR Business Statistics INS202, AND Statistics for Business STA231
Business Research MethodsCOB-1 MGT312 3
3 0 0AND Introduction to Management MGT200, Database Mgmt. Sytms. INT300, OR Database Management Systems INT302
Management Information Systems
COB-1 MGT401 3
3 0 0 Supervised TrainingCOB-1 MGT470 3
Study Plan
3 0 0 Introduction to Management MGT200
Principles of MarketingCOB-1 MKT200 3
3 0 2 Math. For ManagementCOB-1 MTH131 3
3 0 0 Statistics (Arts) STA111, OR Statistics (Sciences) STA112
Statistics for BusinessCOB-1 STA231 3
Group Name: Hours:College Elective (Business) 12
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
2 2 0 Principles of Accounting I ACC200, AND Introduction to Management MGT200
Enterprise Resources Planning
COE-1 ACC250 3
3 0 0 Microeconomics ECO200
Managerial EconomicsCOE-1 ECO311 3
3 0 0 Microeconomics ECO200, AND Macroeconomics ECO210
Economic Development of GCC
COE-1 ECO320 3
3 0 0 Business EnglishCOE-1 MGT201 3
3 0 0 Microeconomics ECO200, AND Fundamentals of Finance FIN210
Feasibility Studies&Proj.Eval.COE-1 MGT313 3
3 0 0 Introduction to Management MGT200
Business EthicsCOE-1 MGT323 3
3 0 0 Business Communication MGT311
Public RelationsCOE-1 MGT325 3
3 0 0 Principles of Marketing MKT200
Hospitality & TourismCOE-1 MKT413 3
Study Plan
3 0 0 Principles of Marketing MKT200
Social MediaCOE-1 MKT423 3
Group Name: Hours:Major Obligatory (Marketing) 33
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
3 0 0 Principles of Marketing MKT200
Consumer BehaviorMOB-1 MKT211 3
3 0 0 Principles of Marketing MKT200
Service MarketingMOB-1 MKT212 3
3 0 0AND Principles of Marketing MKT200, Business Communication MGT311
Personal SellingMOB-1 MKT223 3
3 0 0 Consumer Behavior MKT211
Advertising and PromotionMOB-1 MKT311 3
3 0 0 Principles of Marketing MKT200
Business to Business Marketing
MOB-1 MKT312 3
3 0 0 Principles of Marketing MKT200
Product and Brand Management
MOB-1 MKT326 3
3 0 0 Principles of Marketing MKT200, OR Business Statistics INS202, AND Statistics for Business STA231
Marketing ResearchMOB-1 MKT411 3
3 0 0 Principles of Marketing MKT200
International MarketingMOB-1 MKT412 3
3 0 0 Consumer Behavior MKT211, AND Marketing Research
Marketing ManagementMOB-1 MKT424 3
Study Plan
MKT411
3 0 0 Business Research Methods MGT312
Graduation Project/ Marketing
MOB-1 MKT425 3
Group Name: Hours:Major Electives (Marketing) 6
Weekly Hours
Theory Lab Other
Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs
3 0 0 Introduction to Management MGT200, AND Principles of Marketing MKT200
Purchasing & Material Mgmt.MEL-1 MGT221 3
2 2 0 IT Fundamentals COM111, AND Principles of Marketing MKT200
Computer Appn. In MarketingMEL-1 MKT224 3
3 0 0 Principles of Marketing MKT200
Selected Topics in MarketingMEL-1 MKT313 3
3 0 0 Principles of Marketing MKT200
E-MarketingMEL-1 MKT314 3
3 0 0 Principles of Marketing MKT200
Marketing ChannelsMEL-1 MKT325 3
3 0 0 Principles of Marketing MKT200
Retail MarketingMEL-1 MKT327 3
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