Study on Dabbawala

8/6/2019 Study on Dabbawala

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President- Mr. Raghunath Dhondiba Medge

Secretary- Mr. Gangaram Laksman Talekar

Director(IT)- Mr. Manish Tripathi

Website: www.mydabbawala.com

E- Mail : [email protected]


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WHAT IS NMTBSA????

N -NutanM -Mumbai

T -Tiffin

B -Box

S -Suppliers

A -Association


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HISTORY

Started in 1890

Mahadeo Havaji Bacche

(Mahadeo), a migrant from

North Maharashtra, started thelunch delivery service.

Mahadeo recruited youth from

the villages neighboring

Mumbai, who were involved in

agricultural work Service started with about 100

Dabbawalas


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PORTERS FIVE FORCE THEORY

Competition: Its difficult to replicate theirsupply chain network

New entrants: Fast food joints as well asoffice canteens. However, since neither ofthese serve home food, the dabbawallas'

core offering remains unchallenged. Bargaining power of buyers: Delivery

rates are so nominal (about Rs 300 permonth) that one simply wouldn't bargain anyfurther.

Bargaining power of sellers: minimuminfrastructure and practically no technologyis used, hence they are notdependent on suppliers.

Threat of a new substitute product orservice: No substitutes to home cookedfood in Indian scenario, hence threat to thedabbawalla service is not an issue at least inthe foreseeable future.


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SWOT Analysis

Strengths:

Simplicity in organization with Innovative service

Coordination, team spirit, & time management

Low operation cost

Customer satisfaction

Low Attrition Rate

Weaknesses:

High dependability on

local trains

Funds for the association

Limited Access to Education


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Opportunities

Wide range publicity

Operational cost is low

Catering

Threats

Indirect competition is being faced from caterers like maharaja community

Indirect threats from fast foods and hotels

Change in timings

Company transport

Ticket restaurant


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HOW THE DABBA IS DELIVERED

The entire system depends on TEAMWORK

and meticulous timing. Tiffins are

Collected from homes & taken to nearest

Railway Station. Then they are sorted

out for area-wise distributiuon, so that a

single tiffin could change hands 3 to 4

Times in the course of its daily journey.


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CODING OF DABBAS

1-11 CHURCHGATE

12 MARINE LINES 13 GRANT ROAD, BOMBAY

CENTRAL

15 LOWER PAREL

16 DADAR (WEST) 17 DADAR (EAST)

18 ANDHERI (EAST, WEST)


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Royal wedding was heavenly, say dabbawalas


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Their AchievementsDocumentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,

CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by :

ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business Canada

Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from : CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddys Lab

Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana Pune, Rotary Club Bangalore, NIQR at Chennai

Radio: German Radio Network, Radio Mirchi, Radio Mid-day, FM Gold, BBC Radio, Radio City


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Others:

World record in Best Time

Managementwith Six Sigma rating.

Name in GUINESS BOOKof World

Records.

Registered with Ripley's believe it or not.

Participated in Deal Ya No Deal Contest by SonyEntertainment Television

Invited for marriage of Hon. Prince Charles of Englandon 9th April, 2005


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Study on Dabbawala

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