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Syllabus Applicable w.e.f. Academic Session 2010-11 Page 1

Study & Evaluation Scheme

of

B.Tech. – MBA (Dual Degree) [Applicable for the Batch 2010-11 till revised]

TEERTHANKER MAHAVEER UNIVERSITY Delhi Road, Moradabad, Uttar Pradesh-244001

Website: www.tmu.ac.in


TEERTHANKER MAHAVEER UNIVERSITY (Established under Govt. of U. P. Act No. 30, 2008)

Delhi Road, Moradabad (U.P)

Study & Evaluation Scheme of

B.Tech.-MBA (Dual Degree)

SUMMARY Programme : B. Tech.-MBA (Dual Degree)

Duration : Five year full time (Semester System)

Medium : English

Minimum Required Attendance : 75 percent

Maximum Credits for MBA : 104 Minimum credits required for the MBA degree : 100

Maximum Credits for Diploma : 28

Assessment : Internal External Total

25 75 100

Internal Evaluation (Theory Papers)

Class Test-

I

Class Test-

II

Assignment(s) Other Activity

(including attendance)

Total

7.5 Marks

7.5 Marks

5 Marks

5 Marks

25 Marks

Evaluation of Practical/Dissertations & Project Reports :

Internal External Total 50 50 100

Duration of Examination : External Internal

3 hrs. 1.5 hr.

To qualify the course a student is required to secure a minimum of 40% marks in aggregate including the semester-end examination and teachers continuous evaluation.(i.e. both internal and external).A candidate who secures less than of 40% of marks in a course shall be deemed to have failed in that course. The student should have at least 50% marks in aggregate to qualify the semester end examination. In case a student has more than 40% in each course, but less than 50% overall in the semester end examination, he/she shall re-appear in courses where the marks are less than 50% to achieve the required aggregate percentage of 50% in the semester end examination.

Note: For internal assessment purpose, there will be three Class Tests in a semester and best two tests will be computed for the final result.

Question Paper Structure 1. The question paper shall consist of EIGHT questions, out of which first question shall be of short

answer type (not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing the entire syllabus and students shall have to answer any five (weightage 3 marks each)

2. Out of the rest SEVEN questions, students shall be required to attempt any five questions. The weightage of questions no. 2 to 8 shall be 12 marks each.


Study & Evaluation Scheme

B. Tech-MBA. (Dual Degree) Program

B. Tech. – MBA is a dual degree program. To earn the B. Tech. degree a student is supposed to secure the required minimum number of credits of the same. MBA courses would be taught along with the B. Tech curriculum from II year onwards i.e. III semester. A student during the B. Tech. program shall cover the MBA curricula as per the details given under. To qualify for the award of MBA degree along with the B. Tech degree, a student is supposed to study and qualify subjects as per the list attached:

S. No. Subject Credits Year Semester 1. Principles of Management 4 Exempted 2 Computer Fundamentals 4 Exempted 3 Business Communication 4 Exempted 4 Managerial Economics 4 2nd III 5 Accounting for Managers 4 2nd IV 6 Business Environment 4 3rd V 7 Operations Research 4 3rd VI 8 Marketing Management 4 4th VII 9 Human Resource Management 4 4th VIII 10 Summer Training 4 After 4th year After VIII 11 Business Statistics 4 5th IX 12 Production and Operations Management 4 5th IX 13 Financial Management 4 5th IX 14 Corporate Governance & Business Ethics 4 5th IX 15 Supply Chain & Logistics Management 4 5th IX 16 Technology Management 4 5th IX 17 Quality Management 4 5th IX 18 Entrepreneurship 4 5th X 19 Strategic Management 4 5th X 20 Enterprises Resources Planning 4 5th X 21 World Class Manufacturing 4 5th X 22 Project Management 4 5th X 23 Business Research 4 5th X 24 International Business Management 4 5th X 25 Project Work 8 5th X

I: List of exempted subjects as being covered during the B. Tech. 1. Principles of Management (students for whom this course has not been part of the B. Tech.

curriculum shall have to opt this as an additional course in VIII semester) 2. Computer Fundamentals 3. Business Communication


II: Subjects to be covered in different semesters of B. Tech. for the Dual Degree Program Semester III

Periods Evaluation Scheme S. No

Course Code

Subject L T P

Credit Internal External Total

1 EMD301 Managerial Economics

4 1 - 4 25 75 100

Semester IV


Course Code

Subject L T P


1 EMD401 Accounting for Managers

4 1 - 4 25 75 100

Semester V


Course Code

Subject L T P


1 EMD501 Business Environment 3 1 - 4 25 75 100

Semester VI


Course Code

Subject L T P


1 EMD601 Operations Research

3 2 - 4 25 75 100

Semester VII


Course Code

Subject L T P


1 EMD701 Marketing Management

4 1 - 4 25 75 100

Semester VIII


Course Code

Subject L T P


1 EMD801 Human Resource Management

4 - - 4 25 75 100

2 EMD851 Summer Training - - - 4 50 50 100 Total 4 - - 8 75 125 200


III: Subjects to be covered in fifth year of the Dual Degree Program Semester IX

Periods Evaluation Scheme S. No.

Course Code

Subject L T P


1 EMD901 Business Statistics 4 1 - 4 25 75 100 2 EMD902 Production and

Operations Management

3 2 - 4 25 75 100

3 EMD903 Financial Management 3 1 - 4 25 75 100 4 EMD904 Corporate

Governance& Business Ethics

3 1 - 4 25 75 100

5

EMD905 Supply Chain and Logistics Management

3

1

- 4

25

75

100

6 EMD906 Technology Management

3

1

- 4

25

75

100

7 EMD907 Quality Management 3

1

- 4

25

75

100

Total 22 8 - 28 175 525 700 Semester X

Periods Evaluation Scheme S. No.

Course Code

Subject L T P


1 EMDX01 Entrepreneurship 3 1 - 4 25 75 100 2 EMDX02 Strategic Management 3 1 - 4 25 75 100 3 EMDX03 Enterprises Resources

Planning 3 1 - 4 25 75 100

4

EMDX04 World Class Manufacturing 3 1 - 4 25 75 100

5 EMDX05 Project Management 3 1 - 4 25 75 100 6 EMDX06 Business Research 3 1 - 4 25 75 100 7 EMDX07 International Business

Management 3 1 - 4 25 75 100

8 EMDX51 Project Work - - - 8 50 50 100 Total 21 7 - 36 225 575 800

Break-up of credits for MBA curriculum for the dual degree program would be as under: S. No. Course types Credits

1 Exempted 12 2 Covered during B. Tech. 28 3 During Fifth year of the program 64 Total Credits 104

L – Lecture T- Tutorial P- Practical C-Credits

1L = 1Hr 1T= 1 Hr 1P= 1 Hr 1C =1Hr of Lecture/ 2 Hrs of Practical/Tutorial


B. Tech-MBA. (Dual Degree) Semester-III

MANAGERIAL ECONOMICS

Course Code: EMD301 L-4, T-1, P-0, C-4 Objective: The course intends to develop a perspective necessary for the application of modern economic concepts, percepts, tools and techniques in evaluating business decisions taken by a firm. Unit-wise Course Contents: 1. Introduction: Nature, scope and significance of managerial economics, its relationship with

other disciplines; Role of managerial economics in business decisions; Fundamental economic concepts, incremental principle, opportunity cost principle, discounting principle, equi-marginal principle, principle agent principle, time value of money. (6 Hours)

2. Demand Analysis and Consumer Behavior: Demand functions – Generalized demand function and demand function, individual and market demand functions, law of demand, determinants of demand; Elasticity of demand – meaning, importance in business decisions and its measurement; Cardinal and Ordinal approaches to consumer behavior; Demand forecasting – its significance and techniques. (9 Hours)

3. Production and Cost Analysis: Production function – meaning and significance; short run and

long run production analysis; Empirical estimation of production functions; short and long run cost function – their nature, shape and inter – relationship; Empirical estimation of cost function; economies of scale and scope. (9 Hours)

4. Theory and Behaviour of Firm: Different market structures and their characteristics, Profit

maximization objective, Alternative objectives of business firms, short run and long run price – output decisions under perfect competition, monopolistic competition, monopoly and oligopoly; Pricing strategies – full - cost pricing, product line pricing, price skimming and penetration pricing. (9 Hours)

5. Macroeconomics: National Income, Concepts and methods of its measurement; Inflation –

demand pull and cost push inflation, effects of inflation, control of inflation; Business cycles – nature and phases of business cycle, policies to control business cycles. (7 Hours)

Text Books: 1. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd., New Delhi. 2. Vaish M.C., Macro Economic Theory, Vikas Publishing House Pvt. Ltd., 3. Dhingra I.C., Managerial Economics, S. Chand Publishers, New Delhi. Ed.

Reference Books: 1. Christopher R., Thomas & S.Charles Maurice, Managerial Economics, Tata McGraw Hill, New

Delhi. . 2. Petersen Craig H. et al., Managerial Economics, Pearson Education.

*Latest editions of all the suggested books are recommended.


B. Tech-MBA. (Dual Degree) Semester -IV

ACCOUNTING FOR MANAGERS

Course Code: EMD401 L-4, T-1, P-0, C-4 Objective: The basic purpose of this course is to learn the basic accounting concepts, and tools of financial analysis. Unit-wise Course Contents: 1. Financial Accounting: Meaning, nature and importance. Accounting cycle, accounting

equation, Journal, Ledger and Trial Balance. (8 Hours)

2. Preparation of Final Accounts: Manufacturing Accounting, Trading Account, Profit and Loss Account, Profit and Loss appropriation Account, Balance Sheet (with adjustments).Depreciation Accounting. (10 Hours)

3. Analysis of Financial Statement: Meaning and importance Ratio analysis, Profitability ratios,

Activity ratios, Liquidity ratios, Long-term solvency ratios, Common size statement, Comparative statements and Trend analysis. (10 Hours)

4. Funds Flow Statement: Meaning and importance, Preparation of schedule of changes in

working capital; Preparation of funds flow statement and its analysis. (6 Hours) 5. Cash Flow Statement: Meaning and importance- various cash and non-cash transactions, Flow

of cash, Preparation of cash flow statement and its analysis. (6 Hours) Note: Case study on practical analysis of Balance Sheets of Joint Stock Companies and Bank Text Books: 1. Bhattacharya S.K. & John Dearden, Accounting for Management, Vikas Publication 2. Jain S.P. & Narang K.L., Advanced Accounting, Kalyani Publication, Revised edition.

Reference Books: 1. Maheshwari S.N. & Maheshwari S.K., Corporate Accounting, Vikas Publication, 2. Robert Anthony & Hawkins, Accounting Test and Cases, Irwin London.

* Latest editions of all the suggested books are recommended.


B. Tech-MBA. (Dual Degree) Semester -V

BUSINESS ENVIRONMENT

Course Code: EMD501 L- 3, T-1, P-0, C-4 Objective: The basic purpose of this course is to understand the concept of Business Environment, Political, Legal and Global Policies, Philosophy and strategy of planning, and Consumerism. Unit-wise Course Contents: 1. Concept of Business Environment: Significance and nature, Interaction matrix of different

environment factors, Process of environmental scanning, Basic philosophies of Capitalism and Socialism with their variants. (8 Hours)

2. Politico-Legal Environment: Relationship between business and Government of India; Constitutional provisions affecting business; Introduction to some important business laws: MRTP, Industrial (development and regulation) Act 1951, FEMA, SEBI Act, Consumer Protection Act; changes dimensions of these laws and their impact on business. (8 Hours)

3. Economic Environment: Philosophy and strategy of planning in India; Problem of poverty;

Concept of mixed economy: the public sector and the private sector, their changing roles; Industrial policy in India in recent years; Policy with regard to small scale industries and labour; The monetary policy, fiscal policy and union budget as an instrument of growth and their impact on business. Financial institutions and their relevance to business operations; Multinational corporations (MNC). (8 Hours)

4. Technological and Socio-Cultural Environment: Policy for research and development in

India; Problem of selecting appropriate technology; Multinationals as source of technology; foreign collaborations and joint ventures; Impact of culture and values: Salient features of Indian culture and values and their implications for industrialization and economic growth; Emergence of middle class and consumerism; Development of business entrepreneurship in India; Social responsibility and Indian business. (8 Hours)

5. Liberalization in India: The New Economic Policy; Globalization; Policy changes for

liberalization-Industrial policy; EXIM policy; Banking policy; FDI policy; Reforms in capital market; Structural reforms; Impact of reform measures, Salient Features of WTO, Global business environment. (8 Hours)

Text Books: 1. Adhikari M., Economic Environment of Business, S. Chand & Sons. 2. Ghosh, Economic Environment of Business, Vikas Publications.

Reference Books: 1. Agarwal R., Business Environment, Excel Books. 2. Bedi S.K., Business Environment, Excel Books. 3. George A. & Steiner G.A., Business, Government and Society, Macmillan Publishers.



B. Tech-MBA. (Dual Degree) Semester -VI

OPERATIONS RESEARCH

Course Code: EMD601 L- 3, T-2, P-0, C-4 Objective: The basic objective of the course is to understand the concepts of operations research and its applications. Unit-wise Course Contents: 1. Introduction: Nature and, scope of Operation Research, Formulation and testing O R models.

Linear programming: Mathematical formulations of LP Models for product-mix problems; graphical and simplex method of solving LP problems; duality. (8 Hours)

2. Transportation Problem: Initial basic feasible solution and optimality test, Transhipment. Assignment model: Hungarian method, Assignment Problem. (8 Hours)

3. Game Decision Theory: Characteristics, Two persons Zero sum game, pure and mixed

strategy, Dominance and graphical method of solving game. Decision-making environments and decision theory: Decision-making under uncertainty and risk situations. (8 Hours)

4. Queuing Theory and Sequencing: Queue model Sequencing Problem: Johnsons Algorithm for

n Jobs and Two machines, n Jobs and Three Machines, Two jobs and m Machines Problems. (8 Hours)

5. Replacement Problem: Replacement of assets that deteriorate with time, replacement of assets

which fail suddenly. (8 Hours) Text Books: 1. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill. 2. Peter C. Bell, Management Science/ Operations Research, Vikas Publications. 3. Kothari, Quantitative Techniques, Vikas publications.

Reference Books: 1. Akhilesh K.B. & Balasubramanyam S., Quantitative Techniques, Vikas Publications. 2. Taha Hamdy, Operations Research an Introduction, Prentice-Hall.



B. Tech-MBA. (Dual Degree) Semester –VII

MARKETING MANAGEMENT

Course Code: EMD701 L- 4, T-1, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of marketing. Unit-wise Course Contents: 1. Introduction: Definition, Importance and Scope of Marketing, Core marketing concepts,

Elements of Marketing - Needs, Wants, Demands, Consumer, Markets and Marketers; Marketing Vs Selling, Consumer Markets and Industrial Markets. Concept of Marketing Management, Marketing – Mix, Functions of Marketing Management, Marketing Organizations, Marketing Environment, Factors Affecting Marketing Environment, Marketing Information System and Marketing Research. (8 Hour)

2. Market Segmentation: Segmenting the Market, Benefits, of Market Segmentations, Market Segmentation Procedure, Basis for Consumer/Industrial Market Segmentation. Market Targeting – Introduction, Procedure. Product Positioning - Introduction, Objectives, Usefulness, Differentiating the Product, Product Positioning Strategy. (10 Hours)

3. Marketing : Mix Decisions, Product Decisions, New Product Development-Concept and

Necessity for Product Development, Failure of New Products, New Product Planning and Development Process, Product-Mix, Branding and Packaging Decisions, Product Life cycle - Stages and Strategies for Different Stages of PLC. (8 Hours)

4. Pricing, Distribution, and Promotion Decision: Pricing Decisions, Pricing Objectives,

Policies Methods of Setting Price, Pricing Strategies, Channels of Distribution for Consumer/ Industrial Products, Factors Affecting Channel Distribution, Management of Channels: Current Trends in Wholesaling and Retailing Decision. (8 Hours)

5. Service Marketing Aspect: A Brief Account of Marketing of Services, Social Marketing, On-

line Marketing. (6 Hours) Text Books: 1. Kotler Philip, Marketing Management: Analysis, Planning, Implementations and Control,

Pearson Education, New Delhi. . 2. Stanton William J., Fundamentals of Marketing, McGraw Hill, N. Delhi 10th Ed. 3. Kotler Philip & Armstrong Graw, Principles of Marketing, Pearson Education, New Delhi.

Reference Books: 1. Neelamegham S., Indian Cases in Marketing, Vikas Publication, New Delhi. 2. Bull Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, New

York. 3. Czinkota M.R., Marketing Management, Pearson Education Asia, New Delhi



B. Tech-MBA. (Dual Degree)

Semester –VIII

HUMAN RESOURCE MANAGEMENT Course Code: EMD801 L- 4, T-0, P-0, C-4 Objective: The objective of this course is to train the students to study the behaviour of the employees in organizations and to motivate them so that the organization can get the work done through people. This course also aims to develop understanding of the concepts of human resource management amongst the students. Unit-wise Course Contents: 1. Organizational Behaviour: Concept, Nature, Characteristics, Models of Organizational

Behaviour, Organisational Goal, Global challenges and impact of culture. Motivation: Concepts &Theories (Maslow’s, Herzberg’s, Vroom’s & Porter and Lawler). Leadership: Concept, Style and Theories –Trait, Behavioural and Situational Theories. (Lectures 6)

2. Perception: Concept, Process. Attitudes and Workforce Diversity. Personality: Concept,

personality traits influencing OB, Theories of Personality Shaping (Immaturity-maturity & Trait theory); Learning: Concept and Theories of Learning. (Lectures 4)

3. Group Dynamics: Definition, Stages of Group Development, Formal and Informal Groups,

Group Decision Making. Organizational Change: Concept, Nature, Resistance to change, Managing resistance to change, Implementing Change. Conflict: Concept, Sources, Functionality and Dysfunctionality of Conflict, Classification of Conflict-Intra, Individual, Interpersonal, Intergroup and Organizational, Resolution of Conflict. Stress: Causes, Consequences of Stress, Managing Stress. (Lectures 10)

4. Elements of HRM: Evolution of HRM, Nature and Scope, HRM functions and objectives,

Difference between HRM and Personnel Management, Human Resources Development in India, Role of HR managers. Manpower Planning: Recruitment and Selection, Job Analysis – Job Description, Job Specification. Recruitment and Selection- Methods and Procedures, difference between recruitment and selection. (10 Hours)

5. Human Resource Development: Training and Development- Purpose, Methods, Mentoring and

Coaching. Performance and Job Evaluation: Definition, Purpose, Procedures and Techniques including 360 degree Performance Appraisal, Job Evaluation:-concept, methods and types. Job Enrichment, Job Enlargement, Job rotation: Promotion, Transfer -Purpose and Types, and Separation– lay-off, resignation, dismissal, retrenchment, Voluntary Retirement Scheme. (10 Hours)

Text Books: 1. B.P Singh & Chhabra, T.N., Organizational Theory and Behaviour. 2. Luthans Fred, Organizational Behaviour, Tata McGraw Hill. 3. Aswathappa, Human Resource Management, Tata McGraw-Hill, 4. Bratton J. & Gold J., Human Resource Management: Theory and Practice, Palgrave. Reference Books: 1. Prasad L.M., Organizational Behaviour 2. Khanka S. S., Organizational Behaviour 3. Gomez Mejia et.al, Managing Human Resources, Pearson Education.


4. Dessler, Human Resource Management, Prentice-Hall.


B. Tech-MBA. (Dual Degree) Semester -VIII

SUMMER TRAINING

Course Code: EMD851

Objective: By the summer training the student is expected to learn about the organization and analyses and suggest solutions of a live problem. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. Guidelines: 1. At the end of eight semester examination, every student of B. Tech-MBA (dual degree) program

will undergo on-the-job practical training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks duration. The guidelines of training will be provided before the end of the eight semester classes.

2. During the course of training, the organization (where the student is undergoing training) will assign a problem/project to the student. The student, after the completion of training will submit a report to the College, which will form part of eight semester examination. However, the report must be submitted by the end of September during ninth semester. A performance appraisal by the external assessor will be in the report.

3. The report (based on training and the problem/project studied) prepared by the student will be

known as Summer Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the Report will contain the study of micro research problem. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (14) and double spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College. The report will be typed in A-4 size paper.

4. The report will have two certificates. One by the College and the other by the Reporting Officer

of the organization where the student has undergone training. These two certificates should be attached in the beginning of the report.

5. The report will be evaluated by internal and external examiner. It will carry total of 100 marks

divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

6. The external marks will be awarded by the external examiner to be appointed by the examination

division. The format of the report is given below: • Research Objectives • Literature Review • Research Methodology • Results and Analysis

• Summary & Conclusions • References • Appendices – to include questionnaire, if any


B. Tech-MBA. (Dual Degree) Semester -IX

BUSINESS STATISTICS

Course Code: EMD901 L- 4, T-1, P-0, C-4

Objective: The basic purpose of the course is to provide the knowledge about statistical tools and techniques to assist the participants in better decision making.

Unit-wise Course Contents:

1. Introduction to statistics: Application of inferential statistics in managerial decision-making; Measures of central tendency: Mean, Median and Mode and their implications; Measures of Dispersion: Range, Quartile deviation, Mean deviation, Standard deviation, Skew ness and Kurtosis.

(6 Hours)

2. Time series analysis: Concept, and Secular trend; Seasonal variation; Cyclical variation and Irregular variation; Various methods of Time Series analysis, and their applications in business decision-making; Construction of Index Numbers and their managerial application.

(8 Hours)

3. Correlation and Regression: Meaning and uses; various methods of calculation of coefficients and their analysis and implication.

(8 Hours)

4. Probability: Concept of probability and its uses in business decision-making; Addition and multiplication theorem of probability; Bayesian analysis, and its application, Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal distributions.

(8 Hours)

5. Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of Hypotheses; Application of Z-test, t-test, F-test and Chi-Square test. Techniques of association of Attributes & Testing.

(10 Hours)

Text Books: 1. Beri, G.C., Statistics for Management, Tata McGraw-Hill, 13th edition. 2. Chandran J.S., Statistics for Business and Economics, Vikas Publication, 1998. 3. Render and Stair Jr, Quantitative Analysis for Management, Prentice-Hall. 4. Sharma J.K., Business Statistics, Pearson Education. Reference Books: 1. Gupta C.B., An Introduction to Statistical Methods Vikas publication.


2. Earshot L., Essential Quantitative Methods for Business Management and Finance, Palgrave, 2001.

3. Levin Rubin, Statistics for Management, Pearson, New Delhi, 2000. * Latest editions of all the suggested books are recommended.

B. Tech-MBA. (Dual Degree) Semester -IX

PRODUCTION AND OPERATIONS MANAGEMENT

Course Code: EMD902 L- 3, T-2, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of production and operations management. Unit-wise Course Contents: 1. Operations Management: An overview, Definition of production and operations management,

Production Cycle, Classification of operations, Responsibilities of Operations Manager, New Product Development, Product Design, Service Design. (8 Hours)

2. Project and Process Planning: Types in manufacturing: project, jobbing, batch, line,

continuous, mass. Plant Location, Layout Planning. Project Management: PERT/CPM, Resource Levelling, Project Scheduling, Forecasting as a planning tool. Productivity and Work study: Method study, Work Measurement, Work sampling and its applications. (8 Hours)

3. Production Planning Techniques: Production planning techniques, Routing Decisions, Scheduling types and principles, master production schedule, Aggregate Planning. Total Productive Maintenance (TPM), Capacity Planning, Total Preventive Maintenance. (8 Hours)

4. Basic Concepts of Quality: dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles, Quality circles, KAIZEN and BPR, Poka – Yokes, Zero Defects, Bird’s view of SPC.

(8 Hours)

5. Materials Flow Control: Raw Materials and WIP inventory control, JIT purchasing, Lead time control. Manpower Scheduling: Techniques of manpower scheduling. Inventory Management – Objectives, Factors, Process, Inventory control techniques- ABC, VED, EOQ, SED, and FSN.

(8 Hours) Text Books: 1. Adam Jr Everetl E.R.J., Production and Operations Management, Prentice-Hall. 2. Charry, Production and Operations Management, Tata McGraw-Hill. 3. Johnston R. et al, Cases in Operations Management, Prentice-Hall.

Reference Books: 1. McGregor D., Operations Management, McGraw-Hill. 2. Morton, Production and Operations Management, Vikas publication. 3. Haleem A., Production and Operations Management, Galgotia Books.



B. Tech-MBA. (Dual Degree) Semester –IX

Financial Management

Course Code: EMD903 L- 3, T-1, P-0, C-4 Objectives: The course is aimed at building an understanding of concepts, vital tools and techniques applicable for financial decision making by a business firm. Unit-wise Course Contents: 1. Nature and Scope of Financial Management: Financial Objectives; Impact of Financial and

Economical Environment on Financial Management; Time Value of Money including Pension Funds. Funds Flow Analysis; Cash Flow Statement and its Interpretation (AS-3), Ratio Analysis

2. Planning for Sources of Finance (Domestic and International): Capital Structure; Leverages; Cost of Capital; Net Income Approach; Net Operating Income Approach; Traditional Approach and MM Approach; Capital Gearing/Debt-Equity Ratio, Generation of Internal Funds.

3. Retained Earnings Vs. Dividend Decision: Gordon Model; Walter Model; MM Approach; Lintner Model; Planning of Development of Funds Through Management of Assets - Fixed and Current: Working Capital Management; Management of Cash (Various Theoretical Models), Inventories (Including Risk Analysis) and Receivables; Operating Cycle.

4. Capital Budgeting - Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis and Capital Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree; Independent and Dependent Risk Analysis; Basic International Capital Budgeting.

5. Case Studies in Financial Management Text Books: 1. Maheshwari, S. N., Financial Management – Principles & Practice, Sultan Chand & Sons. 2. Prasanna, Chandra, Financial Management: Theory and Practice, Tata McGraw Hill. 3. Khan, M. Y. and Jain P. K., Financial Management, Text, Problems & Cases, Tata McGraw

Hill Company, New Delhi. Reference Books: 1. Maheshwari, S.N., Management Accounting and Financial Control, Sultan Chand & Sons. 2. Maheshwari, S.N., Principles of Management Accounting, Sultan Chand & Sons. 3. Maheshwari, S.N., Corporate Accounting for Managers, Vikas Publishing House.


B. Tech-MBA. (Dual Degree) Semester –IX

BUSINESS ETHICS & CORPORATE GOVERNANCE

Course Code: EMD904 L- 3, T-1, P-0, C-4 Unit-wise Course Contents: 1. Ethics in Business Historical perspective, culture and ethics in India, codes and culture.

Economics and the Environment: green business, Ethics and Competition. The ethical code, social audit. A framework for analysis and action. The sphere of personal ethics: consequences, rights and duties, virtues and character. Role of objectivity, practicability, judgement and balancing acts. The individual and the corporation.

2. Ethical Responsibilities. Ethical responsibilities of economic agents: role obligations, obligation to shareholder, rights and, obligations to customers, obligations to pay taxes. Environmental protection. Corporate accountability, Ethical conflicts, concern for the locality, Attitude to labour. Ethics and Government policies and laws.

3. Ethics in Functions. Ethical responsibilities of organizations leader: power, leadership. Obstacles to ethical conduct. Pressures for conformity. Evaluation and rewards. Job pressures and issues. Organizational change. Ethics in use of Information technology. Intellectual Property Rights. Ethics in Marketing. Ethics of advertising and sponsorship. Freedom Vs State Control. Acquisitions and Mergers, Multinational decision making: Reconciling International norms.

4. Overview of Corporate Governance; Corporate Board: Attributes, Duties, Responsibilities, Liabilities. Shaping Directorial Competence and Board Effectiveness. Financial Institutions and Nominee Directors. Corporate Disclosure and Investor Protection. Corporate Restructuring and Revival of Sick Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime. The Legal and Regulatory Setting: • Company Law • SEBI Regulations • FEMA

5. Takeover Codes. Corporate Board Committees. Globalization and Corporate Governance.

Emerging Trends in Corporate Governance. Suggested Readings: 1. Gupta, L C, Corporate Boards and Nominee Directors, Oxford University Press 2. N. Gopalasamy, Corporate Governance, Wheeler Publishing. 3. Reports of Studies Initiated By SEBI, Government and Other Agencies.


B. Tech-MBA. (Dual Degree) Semester – IX

SUPPLY CHAIN & LOGISTICS MANAGEMENT Course Code: EMD905 L- 3, T-1, P-0, C-4 Unit-wise Course Contents: 1. Twenty First Century Supply Chains: The Supply Chain Revolution – Generalized Supply

Chain Model – Supply chain and networks –Extended organization - Integrative Management – Responsiveness – Financial Sophistication – Globalization- Digital Business Transformation Logistics: The Logistics of Business - The Logistical Value Proposition- The Work Of Logistics-Logistical Operating Arrangements - Flexible Structure –Supply Chain Synchronization.

2. Customer Accommodation: Customer Focused Marketing – Customer Services-Customer Satisfaction -Customer Success-Forecasting. Procurement and Manufacturing: The Quality Imperative-Procurement – Manufacturing-Logistical Interfaces. Information Technology Framework: Information System Functionality-Comprehensive Information System Integration-Communication Technology-Rationale for ERP Implementation-ERP System Design-Supply Chain Information System Design.

3. Inventory: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management Policies- Inventory Management Practices. Transportation: Transport Functionality, Principles and Participants- Transportation Service - Transportation Economic and Pricing- Transport Administration – Documentation.

4. Warehousing: Strategic Warehousing- Warehousing Operations- Warehousing Ownership Arrangements- Warehouse Decisions. Packaging and Materials Handling: Packaging Perspectives-Packaging For Materials Handling Efficiency-Materials Handling. Operational Integration: Why Integration Creates Value- Systems Concept And Analysis-Logistical Integration Objectives-Enterprise Integration- Supply Chain Processes-Sales And Operations Planning(S & OP)-Supply Chain, Planning Considerations-Pricing. Global Strategic Positioning: Global Supply Chain Integration- Supply Chain Security-International Sourcing.

5. Network Integration: Enterprise Facility Network- Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy. Relationship Development and Management: Development and Management of Internal Logistics Relationships-Development and Management of Supply Chain Relationships. E Commerce and SCM: E commerce advantages and disadvantages for SCM – e-commerce as an enabler – evolution of world class supply chains – EDI – Exchanges, hubs and marketplaces – ERP.

Books Recommended: 1. Bowersox, Closs & Cooper, Supply Chain Logistics Management, McGraw-Hill, 2nd Indian Ed. 2. Burt, Dobbler, World Class Supply Management, Starling, TMGH, 7th Ed. 3. Pierre Dornier, Philippe, Global Operations & Logistics, John Wiley & Sons Inc, New York,

2002.


4. David Simchi, Levi & Philip Kaminski, Designing and Managing the Supply Chain, Tata McGraw-Hill.

5. Finch, Operations Now, McGraw Hill, 3rd Ed. B. Tech-MBA. (Dual Degree)

Semester – IX

TECHNOLOGY MANAGEMENT

Course Code: EMD906 L- 3, T-1, P-0, C-4 Unit-wise Course Contents: 1. Introduction to technology management: Concept and meaning of technology, Evolution and

growth of technology, role and significance of management of technology, Impact of technology on society and business, Forms of technology: Process technology and product technology.

2. Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development. Linkage between technology, development and competition, Managing research and development (R&D), Managing Intellectual Property. Technological Forecasting: Exploratory: Intuitive, Extrapolation, Growth Curves, Technology Monitoring, Normative: Relevance Tree, Morphological Analysis, Mission Flow Diagram

3. Technology Assessment: Technology Choice, Technological Leadership and Follower ship, Technology Acquisition. Meaning of Innovation and creativity, innovation management Technology strategy: concept, types, key principles, framework for formulating technology strategy, Technology forecasting: techniques and application.

4. Technology diffusion and absorption: Rate of Diffusion; Innovation Time and Innovation Cost, Speed of Diffusion. Project management in adoption and implementation of new technologies. Technology Transfer Management: Technology transfer-process; outsourcing strategic issues; joint ventures, technology sourcing.

5. Human Aspects in Technology Management: Integration of People and Technology, Organizational and Psychological Factors, Organizational Structure. Social Issues in Technology Management: Technological Change and Industrial Relations, Technology Assessment and Environmental Impact Analysis.

Books Recommended: 1. Betz. F., Strategic Technology Management, McGraw-Hill. 2. Tarek Khalli, Management of Technology, McGraw-Hill. 3. Schilling, Strategic Management of Technological Innovation, McGraw-Hill, 2nd Ed. 4. Narayanan, VK, Managing Technology and Innovation for Competitive Advantage, Pearson

Education Asia 5. Burgelman, R.A., M.A. Madique, and S.C. Wheelwright, Strategic Management of Technology

& Innovation, Irwin. 6. Gaynor, Handbook of Technology Management, McGraw Hill 7. Souder, W.C. and C.M. Crawford, Managing New Technology Development, McGraw-Hill. 8. Twiss, B., Managing Technological Innovation, Pitman. 9. Kathleen R Allen, Bringing New Technology To Market, Prentice Hall India


10. Madu, Christian N, Management of New Technologies for Global Competitiveness, Jaico Publishing House

B. Tech-MBA. (Dual Degree) Semester- IX

QUALITY MANAGEMENT Course Code: EMD907 L- 3, T-1, P-0, C-4


1. Quality, Strategic Planning, and Competitive Advantage: Brief History - Modern Developments in Quality - A Race Without a Finish Line. Definitions of Quality. Quality in Manufacturing and Service Systems. Economic Issues - Quality and Price - Quality and Market Share – Quality and Cost - The Taguchi Loss Function. Quality & Competitive Advantage. Perspectives on Leadership for Quality - The Balridge View of Leadership.

2. Principles of Total Quality Management: Introduction - Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation. Malcolm Baldrige National Quality Award, Award Criteria. Benefits of Total Quality Management. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management. The Juran Philosophy – The Juran Quality Trilogy. The Crosby Philosophy. Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. Quality Function Deployment – The Quality Function Deployment Process - Building the House of Quality – Implementing Quality Function Deployment. Designing Quality into Services - Service Needs Identification – Service System Design. Customer Satisfaction Measurement Techniques – Customer Relationship Management Techniques.

3. Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL, RQL, TQL, AOQL and AOL. Statistical Process Control: Control Charts – X-R, P, np and C Charts – Benefits of Control Charts and Applications

4. Quality Management Assistance Tools: Ishikawa Fish Done diagram – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing). Reliability : Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability.

5. Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. Partnerships - Cross-Functional Teams – Supplier/Customer Partnerships. Quality Management Standards: (Introductory aspects only) (a) ISO 9001:2008 Quality Management System (b) ISO 14001:2004 Environmental Management System Standard, (c) ISO 27001:2005 Information Security Management System, (d) ISO / TS16949:2002 for Automobile Industry (e) CMMI Fundamentals & Concepts, (f) Auditing Techniques

Books Recommended 1. Dale H Bester Field, Quality Control, Pearson Education 2. Sundarrajan, Total Quality Management 3. Jain, Quality Control & Total Quality Management


4. Hunsen & Ghare, The Essence of Total Quality Management 5. Logothetic, Managing for Total Quality 6. Smith, Quality Problem Solving 7. Kairon, ISO 9000 8. Manuals of various standards.

B. Tech-MBA. (Dual Degree) Semester – X

ENTREPRENEURSHIP

Course Code: EMDX01 L- 3, T-1, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of entrepreneurship. Unit-wise Course Contents: 1. Entrepreneur and Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation

and barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of entrepreneurs. Difference between Entrepreneur and Entrepreneurship, Characteristics of Entrepreneur. (8 Hours)

2. Idea Generation and Project Formulation: Idea Generation, Screening and Project Identification, Feasibility Analysis; Project Planning, Evaluation, Monitoring and Control, Project Report Preparation, Operation problems: Incubation and Take-off, Problems encountered, Structural, Financial and Managerial Problems, Types of Uncertainty. (8 Hours)

3. Supportive Agencies for Entrepreneurship: Institutional support for new ventures;

Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SMBs. Role of SIDBI & NSIC. (8 Hours)

4. Entrepreneur Development Programmes (EDP’S): Types, 3S Model, History of

entrepreneurship development in India, Current Status of Entrepreneurship development in India. Role of Woman entrepreneur. (8 Hours)

5. Industrial Sickness: Sick industries, Reasons for sickness, Remedies for Sickness, Role of

BIFR in revival, Bank Syndications. Micro financing for SMB Sector and other aspects. (8 Hours)

Text books: 1. Couger C, Creativity and Innovation, IPP. 2. Jacob Nina, Creativity in Organisations, Wheeler. 3. Velasquez, Business Ethics- Concepts and Cases, Prentice-Hall, 5th edition. 4. Kittson Alan, Ethical Organisation, Palgrave.

Reference Books: 1. Jonne & Ceserani, Innovation and Creativity, Crest. 2. Bridge S.et al, Understanding Enterprise: Entrepreneurship and Small Business, Palgrave. 3. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall. 4. Dollinger M.J., Entrepreneurship, Prentice-Hall.



B. Tech-MBA. (Dual Degree) Semester – X

STRATEGIC MANAGEMENT

Course Code: EMDX02 L- 3, T-1, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of strategic management. Unit-wise Course Contents: 1. Nature of Strategic Management: Concept of Strategy; Mintzberg’s 5Ps of Strategy; Strategic

Decision Making; Strategic Management Process; Strategists and their roles. (8 Hours)

2. Strategy Formulation: Concept of Stretch, Leverage and fit; Vision Mission, Goals and Objectives; Need for Balanced Scorecard; External Environmental Analysis; Analyzing Companies Resource in Competitive Position; SWOT Analysis; Grand Strategies; Porter’s Generic Strategies. (8 Hours)

3. Strategies for Competing in Global Markets: Strategic Analysis and Choice– BCG, GE, Directional Policy and Hofer’s Matrices; Industry and Competitive Analysis, Concept of Value Chain, Strategic Alliances. (8 Hours)

4. Strategy Implementation: Resource Allocation; Structural Considerations and Organisational

Design; Leadership and Corporate Culture; Fundamental and Operational Strategies; Plans and Policies. (8 Hours)

5. Strategy Evaluation: Importance and Nature of Strategic Evaluation; Strategic and Operational

Control; Evaluation Process for Operational Control; Evaluation Techniques for Strategic and Operational Control. (8 Hours)

Text Books: 1. Arthur A., Thomson and Strickland, Strategic Management – Concept and Cases, Tata

McGraw-Hill, New Delhi. 2. Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.

Reference Books: 1. Henry Mintzberg, Strategy Safari, Free Press, New York. 2. Gary Hamel & Prahalad C. K., Competing for the Future, HBS Press,




Semester – X

ENTERPRISE RESOURCE PLANNING (ERP) Course Code: EMDX03 L- 3, T-1, P-0, C-4 Unit-wise course contents: 1. Enterprise Resource Planning: Introduction: Definition, nature, need, advantages and its

growth

2. ERP and Related Technologies: • Business process Reengineering (BPR) • Management Information System (MIS) • Decision Support Systems (DSS) • Executive Support Systems (ESS) • Data Warehousing, Data Mining • Online Analytical Processing (OLTP) • Supply Chain Management (SCM) • Customer Relationship Management (CRM)

3. ERP modules & Vendors

• Finance • Production planning, control & maintenance • Sales & Distribution • Human Resource Management (HRM) • Inventory Control System • Quality Management • ERP Market

4. ERP Implementation Life Cycles

• Evaluation and selection of ERP package • Project planning • Implementation team training & testing • End user training & Going Live • Post Evaluation & Maintenance

5: ERP Case Studies Books Recommended: 1. Leon, Alexis, Enterprise Resource Planning. 2. Garg V.K. & Venkitakrishnan, N.K., ERP Ware: ERP Implementation Framework 3. Leon, ERP. 4. Garg & Venkitakrishnan, ERP Concepts and Planning.



Semester – X

WORLD CLASS MANUFACTURING Course Code: EMDX04 L-3, T-1, P-0, C-4 Unit-wise Course Contents: 1. Historical perspective: World class Excellent organizations – American and Japanese

Companies Deming Awards , Malcolm Baldrige National Quality Award – Globalization– Global Companies – Models for manufacturing excellence – Business Excellence.

2. Bench marks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and best practices, Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example.

System & tools for world class manufacturing: Improving Product & Process Design – Lean Production – SQC , FMS, Rapid Prototyping , Poka Yoke , 5-S ,3 M, use of IT, JIT, Product Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual Control.

3. Human Resource Management in WCM: Adding value to the organization – Organizational

learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement.

4. Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy.

5. Indian Scenario: Leading Indian companies towards world class manufacturing –Task Ahead. Books Recommended: 1. Sahay,B.S., Saxena, KBC, Ashish Kumar, World Class Manufacturing - Strategic Perspective,

Macmillan 2. Ron Moore. Making Common Sense Common Practice – Models for Manufacturing Excellence,

Butter worth Heinemann 3. Jeffrey K.Liker, The Toyota Way, Tata McGraw Hill 4. Chase, Operations Management for Competitive Advantage 5. Moore, Making Common Sense Common Practice 6. Narayanan, Managing Technology & Innovation for Competitive Advantage. 7. Korgaonkar, M.G., Just In Time Manufacturing 8. Womack, Machine That Changed The World



Semester- X

PROJECT MANAGEMENT Course Code: EMDX05 L-3, T-1, P-0, C-4 Unit-wise Course Contents: 1. Project Management Concepts: Concept and characteristics of a project, importance of project

management, types of project, project organizational structure, project life cycle, Statement of Work, Work Breakdown Structure. Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT, constructing network diagram, AON basics, Forward Pass and backward pass, Limitations of CPM/PERT, Precedence Diagramming Method, constructing diagram and computations using precedence diagramming method, PERT/CPM simulation, reducing project duration.

2. Resource Scheduling: Resource allocation method, splitting and multitasking, Multi project

resources scheduling Critical Chain Scheduling: Concept of critical chain scheduling; critical chain scheduling method, application of Critical chain scheduling and limitations.

3. Project Quality Management: Concept of project quality, responsibility for quality in

projects, quality management at different stages of project, tools and techniques, Quality Management Systems, TQM in projects. Project performance Measurement and Control: Monitor and assess project performance, schedule, and cost. Earned value Management, performance measurement. Methods to monitor, evaluate, and control planned cost and schedule performance.

4. Project Closure/ Termination: Meaning of closure/ termination, project audit process,

termination steps, final closure. Managing Project Teams: Team development process, team building process, stages in developing a high performance project team, project team pitfalls.

5. IT in Projects: Overview of types of softwares for projects, major features of software like MS

Project, criterion for software selection. International Projects: Issues in managing international projects, Selection and training of employees, cross cultural considerations.

Books Recommended:


1. Clifford F Gray, Erik W Larson, Project Management-The Managerial Process, Tata McGraw-Hill Publishing Co Ltd

2. Jack Meredith, Samuel J. Mantel Jr., Project Management- A Managerial Approach, John Wiley & Sons

3. John M Nicholas, Project Management for Business and Technology, Prentice Hall

B. Tech-MBA. (Dual Degree) Semester- X

BUSINESS RESEARCH Course Code: EMDX06 L-3, T-1, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of business research and its applications. Unit-wise Course Contents: 1. Introduction: Concept of Research and its Application in Various Functions of Management,

Types of Research, Types of Business Problems Encountered by the Researcher, Problems and Precautions to the Researchers. (8 Hours)

2. Process of Research: Steps Involved in Research Process. Research Design: Various Methods of Research Design. Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques, Determination and Selection of Sample Member. Collection of Data: Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques, Determination and Selection of Sample Members. (8 Hours)

3. Types of Data: Secondary and Primary, Various Methods of Collection and Data, Preparation

of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions, Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

(8 Hours) 4. Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and

Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Application and Analysis of Variance (ANOVA). Measurement and Central Tendency, Measure of Dispersion and their Advantages, Hypothesis testing. (10 Hours)

5. Report Preparation: Types and Layout of Research Report, Precautions in Preparing the

Research Report. Bibliography and Annexure in the Report: Their Significance, Drawing Conclusions, Suggestions and Recommendations to the Concerned Persons. Use of SPSS in Data Analysis. Concept, Bayes’ theorem. Probability Distributions - Binomial, Poisson and Normal Correlation Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Simple and Multiple Regression (Linear) – Equation and prediction (6 Hours)

Text Books: 1. Cooper & Schindler, Business Research Methods, Tata McGraw Hill. 2. Saunders, Research Methods for Business Students, Pearson Education. 3. Malhotra Naresh K., Marketing Research, Pearson Education.

Reference Books:


1. Gravetter, Research Method for Behavioral Sciences, Cengage Learning. 2. Beri G.C., Marketing Research, Tata McGraw Hill. 3. Kothari C.R., Research Methodology Methods and Techniques, New Age International

Publishers. * Latest editions of all the suggested books are recommended.


INTERNATIONAL BUSINESS MANAGEMENT

Course Code: EMDX07 L-3, T-1, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of international business management.


1. Nature and Scope of International Management: Introduction to International Business; Concept and Definition of International Management; Reasons for Going International, International Entry Modes, Their Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry Barriers, India’s Attractiveness for International Business. (8 Hours)

2. Environment Facing Business: Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, Cultural Adaptation through Sensitivity Training, Political, Legal, Economic, Ecological and Technological Facing Business and their Management. (8 Hours)

3. Formulating Strategy for International Management: Strategy as a Concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context, Achieving and Sustaining International Competitive Advantage; International Strategic Alliances, Global Mergers and Acquisition. (8 Hours)

4. Organizing and Controlling for International Compet itiveness: International Human Resource Management-concept and Dimensions, Human Resource Issues in Developing and Maintaining an Effective Work Force, Leadership Issues; Motivation; Basic Models for Organization Design in Context of Global Dimensions; Future of International Management in the East, Global Operations Management. (8 Hours)

5. Globalization with Social Responsibility: International Guidelines and Codes of conduct, corporate codes of ethics, International aspects of corporate social responsibility, Growing importance of MNC social responsibility. (8 Hours)

Text Books: 1. Thakur M., Burton and Gene, E, International Management. Tata McGraw Hill, 2002 2. Hodgetts R. & Luthens F., International Management. McGraw Hill Inc. 2003. 3. Deresky, International Management: Managing Across Borders and Culture, Pearson Education,

2003.


Reference Books: 1. Daniels John D. & Radebaugh, Lee H., International Business. Wiley India, 2005. 2. Lasserre Philippe, Global Strategic Management, Palgrave McMillan, 2005.


PROJECT WORK

Course Code: EMDX51 C-8

Objective: The objective is to equip the student with the knowledge of actual functioning of the market and organization and problems faced by them for exploring feasible solutions and suggestions. Guidelines: 1. At the end of ninth semester examination, every student of B. Tech.-MBA will undergo for a

market survey for any manufacturing, service or financial organization.

2. During the course of market survey, project in-charge will assign a problem/project to the student. The student, after the completion of survey will submit a report to the College, which will form part of tenth semester examination. However, the report must be submitted by the end of March during tenth semester.

3. The report prepared by the student will be known as market based dissertation. The report should

ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problems faced. This chapter will form part I of the Report. Part II of the report will contain the study of micro research problem. The average size of report ordinarily will be 100 to 150 typed pages in standard font size (14) and double spacing. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College. The report will be typed in A-4 size paper.

4. The report will have one certificate by the College. This will be given by the Project In-charge. 5. The report will be evaluated by internal and external examiner. It will carry total of 100 marks

divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.

6. The external marks will be awarded by the external examiner to be appointed by the examination

division. 7. The format of the report is given below: • Research Objectives


• Literature Review • Research Methodology • Results and Analysis • Summary & Conclusions • References • Appendices – to include questionnaire, if any

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