Student Course Planning Guides for Marketing Communication Major’s Photo: Bethany Souza
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Student Course Planning Guides for Marketing Communication Major’s
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o: B
etha
ny S
ouza
Planning Grid for
MarketingConcentration
Marketing Communication
AY 2011–2012
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Gra
nt
Two-Year Planning Grid \\ Marketing Concentration
FALL SEMESTER CREDITS
Marketing Yourself 54-3505 (75 hrs.) 3 Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3Marketing Elective 3Developing a Marketing 3 Plan 54-3502 (Prerequisite: MC Core & Writing & Rhetoric II)LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Marketing Case Workshop 54-3501 (Prerequisite: 54-2500) 3Marketing Elective 3Marketing Elective 3Marketing Elective 3LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
Semester #5 Semester #7
Semester #6 Semester #8
FALL SEMESTER CREDITS
Introduction to Marketing 54-1500 3Intro to Public Relations 54-1700 3Consumer Behavior (Adcult) 3Introduction to Advertising 3LAS Core or College-Wide Elective* 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Intro. to Sales Promotion (Prerequisite: 54-1500) 3Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3Introduction to Media 54-2900 (Prerequisite: 54-1500) 3LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.
Notes: *A College-Wide Elective can be any class not required by LAS or for your major.
Four-Year Planning Grid \\ Marketing Concentrationfor Marketing Communication Students, Academic Year 2011–2012
FALL SEMESTER CREDITS
Introduction to Marketing 54-1500 3Introduction to Advertising 54-1600 3First Year Seminar 48-1100 3Writing & Rhetoric I 52-1151 3LAS Core Requirement 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)Consumer Behavior (Adcult) 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Intro to Public Relations 54-1700 3Intro. to Sales Promotion 54-1501 (Prerequisite: 54-1500) 3Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Introduction to Media 54-2900 (Prerequisite: 54-1500) 3Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
1st Year 2nd Year
FALL SEMESTER CREDITS
Marketing Case Workshop 54-3501 (Prerequisite: 54-2500) 3Marketing Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Developing a Marketing Plan 54-3202* 3 (Prerequisite: MC Core & Writing & Rhet. II)LAS Core Requirement 3LAS Core Requirement 3Marketing Elective 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
3rd Year
FALL SEMESTER CREDITS
Marketing Elective 3Marketing Yourself 54-3505 (75 hrs.) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Marketing Elective 3College-Wide Elective (any class) 3College-Wide Elective (any class)College-Wide Elective (any class) 3College-Wide Elective (any class) 3 3
TOTAL CREDITS = 15
4th Year
} Why not consideran additionalAdvertising Course
You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.
Marketing Department Core Class LAS Core Requirement Marketing Core Marketing Elective Capstone Course
Please Note: This grid is simply an example of how students may organize their schedules.
Planning Grid for
Advertising Concentration
Marketing Communication
AY 2011–2012
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Semester #8
Semester #5
Two-Year Planning Grid \\ Advertising Concentration
SPRING SEMESTER CREDITS
Semiotics 54-3670 3Marketing Yourself 54-3505 (75 hrs.) 3Advertising Elective 3Advertising Capstone Course (Prerequisite: 54-1605 & 54-2500**) 3LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Introduction to Marketing 54-1500 3Introduction to Advertising 54-1600 3Consumer Behavior (Adcult) 54-1601 3Intro to Public Relations 54-1700 3LAS Core or College-Wide Elective* 3
TOTAL CREDITS = 15
Semester #7
FALL SEMESTER CREDITS
Advertising Workshop 54-2601 3 (Prerequisite: 54-1500 & 54-1600) Advertising Elective 3Advertising Production 54-2602 (Prerequisite: 54-1500) 3Advertising Elective 3LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.
Notes: *A College-Wide Elective can be any class not required by LAS or for your major. **Capstone prerequisites vary by course type; there are 3 different Ad. Capstone Classes
Semester #6
SPRING SEMESTER CREDITS
Introduction to Media 54-2900 (Prerequisite: 54-1500) 3Interactive Advertising 54-1604 3Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)Copywriting I 54-1605 (Prerequisite: 54-1500 & 54-1600) 3LAS Core or College-Wide Elective* 3
TOTAL CREDITS = 15
1st Year 2nd Year
Four-Year Planning Grid \\ Advertising Concentration for Marketing Communication Students, Academic Year 2011–2012
FALL SEMESTER CREDITS
Introduction to Marketing 54-1500 3Introduction to Advertising 54-1600 3First Year Seminar 48-1100 3Writing & Rhetoric I 3LAS Core Requirement 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Consumer Behavior (Adcult) 54-1601 3Intro to Public Relations 54-1700 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Introduction to Media 54-2900 (Prerequisite: 54-1500) 3Interactive Advertising 54-1604 (Prerequisite: 54-1500) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)54-1500 & 54-1600 Copywriting I 54-1605 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
3rd Year 4th Year
FALL SEMESTER CREDITS
Advertising Workshop 54-2601 (Prerequisite: 54-1500) 3Advertising Production 54-2602 (Prerequisite: 54-1500) 3Advertising Elective 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Semiotics 54-3670 3Advertising Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Marketing Yourself 54-3505 (75 hrs.) 3Advertising Capstone 3 Course (Prerequisites: 54-1605 & 54-2500)LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Advertising Elective 3College-Wide Elective (any class) 3College-Wide Elective (any class) 3College-Wide Elective (any class) 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
} Why not consideran additionalAdvertising Course
You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.
Marketing Department Core Class LAS Core Requirement Advertising Core Advertising Elective Capstone Course
Please Note: This grid is simply an example of how students may organize their schedules.
Marketing Communication
AY 2011–2012
Planning Grid for
Public RelationsConcentration
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u
Semester #7
Semester #8Semester #6
Semester #5
Two-Year Planning Grid \\ Public Relations Concentration
FALL SEMESTER CREDITS
Public Relations Issues 54-2707 (Prerequisite: 54-2701) 3Social Change Communication 54-2708 (60 hrs.) 3PR Elective 3Internship or Employee Engagement 3LAS Core or LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
PR Campaigns 54-3702 3 (Prerequisite: 54-2500, 54-2900 & 54-2707)Marketing Yourself 54-3505 (75 hrs.) 3PR Elective 3PR Elective 3LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Intro to Public Relations 54-1700 3Introduction to Marketing 54-1500 3Public Relations Writing 54-1701 3Introduction to Advertising 54-1600 3LAS Core or College-Wide Elective* 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Consumer Behavior (Adcult) 3Public Relations Cases & Crisis 54-2701 3 (Prerequisite: 54-1700 & 54-1701)Introduction to Media 54-2900 (Prerequisite: 54-2900) 3Marketing Research Basics 54-1530 or 3Intro. to Market Research 54-2500 (Prerequisite: 54-1500)LAS Core or College-Wide Elective 3
TOTAL CREDITS = 15
Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.
Notes: *A College-Wide Elective can be any class not required by LAS or for your major.
2nd Year1st Year
Four-Year Planning Grid \\ Public Relations Concentration for Marketing Communication Students, Academic Year 2011–2012
FALL SEMESTER CREDITS
Intro to Public Relations 54-1700 3Introduction to Marketing 54-1500 3First Year Seminar 48-1100 3Writing & Rhetoric I 3LAS Core Requirement 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Public Relations Writing 54-1701 3Introduction to Advertising 54-1600 3College Level Mathematics 3Writing & Rhetoric II 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
Consumer Behavior (Adcult) 3Public Relations Cases & Crisis 54-2701 3 (Prerequisite: 54-1700 & 54-1701)Introduction to Media 54-2900 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500)Public Relations Issues 54-2707 (Prerequisite: 54-2701) 3PR Presentation Skills* 54-3701 (60 hrs.) 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
3rd Year 4th Year
FALL SEMESTER CREDITS
Social Change Communication 54-2708 (60 hrs.) 3PR Elective 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
PR Campaigns 54-3702 3 (Prerequisite: 54-2500, 54-2900 & 54-1701)Internship or Employee Engagement 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
FALL SEMESTER CREDITS
PR Elective 3Marketing Yourself 54-3505 (75 hrs.) 3LAS Core Requirement 3LAS Core Requirement 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
SPRING SEMESTER CREDITS
PR Elective 3College-Wide Elective (any class) 3College-Wide Elective (any class) 3 College-Wide Elective (any class) 3College-Wide Elective (any class) 3
TOTAL CREDITS = 15
} Why not consideran additionalAdvertising Course
You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits.
Marketing Department Core Class LAS Core Requirement Public Relations Core Public Relations Elective Capstone Course
Please Note: This grid is simply an example of how students may organize their schedules.
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