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Student Banking Internship (RLPS) Adam White Summer 2010

Student banking internship project

Nov 29, 2014



Adam White

This powerpoint demonstrates a successful internship for Commerce Bank in Kansas City, Missouri. This gives an overall synopsis of the marketing internship. Enjoy!
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Page 1: Student banking internship project

Student Banking Internship (RLPS)

Adam WhiteSummer 2010

Page 2: Student banking internship project

GoalsTo bring valuable information and creative ideas

in a way that is in the best interest for the student banking team.

Apply skills to real world applications and work situations

Learn about several different aspects and departments of the bank

Build relationships

Page 3: Student banking internship project

Student Banking

On-Campus Off-Campus

UCard Branch

Page 4: Student banking internship project

A Day at The BranchAssisted in opening accounts for college

students at different universities in Missouri and Kansas. (1st account- International Student)

Used key selling tactics for each university to obtain accounts.

Assisted in Marketing efforts at the universities (T-shirts, Prize Wheel).

Page 5: Student banking internship project

Summer Orientation Setup Branch on campus!University Card

(680 Checking Accounts)

Page 6: Student banking internship project

No Branch on CampusTwo ATMs on campusTwo branches- Downtown Columbia(305 Checking accounts)

Page 7: Student banking internship project

Branch on campus!ATM access on Campus(356 Checking Accounts)

Page 8: Student banking internship project

Key Selling TacticsDifferent approaches at each universityFree Student Checking Account. (No

minimum balance)Branch on campusFree Mobile Banking/E-Statements

(Overdraft Charges)$125 Incentives offerSaves Time and Money (OCB, ATM Fees)

Page 9: Student banking internship project

A Day In the OfficeVariety of different projects

Bank Rankings 2010 report (Commerce ranked # 13)

Social Media Banking ReportCompile weekly sales reports from universities Direct Check, Gift Card, (demographics) Email Marketing ReportStatement Messages regarding different

universitiesInterviews/ Job shadows

Page 10: Student banking internship project

Political Changes Affecting the Industry

Card Act

•Restricts Marketing & Issuing Credit Cards on college campuses.

•21 and under must have co-sign unless shown proof of means to repay the card

KU2008- 336 SPC2010- 13 SPC

Financial Reform Bill

(Durbin Amendment)

•Government will regulate the interchange fee associated with Debit or Prepaid cards issued by large banks

•Visa & MasterCard currently charge around 1-2% of transaction amount

Cause: Banks will forced to charge fees on student checking accounts

Effect: Students may revert back to cash and checks for payment options

Page 11: Student banking internship project

ConclusionsVariety of opportunities within the bank.

(Retail/Commercial) Networking with other members outside of

your department (Building Relationships)Adaptation with products and services (Finding

consumers needs, marketing to your target)Lunch & Learns Time Management

Page 12: Student banking internship project

Special Thank YouDon Becker * Emily Mahnken * Dave Knott * Tina Tubwell * Jenni Kahle

Kevin Kingdon * Kathy Bluhm * Carl Bradbury * Kim Cain * Craig Woodson

Betty Maes * Jennifer Dreher * Aaron Siders * Alistair Nugent * Sharon Bock

Jay Reardon * Scott Boswell