Student Ad Summit 2013 - Keynote Address by Tim Brunelle

Thoughts on starting an advertising career in 2013@TBRUNELLE | HELLO VIKING + MIMA

What will you do with our industry?

2013 STUDENT AD SUMMIT | @TBRUNELLE

“How can we help people?”vs.

“What can we sell people?”

2013 STUDENT AD SUMMIT | @TBRUNELLE

< JOE MCCAMBLEY >

20/14/6/8/4/2/6

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

SPECIAL THANKS TO:

Q.What was the

smartest tactic orattitude you embraced

that helped further your career?

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

A.“Unwavering optimism.

Sunny disposition. Always say ‘yes.’”

< BEN KJOS >

Q.What was your

biggest misperception about getting a job

in advertising?

2013 STUDENT AD SUMMIT | @TBRUNELLE

A.“The whole interview process was very different... They didn’t even

review my portfolio with me. They’d already seen it and that’s

why I was invited...”

2013 STUDENT AD SUMMIT | @TBRUNELLE

< MEGAN BAXTER >

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

How many of you are graduating this spring?

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

< BOB LEFSETZ >

“If you’re not rethinking your game, you’re going to be plowed under.”

2013 STUDENT AD SUMMIT | @TBRUNELLE

“Not adding value is the same as taking it away.”

2013 STUDENT AD SUMMIT | @TBRUNELLE

< SETH GODIN >

Tools and tactics are not Story.

INSIGHT #1

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #1

2013 STUDENT AD SUMMIT | @TBRUNELLE

Bio |

About yourself in 160 characters or less.

You can’t be someone else’s formula for long, or very well.

INSIGHT #2

2013 STUDENT AD SUMMIT | @TBRUNELLE

“Learn all you can, then forget it all and play what you feel.”

INSIGHT #2

2013 STUDENT AD SUMMIT | @TBRUNELLE

< DRUMMER CHESTER THOMPSON >

2013 STUDENT AD SUMMIT | @TBRUNELLE

Q.What was the

smartest tactic orattitude you embraced

that helped further your career?

INSIGHT #2

2013 STUDENT AD SUMMIT | @TBRUNELLE

< TOUSUE VANG >

A.“Everything that you do outside of each and every project you’re working with,

has as much influence on that project as what you’re directly working on.”

INSIGHT #2

FLICKR PHOTO ©VOLDY92

IDEAS SHOULD CAUSE THE REACTION:

“I hadn’t thought of it that way before.”

2013 STUDENT AD SUMMIT | @TBRUNELLE

“You’ve already seen our ad unit. It’s the tumblr post.”

< DAVID KARP | TUMBLR FOUNDER >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2 - EXAMPLE

“For activities with rapidly evolving rules - such as business start-ups or book writing - success comes

when you CHANGE the rules to a new configuration.”

< CAL NEWPORT | STUDY HACKS >

INSIGHT #3

2013 STUDENT AD SUMMIT | @TBRUNELLE

“For activities with clear fixed rules - such as sports, chess and music - the only way to succeed is to put in more deliberate practice than your peers.”

INSIGHT #3

< CAL NEWPORT | STUDY HACKS >

2013 STUDENT AD SUMMIT | @TBRUNELLE

Craft can kill your career.OBSESSION WITH

INSIGHT #3

2013 STUDENT AD SUMMIT | @TBRUNELLE

.366

FLICKR PHOTO ©LAURENLEMON

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #4

Old ideas were celebrated by the many as the work of the few.

Today, ideas are the work of many celebrated by many. 

INSIGHT #5

2013 STUDENT AD SUMMIT | @TBRUNELLE

Ideas first.

2013 STUDENT AD SUMMIT | @TBRUNELLE

Relationships first.

2013 STUDENT AD SUMMIT | @TBRUNELLE

Relationships are work. So, get to work.

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

“I got my first and second job not because of sending out CV’s but going

out to mixers and happy hours.”< ZAMIN DHARSI >

2013 STUDENT AD SUMMIT | @TBRUNELLE

mima.org2013 STUDENT AD SUMMIT | @TBRUNELLE

“...a lack of experience can even be power. You’re on the cutting edge.”

< ZAMIN DHARSI >

2013 STUDENT AD SUMMIT | @TBRUNELLE

2013 STUDENT AD SUMMIT | @TBRUNELLE

“We’re all a lot weirder than we’d like the world to know.”

2013 STUDENT AD SUMMIT | @TBRUNELLE

< SETH GODIN >

2013 STUDENT AD SUMMIT | @TBRUNELLE

So now what will you do with your industry?

2013 STUDENT AD SUMMIT | @TBRUNELLE

timbrunelle.com/blog@tbrunelle