Striata Mobile Loyalty Programme Summit 2016

THE POWER OF EMAIL

IN LOYALTY Mobile Loyalty Programs Summit 2016

Presented by: Ross Sibbald

Ross Sibbald

Executive Head

Striata Marketing Solutions

[email protected]

@rosssibbald

https://za.linkedin.com/in/rosssibbald

THIS IS ME

WHAT IS CUSTOMER LOYALTY

WHY CUSTOMER LOYALTY?

Generates an increase in

revenue

Leverages opportunities for up

sell and cross sell

Builds and solidifies customer

relationships

Benefit of doubt

Retailers, Banks, Insurance companies, Medical Aid, right down

to local stores and hairdressers

Know your customer

Acknowledge your VIP customers

Be innovative

Differentiate and don’t be a “Me Too”

Enrich them with emotional experiences

and not just discounts

Predict and influence their future behavior

A GREAT LOYALTY PROGRAMME…

WHICH OF THESE ARE YOU?

Have a loyalty programme? Want a loyalty programme?

The Power of Email

Lifecycle Management

Automated Email Triggers

Conclusion

THE COMPETITIVE EDGE – OUR AGENDA

THE POWER OF EMAIL

Email is the number 1 activity

on mobile.

85% of people say that mobile devices

are a central part of everyday life.

55% Email opens are on mobile.

THE POWER OF EMAIL

Source: ExactTarget "2014 Mobile Behavior Report" (2014) Email Monday: http://www.emailmonday.com/mobile-email-usage-statistics

Source: The Radicati Group, Inc. "Email Statistics Report, 2015-2019" (2015)

2015

2.6 Billion 2019

2.9 Billion

THE POWER OF EMAIL

Email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over

192 billion emails sent per day by 2016

have 1billion active monthly users

EXPECTED GROWTH THIS YEAR

Source: The Radicati Group, Inc. "Email Market, 2012-2016" (2014)

73%

of marketers agree that email

marketing is core to their

business

CORE OF BUSINESS

Source: Pardot "The 2015 Email Marketing Landscape Described in 16 Stats" (2015)

Email is…. • Direct

• Measureable = Intelligence!

• Engaging

• Relevant

• Targeted

• Personalized

• Responsive = multi devices

• Affordable

Optimize for Mobile • People are ‘always on’

• Email is YOUR Mobile strategy

Email collection

Don’t forget text messages

EMAIL, EMAIL, EMAIL, EMAIL, EMAIL, EMAIL

Is the best entry point to encourage downloads

Drives repeat traffic to your app

Best medium to promote your app and play the

central role in an app crazy future

MILLENNIALS VS EMAILLENIALS

MYTHS BUSTED!!!

Loyalty is evolving – it needs to:

• Build relationships through recognition, relevancy to

your customer, emotion and most definitely

engagement

• Traditional reward structures are in need of an

overhaul / upgrade

• Stand out from your competition

• Customer engagement is key

• Integrate loyalty program with overall customer experience

• Deliver personalized experiences

• Build social media into your model

• Offer value adds

EVOLUTION OF LOYALTY THROUGH EMAIL

LIFECYCLE MANAGEMENT

MY 5 KEY TAKE-OUTS!

Customers who have purchased from you

deserve your attention!

Innovate your loyalty programme through

email

Who, When, Where, What, and How through

EMAIL

Email is your Mobile strategy!

In order to be successful you need to consult

with email experts who can guide you

through this….

ROSS SIBBALD