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Marie Curie Cancer Care Fundraising Groups Simone Williams Area Fundraising Manager – Wales & The Marches
14

Strength in numbers

Jun 25, 2015

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Simone Williams of Marie Curie Cancer Care on recruiting and retaining fundraising groups. WCVA Funding Conference 2012.
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Page 1: Strength in numbers

Marie Curie Cancer Care Fundraising Groups

Simone Williams

Area Fundraising Manager – Wales & The Marches

Page 2: Strength in numbers

306 Marie Curie Fundraising Groups across the UK with2408 MembersRaised £1.6 million last year

In Wales:

• 18 Fundraising Groups

• 145 Fundraising Group members

Page 3: Strength in numbers

What do our Fundraising Groups do?

• Organise Great Daffodil Appeal manned and unmanned collections

• Organise collection tins and collections throughout the year

• Hold Blooming Great Tea Parties and recruit hosts

• Organise their own events

• Represent the charity locally

• Act as ambassadors for the charity

• Promote and support regional and local events

• Support the charity’s fundraising initiatives

Caerphilly Fundraising Group

Page 4: Strength in numbers

Great Daffodil Appeal

Manned collections: £446,406 raised

Unmanned collections: £71,021 to date

Newport Fundraising Group

Page 5: Strength in numbers

Blooming Great Tea Party

Fundraising Groups host Blooming Great Tea Parties and encourage others in the community to do the same.

On average, Fundraising Groups raise £630 each.

We hope 240 groups will hold at least one party each this year.

Rhyl & Prestatyn Fundraising Group

Page 6: Strength in numbers

Own events

Welshpool Fundraising Group

From coffee mornings to lunches, quizzes to balls, bra trails to Zumbathons…groups hold them all!

Page 7: Strength in numbers

The figures

• 129 groups formed last year (2011/12)

• 12 groups already formed this year

• Target of 217 groups to form this year – 14 in Wales

Page 8: Strength in numbers

Press coverageMarch 2012: • 91 pieces of press coverage• Potential for 2.4 million people to

see coverage• Advertising value equivalent of

£103,349• Over the year - £1.9 million

Press releases, a photocall notice and letter to editor all available fromFundraising Group online area

Yate & Sodbury Fundraising Group

Page 9: Strength in numbers

Fundraising Group materials

• Handbook for all groups and a kit

• Fundraising Group online area – full of resources and templates

Page 10: Strength in numbers

Growing our brand

Page 11: Strength in numbers

Gaining support

Page 12: Strength in numbers

Getting together

Page 13: Strength in numbers

Happy Smiling People

Page 14: Strength in numbers

Any questions?Penarth Fundraising Group