STREAM REALTY PARTNERS Brand Guidelines A VISUAL GUIDE TO COMMUNICATING THE STREAM BRAND
SECTION 1 BRAND COMMUNICATION GUIDELINES PAGE 2
OUR BRANDMARK
STREAM REALTY PARTNERS
The Primary Brandmark for Stream Realty Partners
(Stream) is used on first point-of-contact marketing
pieces, such as company collateral and internal
stationery. It should be represented in ‘Stream Navy’
[PMS 2955] and used on a white background or well-
contrasting black-and-white images. In instances
when color is not an option, the brandmark should
be black.
The Grayscale Brandmark can be utilized in instances
where the brand is not the primary focus, as in
advertising, sponsorships, digital marketing, property
branding, follow-up pieces, etc. In these situations,
the brandmark should be represented in PMS Cool
Grey 3.
The Reversed Brandmark is represented in white
against any dark background that provides sufficient
contrast for the brandmark to retain legibility.
PRIMARY BRANDMARK
GRAYSCALE BRANDMARK
REVERSED BRANDMARK
SECTION 1 BRAND COMMUNICATION GUIDELINES PAGE 3
HOW TO USE IT
STREAM REALTY PARTNERS
Clear Space
Whenever the brandmark is used, it requires a clear
space surrounding it. Nothing should intrude upon
this clear space including other logos, type, images,
or the edge of the page.
The only exception to this is when incorporating the
URL to the Stream website with the brandmark. This
pairing is an acceptable use, but should be used as
specified.
Brandmark Size
Under no circumstances should the Stream brandmark
be reproduced under 10 millimeters in height. This
minimum size restriction ensures that the brandmark
is always clearly visible.
Similarly, it is important not to overpower a document
or object with the Stream brandmark. While there are
no maximum size restrictions, always consider context
to the overall project scale when using.
CLEAR SPACE
BRANDMARK SIZE
5 MM
brandmark and URL colors should match
10 MM
All logomarks can be accessed at the following link.
? WHERE CAN I FIND IT?
SECTION 1 BRAND COMMUNICATION GUIDELINES PAGE 4
HOW NOT TO USE IT
STREAM REALTY PARTNERS
When utilizing the Stream brandmark, it is important
to always follow the aforementioned guidelines to
ensure that the Stream brand is being communicated
correctly. Consistency from each office and within our
service lines is an important factor in always appearing
outwardly to clients, competitors, and others as a
strong, cohesive, national brand.
When in doubt, always contact National Marketing
before proceeding with a design. The National team can
be contacted at:
INCORRECT VARIATIONS
D A L L A S I N D U S T R I A L
1801 BROADWAY, SUITE 250DENVER, COLORADO 80202
4 0 4 . 9 6 2 . 8 6 0 0
Why its incorrect: With the exception of the Stream website URL, no additional text should be paired with the Stream brandmark.
Why its incorrect: When used in tandem, the logomark and URL should always be the same color.
Why its incorrect: The Stream brandmark should only be reversed in white.
SECTION 1 BRAND COMMUNICATION GUIDELINES PAGE 7
TAGLINE INTEGRATION
STREAM REALTY PARTNERS
Stream’s trademarked tagline is Changing the
Landscape of Commercial Real Estate. It can be
incorporated into marketing materials that promote
the Stream brand, but is at the discretion of the
Designer.
The two approved tagline layouts are horizontal
and stacked. The horizontal arrangement is
recommended for usage in documents with text or
images. The stacked arrangement is recommended
for promotional pieces, direct mailers, etc.
When in doubt, always contact National Marketing
before proceeding with a design. The National team can
be contacted at:
HORIZONTAL
Brand colors
Greyscale
Reveresed on navy
STACKED
Brand colors Greyscale Reversed on navy
Tagline artwork can be accessed at the following link.
? WHERE CAN I FIND IT?
SECTION 2 BRAND COMMUNICATION GUIDELINES PAGE 9
TYPOGRAPHY
STREAM REALTY PARTNERS
Stream utilizes Avenir as its approved font family.
Avenir has four weights: light, medium, heavy, and
black. Each weight also has an ‘oblique’ variation.
All weights and variations are approved for use in
circumstances when Stream is being marketed.
The recommendations at right should be considered
when designing.
Avenir 35 Light and Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*
As cusam velendi tiiscia tiissinime cullaccab
ium volenderum essin eostio est harum iunt
voluptame volestis nat. Arcil et rat restio
vendaerferum quia nus.
Recommended as body copy. [Font size 9, Leading 14, Tracking 5]
Avenir 65 Medium and Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*
As cusam velendi tiiscia tiissinime cullaccab
ium volenderum essin eostio est harum iunt
voluptame volestis nat. Arcil et rat restio
Recommended to call attention in a paragaph of text. [Font size 9, Leading 14, Tracking 5]
Avenir 65 Heavy and Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*
HEADERAs cusam velendi tiiscia tiissinime cullaccab
ium volenderum essin eostio est harum iunt
voluptame volestis nat. Arcil et rat restioRecommended as a header. [Font size 10, Tracking 5]
Avenir 65 Black and Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*
LARGE TAGLINEOR HEADERRecommended as a large tagline. [Font size to vary, Tracking -10]
SECTION 2 BRAND COMMUNICATION GUIDELINES PAGE 10
TYPOGRAPHY
STREAM REALTY PARTNERS
Additional Font Use
The utilization of additional fonts should be limited
when marketing Stream. If an additional font is
absolutely necessary, the Archer family can be
incorporated into the design, but should be used
sparingly. Archer should never be utilized for body text.
The Archer font family has a wide variety of weights,
however any thickness lighter than ‘Archer Light’ is
not recommended for use.
Archer Light and ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*
Archer Book and ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*
Archer Medium and ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*
Archer Semibold and ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*
Archer Semibold and ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%&*
SECTION 2 BRAND COMMUNICATION GUIDELINES PAGE 11
COLOR PALETTE
STREAM REALTY PARTNERS
Stream’s Primary Color Palette consists of three main
colors: Stream Navy (PMS 2955), Stream Teal (PMS
314), and White. The main brand color is Stream Navy
and should be the primary color of use with Stream
Teal acting as an accent. White should be used as a
contrast to keep design clean and legible.
The Supporting Color Palette should be used when a
more neutral palette or gray scale palette is needed.
PRIMARY COLOR PALETTE
Stream Navy
PMS 2955
C 100M 78Y 36K 28
R 0G 56B 100
SUPPORTING COLOR PALETTE
Stream Teal
PMS 314
C 100M 33Y 27K 2
R 0G 126B 165
White
C 0M 0Y 0K 0
R 0G 0B 0
Light Grey
COOL GREY 3
C 21M 17Y 17K 0
R 202G 201B 200
Black
BLACK 6
C 81M 71Y 59K 76
R 17G 24B 32
SECTION 2 BRAND COMMUNICATION GUIDELINES PAGE 12
COLOR PALETTE
STREAM REALTY PARTNERS
Stream’s Secondary Color Palette consists of four
colors: Red (PMS Rubine Red), Yellow (PMS 1225),
Green (PMS 376), and Purple (PMS 2613).
The Secondary Color Palette should be used to
compliment and should never overpower the Primary
Color Palette. The Secondary Color Palette should
always be used with the Stream Navy (PMS 2955) and
should never be used as a primary representation of
the Stream brand.
SECONDARY COLOR PALETTE
Red
Rubine Red
C 11M 100Y 47K 1
R 215G 0B 87
Yellow
PMS 1225
C 0M 22Y 83K 0
R 255G 200B 67
Green
PMS 376
C 55M 3Y 100K 0
R 130G 188B 0
Purple
PMS 2613
C 70M 100Y 20K 7
R 105G 29B 115
SECTION 2 BRAND COMMUNICATION GUIDELINES PAGE 13
USING COLOR PALETTES
STREAM REALTY PARTNERS
When using Stream’s Primary Color Palette, the
correct color ratio should be applied. As a general
rule of thumb, the Stream Navy should have the most
prominence in a design, followed by white, and then
Stream Teal as an accent color. A recommended ratio
is shown to the right.
When utilizing Stream’s Secondary Color Palette, each
secondary color should be used solely as an accent. A
recommended ratio is also shown to the right.
Ensure that all designs appear clean and polished. All
important text should have appropriate contrast to
maintain legibility.
When in doubt, always contact National Marketing
before proceeding with a design. The National team can
be contacted at:
PRIMARY COLOR PALETTE
30%5%65%
PRIMARY & SECONDARY COLOR PALETTE INTEGRATION
20%5%55% 5%5%5%5%
INCORRECT VARIATIONS
STREAM REALTY PARTNERS
Why its incorrect: Does not use the correct ratio of colors. Stream Navy should not be overpowered by another color.
STREAM STREAM STREAM STREAM
STREAM REALTY PARTNERS
Why its incorrect: The secondary colors should never be used by themselves to represent Stream.
LARGE TAGLINEOR HEADER
Why its incorrect: Important text should be contrasted clearly. Avoid color combinations that decrease legibility.
SECTION 3 BRAND COMMUNICATION GUIDELINES PAGE 15
MEDIA & PR
STREAM REALTY PARTNERS
When communicating the Stream brand to outside sources, such as media contacts and in press releases, it is important
to maintain consistency from market to market and service line to service line. To ensure this, the following guidelines
should always be adhered to:
DO:
• Always use Stream Realty Partners (Stream) when first referencing the press release. Use Stream throughout the
remainder of the press release
• Use the approved press release boiler plate verbiage [below] on all press releases
• Include the city contact information on the press release
DO NOT:
• Use ‘Stream Realty’ in press releases or in relation to media communication
• Re-write the press release boiler plate verbiage under any circumstances
Approved Boiler Plate Verbiage
Long Form
Stream is a commercial real estate firm with full-service offerings in leasing, property management, development, construction management
and investment sales services across the industry. In addition, Stream is dedicated to sourcing acquisition and development opportunities for
the firm and its clients. Since 1996, Stream has grown to a staff of more than 750 real estate professionals with regional offices in Atlanta, Austin,
Charlotte, Chicago, Dallas, Denver, Fort Worth, Houston, Orange County, San Antonio, San Diego and Washington, D.C. Stream completes
more than $2.4 billion in real estate transactions annually, and is considered one of the most active investors and developers in real estate. Visit
www.streamrealty.com.
Short Form
Stream is a national commercial real estate firm with full-service offerings in leasing, property management, development, construction
management and investment sales services across the industry. In addition, Stream is dedicated to sourcing acquisition and development
opportunities for the firm and its clients. Founded in 1996, Stream has grown to a staff of more than 750 real estate professionals with regional
offices in 12 major markets across the nation. Visit www.streamrealty.com.
city contact information
approved boiler plate verbiage
Press Release Example
SECTION 3 BRAND COMMUNICATION GUIDELINES PAGE 16
MARKETING & COLLATERAL
STREAM REALTY PARTNERS
When using the Stream name for marketing purposes
and in collateral, Stream Realty Partners should always
be used upon first mention and simply Stream may
be used thereafter, up to the discretion of the market.
Stream Realty should never be used.
COVER PAGES:
• Stream Realty Partners is to be used on all cover
pages for overviews and pitches
PROPERTY MARKETING:(flyers, brochures, fact sheets, blasts, etc.)
• Use either Stream or Stream Realty Partners
based on market preference. Both are correct.
E-MAIL MARKETING:
• Use either Stream or Stream Realty Partners as
the ‘from’ name based on market preference.
Both are correct.
NOTE: Stream Realty Partners or Stream should never be followed by only a city or service line in formal communications.
use Stream Realty Partners or Stream on property-specific collateral
S T R E A M R E A LT Y PA R T N E R S I 2 0 2 . 5 9 5 . 1 4 0 0 I W W W. S T R E A M R E A LT Y. C O M
ATLANTA I AUSTIN I CHARLOTTE I DALLAS / FT. WORTH I DENVER I HOUSTON I SAN ANTONIO I SOUTHERN CALIFORNIA I WASHINGTON, DC
ARCH SQUARE
P R E S E N T A T I O N O F
PROPERTY MANAGEMENT & PROJECT ACCOUNTING SERVICES
N O V E M B E R 1 7 , 2 0 1 4
use Stream Realty Partners on all covers
SECTION 3 BRAND COMMUNICATION GUIDELINES PAGE 17
LEGAL
STREAM REALTY PARTNERS
Stream’s legal names do not follow the same marketing guidelines. All legal documents should show the full entity name
as Stream Realty Partners, LLC or the market-specific entity name (Stream Realty Partners – Denver, L.P.).
If you are unsure of your market’s entity name, consult your local Managing Partner or Director.
OUTLOOK AND MOBILE SIGNATURESThe approved Outlook signature utilizes the Stream logo for brand recognition. Email signatures on mobile devices
should utilize Stream Realty Partners in place of the Stream logo. Examples below.
Candice RansbargerVice President of Marketing
2001 Ross Avenue | Suite 400Dallas, TX 75201
Phone 214-267-0448Mobile 817-228-8270candice.ransbarger@streamrealty.comwww.streamrealty.com
Candice RansbargerVice President of Marketing
STREAM REALTY PARTNERS2001 Ross Avenue | Suite 400Dallas, TX 75201
Phone 214-267-0448Mobile 817-228-8270candice.ransbarger@streamrealty.comwww.streamrealty.com
Outlook signature example
Mobile signature example
STREAM REALTY PARTNERS
Questions?
Please direct all questions, comments or concerns to Stream’s National Marketing team:[email protected]