Straw lookbook

“the beauty of tradition in a modernized world”

Tradition had been embedded in culture from generations to generations. Its changes from centuries to centuries and when the world become more modernized through time, these beautiful traditions sometimes get lost and we lose sight of our culture and traditions.

Straw is about reminiscing, reliving and reviving tradition through each garment that is made. Inspired from cultural origins and traditions of Vietnam. A beautiful marriage between tradition and modernism to enhance modern day clothing for the metropolized city.

Each piece is created through traditional symbolisms and cultural references. From the city of Saigon, the beautiful landscapes of Hanoi to the living environment of Vietnam creates a unique inspirational source in creating pieces that carry traditional themes and modern day lifestyle.

Tradition in a modernized world