What’s The Meat? How to Achieve Exponential Growth By Finding Out What The Customer Wants Whatsthe MEAT.c om
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What’s The Meat?How to Achieve Exponential Growth By Finding Out What The Customer Wants
WhatstheMEAT.com
• Why Are You Here? • What Are You Trying To Make
Happen?
WhatstheMEAT.com
Which do you think would work better, the brilliant execution of a
flawed strategy, or the flawed execution of a brilliant one?
WhatstheMEAT.com
In business, it’s the flawed execution of a brilliant strategy
that usually wins the day.
WhatstheMEAT.com
So Where Do You Find A Brilliant Strategy?
WhatstheMEAT.com
Ivan Pavlov
There’s really Only One Thing I Know About Strategy
WhatstheMEAT.com
What’s The Meat In The Heart Of Your Dog?
WhatstheMEAT.com
Matters EnoughAll Tell
WhatstheMEAT.com
WHAT’S IN IT FOR ME?
Nobody cares about you they only care about themselves
WhatstheMEAT.com
Every business owner is on the inside,
looking out, and what they see is entirely different from what their customers see.
Customers are on the outside, looking in.
WhatstheMEAT.com
Felt Need:
A desire in the heart of the customer. To speak to an unfelt need is to answer
a question that no one was asking.
WhatstheMEAT.com
Defining Characteristics
Unusual features or distinguishing elements that are used to identify the “shape” of a business or customers.
Objections? • What objections do
customers have for not doing business with you?
• What objections do the customers have for your industry?
• Do people NOT do business with you because they don’t know about you or because they DO know about you?
WhatstheMEAT.com
Limiting Factors:
WhatstheMEAT.com
Anything that’s holding you back.
• What Is limiting you from growth?• What’s limiting customers from
buying from you?
WhatstheMEAT.com
Unleveraged Assets:
WhatstheMEAT.com
An Ace You Forgot Was Up Your
Sleeve
WhatstheMEAT.com
Can A D.U.I Lawyer Have A Strategy?
• Had A 5 Frequency ~ was a household name in his market.
• Was doing 1.8 million.• Increased to 4.6 million in 12 months
with the right selling strategy.
WhatstheMEAT.com
What’s The Offer?
• If you don’t feel like a person would be an idiot not to follow up on this don’t do the offer.
• Guarantees?
WhatstheMEAT.com
WhatstheMEAT.com
•Founded in 1999.•Exceeded 1 Billion in sales in 2008.•365 day money back guarantee with paid shipping both ways.
Experiment
WhatstheMEAT.com
Nothing has to be set in stone, you can always conduct experiments.
Business Problem Topology
WhatstheMEAT.com
Henry Ford •Henry Did Not Invent The First Automobile•Gottlieb Daimler and Karl Benz in 1886•2000 manufacturers preceded Henry Ford•Henry's Sword In The Stone was to sell automobiles at $795•Overhead Rail, Hook and Disassembly Line•In 1908 Ford Motor Company introduced the Model T for $850 selling nearly 15,500,000 by 1920 for as low as $280
WhatstheMEAT.com
What Are You Trying to Make Happen?
What Are The Objections?
What Are The Limiting Factors?
Do You Have Any Unleveraged Assets?
What Does The Customer Care About?
