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Strategy of Giving
Sep 19, 2014
Short introduction to Strategy of Giving.
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Transcript
O F
O F
Not another "new" strategy!?!Oh sh*t!
...enhances your company'sR&D performance.
STRATEGY GIVINGOF
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...brightens your brand like nothing you've seen before.
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STRATEGY GIVINGOF
...makes your companythe most desired place to work.
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STRATEGY GIVINGOF
ALL THIS BY GIVINGTHINGS AWAY FOR FREE.
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ALL THIS BY GIVINGTHINGS AWAY FOR FREE.
This is bulls**t!Nothing is free!
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All you needis an open mind.
W W W . S T R A T E G Y of G I V I N G . C O M
All you needis an open mind.
Are you saying companies should give something for free?Why? Why? Why?
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It's Good For Business.
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It's Good For Business.
Yeah, right!Who does that?
Seriously...
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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net
NewsGator, 37signals...
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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net
NewsGator, 37signals... Andyourmama!
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Giving something valuable for freecreates a motion.
HOW IT WORKS:
All you have to do isguide that motion into
something more valuable.
Simple.
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Giving something valuable for freecreates a motion.
HOW IT WORKS:
All you have to do isguide that motion into
something more valuable.
Simple.Show me the money!
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How did Google becomethe superpower of the web?
EXAMPLE:
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How did Google becomethe superpower of the web?
EXAMPLE:
By giving its users everything for free.And directing that created
motion into something profitable.
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THIS IS THE THEORY:
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NOWCOMPANY
VISIONCOMPANY'S
A traditional way for reaching your vision means a lot of R&D, footwork, marketing, etc.
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NOWCOMPANY
VISIONCOMPANY'S
Strategy of Giving uses the customer asa lever for reaching the vision.
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NOWCOMPANY
VISIONCOMPANY'S
All you have to do is find out what the customer really needs. And then you give him that.
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NOWCOMPANY
VISIONCOMPANY'S
But not only that. You also give him things that guide him to make your vision come true.
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X=Z+Y
NOWCOMPANY
VISIONCOMPANY'SX
ZY
And all this in simple math:X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior
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X=Z+Y
NOWCOMPANY
VISIONCOMPANY'SX
ZY
And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior
The book: Strategy of Givingwill explain this in more detail.
W W W . S T R A T E G Y of G I V I N G . C O M
X=Z+Y
NOWCOMPANY
VISIONCOMPANY'SX
ZY
And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior
The book: Strategy of Givingwill explain this in more detail.
And now comes the part when they try to sell you something...Look Out!
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GO TO OUR WEBSITE AND DOWNLOAD THE BOOK.
FOR FREE.
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For free?
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For free?YES, FOR FREE.
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For free?YES, FOR FREE.
No strings attached!?!
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For free?YES, FOR FREE.
No strings attached!?!NONE.
W W W . S T R A T E G Y of G I V I N G . C O M
For free?YES, FOR FREE.
No strings attached!?!NONE.
Cross your heart and hope to die...
W W W . S T R A T E G Y of G I V I N G . C O M
For free?YES, FOR FREE.
No strings attached!?!NONE.
Cross your heart and hope to die...
SHUT UP.
W W W . S T R A T E G Y of G I V I N G . C O M
W W W . S T R A T E G Y of G I V I N G . C O M
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