STRATEGY IMPLEMENTATION VALLE, Maria Lourdes OMANDAM, Jennifer MANGMANG, Albert LABUANAN, Abner DAIGAN, Ana Maria
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STRATEGY IMPLEMENTATI
ON
VALLE, Maria LourdesOMANDAM, JenniferMANGMANG, AlbertLABUANAN, AbnerDAIGAN, Ana Maria
Strategy
O Greek word strategosO “art of the general”
Levels of Strategy
O Corporate strategyO Business strategyO Functional strategy
Corporate Strategy
O what industry it will be and not be inO how it will allocate specific resources
O ScopeO Access to CompetitionO Management of
RelationshipsO Management Practices
Business Strategy
O how the organization competes in the industry it chooses to be in
O sustains a competitive advantage
Functional Strategy
O different functions of the organization that support the business strategy
Functional Strategies in Marketing
O Customer analysisO The selling of products and
servicesO Product or service planningO Marketing is that of pricingO Distribution
Functions in Finance
O Investment decisionO Financing decisionO Dividend decision
Function in Production
O ProcessO Capacit
yO Quality
Implementing Strategies and E-commerce
E-commerce
O enable companies to attract more customers via the worldwide web
O internet eased up entry barriers for new customers
O ease for customers to compare prices
Strategies
O Product bunchO Introduction of niche productsO Customer-centeredO Expansion into related product
lines
O Price lining- offering the same products at price points depending on consumer needs
O Smart pricing- charging various prices from one market to another depending on the conditions of the market
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