Strategy Group 4 Ellen Moore

8/20/2019 Strategy Group 4 Ellen Moore

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Ellen Moore: Living &Working In Korea

Group 4

Sumita C002

Vasudha Chaudhary C0 0

!kshay Kumar "ain C022

#ratik "ain C02$

Maya Krishnamurty C0%2

i'ha (arayan C0$0

)ar*eet Karan Singh C0+$

San*eet Walia C0,+


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2

!ndre- Kil.atri'k is /eing held a''ounta/le or a'urrently ine1e'tive system im.lementation team or "oint Venture In' in South Korea

3he team4 'o5managed /y Ellen Moore4 an !meri'an4and "a'k Kim4 a Korean4 is su1ering rom the ollo-ing:

• La'k o 'ommuni'ation• 6n'lear leadershi. 7related to .oor -ork team stru'ture8• #ro/lems -ith grou. develo.ment• Lo- grou. emotional intelligen'e• 9isagreement over the de'ision5making .ro'ess

3here is 'urrently great disagreement /et-een !ndre-and the Korean management o "VI regarding the'ause o these .ro/lems4 and mu'h o thedisagreement 'enters around Ellen

CASE SUMMARY


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Strengths• Centrali ation o

#o-er• Will or E'onomi'

e orms• Strong ;oreign

elations

Weaknesses• Military In


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Strengths• )igh Wages• Skilled La/our• 6r/ani ation

Weaknesses• !geing #o.ulation• Lo- So'ial

Wel are #lanning

=..ortunities• Lo-

6nem.loymentate

•

ising )umanights !-areness

3hreats• Wage 9is.arity• #o-er ul La/our

6nions

So'ial

Strengths• 3ele'om Se'tor• Large 9omesti'

#layers

Weaknesses• S'ar'e (atural

esour'es• ising &9 'osts

=..ortunities• Commer'iali ation

o ne- ideas• ?ro-ing &9

'entres

3hreats• Stri't egulations• ;oreign Com.anies

#ulling =ut

3e'hnologi'al

$

P.E.S.T FOR KOREA


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+

“the sum total of learned beliefs, values and customs that serve to directconsumer behaviour in particular country market”

DEFINITION WHAT IS CULTURE & ITS COMPONENTS?

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KOREAN CULTURE

,


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PROF. GEER HOFSTEDE’S CULTURECOMPARISON

Di !"#io" S$or!

I p%i$ 'io"

#o-er distan'e ,0 )igh level o ineDuality

Individualism Colle'tive so'iety A grou. oriented

Mas'ulinity %F ;emales .re erred or relationshi.4 modesty and 'aring

6n'ertainty avoidan'e + Likes to 'ontrol everything to avoid am/iguity

Long term orientation 00 Legitima'y o hierar'hy

Indulgen'e 2F Su..resses gratiG'ation o needs and regulates it /y meanso stri't so'ial norms

“Culture is more often a source of conflictthan of synergy. Cultural differences are anuisance at best and often a disaster.”― Geert HofstedeKOREAN CULTURE

ANALYSIS

H

http://www.goodreads.com/author/show/107228.Geert_Hofstedehttp://www.goodreads.com/author/show/107228.Geert_Hofstede


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KOREAN (USINESS NUANCES

GIFTS• To be given at the first business meeting• Malt whisky and brandy are appreciated gifts

MEETINGS• Punctuality• Maintain good body posture

BUSINESS COMMUNICATION• Saying “No” is a poor etiquette e!pected to say “ we wil l try”• Maintain patience and politeness

EXCHANGING BUSINESS CARD• Present your business card with both hands• "omment on the title or the position

GREETING• #ait to be introduced as third party• Shake hands with foreign colleagues after a bow and support the right forearm with the lefthand

INTERACTIONS• Prior appointment necessary to meet•

$ook smart all the time• Saving face is very important

3he Dualityo the

relationshi.s develo.edare the realkey to the

su''ess

RESEARCH INSIGHTS

57.5% experiencedgender di cri!in"#i$n

&'% di cri!in"#ed"g"in # pr$!$#i$n

5'% i!p$ i()e #$ ge#pr$!$#ed

%espondents & women N ' ()*


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F

(ING• (ING IN MANDARIN SOUNDED LIKE ICE) SOLDIER) DISEASE OR

PANCAKE• (ING (ECAME (IYING WHICH MEANS * SEEK AND YE SHALL

FIND+

PARKER• IT WON’T LEAK IN YOUR POCKETS & EM(ARRASS YOU• IN ME,ICO) IT WAS READ AS *IT WON’T LEAK IN YOUR POCKET

& MAKE YOU PREGNANT+

MOUNTAIN (ELL• IT PROMOTED TELEPHONE SER-ICES IN SAUDI ARA(IA (Y

SHOWING E,ECUTI-E WITH HIS FEET ON THE DESK • THIS ACT IS -ERY OFFENSI-E AND AN ARA( WILL NE-ER DO IT

L6(9E S


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ORGANISATIONCHART

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ELLEN MOORE

@oung (orth !meri'an emale

Married4 no 'hildren

M ! degree4 graduated as the to. emale romhigh s'hool

#reviously4 she -as the 'or.orate a''ountsoJ'er and managed over t-enty large a''ounts

She a'hieved a ;ello-shi. in the Institute oankers a ter 'om.leting demanding 'ourses and

e>amsLooking or 'hallenges4 'om.eten'e4 and 'areero..ortunities


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•

Ellen s vie-s ignored /y "a'k and su/ordinates• Culturally4 -omen are treated in erior at -ork.la'es• Initial disagreement a/out !ndre- re*e'ting the o1er

Culture

• )ierar'hi'al stru'ture im.a'ts relationshi. /et-een'onsultants and 'lient o /oth !meri'ans and Koreans

• Consensus diJ'ult due to di1ering a..roa'hes in a'hievingGnal goals

usinessStru'ture

• !uthority not 'learly deGned -ith overla..ing roles5 "a'kand Ellen unsure o their roles

• 9elay in im.lementation o .lans /y 'on used su/ordinatesManagement

•

Korean 'onsultants do not ask Duestions -hile -orking ore>.ress their true thoughts• Saying no regarded as .oor etiDuette and is avoided• 9iJ'ult or Ellen to understand Korean 'onsultants true

intentions

Communi'ation

• "a'k s ine>.erien'e in SI and 'onsulting• 'onsulting teams la'k the training .rogram .re.aring or

e>.atriates or em.loyees at the M(C• Ethno'entri' Senior Management

)uman

esour'e 2

What are the .ro/lems Why do they e>ist


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!lternatives!lternative : etain Ellen and take "a'k outo #ro*e't

#rosCon.erien'e indealing -ith Korean 'lients and

team mem/ers2 #ro/lem -ith "a'k% ! ter SC? 'ontra't ends in H

months no kno-ledgea/le ande>.erien'ed .erson -ill /e le t inthe team May lead to .ro*e't

ailure in later stages

%


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!lternatives

!lternative 2: etain Ellen and resolve 'on.ertise o Ellen and "a'k

-ill /e retained+ !deDuate trans er o

kno-ledge and trainingor ine>.erien'ed Korean

'onsultants

Cons;uture #ossi/ility o 'on


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!lternatives!lternative %: e.la'e Ellen

#rosesolve the 'on


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,

e'ommendation

Cri'!ri Cri'!ri / Cri'!ri 0

etain Ellenand Gre "a'k

@ @ (

etain Ellen& resolve'on


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EMBRACING DI*ERSIT+

FE, TECHNI-UES

H


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THANK YOU

Strategy Group 4 Ellen Moore

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