Strategy & Branding Packages - The Doers

2021

Ways ofWorkingStrategy & BrandingPackages

What is The Doers?

The Doers is a brand marketing consultancy, founded by specialist brandconsultants, Jess Sims and Laura West, and powered by freelancers.

Say goodbye to monthly retainers, paying for agency overheads, ormanaging multiple freelancers. Say hello to a flexible and impactfulmarketing approach. And to top-notch freelancers working together todeliver all the perks of an agency, without the costs of one.

Why we workF O R E V E R F L E X I B L E .E F F O R T L E S S L YE F F I C I E N T .

Plans change (2020 anyone?) &requirements shift. By keepingthings lean & focused we canadapt quickly & deliver workfast.

R E L I A B L E , C R E A T I V E ,F A S T

The clue’s in the name… Weget stuff done - bringinginsight, strategy, & flare to anyproject. Even if a project'sscope is small, we look atevery piece of the puzzle tomake sure our work fits.

C L E A R &T R A N S P A R E N TP R I C I N G

We don’t believe in bloatedteams or hidden costs. You setthe budget. We assemble theteam. Together we’ll get theresults.

We get resultsYou get dynamic, achievable marketing strategies tailored to your business, with

clear priorities and timings.

You get the tools to implement your marketing strategy yourself, with supportfrom us if and when you need it.

When you work with The Doers you always get Jess and/or Laura. Then,

depending on your needs, we bring in support from our core creative specialistsor wider network.

All of this increases your website traffic, brand awareness, sales, UX

engagement, brand loyalty and all-round added value..

How we work

There are the Lead Singers (Jess and Laura) who focus on creative strategy andoperations respectively. There’s the Band (pictured above): a core group of Doerswho cover all marketing disciplines (from design and copywriting, to performanceand PR). Then there’s the wider Orchestra: our network of freelancers who we callupon as and when a client needs their skillset.

You may hire the lead singers, get occasional support from a designer or copywriter,or bring the whole band together for full marketing strategy, and execution.

+ 2 5 0 M O R E

"Amazing, amazing, amazing! Icouldn't have higher praise for TheDoers and everything they've done

for me and my business"Joanna Ham, Founder of HAM

You’ve got a great product. Now get a great marketing strategy.Get the support, guidance, and framework you need to grow yourbusiness.

Whether you’re a new start-up, scale-up, small team or establishedbusiness, we’re a fresh pair of expert eyes. Looking at what’s worked in thepast, what’s working now, and what will work in the future to help growyour marketing, brand and business.

We can help you:

1. Get ready for launch (products, services, or campaigns)2. Create an ongoing and streamlined marketing and commercial strategy3. Generate new campaigns, ideas, and brand activities4. Be a soundboard to help you troubleshoot a specific area of your growth

Book a Power HourOur Power Hours are a great way to get a taste for what wedo. Come to us with a specific problem or area you'd like to

explore and we'll be your soundboard for an hour, packing inas much advice, ideas and knowledge as we can in that time.

What you get:

- A soundboard for your marketing problems

- An expert to talk things through- Someone to bounce ideas off- Clarity and defined next steps

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Starting from £50 +VAT per hour BOOK HERE

Meet the Fab FiveBased on our experience of what’s typically needed fordifferent people, plans, and problems, we’ve developed fivemarketing strategy sessions.

Pick the one that suits (or speak to us if you need somethingcreated just for you!

Meet the Fab Five

Ideal for anyone with aspecific project or partof their marketing mixwhich needs looking at

or ‘fixing’.

Ideal for anyonelaunching a new

product or service.We’ll formulate a planand take you throughthe key channels and

tactics you’ll need.

Ideal for anyone

looking for a refresh.Doing the same thingsand getting the same

results? We’ll overhaulyour marketing

strategy and make sureit works for your

existing team.

Ideal for anyone

wanting acomprehensive

marketing strategy forthe months ahead

Ideal for anyone

building a completebusiness strategy fromscratch. We’ll carry out

a full suite of audits,set your brand,marketing, and

commercial strategyand build a go-to-

market plan.

The Clean & Simple

Questionnaire to get under the skin of your business Prep time for us to pull together a top-line marketing strategy and a few creative ideas One-to-one session to walk you through our ideas and strategy and brainstorm sticking pointstogether Clearly identify a marketing needs and to do list in order of priority A detailed report outlining our recommendations of the marketing areas to focus on, top prioritiesand timings 30 minute follow up - on the phone or over email

Ideal for anyone with a specific project or part of their marketing mix which needs looking at or ‘fixing’.

What you get:

£750 + VAT

The Start Me Up

Introductory phone callDetailed questionnaire to help us get under the skin of your business idea Prep time for us to pull together ideas, strategies and reports Input from our commercial strategy, brand messaging and tactical marketing, Doers One-to-one session to walk you through our ideas and strategy in detail Brainstorming session together to identify the best marketing tactics for launch Clearly identify next steps Follow up marketing strategy report outlining our recommendations of the marketing areas tofocus on, top priorities and timings 1hr follow up - on the phone or over email

Ideal for anyone launching a new product or service. We’ll formulate a plan and take you through thekey channels and tactics you’ll need.

What you get:

£1450 + VAT

The Reset

1.5 hour session with both Jess & Laura and one of our Inner Circle Doers most relevant to your marketingneedsCreation of a bespoke marketing strategyTop line current marketing audits (social media, website, SEO, content) to help identify what we think mightnot be working for you2 creative ideas and the tools you need to activate the strategy yourselfA shopping list of Doers to help you get the job done if you need some extra marketing support

Ideal for anyone looking for a refresh. Doing the same things and getting the same results? We’ll overhaul yourmarketing strategy and make sure it works for your existing team.

What you get:

£1750 + VAT

The Pow-Wow

3 hour planning session with Jess, Laura & Ben (Word Wizard) to plan, strategise and nail the marketingcampaign to include the full marketing mix for the upcoming season or a specific campaignTop line campaign messaging documentOne fully fleshed out creative concept or a seasonal timeline with creative activationsShopping list of how The Doers can support activation

Ideal for anyone wanting a comprehensive marketing strategy for the months ahead. We’ll set channel plans, mapout ideas, and create clear targets.

What you get:

£1950 + VAT

The 360Ideal for anyone building a complete business strategy from scratch. We’ll carry out a full audit of your companyand market. Set your brand, marketing, and commercial strategy. Build a go-to-market plan. And integrate all our

work within your current business plan and forecasts.

Understand the business, its purpose andobjectivesMarket positioningCompetitor assessmentBusiness targetsCustomer segments

Brand positioningMessaging strategyTOV

Audit of the current situation:

Brand strategy:

Proposition / CVPPricing strategyResearch approach

Create the detailed execution strategy across allmarketing channelsGo-to-market executionChannels include; PR, website, SEO, Social strategy,performance marketing, email marketing, contentproduction, influencer marketing, graphic design, events,community building

Commercial strategy:

Build a go-to-market strategy:

The 360

Comms planChannel planCreative conceptsBrand identity

Marketing strategy:

Spend planVolume planRevenue planInvestment case

Integrate with the business plan and forecast:

Priced from £5000 (best to speak to us for more info)

Looking forsomething bespoke?

Want to mix and match or focus in on the elements relevant toyour brand?

Not a problem! We can create a bespoke package to suit yourneeds.

“Jess & Laura are a breath of freshair to work with. They know all the

right people, bring creative ideas tothe table and deeply connect with

the brand they’re working with”Sofia Buttarazzi, Head of Global Brand,

Marketing & e-commerce, Teapigs

How do our sessions work?Typically it’s a four-stage process:

1. You answer

We’ll send you a shortquestionnaire to helpus understand yourbusiness, aims, andissues.

2. We prep

We’ll go through youranswers, get into youraudience’s mindset,and put together astrategy to bring yourmarketing to life.

3. We present

Our session with youlasts two hours. We’llwalk you through ourideas and strategy,leaving you with nextsteps and prioritisedactions.

4. You follow up

After the metaphoricaldust has settled you’llhave questions andnew ideas. We’ll speakagain to go throughthese and answer anyoutstanding points.

Who We've Worked With

SEE MORE

The Doers At Work

What our work can look like

Website Development | Marketing Strategy | Social Media | Content Development | SEO

Establish the design studio’s online presenceBetter understand their target audience and how to reach themImprove online searchability Drive quality enquiries

The Brief:

Website Development | Marketing Strategy | Social Media | Content Development | SEO

Bespoke strategy session Audience profiling, website, SEO and social media audit and bespoke marketing strategy

Full Squarespace website design, copywriting and build out with a focus on showcasing projects, skills andservicesFully integrated blog with content to drive searchability, show the value the studio offers and showcasetheir portfolio of projectsSEO management and integration with quarterly reviews Social media management and content creation Blog post developmentStrategic marketing consultation

What we did:

Followed by:

Informative website with an aestheticwhich speaks to their target audienceIncrease in client enquiries comingfrom Google, social media and thewebsite in both quantity and quality Moved from no ranking keywords toappearing on page 1-3 on Google forseveral key and competitive terms Generation of high profile mediacoverage and profiling including TheSunday Times as a direct result ofengaging and relevant blog content

The results:

The Doers At Work

Got any questions?

EMAIL

[email protected]

WEBSITE

www.thedoers.co.uk

SOCIAL

@thedoersuk