Strategy: Advanced Strategic Management

strat.e.gy

larry. chris. yousef. nurbol

/stradəjē/

topics what is the meaning of strategy? strategy vs business model McDonald’s business model and strategy case study

Page 2 of 10

strategy

Page 3 of 10

plansactionshow to

purpose of strategy

Page 4 of 10

success growth stabilityrecover

Page 5 of 10

business is an abstract representation or architecture of a businessmodel

ho

use

mo

del

Page 7 of 10

business

grand designrepresentation

strategy

how to manage peoplehow to attract customershow to manage the financeshow to expand the business

model

one of the largest fast food chains in the world.

Page 8 of 10

going global by keeping it local

Page 9 of 10

Page 10 of 10

McDonald’sbusiness model

Operator of restaurants

Franchiser of restaurants

Investor in properties

Page 11 of 10

attacks on McDonald’s: a case study:

unhealthy food exploiting children mistreating workers torturing animals

Page 12 of 10

2001Eric Schlosser

Page 13 of 10

2004Morgan Spurlock

Page 14 of 10

strategy to answer the critics

discontinued Super Size menu added nutritious and healthy food on the menu shifted from beef to chicken products

Lead by CEO, Jim Skinner in 2004

Page 15 of 10

Ambassador of Balanced Lifestyle (smart eating) and Fitness Program

Ronald McDonald

Page 16 of 10

results critics acknowledge McDonald’s effort of

introducing better foods best financial results ever

questions?